How to increase your Social Media Authority

If you need to promote your brand, you probably are wondered how to increase your social media authority and gain more visibility, right? After all, today, social networks are powerful channels for building connections and stand out from the competition. 7 Ways to increase your social media authority Nowadays, companies and professionals often work tirelessly …

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Google Tag Manager: why use it on your business

Google Tag Manager is a tool that, despite having been launched in 2012, is still mentioned with curiosity on forums and other online channels. The great interest around this feature is due to the fact that it was created to make life easier for those who need to track visits, conversions and other metrics of …

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How to create professional presentations

Want to create professional presentations for your online courses? In this post we will detail all the stages of the creation process, from the choice of colors and images to the correct use of fonts and spaces. Professional presentations: how to create one for your online course If you still do not understand the importance …

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How to generate leads for your online course

The main purpose of Digital Marketing is to generate leads for your company, that is, to attract potential customers through your online channels. What is leads generation? Lead generation is the process of collecting contact information from potential customers and obtaining permission to contact them with offers and updates from your company. Because email marketing …

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Discount Coupon: how to use it in your online business

Who usually does online shopping is familiar with the famous virtual discount coupon. Used by several companies, coupons play a strategic role, and are often determinant in the purchase decision. What is the Discount Coupon The discount coupon used in online retail is nothing more than an alphanumeric code that gives discount on the purchase …

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Sales funnel: what is and how to create one for your business

One of the fundamental concepts of digital marketing is the sales funnel. Although it may sound strange, this strategic model is so effective that many professionals built careers on implementing this unique concept in the business world. What is a Sales Funnel A sales funnel is the visual representation of the customer journey, describing from …

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Remarketing: What is and how it can boost your sales

One of the most important tools of digital marketing, Remarketing is a powerful way to connect with those who visited your site and realized it or not, some action. Understand what is and how Remarketing works Remarketing is a tool that allows the display of content and ads to anyone who has had contact with …

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Vimeo: create quality videos to your online course

Vimeo is a platform on which users can upload, share and view videos. With over 70 million users, the tool offers videos in high quality and has gained preference among professionals who want to showcase their work. Why use videos in your online course A research conducted by Cisco found that global IP video traffic …

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Free online courses as strategy to attract students

The idea of creating and offering free online courses as a marketing strategy to attract students may not be new, but it is effective. Deliver content to the consumer is the basis of Inbound Marketing, unlike traditional marketing, it is focused on creating a relationship with the customer. How to get students with free online …

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