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Retain customers and ensure a stable student base for your online course is ideal to have more peace of mind and guarantee a recurring income. Why retain customers is better than acquiring new ones? Although the focus of a company always seems to be on winning new customers, the truth is that keeping the current …
In order to attract consumer attention in an information-saturated scenario, a user-centric tool has been developed: the Customer Journey Map. What is the Customer Journey Map ? The Customer Journey Map is a visual representation of the user’s journey , that is, the history of their relationship with the company, service, product or brand throughout …
If you are starting an online business, you have probably heard of Inbound Marketing. Unlike traditional marketing, Inbound Marketing is focused on creating a customer relationship. Its premise is to deliver content and attract the audience to the product , rather than offering it directly to the consumer. What is Inbound Marketing? The term was …
Setting up an online course is quite a mission, the first challenge to those who’ve decided have their own business and enter the elearning market . To help, in this post we will talk about the step by step you must take to accomplish this mission. Setting up an online course: educational entrepreneurs Before start …
Create strategies to attract students it is necessary for the survival and growth of your business. To sell your online course you need to stand out among the competition and convince your audience of your product quality. ELearning Market Trends Long considered an inferior option to traditional classroom teaching, online learning shows its validity and …
A very useful tool for teaching online, to create an eBook is nothing more than producing a book in digital format. Simple to access through any electronic device, the virtual book has revolutionized not only the literary market, but also the eLearning market . Why Create an eBook for Your Business Two factors make an …
Your online course is now ready, available to the public, and your first students have started showing up. Great! Now, how to maintain this growth? Is it possible to continue to profit indefinitely with the same material? To answer these questions, let’s understand a little more about the online courses market and how to refine …
Marketing metrics are the metrics that measure whether or not your outreach strategy is paying off. After all, if you put together a whole marketing strategy for your online course , dedicate yourself, invest time updating blog and social networks, you need to know if your efforts are working or if you need to try …
Currently YouTube , when well used, is a real paradise for business growth, where you get consistent flow of traffic, leads and sales. If your business is not leveraging this channel as one of the tools in its marketing arsenal, you are missing out on opportunities. Why is YouTube so important? Most companies, when it …
Software as a Service or SaaS is already a technology known and used by many companies. But while for some people talking about SaaS is as common as talking about “cloud” on the internet, for others it still raises some questions. 7 Frequently Asked Questions About SaaS Software as a service is nothing more than …
