7 easy tips for you to create online courses 

Currently, creating online courses is one of the best ways to earn extra revenue. If you have a skill that others would like to learn, you can turn a hobby into a lucrative side job or a full career.  How to create online courses The eLearning market is expected to exceed $ 320 billion by …

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Email marketing: strategies and tips for small business

If you are a small business owner – regardless of the industry – email marketing can help you promote better customer relationships and build a stronger and more solid brand. With the right planning, you can implement an effective email marketing strategy with a low investment cost. Steps to build your email marketing strategy Email …

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Step by step to start your own business

Setting up your own business is the dream of an increasing number of people. Working with what you like and having more autonomy in relation to time and routine are advantages that motivate new entrepreneurs.  Undoubtedly, starting your own business can be extremely rewarding. However, it is also a job that requires dedication and careful …

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5 strategies to sell courses on the internet using social media

Social networks have proven they are here to stay. Now, you just have to know how to sell courses on the internet using these powerful communication channels. In 2020, purchases made through social media jumped from 22% to 34%, representing one third of small businesses sales in e-commerce. How to use social media to sell …

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Facebook Pixel: what it is and how to use it

Advertising on Facebook is an effective form of internet marketing, however, to get maximum return and results, you need to use Facebook Pixel. Don’t you know what we’re talking about? Keep reading this article to learn more about what it is, how to create one and different ways to use a pixel to improve conversions …

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Google Analytics: how to use to improve your business 

Google Analytics is a free tool that you can use to track information about the way visitors interact with your website.  From marketing campaign optimization to budget allocation, let’s take a look at how Google Analytics can benefit your company. Benefits that Google Analytics offers for your business Google Analytics is a web-based platform that …

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Tips for choosing the right camera for recording videos 

An indispensable item for recording videos, you must pay attention and extra care when choosing the camera used. As simple as it is to produce videos today, the right equipment and some shooting techniques can make all the difference in the result, highlighting your material among the competition. Recording videos: how to use your smartphone …

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Podcast as a marketing tool: why and how to use it

For those who are not yet familiar with the term, podcast is an audio file made for the purpose of commenting and discussing a topic.  Simple and inexpensive to produce, the podcast gained fame through websites that started using the tool as a medium to talk about subjects of interest, being widely used today as …

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8 Proven techniques to improve the customer experience 

Providing a great customer experience is one of the main differentials of any brand.  Important retention factor, see some strategies to improve this aspect of your business. Why is the customer experience important for companies? Taking care of the customer’s entire experience with the brand, from the first contact to the post-sale, is essential to …

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10 Tips for Selling Online Courses at Black Friday 2020 

Biggest shopping event of the year, Black Friday 2020 takes place on November 27th, closely followed by Cyber ​​Monday, which happens on November 30th. Unique opportunity for entrepreneurs and online retailers, if you have not yet prepared your strategy to double the sales of your online courses, it’s time to do it! What is Black …

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