8 Practical Ways to Update Your Online Course
After your Online Course it’s been created, published and sales have already started to happen, it’s important to periodically update the content to encourage engagement, keep students and attract new ones.
There are practical and simple ways to do this, and just half an hour of dedication can make a big difference in your students’ perception of your school and the quality of your online course.
Learn how to update your online course quickly and simply
To get started, remember that renewing your school doesn’t mean revamping it. There are small changes you can make that can have big long-term results.
These changes can start from your school’s home page, where information about you, course presentation and customer testimonials is displayed, down to each course module itself. There are many opportunities for you to update anything and everything on your page.
To prove this, we’ve put together eight ideas that should take approximately half an hour to complete, and will bring good results for your online course.
1. Write or improve your biography
To attract students to your online course and convince them to make a purchase, you must first of all pass on credibility as an instructor.
The first and best way to do this is through your presentation, that is, your biography.
Let your students know who you are and why you are the right person to teach them. Be sure to mention important information about yourself, such as:
- Professional background: What knowledge do you have? In what area do you work? What is your background and experience in the field?
- List all relevant certifications and training you’ve done.
- Tell why you work in this area, what you love about it, why you decided to teach and what you hope your students will achieve.
- Talk a little about your personal life, show that you are a normal person that others can connect with.
The biography is your cover letter, the first thing your students will see about you, and, as the saying goes, the first impression is what stays there.
Be honest, spontaneous and sincere in your intentions to teach and deliver something of value to anyone who enrolls in your online course.
2. Review and improve your copywriting
Copywriting is the famous sales text, the one you create with the intention to convince and persuade the person to buy with you.
There are several techniques to improve your copy, such as the use of mental triggers, for example, and we suggest that you study the subject a little and update your content from time to time.
When you first set up your school, you were probably writing several pages about your courses, prices and more. So, in addition to not having written your best text, you may also have made some spelling or grammatical errors and not even noticed it at the time.
Take time to reread all the pages that are part of your school. With your mind and eyes rested, you will notice possible errors and possibilities for improvement.
3. Add student testimonials
Once you have your first students, ask them to submit comments and testimonials about your online course, and ask for their permission to show them.
Customer Reviews are an important social proof and one of the most powerful sales tools you can get.
If you are launching your course and do not have one yet, we advise that you ask friends or colleagues to evaluate you as a professional.
These assessments can help potential students make a safe decision to enroll in your school.
If you already have testimonials, see if you can update them or add new ones. The more recent and relevant, the more likely they are to reflect the value of your course.
On Coursify.me you can display these testimonials on your online school’s home page.
4. Make sure all information is updated
The last thing you want is for a potential student to visit your school’s home page and see outdated information about courses, prices, your team (if any) and yourself.
Check that since you created your school, nothing has changed. For example, have you added a course? Created packages? Do you have a limited time offer or special promotion? Did you change the value or curriculum of any course? Have you added any new teachers to your team? Did you make any interesting new specializations for your resume? (if so, you can use a resume builder to help you).
Make sure all of this is updated on your homepage so your students are as informed as possible.
These quick little tweaks to make count as updates, enhance your online course and help you sell more.
5. Work your keywords
As the heart of every SEO strategy, your business keywords must be all over your site.
There are many things you can do to improve your SEO and your page’s relevance to search engines, but your keywords are one of the most important to pay attention to.
Start with the topic you’re teaching and, with the help of tools like Google Adwords, see what similar terms people (your target audience) are looking for.
Be sure to mention the original word you searched for, as well as any other related keywords. That way, no matter how someone researches what you’re teaching, there’s a good chance they’ll find you.
You can create a blog to have a space where you can work more on your keywords by publishing content relevant to your audience.
6. Set up a “Welcome” email for new students
The first thing someone wants after enrolling in an online course is to receive notification that the purchase was successful and the course access data.
LMS platforms like Coursify.me, send this email automatically on behalf of the school, but you can take advantage of this powerful feature that is the email marketing to make an even better impression on your students.
Send a personalized email welcoming the student, demonstrating your satisfaction in having him/her, providing channels for support and, why not, offering a discount on an upcoming purchase.
Writing an email like this doesn’t take half an hour of your time and has a very positive impact on both your presentation and your marketing strategy.
Be sure to include a link that users can click to login and access the course – or information about when the course will start if you’re pre-launching.
7. Create or update a course presentation video
Videos are hot and for a very obvious reason: they have high engagement power.
If the platform on which you hosted your online course offers this feature, create an introductory video and display it on the school’s home page.
In this video, your students will be able to see, listen and get to know their teacher better, create a connection, understand how the course is structured, what they will learn and much more.
Perfect your personal presentation and voiceover, create a video script beforehand and train so you don’t get lost. Redo and edit as many times as necessary.
This video can be quite short, and yet it will be a sales tool that makes all the difference.
Update this content every time you have news or think you can improve.
8. Insert new content whenever possible
You won’t be recording new lessons all the time, especially if your online course is already complete and being marketed.
Recording classes sure does not fall into “quick upgrade”, but what you can do to improve your online school and show your students that you are there, paying attention to what’s going on, is to record short live streaming videos answering questions for example, and make these videos available on the platform.
Other simple ways to update your content are to upload new supporting materials such as texts, presentations and third-party videos that you have seen and consider relevant to your students, leave a link to your blog, send newsletters with news, etc.
If you’re in the field you teach, it’s not hard to have topics to share with your students, and that all counts as new content for your course.
Update Your Course Online and Attract New Students
Your school can benefit from a quick update, even if you’ve just set it up.
It costs nothing to take 30 minutes out of your day to bring news to your students and potential clients.
Updating your biography, improving your copywriting, and adding or updating testimonials are just a few easy-to-implement changes that are sure to impact your audience.
This can improve your school enough to make it more accessible to students and an obvious choice when investing in an online course.
The next step is to ensure that your course is hosted on an eLearning platform that offers all the resources you need to make these updates and make them available to your students.
Complete eLearning platform, Coursify.me is the ideal solution for those who want to create, sell and promote courses on the internet.
With seamless integration with major content platforms such as YouTube, Vimeo and social media, you’re already halfway through the work of positioning yourself well in search engines and attracting customers.
Attending companies and professionals in more than 60 countries, Coursify.me is a Learning Management System (LMS) dynamic and customizable.
We have three plan options for you to decide which best suits your needs.
Visit our website, test the platform and start selling online courses right now.