How to presell your online course

For those not familiar with the practice, a presale  is a targeted sale before your product actually goes live. You sell essentially the idea of your online course to a small portion of your audience before you’ve created all of your content. Don’t get it? Let’s take a walk. Three steps to do a successful …

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What is it and how to create a Buyer Persona

To be really effective, a digital marketing strategy needs to be based on the public that you want to attract. Define and segment the audience to which your content will be developed is fundamental, and to help build this definition was created the concept of buyer persona. Buyer persona is a representation of your ideal …

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Why use videos in your online marketing strategy?

We talked a lot about this subject here and even that you have not read our previous posts, is already quite obvious that the online marketing, the famous digital marketing, is the best way to promote your business on the internet and improve your sales results. Why is the best way? Well, to begin, it …

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Learn how to improve your blog and quit ahead of competitors

Every day the battle for the costumer attention increases. The traditional marketing loses space for the digital marketing, faster, focused and cheaper and the brands increase their online interaction by opening space on their web sites to blog and social networks. The focus is content creation. Offer the consumer information of their interest, attract and …

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SEO X Google Adwords: which is the best?

Expert in digital marketing or not, you surely already heard about SEM – Search Engine Marketing. The famous SEM is the focus of all the companies and business that want to optimize their results on the internet. Google Adwords and SEO are the two main SEM tools and have as goal to generate results for …

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Digital Marketing Glossary – Metrics

The success of an online course depends on the quality of its content. Correct, but for it quality be recognized, the course needs first to be known. For this reason, like any business, but mainly because it is a product sold through the internet, online courses are directly connected to the digital marketing. Digital Marketing …

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Digital Marketing Glossary – Content

It is defined as digital marketing communication actions performed through the Internet, mobile telephony and other digital media that can be used to disseminate and sell products and business, attract customers and grow your network. Tool of fundamental importance for disclosure of business as online courses, the digital marketing has the purpose to promote products …

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Digital Marketing Glossary – Conversion, part 2

CTA, Edge Rank, Lead, are only some of the terms that anyone who works with digital marketing usually use, and it is common cross with them in any brief search on Internet marketing. So common that if you intend to build and promote a business online is better study a little more about these terms …

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