Balancing Marketing Innovation with Advanced Security: A Digital Transformation Imperative

The run for digital transformation is an imperative in today’s digital age, where businesses continuously seek innovative ways to market their products and services.  However, data privacy and security can often take a backseat in the quest for innovation. Companies must balance advancing marketing strategies while safeguarding confidential information from hackers and cybercriminals.  This is …

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How To Improve Your Ecommerce Security in 2023

Magical Mirror on the wall, is my eCommerce website safe? We wish life would be this simple. Unfortunately, it’s not! It takes more than a magical mirror to guarantee your eCommerce security. Today, keeping online security is not exactly a walk in the park. But don’t worry. We got your back. We will be sharing …

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7 Ways You Can Use AI In Your Content Marketing Strategy

Content creation and content marketing are two tasks that revolve around channeling creativity and blending it with data and information. However, as a company grows, this task becomes more and more challenging, which begs the question: how can AI help? What Content Marketing is really about? Content marketing aims to entice a company’s target audience …

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How to grow your organic traffic on Facebook

Anyone who works in the digital environment knows that the success of any online business depends on the number of visitors it receives and how many of these convert into leads and, later, into paying customers.  That said, there are several paid ways to attract a greater number of people to your website, such as …

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10 Ideas for creating social media content

Creating social media content is part of the routine of any professional or brand that wants to establish itself in the market. However, continuously generating new posts is a lot of work and requires creativity. To help, we’ve rounded up 10 content ideas that have been tested and approved by brands with a strong digital …

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Email automation: how to use it in your marketing campaigns

One of the many reasons email marketing is such an effective strategy is email automation.  With this feature, you can configure emails to be automatically sent to your subscribers when they sign up for your list or when they take a specific action. Valuable tool for capturing and retaining customers, in this post we are …

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How to Study Online: Strategies to Get the Best Results

Due to job market competition and busy routine, many people take advantage of the flexibility that elearning courses offer to study online and improve their knowledge. However, despite the internet being a facilitator for learning, it also offers many distractions, and it takes great discipline not to lose focus and maintain a consistent study routine.  …

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Mobile marketing as a strategy to sell online courses

Mobile marketing is an umbrella term for different types of marketing through mobile devices.  With more than 6.7 billion people in the world using smartphones, let’s see how to apply this strategy to your business to increase sales. Advantages of Mobile Marketing to Sell Online According to the State of Mobile 2022, in 2021, people …

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