Content Marketing: why this strategy is essential for your business
Digital marketing strategy, the main focus of content marketing is to attract and engage customers through relevant content.
Benefits of Content Marketing
Content marketing is today one of the most effective and practical marketing strategies.
With people tired of so much advertising on the Internet, the use of ad-blocking software increased by 30% worldwide.
This means that this popular method that brands use to drive sales is no longer as effective as it used to be.
So, if your company does not invest in a strategy that offers value content to your target audience, it will lose more and more relevance and positioning in the search engines.
Providing informative and educational content, with topics related to your business, you create authority and gain the trust of your audience.
Content marketing uses varied tools such as blogs, videos, e-books, email marketing, among so many other forms of online communication.
Check out five key benefits of content marketing to boost your business and sell more online courses.
1. Supports SEO
All SEO gurus agree that content is vital to SEO efforts.
If we think about it, we have to agree. After all, do you have any idea how to optimize your website for searchers without content?
By creating relevant content using keywords, you accelerate your SEO efforts.
- Generating Backlinks (Link Baits)
The backlinks are one of the most important ranking factors.
For those unfamiliar with the term, backlinks are strategically placed links in a text to guide the reader to your blog page or website that has relevant and complementary content to what he is reading.
The more high quality backlinks your site has, the more chances it will have to achieve better position in the search engines.
Creating useful content is the most effective way to get these link baits.
- Increasing traffic
When you regularly publish useful content on a blog, for example, you offer your audience a reason to visit your site again.
The biggest advantage of having a blog is that it allows you to convert unique visitors to recurring users.
It has been observed that websites that update their blogs experience an increase in traffic.
Another good tip is to create quizzes and contests to attract attention and new visitors to your site.
2. Promotes Social Engagement
According to the Content Marketing Institute, 93% of B2B marketers consider social media as one of the top five content marketing tactics.
- Interesting content
To harness the true power of social media, you need to share useful and engaging content daily.
If you have a well-crafted content marketing campaign, you do not have to worry about producing random posts to social networks.
You can take advantage of the material you have already developed for your blog, for example, and only adapt the content to the media format in question.
- Increasing fans/followers
It’s simple, the more you post, the more followers you’ll have.
However, to engage with your fans/followers, you need to share useful and informative content.
In his Forbes article, Sujan Patel says that “Building a brand requires a lot of effort and should be treated as a job. Every day, you must share and produce content. Adjust frequency and content types based on audience presence”.
Content marketing provide tons of useful content that you can use to post on social media.
3. Establish Authority
One of the many benefits of content marketing is that it establishes you as an authority in your area of business.
In addition, content marketing turns your business into a brand that cares about your audience.
To stand out from the competition today, brands must start to care with something other than themselves.
How can your brand be considerate?
Educating and helping your potential customers make informed decisions.
- Build the brand
By sharing useful content daily, you create a clear identity and gain visibility.
A successful content marketing professional creates content for every step of the customer journey – awareness, consideration and decision.
This helps the customer and brings recognition to your brand.
- Gives credibility
Specialist in conversion rate optimization and growth marketing, Sujan Patel says ‘content is a way to demonstrate the integrity of your brand and in turn helps your audience to trust you.’
When you educate your audience through content to make the right decisions, you help people. This naturally creates confidence.
- Generates affinity
According to a Conductor survey, people who consume educational content from a brand are 131% more likely to buy from it.
In addition, consumers are 48% more likely to purchase a product/service from a company after a week reading its content.
- Proof of authority
A thought leader is someone who analyzes industry trends and shares best practices with the public.
By regularly creating explanatory videos, online seminars, writing ebooks and guides, you will become a valuable source of information for your audience.
To prove your authority and knowledge of the subject, you should speak clearly to a defined audience, create consistent content, be active in social media, and focus on SEO.
4. Supports other Types of Marketing
The biggest benefit of content marketing is that you can integrate it easily with other types of marketing.
- Inbound Marketing
If you are a fan of Inbound Marketing and understand its key concepts, you agree that you need to have a lot of content to run it.
There are four steps in Inbound Marketing: Attract, Convert, Close and Delight. Without useful informational content, can you attract your potential customers?
- Influence Marketing
Content is the basis of influence campaigns.
It is practically impossible to develop strategies of influence without first developing a strong brand.
Dominique Jackson, who is an expert in professional and inbound marketing, reports in his article: “By 2018, your influence marketing campaigns should be much less like generic ads and much more like content marketing. “
5. Reduce Costs
Content marketing is not only highly effective but it also helps you save a lot of money.
- Excellent cost-effectiveness
Compared to other strategies, content marketing is highly profitable.
As your business helps buyers make informed decisions, you create a targeted, engaged audience.
It’s not like showing ads to drive fast sales.
- It is recyclable
One of the most important benefits of content marketing is its reusability.
Did you create some blog posts on a certain subject? Join everyone, make some tweaks and you’re done, you have an ebook.
Subsequently, turn your ebook into a checklist, posts to social media, and so on.
- Long-Term advantages
Unlike most advertising strategies, the advantages of content marketing are long-term.
Well-crafted content lasts forever. Just update it when needed and it’s still there, attracting leads.
Knowledge is never too much and will always have someone wanting to learn.
The godfather of modern marketing, Seth Godin, once said that “content marketing is the only marketing left.”
And it’s true.
People have become averse to traditional marketing and are using blocking software to keep ads under control.
The best way to reach your audience is to offer them something that naturally arouses their interest.
Content Marketing to Sell Online Courses
Content marketing is an economical and highly effective marketing tool.
Well-designed campaigns support SEO, boost social networking, create a buzz and increase traffic and growth of your site.
Keeping your customers interested is an essential part of any effective marketing campaign.
To achieve this, instead of creating ads promoting products, your campaign should promote content.
A good idea is to combine content marketing with inbound marketing to create a powerful advertising strategy.
That way, you convince your target audience to come to you, making you an assiduous consumer and a potential lead.
By using this strategy you create more opportunities for the consumer to enter and advance into your sales funnel while building your relationship with it.
For those who create online courses, this is a great way to capture and retain students.
With a well-planned and aligned strategy, you will soon have your first students.
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