Tag Archive For "marketing"
Customer Journey Map: How to use this tool to sell more
In order to attract consumer attention in an information-saturated scenario, a user-centric tool has been developed: the Customer Journey Map. What is the Customer Journey Map ? The Customer Journey Map is a visual representation of the user’s journey, that is, the history of their relationship with the company, service, product or brand throughout the …
Inbound Marketing: How You Can Use It to Attract Customers
If you are starting an online business, you have probably heard of Inbound Marketing. Unlike traditional marketing, Inbound Marketing is focused on creating a customer relationship. Its premise is to deliver content and attract the audience to the product, rather than offering it directly to the consumer. What is Inbound Marketing? The term was coined …
How to Create an eBook to Sell More Online Courses
A very useful tool for teaching online, to create an eBook is nothing more than producing a book in digital format. Simple to access through any electronic device, the virtual book has revolutionized not only the literary market, but also the eLearning market. Why Create an eBook for Your Business Two factors make an eBook …
How to make more money from selling online courses
Your online course is now ready, available to the public, and your first students have started showing up. Great! Now, how to maintain this growth? Is it possible to continue to profit indefinitely with the same material? To answer these questions, let’s understand a little more about the online courses market and how to refine …
Marketing Metrics: How to Track Your Online Course’s Marketing KPIs
Marketing metrics are the metrics that measure whether or not your outreach strategy is paying off. After all, if you put together a whole marketing strategy for your online course, dedicate yourself, invest time updating blog and social networks, you need to know if your efforts are working or if you need to try something …
Why and how to promote your business on YouTube
Currently YouTube, when well used, is a real paradise for business growth, where you get consistent flow of traffic, leads and sales. If your business is not leveraging this channel as one of the tools in its marketing arsenal, you are missing out on opportunities. Why is YouTube so important? Most companies, when it comes …
Using Affiliate Marketing to Improve Online Sales
Based on the partnership between brands, people, and businesses, affiliate marketing certainly has the potential to drive sales and generate significant revenue. More than that, it’s a highly cost-effective lead generation tactic, where you pay according to campaign performance. What is Affiliate Marketing? Affiliate marketing is also known as performance based marketing. In short, brands …
How to Create Videos for Online Courses
Learning how to create videos is one of the primary concerns of those who decide to make online courses. Of course, for a good result, turn the phone’s camera to your face and start talking is not enough. But with proper planning, you can create better videos than you think. Why you should create videos …
10 Tips for Improving Your Customer Service
Virtually everyone who has a business, online or physical, deals with customers every day, but have you ever stopped to think about the effectiveness of your customer service? Take a break and think: What are the most important things you can do in customer support that will really affect your profitability and keep your entire …
How to do keyword research for SEO
As Google constantly updates its search algorithms and companies strive to track and maintain a good position in search results, one thing remains consistent for professionals looking to optimize their sites: the need to do keyword research. What is keyword research and why is it important? Keyword research is the process of finding and analyzing …
