After all, YouTube is a very popular channel. But that’s exactly why things are not that simple.

Selling Online Courses on YouTube is a good idea?

Many people think that selling online courses on YouTube is simple. Just put the video there and make it accessible.

This is true and false.

It’s true because YouTube is the second-largest search engine, with 1.5 billion connected users watching 6 billion hours of video every month.

– How to promote your business on YouTube

That is, is a great place to sell anything.

False, because that does not mean that if you publish the videos you want to sell on the platform, you will make money from it.

YouTube is a great platform to market a product or service, but not to monetize it directly there.

Despite its extremely broad reach, YouTube is not the best place to host your content if you want to get paid.

First, YouTube will not allow you to earn money until you have at least:

• 1 thousand subscribers;
• 4 thousand hours of content assisted in the last 12 months.

This means that a youtuber has to accumulate, on average, about 11 hours of videos watched per day.

Second, because YouTube takes a huge cut and growth is slow on there, you do not end up generating the amount of money your content deserves (unless you become a celebrity with millions of subscribers on your channel).

But do not be discouraged! The huge audience of the platform is still very useful, and here is how you will take advantage of this to drive traffic to your online course website.  

How to Promote Your Online Courses on YouTube

By providing online courses on YouTube, your goal should be to promote your content, increase the viewer’s interest, and send it to your own website.

Focus on creating engaging informative videos that offer some value to the viewer, but leave them asking for more.

Here are 5 different types of videos you can produce to promote your online courses on YouTube.

1. Teasers and Previews

Teasers are a kind of appetizer of what to come.

The main purpose of a teaser is to tease! Usually, it has a maximum of one minute in length, and is designed to increase expectation and show off some of your material.

There is a small difference between teasers and previews.

While teasers mix and match scenes and dialogs of the original video that will be sold, a preview is a real scene of the episode just the way it is.

Teasers and previews are types of videos that explicitly promote your online courses on YouTube.

The next types are more subtle, but still as important as the first two because they will help you build your brand authority.

2. Product Reviews

Create informative videos analyzing and evaluating products and services relevant to your area of ​​expertise.

Thomas Frank, for example, uses his channel College Info Geek to, among other things, give tips on books for students.   

So he establishes himself as the authority on the subject and is discovered when someone searches for book reviews on YouTube.

This type of content offers more opportunities for you to be discover online, since people are more likely to search for product reviews than a brand, especially if they do not know it yet.

3. Reviews of Specialists

Like reviews of products and services, providing expert advice on matters related to your area of ​​expertise is a great way to establish credibility and authority.

This usually comes in the form of “how-to-do” videos.

Kandee Johnson, a makeup artist, has become a true online personality through videos in which she gives tips on makeup and beauty.

This is a great way to be discovered and add credibility to your name as an expert in a specific area.

Another tip is to invite leaders and industry experts related to yours to give testimonials about your product on your YouTube channel.

To talk about Coursify.me, for example, we invited Reinaldo Silotto, technology and programming expert, owner of the channel TekZoom and platform user.

These types of video help extend the credibility of your brand by attracting your audience.

4. Events

If your company participates in any event, post about it. This can be anything from a live lecture to a workshop or a discussion board.

Chef and TV personality, Gordon Ramsay uses his YouTube channel to promote his business by sharing videos of recipes, cooking tips, and shows and events that he participates in.

The best thing about event videos is that they show other people interacting and being engaged by your brand, which is often difficult to convey in any other way.

If events are not part of your business model or do not fit, do not worry about it. But if it is, enjoy!

– Advantages of live broadcasting your online classes

5. Free Content

If you get here, the question you should be asking yourself is: but shouldn’t I publish any of my online courses on YouTube?

Would not that be a smart thing to do?

Yes, you can and should offer this to your audience.

The best way to sell your paid content is to make people love your lessons, so they need to watch at least one.  

It is important, however, to differentiate the paid videos you have for sale on your site and the free ones you have on YouTube.

Make sure that free videos add value to your customers, but that paid content offers more value.

– 3 Tips for Creating More Effective Video Lessons

How to Ensure Your Online Courses on YouTube Drive Traffic Back to Your Site

No matter how good your online courses on YouTube are, if they do not link to your site or product, you will not get the results you expect.

For this to happen, it is very important that you follow these steps:

• Include a clear call to action (CTA) in the video and a description to encourage viewers to visit your website for more information. You can end your video with something like “Check our website for more exclusive content (enter your website URL)”.
• Use the cards and end screens on YouTube that allow you to direct viewers to a specific URL, calls to actions, and new videos.
• Create a clear and compelling message about the value of content and the benefits your audience will have if they access your site.
• Integrate your brand as much as possible, visually and vocally, within the video to promote it.
• Ask people to sign up for your channel. This will give you another way to advertise new courses and warn them when this happens.

It’s good to know the types of videos you can produce to promote and sell online courses on YouTube, but if you can not get people to watch those videos, it’s all in vain.

Keywords

YouTube SEO affects your Google SEO, since 55% of all Google search results appear as video content and YouTube accounts for 82% of all online videos.

So focus on three basic SEO rules:

• Use keywords: Choose keywords with a good number of searches per month that are not too difficult to rank.
• Use your keywords in video titles: The ideal title for a YouTube video is between 6 and 8 words or so, and includes the keyword you decided to use.
• Use your keywords in your descriptions: Use keywords to optimize your video description. Include calls to actions and links to your landing page, social media, and any web pages relevant to your business.

– How to define keywords

The more you learn about SEO, both on YouTube and Google, the faster you will be ranked in the two search engines, and the more traffic you will have on your site.

Establish Channel Authority

First, create a channel, not simply post videos at random.

Then work to increase the number of subscribers in your channel, through actions such as:

• Provide useful video content.
• Use the same visual identity as your site to reinforce the brand.
• Fill out your section with lots of relevant information and effective keywords.

By creating authority, you will begin to gain much more visibility.

Create Your Community

As you begin to be consistent in publishing your content, you will begin to receive more and more subscribers, and your online courses on YouTube will begin receiving instant views when you upload them.

The more content you publish, the more views you’ll get and the faster you’ll form your community.

Selling online courses on YouTube is one of those things that need patience and hard work for long-term but worthwhile results.

Therefore, in the first few months, do not pay attention to the results. Instead, focus on cultivating an online community and creating content for them.

The important thing is to stay consistent, entertain your viewers and keep them involved.

Producing videos is a perfect way to record more dynamic and interactive lessons for your online course.

Elearning platform (LMS), Coursify.me has all the necessary features for you to import and integrate content from video hosting platforms such as Vimeo and YouTube.

– Whats is a Learning Management System

Instructors can embed their hosted videos into any of these channels on their page on Coursify.me, leaving their lessons even better and more complete.

As we know that the vast majority of people are fans of YouTube, we have released an update to simplify the process of adding a video from this channel to your online course.

Now you just have to copy and paste your video link into the YouTube video URL field and Coursify.me automatically incorporates it for you.

Simple, practical and efficient!

Visit our website and take advantage of all the features of our platform to create and sell quality online courses.

The post How to Sell Online Courses on YouTube appeared first on Blog Coursify.me.

If your business is not leveraging this channel as one of the tools in its marketing arsenal, you are missing out on opportunities.

Why is YouTube so important?

Most companies, when it comes to doing social media campaigns, think of Twitter, Facebook, Instagram and LinkedIn.

However, YouTube is one of the largest and most popular social networks today, being the second most visited website in the world, second only to Google. 

This, of course, means huge reach and immense possibilities to increase your business’s visibility, brand awareness, generate more traffic and leads with high conversion potential.

– How to sell online courses on YouTube

YouTube in Numbers

Before we get into how, here are some helpful statistics that will help you understand why YouTube is such a great platform for business: 

• YouTube is the world’s second largest search engine and the second largest site, with over one billion registered subscribers.
• People watch a billion hours of video on YouTube every day.
•  YouTube reaches more 18-49 years-old on mobile than any TV channel or cable TV network. 
• YouTube reaches more people ages 18-34 in the US than any TV network.
• The channel has over one billion unique viewers per month and 300 hours of video uploads per minute.

YouTube’s video sharing functionality also makes it one of the largest social media sites.

What’s most amazing is that this internet giant shows no signs of slowing down, which makes things pretty clear: People of all ages, from all over the world, love to watch online videos.

– How to create videos for online courses

Your audience is on YouTube, so a good marketing strategy on this channel can help you reach more people and improve your bottom line and revenue.

How to Use YouTube to Promote Your Business

YouTube can be more time consuming than other social networks; after all, it’s one thing to write an update and create or pick up images on Google. Another is to consistently create video content.

The good news is that making videos is easier than ever, thanks to so many new technologies at our disposal. But before we move on to this practical step, let’s talk about strategy.

To get started, you need to define what you want to achieve with YouTube and video marketing. What are your exact goals? For example:

• Improve recognition and brand engagement.
• Drive more leads and conversions.
• Drive more traffic to your site.
• Improve sales.
• Establish your authority on the subject.
• Create a new channel of communication with your audience.

Determining your goals will help you create the right videos for your channel, which will bring results faster.

What types of videos can you create?

One of the first difficulties companies and professionals who choose to use YouTube to promote their business face is knowing exactly what type of video to create and how to do it.

– 7 Tips for Creating a Video Script

To get started (and reassure), know that creating quality videos is no longer so difficult – in some cases you don’t even need a professional camera. 

And when it comes to the types of videos you can create, there are plenty of options for different stages of the sales funnel:

Top of the funnel 

The top of the funnel is considered the customer awareness phase, piquing your interest in what you have to offer.

At this stage, the customer has no interest in buying, so avoid the sales pitch and focus on providing relevant information.

The following types of videos will help you achieve this:

• Introducing and analyzing industry news.
• Interviews with influencers and thought leaders in your niche.
• Tips on how to solve a problem related to your industry.

Middle of the funnel

Once you’ve gotten people’s attention and they find out that your business exists, you can use video to further nurture those potential leads and build a relationship with them.

This is the time to start showing how your product or service can help your customer solve their problem.

At this stage, some good ideas would be:

• How-to videos and tutorials (people love how-to videos on YouTube).
• Success stories and customer testimonials that have already had good results with your product / service.
• Animated videos that speak and demonstrate your product / service.

– Record video tutorials: tips for getting the best result

Bottom of the funnel 

At this stage, you should talk directly about your products and services, and all the benefits your business offers consumers.

This is the time to show your prospect that you have the best solution possible for him.

• Institutional videos showing your company and its core values.
• Advantages your product / service offers; which sets it apart from the competition.
• Offer free trial period, discount, product package, etc.

Tools for creating video content

As we mentioned earlier, quality video creation is more accessible than ever, as there are numerous tools available on the internet for creating and editing videos with scenes, audio and many other features.

Now you can create virtually any type of video without leaving your home or hiring help: tutorial video, animated, live, and even stop motion videos.

There are great software options for this purpose, such as:

• Windows Movie Maker: Simple and easy to use program. Cuts, transitions, and effects can be implemented in a few steps.
• Filmora: Many Youtubers use Filmora to create and edit videos almost professionally. Efficient program with good resources and free. 
• Vyond: Good for creating animated videos. It’s paid, but offers a free trial for anyone who wants to try it.

– Meet the best free screen recorders

Managing Your YouTube Channel

If you haven’t used YouTube for business yet, you may be surprised to find that there aren’t really many management options on the platform.

However, especially as your channel grows, a management tool becomes essential as it helps you track and notify your comments so you can respond and monitor mentions of your brand.

One of the few tools that does this is Agorapulse, which is social media management software that works with most major social networks. 

The great advantage of this tool is that it allows you to monitor and manage all your YouTube comments in one place – and that includes responding to them. 

In addition, you can pre-moderate comments and decide when and what to post, and save standardized responses for quicker and more efficient feedback.

And last but not least, you can monitor your business name on YouTube, find out if any of your videos have been copied without permission, and track other mentions of your business so you can act as quickly as possible.

Search Engine Optimization (SEO)

Remember that YouTube is one of the largest search engines in the world and receives millions of visits per day.

So if you want people to be able to find your videos through search, you need to optimize your channel and your videos for YouTube search engine.

When it comes to SEO, there are several factors you need to consider:

• Keywords: Choose keywords that represent your business and the type of content covered in your videos to help YouTube understand what your channel is about.
• Video title and description: Use relevant keywords in the video title and description to make it easier to find.
• Video tags: Like your channel keywords, you need to add relevant tags to each of the videos you post to ensure greater visibility.
• Watch time: The longer people watch your videos, the better for SEO. Basically, YouTube will promote videos that people watch longer because he thinks their content is better and more relevant than videos that are open and closed quickly.
• Engagement metrics: YouTube is also concerned about how much engagement (comments, likes / dislikes, shares) your videos are getting – the more the better!
• Subscriber numbers: YouTube promotes bigger channels, but that’s not all. The site also analyzes how many new subscribers you get as soon as one of your videos are watched.

To properly optimize your videos and find good tags and keywords, you can use tools like TubeBuddy, a self-certified YouTube management tool, withof video SEO features, best practices, and keyword ranking tracking- key.

Selling Online Courses on YouTube

If you want to build a successful strategy on YouTube, follow this plan so you don’t get lost in the way and end up creating ineffective, scattered content. 

This will help you reach a much wider audience, improve awareness of your business, and generate more engagement, traffic, and leads.

Selling online courses on YouTube is one of those things that need patience and hard work for long-term results, but are worth it.

– Basic Video Editing Techniques

The more content you post, the more views you’ll get and the faster your community will form.

The important thing is to stay consistent, entertain your viewers and keep them engaged.

Also remember that producing videos is a perfect way to record more dynamic and interactive lessons.

Elearning platform (LMS), Coursify.me has all the necessary features for you to import and integrate content from video hosting platforms such as Vimeo and YouTube.

– Whats is a Learning Management System (LMS)

Instructors can embed their hosted videos into any of these channels on their page on Coursify.me, leaving their lessons even better.

Visit our website, make a trial and take advantage of all the features of our platform to create and sell quality online courses.

The post Why and how to promote your business on YouTube appeared first on Blog Coursify.me.