Tag Archive For "SEO"
Discounts on online courses: should I apply?
Common doubt among those starting in the eLearning market, deciding whether it is worth giving discounts on online courses as a strategy to attract the consumer is a matter that should be carefully analyzed. Pros and Cons of Giving Discounts on Online Courses Offering discounts can be a powerful weapon to convert and build customer …
How to drive traffic to your website without pay for it
For those who are not familiar with the term, organic traffic is the visits that your website receives spontaneously, without you having to use paid advertisements for this. While paid ads are a great way to drive traffic to your website, when you run out of budget, it’s gone. To have a consistent stream of …
Sales funnel: what is and how to create one for your business
One of the fundamental concepts of digital marketing is the sales funnel. Although it may sound strange, this strategic model is so effective that many professionals built careers on implementing this unique concept in the business world. What is a Sales Funnel A sales funnel is the visual representation of the customer journey, describing from …
Email marketing: strategies and tips for small business
If you are a small business owner – regardless of the industry – email marketing can help you promote better customer relationships and build a stronger and more solid brand. With the right planning, you can implement an effective email marketing strategy with a low investment cost. Steps to build your email marketing strategy Email …
Step by step to start your own business
Setting up your own business is the dream of an increasing number of people. Working with what you like and having more autonomy in relation to time and routine are advantages that motivate new entrepreneurs. Undoubtedly, starting your own business can be extremely rewarding. However, it is also a job that requires dedication and careful …
8 digital marketing tips to sell more on the internet
To promote your course and attract students, especially if you are starting in this market, it is important to learn a little about digital marketing and to study strategies that are of great value when promoting online courses. How to use digital marketing to sell more A great advantage that the internet and digital marketing …
What is an API and how important is it to your online business?
You have probably read or heard someone mention the term API before. It is often used by companies when talking about an application, operating system or website. APIs are used everywhere in today’s digital world and offer tremendous benefits for users and businesses, but have you ever wondered what an API really is, or how …
5 strategies to sell courses on the internet using social media
Social networks have proven they are here to stay. Now, you just have to know how to sell courses on the internet using these powerful communication channels. In 2020, purchases made through social media jumped from 22% to 34%, representing one third of small businesses sales in e-commerce. How to use social media to sell …
Facebook Pixel: what it is and how to use it
Advertising on Facebook is an effective form of internet marketing, however, to get maximum return and results, you need to use Facebook Pixel. Don’t you know what we’re talking about? Keep reading this article to learn more about what it is, how to create one and different ways to use a pixel to improve conversions …
Google Analytics: how to use to improve your business
Google Analytics is a free tool that you can use to track information about the way visitors interact with your website. From marketing campaign optimization to budget allocation, let’s take a look at how Google Analytics can benefit your company. Benefits that Google Analytics offers for your business Google Analytics is a web-based platform that …
