How to grow your organic traffic on Facebook

Anyone who works in the digital environment knows that the success of any online business depends on the number of visitors it receives and how many of these convert into leads and, later, into paying customers.  That said, there are several paid ways to attract a greater number of people to your website, such as …

Continue reading

10 Ideas for creating social media content

Creating social media content is part of the routine of any professional or brand that wants to establish itself in the market. However, continuously generating new posts is a lot of work and requires creativity. To help, we’ve rounded up 10 content ideas that have been tested and approved by brands with a strong digital …

Continue reading

Marketing Channels to Help You Drive Your Digital Strategy

Building a digital strategy is a tricky thing with all the marketing channels there are. You have to choose the ones your target audience is on, use the right keywords, write the right content, and make sure your website meets the expectations of picky Internet users. To help you out, we have gathered a list …

Continue reading

5 Steps to Create Promotional Videos for Your Online Course

Promotional videos have emerged as a powerful tool for creators of online courses and infoproducts in general, as a means of attracting an audience, presenting the product and conveying credibility. A well-crafted promotional video can be the difference between someone signing up for your course or not. Therefore, in this post we are going to …

Continue reading

Email automation: how to use it in your marketing campaigns

One of the many reasons email marketing is such an effective strategy is email automation.  With this feature, you can configure emails to be automatically sent to your subscribers when they sign up for your list or when they take a specific action. Valuable tool for capturing and retaining customers, in this post we are …

Continue reading

How to Study Online: Strategies to Get the Best Results

Due to job market competition and busy routine, many people take advantage of the flexibility that elearning courses offer to study online and improve their knowledge. However, despite the internet being a facilitator for learning, it also offers many distractions, and it takes great discipline not to lose focus and maintain a consistent study routine.  …

Continue reading

9 Online Strategies to Increase Sales

The retail industry has undergone major changes in the last decade, opening up more space for e-commerce. But while the internet presents companies with a whole host of exciting new opportunities to increase sales, it is not without its challenges.   With an estimated 12 to 24 million e-commerce sites worldwide, competition for customers is fierce, …

Continue reading

5 Ways to make online learning more effective

Online learning came to stay.  Boosted by the pandemic, it has found its permanent place in many schools and academic institutions, and it already has enormous influence on the way students are educated and interact with their teachers and peers.  This quick transition was certainly not easy and there is still a lot of room …

Continue reading