10 Strategies to Promote and Market Your Podcast 

Thinking of starting a podcast? In this post we’ll show you why this can be a great channel to add to your marketing campaigns and generate revenue for your business. Why start a podcast? According to recent data, there are around 1 million active podcasts in the world, available in multiple channels and languages. A …

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Corporate Education and Online Training in Companies

Corporate Education for many is synonymous with business training. However, when we use this term we are talking about something that goes beyond employee training. Corporate Education: what it is Corporate Education consists of a training project developed by companies, which aims to “institutionalize a culture of continuous learning, providing the acquisition of new skills …

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How to know what my audience wants and attract leads

Want to create a successful online course and attract leads? Find out what your target audience wants. Neither your course nor your marketing campaigns can be successful if you don’t know who your personas are and what they really want and need. After all, only after knowing your target audience’s needs, preferences and problems can …

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Discounts on online courses: should I apply?

Common doubt among those starting in the eLearning market, deciding whether it is worth giving discounts on online courses as a strategy to attract the consumer is a matter that should be carefully analyzed. Pros and Cons of Giving Discounts on Online Courses Offering discounts can be a powerful weapon to convert and  build customer …

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5 Steps to Writing a Great Audio Script for Online Courses

Writing an audio script for your online course videos before recording is a great way to ensure you produce quality content. With a script in hand, you avoid prolonged pauses during narration, repetition of words and possible language addictions, such as excessive interjections and slang. Reasons to write an audio script before recording videos For …

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How to drive traffic to your website without pay for it

For those who are not familiar with the term, organic traffic is the visits that your website receives spontaneously, without you having to use paid advertisements for this. While paid ads are a great way to drive traffic to your website, when you run out of budget, it’s gone. To have a consistent stream of …

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7 easy tips for you to create online courses 

Currently, creating online courses is one of the best ways to earn extra revenue. If you have a skill that others would like to learn, you can turn a hobby into a lucrative side job or a full career.  How to create online courses The eLearning market is expected to exceed $ 320 billion by …

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Step by step to start your own business

Setting up your own business is the dream of an increasing number of people. Working with what you like and having more autonomy in relation to time and routine are advantages that motivate new entrepreneurs.  Undoubtedly, starting your own business can be extremely rewarding. However, it is also a job that requires dedication and careful …

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How to Measure the Effectiveness of Your Online Business Training 

Conducting an online business training has a number of benefits for both your business and your employees. Empowerment through distance learning courses, in addition to saving resources and overtime, contributes to increasing the productivity, creativity and competitive advantage of your staff, which means an excellent return on investment (ROI). Online Business Training: The Importance of …

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Start your own business: tips to new entrepreneurs 

To start your own business is probably an idea that already crossed your mind. Whether it was because you had an innovative idea or simply to own your time, this is a common will that justifies why the number of new entrepreneurs continues to grow. When starting your own business, keep in mind … The …

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