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Do you know that text that catches your attention on the internet, among countless others? So, this happens thanks to well-done copywriting . Great sales texts are out there, drawing our attention on landing pages, banners, emails and social media ads. In this article, we’ll talk more about this conversion-focused writing and how to create …
When teaching online, connecting with the student and keeping them interested in the lessons isn’t always easy. It takes creativity to engage the student . The truth is that eLearning requires different sets of skills from instructors than those used in an ordinary classroom. 6 strategies to engage the student in online education The COVID-19 …
Launching something new to the market is a big deal for a company. Whether updating a service or a new product, the goal is always to attract the user and the growth of the brand. However, even if you have a quality product that can make a real difference to your customers, it will likely …
Writing an audio script for your online course videos before recording is a great way to ensure you produce quality content. With a script in hand, you avoid prolonged pauses during narration, repetition of words and possible language addictions, such as excessive interjections and slang. Reasons to write an audio script before recording videos For …
For those who are not familiar with the term, organic traffic is the visits that your website receives spontaneously, without you having to use paid advertisements for this. While paid ads are a great way to drive traffic to your website , when you run out of budget, it’s gone. To have a consistent stream …
One of the fundamental concepts of digital marketing is the sales funnel. Although it may sound strange, this strategic model is so effective that many professionals built careers on implementing this unique concept in the business world. What is a Sales Funnel A sales funnel is the visual representation of the customer journey , describing …
To promote your course and attract students, especially if you are starting in this market, it is important to learn a little about digital marketing and to study strategies that are of great value when promoting online courses. How to use digital marketing to sell more A great advantage that the internet and digital marketing …
Biggest shopping event of the year, Black Friday 2020 takes place on November 27th, closely followed by Cyber Monday, which happens on November 30th. Unique opportunity for entrepreneurs and online retailers, if you have not yet prepared your strategy to double the sales of your online courses , it’s time to do it! What is …
Buyer personas are semi-fictional representations of your ideal customers based on data and research. The definition of these characters helps your company to focus its time on qualified customers , guiding the development of products / services to meet their needs. Why is defining buyer personas important to your business? A Buyer Persona is your …
Fundamental for those who have an online business and want to gain visibility in search results, check out this guide SEO for beginners that we have prepared to help you navigate the digital world. Seo for beginners: what is Search Engine Optimization and why it is important SEO (Search Engine Optimization) is a set of …
