Tag Archive For "marketing"
Marketing Metrics: How to Track Your Online Course’s Marketing KPIs
Marketing metrics are the metrics that measure whether or not your outreach strategy is paying off. After all, if you put together a whole marketing strategy for your online course, dedicate yourself, invest time updating blog and social networks, you need to know if your efforts are working or if you need to try something …
Why and how to promote your business on YouTube
Currently YouTube, when well used, is a real paradise for business growth, where you get consistent flow of traffic, leads and sales. If your business is not leveraging this channel as one of the tools in its marketing arsenal, you are missing out on opportunities. Why is YouTube so important? Most companies, when it comes …
Using Affiliate Marketing to Improve Online Sales
Based on the partnership between brands, people, and businesses, affiliate marketing certainly has the potential to drive sales and generate significant revenue. More than that, it’s a highly cost-effective lead generation tactic, where you pay according to campaign performance. What is Affiliate Marketing? Affiliate marketing is also known as performance based marketing. In short, brands …
How to Create Videos for Online Courses
Learning how to create videos is one of the primary concerns of those who decide to make online courses. Of course, for a good result, turn the phone’s camera to your face and start talking is not enough. But with proper planning, you can create better videos than you think. Why you should create videos …
10 Tips for Improving Your Customer Service
Virtually everyone who has a business, online or physical, deals with customers every day, but have you ever stopped to think about the effectiveness of your customer service? Take a break and think: What are the most important things you can do in customer support that will really affect your profitability and keep your entire …
How to do keyword research for SEO
As Google constantly updates its search algorithms and companies strive to track and maintain a good position in search results, one thing remains consistent for professionals looking to optimize their sites: the need to do keyword research. What is keyword research and why is it important? Keyword research is the process of finding and analyzing …
Lead Nurturing: 6 effective tactics to nurture leads
Lead nurturing is the process of engaging a defined audience by providing relevant information at each stage of the customer journey. Some ways to achieve this are through targeted content, multichannel relationships, and personalization. The Importance of Lead Nurturing for Online Business In simple words, a lead is an individual or organization that shows interest …
Video editing: basics to edit online courses
Video editing is part of any content recorded to which one wants to give a professional look. So whether you’re producing videos for your YouTube channel, online courses or even a business presentation, it’s important to know how to edit the final material. Why is video editing important? Using video lessons is a great way …
How a Podcast Can Help Sell Online Courses
If you’ve been in the e-Learning industry for a while, you’re probably running out of marketing ideas to sell online courses. And when that happens, it’s time to find a new way to communicate with your audience. That’s where podcast appears. Sell Online Courses: Why Creating a Podcast is a Good Idea What do you …
How to Price Online Courses
If for many people the main challenge is to create online courses, for others the difficulty appears even when it comes to pricing online courses. After all, how much worth a material that you created? How to put a price on your knowledge? Pricing online courses: How much should I charge for my course? You …
