Marketing Channels to Help You Drive Your Digital Strategy

Building a digital strategy is a tricky thing with all the marketing channels there are. You have to choose the ones your target audience is on, use the right keywords, write the right content, and make sure your website meets the expectations of picky Internet users. To help you out, we have gathered a list …

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Choosing a Topic to Create a Successful Online Course

The key to creating a successful online course is choosing a topic that your audience really wants and needs to learn. Choosing the topic requires analysis and research, in order to arrive at a coherent result with good sales potential. Create an Online Course: Step-by-Step to Choosing a Topic Do you know the difference between …

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What is an e-Learning platform 

E-Learning, distance education, online learning, are some of the names given to this form of teaching that is gaining more and more space and followers. The advantages that online classes offer, such as flexibility of time, location and learning time, meet the needs generated by the lifestyle of most people, in which there is less …

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5 Steps to Create Promotional Videos for Your Online Course

Promotional videos have emerged as a powerful tool for creators of online courses and infoproducts in general, as a means of attracting an audience, presenting the product and conveying credibility. A well-crafted promotional video can be the difference between someone signing up for your course or not. Therefore, in this post we are going to …

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Email automation: how to use it in your marketing campaigns

One of the many reasons email marketing is such an effective strategy is email automation.  With this feature, you can configure emails to be automatically sent to your subscribers when they sign up for your list or when they take a specific action. Valuable tool for capturing and retaining customers, in this post we are …

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How to Study Online: Strategies to Get the Best Results

Due to job market competition and busy routine, many people take advantage of the flexibility that elearning courses offer to study online and improve their knowledge. However, despite the internet being a facilitator for learning, it also offers many distractions, and it takes great discipline not to lose focus and maintain a consistent study routine.  …

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Mobile marketing as a strategy to sell online courses

Mobile marketing is an umbrella term for different types of marketing through mobile devices.  With more than 6.7 billion people in the world using smartphones, let’s see how to apply this strategy to your business to increase sales. Advantages of Mobile Marketing to Sell Online According to the State of Mobile 2022, in 2021, people …

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9 Online Strategies to Increase Sales

The retail industry has undergone major changes in the last decade, opening up more space for e-commerce. But while the internet presents companies with a whole host of exciting new opportunities to increase sales, it is not without its challenges.   With an estimated 12 to 24 million e-commerce sites worldwide, competition for customers is fierce, …

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5 Ways to make online learning more effective

Online learning came to stay.  Boosted by the pandemic, it has found its permanent place in many schools and academic institutions, and it already has enormous influence on the way students are educated and interact with their teachers and peers.  This quick transition was certainly not easy and there is still a lot of room …

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