Tag Archive For "digital marketing"
Step by Step to Create a Visual Identity to Your Brand
What it means to create a visual identity? Is it choosing a name? Draw a logo? Set a color palette? Well, all of that and more. Create a visual identity for a brand: what is it? Branding professional Marty Neumeier defines a brand identity as “the outward expression of a brand, including its trademark, name, …
7 Ways You Can Use AI In Your Content Marketing Strategy
Content creation and content marketing are two tasks that revolve around channeling creativity and blending it with data and information. However, as a company grows, this task becomes more and more challenging, which begs the question: how can AI help? What Content Marketing is really about? Content marketing aims to entice a company’s target audience …
How to grow your organic traffic on Facebook
Anyone who works in the digital environment knows that the success of any online business depends on the number of visitors it receives and how many of these convert into leads and, later, into paying customers. That said, there are several paid ways to attract a greater number of people to your website, such as …
10 Ideas for creating social media content
Creating social media content is part of the routine of any professional or brand that wants to establish itself in the market. However, continuously generating new posts is a lot of work and requires creativity. To help, we’ve rounded up 10 content ideas that have been tested and approved by brands with a strong digital …
Marketing Channels to Help You Drive Your Digital Strategy
Building a digital strategy is a tricky thing with all the marketing channels there are. You have to choose the ones your target audience is on, use the right keywords, write the right content, and make sure your website meets the expectations of picky Internet users. To help you out, we have gathered a list …
5 Steps to Create Promotional Videos for Your Online Course
Promotional videos have emerged as a powerful tool for creators of online courses and infoproducts in general, as a means of attracting an audience, presenting the product and conveying credibility. A well-crafted promotional video can be the difference between someone signing up for your course or not. Therefore, in this post we are going to …
Email automation: how to use it in your marketing campaigns
One of the many reasons email marketing is such an effective strategy is email automation. With this feature, you can configure emails to be automatically sent to your subscribers when they sign up for your list or when they take a specific action. Valuable tool for capturing and retaining customers, in this post we are …
