What is an API and how important is it to your online business?

You have probably read or heard someone mention the term API before. It is often used by companies when talking about an application, operating system or website.  APIs are used everywhere in today’s digital world and offer tremendous benefits for users and businesses, but have you ever wondered what an API really is, or how …

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MailChimp: create email campaigns to sell online courses

Among the many email marketing providers currently on the market, you’ve probably heard about MailChimp. Favorite among many companies, know a little more about this service and understand how it can help leverage your business. What is MailChimp? MailChimp is a web-based email marketing service. Its main function is to help companies and professionals create …

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8 Proven techniques to improve the customer experience 

Providing a great customer experience is one of the main differentials of any brand.  Important retention factor, see some strategies to improve this aspect of your business. Why is the customer experience important for companies? Taking care of the customer’s entire experience with the brand, from the first contact to the post-sale, is essential to …

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10 Tips for Selling Online Courses at Black Friday 2020 

Biggest shopping event of the year, Black Friday 2020 takes place on November 27th, closely followed by Cyber ​​Monday, which happens on November 30th. Unique opportunity for entrepreneurs and online retailers, if you have not yet prepared your strategy to double the sales of your online courses, it’s time to do it! What is Black …

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Corporate training and online education

The online education and corporate training began their relationship shyly, but the good results of this interaction made its partnerships solid and recognized.  After all, bosses and employees need to work according to the same guidelines, recycling their knowledge periodically to ensure the company’s growth and the delivery of better results. Importance of online education …

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How to create buyer personas for your business

Buyer personas are semi-fictional representations of your ideal customers based on data and research.  The definition of these characters helps your company to focus its time on qualified customers, guiding the development of products / services to meet their needs. Why is defining buyer personas important to your business? A Buyer Persona is your ideal …

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Recurring revenue: why this is a good idea for online courses

A common doubt for most people who are starting their own business, is how to charge for their services. Many professionals who are launching online courses simply don’t know how to create a business model that generates recurring revenue, which they can count on every month. It’s at this point that is worth looking at …

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Learn how to record videos at home

How to record videos at home is one of the main doubts of those who are thinking about creating online courses and want to develop good material without having to hire help. So we’ve put together some tips in this handy guide that will help you record quality videos at home. How to record videos …

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How to attract students for your online course

Create strategies to attract students it is necessary for the survival and growth of your business. To sell your online course you need to stand out among the competition and convince your audience of your product quality. ELearning Market Trends  Long considered an inferior option to traditional classroom teaching, online learning shows its validity and …

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How to Create an eBook to Sell More Online Courses 

A very useful tool for teaching online, to create an eBook is nothing more than producing a book in digital format. Simple to access through any electronic device, the virtual book has revolutionized not only the literary market, but also the eLearning market. Why Create an eBook for Your Business Two factors make an eBook …

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