That said, there are several paid ways to attract a greater number of people to your website, such as ads and sponsored links, but for sustainable growth, the ideal is to be able to increase organic traffic, that is, attract visitors in a spontaneous way.

As social networks are important channels of marketing and relationship with the public, in this article we will focus on how to increase your organic traffic on Facebook in order to generate more sales for your business.

Why does Facebook deserve your attention?

Creating a relationship with the public should be the main strategy of any online business that wants to stand out and, to leverage this mission, nothing better than making use of social media.

For years holding the title of the world’s largest social network, Facebook continues to be an attractive online marketing channel for many brands. 

Just to give you an idea, the network attracts 2.29 billion daily active users and hosts around 40 million small business pages. 

If that doesn’t convince you, take a look at the data below:

• Facebook Messenger has over a billion active users
• Facebook is the social media that sends more traffic to websites
• The average user spends about 50 minutes a day on Facebook
• 38.6 % of the world’s population uses Facebook
• 500,000 new users are added to Facebook every day (6 new profiles per second)

These (pretty impressive) numbers are why you should invest time and effort into driving more organic traffic to your Facebook page.

There are several marketing tactics and types of content you can create to grow your audience, such as:

• Posts with text, photo or video content
• Short videos on Stories and Reels
• Create groups 
• Conduct prize draws and giveaways
• Use chatbots or autoresponders of Facebook Messenger to attend customers
• Close partnerships with influencers
• Go live

– How to create Facebook groups

Tips to understand Facebook and increase your organic traffic

To increase organic traffic to your website, blog or page, you need a digital marketing strategy, focusing on content marketing. In other words, it is necessary to generate content that interests and attracts the user.

Millions of unique users access social media platforms across multiple devices every day for a significant amount of time.

A giant in the middle, Facebook is the social network with the highest number of hits and, despite having been launched for a long time, it continues to grow and conquer new users. 

However, achieving results through Facebook is not an easy task as it may seem. In addition to the need for updating with qualified content, which takes time and work, the organic reach of business pages has dropped a lot.

– Benefits of Content Marketing for your company

It happens that in recent years, Facebook has undergone a series of changes in its algorithm (a factor that determines the content that will be viewed by each user) and in its policies for positioning news on the users feed. 

The platform started to offer more options for paid advertising and started to limit the space and organic reach of companies. 

One way out of this is to try to understand which factors the algorithm considers relevant and try to apply this in your publications.

The only problem is that, as with Google, no one knows exactly how the social network determines what is relevant to its users and what is not. 

What we currently know comes from the experience of several companies that use Facebook. It was based on this knowledge that we have listed the following tips to help improve your organic traffic on the platform. 

Post quality content

We’re all tired of saying this, but as a first fundamental rule, it’s always important to repeat. 

Pages that publish qualified information and add some value to people’s lives, teaching, informing or even entertaining, gain a greater chance of appearing on the users’ news feed.

When in doubt, follow the rule of thirds: one third of your content is your ideas/stories, one third is direct interaction with your audience, and the last third is promotional content.

Don’t overdo it

Keep your page updated, but be moderate. Nobody likes companies that overwhelm their audience with information and ads and end up hogging their feed. 

Especially when the content is promotional, it irritates both the user and Facebook, and can end up taking down your organic traffic for good. 

While there aren’t an exact number of posts that would be interesting to do, many social media professionalsdo n’t recommend more than three a day in the feed. If you want to go beyond that, opt for quick posts in Stories.

– How to Create Promotional Videos for Your Online Course

Post during off-peak hours

It sounds strange, but the logic is simple: on off-peak times you’ll get less competition. With fewer people posting, your content is more likely to stand out. 

It is also important to do an analysis via the Audience Insights about the times that your audience usually accesses your publications. 

To further improve your performance, run tests and establish a publication schedule based on your audience’s browsing routine.

Use and abuse of Facebook Insights

As mentioned above, Facebook Insights is an excellent tool created by Facebook itself that allows you to monitor and evaluate the results of your work.

Through a simple analysis it is possible to verify what is working, which posts your audience likes the most and thus change your strategy and actions to achieve more effective results.

Go live 

Facebook has made a big investment in its live video tool, encouraging and giving greater visibility to pages that use this feature.

Live video gets 4-7 times more engagement than other Facebook posts. Many brands have already registered up to 10 times the engagement.

Q&A is one of the most effective live video formats for B2B companies. For B2B and B2C, try demo videos, introducing and explaining how to use your product.

– Streaming Live Video: 5 Ways to Monetize

Use compelling images

Having visually compelling content is essential to standing out in people’s increasingly crowded feeds. 

Research has already shown that Facebook posts with images get 2-3 times more engagement than those without images. This is important because the more engagement, the more the algorithm understands that content is relevant and favors organic traffic to the page that publishes it.

However, posting low quality images and videos can make you look unprofessional and end up discouraging the visitor, so be careful with your Facebook post template.

Install Meta Pixel (formerly Facebook Pixel)

Meta Pixel is a small code installed on your website to enable tracking, testing, targeting and analysis of Facebook and Instagram posts. 

This analytics tool lets you measure the effectiveness of your ads based on the actions people take on your site.

At Coursify.me you can add Facebook Pixel to your account on Google Tag Manager and then register the Google Tag Manager container ID in the Resources -> Integrations -> Google Tag Manager menu and it will work. See how easy it is:

https://support.coursify.me/hc/en-us/articles/360016206819–How-do-I-add-the-Facebook-Pixel-javascript-on-Coursify-me-

You only need to configure it once per site.

Mix your post formats

Audiences like novelty, so give it to them in as many ways as you can, including varying the type of media used in your posts. 

If you mainly post images and your reach is low, try creating some videos and see if that changes the amount of organic traffic your page has been getting. 

Experimenting with new types of media will keep your content stream fresh and engaging for your audience. Also, you may find that there are post formats that perform better than the ones you usually use.

Importantly, while Facebook has never officially confirmed it, many marketers believe that prioritizing posts in new formats in the news feed results in more reach. 

Experimenting with newly invented post types like 360 ​​video or Facebook Stories can add benefit to your organic traffic if the algorithm prefers new formats.

– 10 Ideas for Creating Content for Social Media

Increase your organic traffic and sell more

Organic traffic for brands on Facebook is like water in the desert: it’s essential, but it’s hard to get.

There are no wrong answers here. Apply the tips above and track reach metrics to understand what is working best.

Keep trying new tactics, testing your strategy and putting out great content, and you’ll see the results show. 

The important thing is to maintain consistency and a good publication schedule.

Complete and optimized eLearning platform for SEO, Coursify.me is the ideal solution for those who want to create, sell and advertise courses on the internet.

With perfect integration with the main social networks and content platforms, with Coursify.me you are already halfway through the work of positioning yourself well in search engines and attracting customers.

Serving businesses and professionals in more than 60 countries, Coursify.me is a dynamic and customizable Learning Management System (LMS).

– Learning Management System: What is it?

To learn more, visit our website, test the platform and understand why we are the best option for your online course.

The post How to grow your organic traffic on Facebook appeared first on Blog Coursify.me.

Don’t you know what we’re talking about? Keep reading this article to learn more about what it is, how to create one and different ways to use a pixel to improve conversions and boost the ROI of your ads and campaigns.

What is the Facebook pixel?

The Facebook pixel is an analysis tool that allows you to measure the effectiveness of your ads based on the actions that people take on your website.

This is a code that triggers cookies to track users as they interact with your Facebook page and ads. 

You can use the pixel to:

• Create targeted ads, find new customers and identify people who have taken a desired action on your site.
• Set up automatic bidding to reach potential leads and increase your sales. 
• Measure the results of your ads to optimize your investment. 

The Facebook pixel is triggered when someone performs an action on your website, such as adding an item to the shopping cart or making a purchase. The pixel records these actions or events, which can be viewed on your Facebook pixel page in the Event Manager. 

Let’s learn more about what are the benefits of this feature for your business and how to use it.

Why use the Facebook pixel?

The Facebook pixel provides important information that you can use to create better, more targeted ads. This data helps ensure that your ads are seen by the people most likely to take the desired action. This allows you to improve your conversion rate and increase the ROI of your marketing campaign.

Even if you are not advertising anything on the social network at the moment, it is recommended that you install the Facebook pixel right now. That way, it’ll start collecting data right away, so it doesn’t have to start from scratch when you decide to create your first ad.

– 6 ways to sell on social media

This tool offers five main functions to help you get a better return on investment:

1. Targeted audiences

When you install the Facebook pixel on your website, it tracks the movements of any visitors who are simultaneously logged into Facebook.

The pixel monitors activities such as:

• Which pages a user visits
• Which pages a user does not visit
• When the visit is made
• Scrolling depth
• Time spent on the page

Using this data, you can create targeted audiences and targeted ads. You can also create audiences with similar profiles and generate exclusive ads for them. For example:

• People who visited your site in the last 24 hours
• People who visited your site in the past 180 days, but have not returned for 30 days
• People who visited a specific page on your site

In summary, you can define custom audiences based on pages they visited or not visited and on the visit date (between one and 180 days). Once an audience is created, you can choose when to advertise for it and which ads to use. 

2. Standard and custom events

When someone performs an action on your website, the Facebook pixel registers it as an event. You can use this feature to track two different types of events: 

1. Standard event or predefined actions that Facebook recognizes in advertising products.
2. Custom events, or an event not covered by Facebook, that you give a name to.

There are 17 standard Facebook Pixel events that you can use by copying and pasting a simple event code:

• Add payment information: Tells you when a user is very likely to make a purchase.

• Add to cart: Shows when a visitor adds something to the shopping cart, which is very useful for identifying potential leads.

• Add to Wish List: Same usefulness as the shopping cart, in addition to pointing out the most popular products / services in your company.

• Complete registration: Informs when the user fills in a registration form (subscription to a service, such as email marketing).

– How to create an email marketing campaign

• Contact: Inform a phone, SMS, email, chat or other type of customer contact data.

• Customize product: Allows the customization of products through a configuration tool or another application that your company has.

• Donate: Allows a visitor to make a donation to your company or cause.

• Find location: Indicates when a person finds one of your locations on the internet. 

• Start checkout: Records the moment when people check out (complete the purchase).

• Lead: Informs when someone becomes a lead (sending a form, downloading material, spontaneous registration, etc.)

• Purchase: Shows the completion of a purchase, usually indicated by the receipt of an order confirmation, purchase or transaction receipt. 

• Schedule: When a user makes an appointment to visit your company.

• Search: Allows you to monitor searches conducted on your website.

• Start trial: Indicates when someone starts an evaluation of a product or service that you offer.

• Submit application: Shows when a visitor sends an application for a product, service or program that your company offers.

• Subscribe: Indicates the subscription to a paid product or service.

• View content: Informs when a user visits a landing page or product of interest.

– How to create a sales page

Standard events also support parameters, which allow you to include additional information about an event, such as:

• Product IDs
• Categories
• Number of products purchased
• Content type
• Conversion value

Custom events

Although custom conversions are linked to a URL (usually for some kind of thank you or completion page), custom events don’t have to be. Instead, conversions can be tracked by adding an additional piece of code to the page of interest.

Custom events are commonly used to collect more data than a standard event can provide. 

3. Custom conversions

With custom conversions, it is possible to create rules for events or URLs and thus measure more specific customer actions. For example, it is possible to filter all purchases of a certain product / service above X value.

This means that you can choose the category for the conversion and add a monetary value. For example, you create a custom conversion that tracks all ebooks over $ 20 sold on your site. This feature will help you find out if your advertising campaigns are profitable. If you charge $ 20 for your e-book, but are spending $ 25 for each purchase that comes from Facebook ads, you will probably want to make some changes to this campaign.

Use custom conversions to:

• Optimize ad serving for custom events or for all URL traffic.
• Filter events. Add rules to standard events, custom events, or All URL traffic to better understand your customers ’actions in more detail. For example, create a rule to measure how many people buy items of a certain color or price.

All of your custom conversions are always being tracked. At any time, you can create a report for one of your Facebook ads that will show the conversion rate for any of them.

4. Dynamic ads

If you run a website, you can use the Facebook pixel to serve dynamic ads. These ads, also called catalog sales, automatically show products from your catalog based on your target audience.

If your company has thousands of products, creating individual ads based on specific pages visited and actions taken may not be an efficient option. Instead, you can create dynamic ad templates so that what a potential customer sees according to their behavior. 

– How to generate leads

Who sells online dance courses, for example, can use data collected by the Facebook pixel to build a custom audience of people who have viewed at least one course module, but have not yet purchased anything. Then, it is possible to target a dynamic ad to that audience, which is filled with the image of the module that the person viewed.

5. Conversion optimization

When you install the pixel, Facebook knows what a conversion is for your business and will target ads to the people most likely to make a purchase.

However, keep in mind that if you don’t use standard events or custom conversions to track events on your site, you won’t be able to optimize for conversions. You can optimize for traffic, link clicks or video views, but these metrics don’t always mean more sales. 

How to install the Facebook Pixel on your Coursify.me page

The current Facebook Pixel works in a similar way to the old custom audience pixel. It must be in the main section of the index page for it to appear on all pages of your site. No matter what page is loaded, the pixel will fire and track the visitor’s actions.

There are three ways to add Facebook Pixel to your website:

1. Use an integration or tag manager
2. Manually install the code
3. Email instructions to a developer

At Coursify.me you can add Facebook Pixel to your account on Google Tag Manager and then register the Google Tag Manager container ID in the Resources -> Integrations -> Google Tag Manager menu and it will work. See how easy it is:

https://support.coursify.me/hc/en-us/articles/360016206819–How-do-I-add-the-Facebook-Pixel-javascript-on-Coursify-me-

The Facebook Pixel is an excellent tool for monitoring and optimizing marketing strategies. Widely used by businesses worldwide, its possibilities are enormous, as well as the results it delivers.

Take advantage of this feature to optimize your ad campaigns and sell more online courses.

– Learn how to sell courses online

Complete and optimized eLearning platform for SEO, Coursify.me is the ideal solution for those who want to create, sell and advertise courses on the internet.

With perfect integration with the main social networks and content platforms, with Coursify.me you are already halfway through the work of positioning yourself well in search engines and attracting customers.

Serving businesses and professionals in more than 60 countries, Coursify.me is a dynamic and customizable Learning Management System (LMS).

– Learning Management System: What is it?

To learn more, visit our website, test the platform and understand why we are the best option for your online course.

The post Facebook Pixel: what it is and how to use it appeared first on Blog Coursify.me.