How To Leverage SEO For Brand Awareness
Are you on your business’s marketing team, worried about building your brand awareness? If so, this article is here for you.
We will guide you on leveraging search engine optimization (SEO) so your company will be visible enough to attract an audience, build a strong brand and as a consequence, generate sales.
What Is SEO?
The dynamic technological environment has resulted in significant changes in the marketing world, particularly in brand awareness.
Many businesses have turned to SEO to stay competitive, so understanding what it is could be the first step to understanding how to market your brand the modern way.
SEO can be defined as a practice that aims to increase the quality and quantity of traffic to your website through what’s known as search engine results.
In the marketing context, SEO is the first step for digital marketing, so your blogs, website content, and social media uploads/posts must be search engine optimized to be found by the targeted group of people.
Keyword research in brand awareness entails the intelligent placement of specific keywords related to the niche (a relatively small, specialist, but profitable market) so that the searcher can easily find you.
– How to do Keyword Research for Your SEO Strategy
The Connection Between Brand Awareness And SEO
The degree to which end users or consumers are familiar with the quality of specific products or services you provide is referred to as brand awareness.
Brand awareness and SEO are so intertwined that improving one automatically benefits the other.
There are numerous SEO techniques that you can use, some simpler than others, and depending on your budget and size of your business it can be interesting to hire some help.
Envision someone who can help you solve issues such as the subdomain vs subdirectory for SEO debate, for example, when hosting your blog. The differences aren’t vast, yet the technical aspects significantly impact how a search engine will rank your blog.
Let’s see some strategies that can be used (with help or not) explained below:
Building backlinks is one of the many ways to leverage SEO.
A backlink is a link created when one website links to another, the reason why they are also called “inbound links” or “incoming links”.
Although backlink building can be a long and tiring process, that shouldn’t stop you. Just being mentioned on high-quality websites can give your brand a boost.
Use blog posts and social media to attract the attention of potential customers and other relevant websites.
You can also directly contact websites that address issues related to your content and ask if the owner of the page is not interested in exchanging links, that is, he publishes your link and in exchange you publish one of his own.
Remember, the higher you rank in a search engine, the more your brand awareness initiative may reach your targeted market.
– Step-by-Step to Creating a Blog
Optimizing Keyword Phrases
This is significant because it increases your organic search traffic source.
Optimizing keyword phrases will give you an advantage in the market by preventing competitors from surfing your market space and snapping up consumers looking for your products.
In this case, optimizing your content with keywords benefits brand awareness because it generates more data leads.
In addition to your basic keywords, you should use long-tail keywords (longer and more specific) in your content. The most basic keywords always face more competition, so focus on long-tail, especially if you are starting.
For example, if you are selling an online Excel course, the basic words would be something like “excel” and “excel course”. The long-tail ones, in turn, would be “excel for beginners”, “online excel course”, “how to create spreadsheets in excel”, etc.
SEO also allows you to optimize both your meta descriptions and your images with your keywords. Moreover, it allows you to optimize your URLs, so don’t waste this excellent free opportunity to show up more.
Targeting Niche Audience
You can increase brand awareness by focusing on a relatively specific but profitable market: your target audience.
To do that you have to know who your target audience is, what they want, how they behave and most of all, what they need that you can offer.
Once you know that, you know what keywords to use. So focus your content on a few specific keywords and aim for the right people to see it, that is, the ones that are looking exactly for what you are selling.
Like we mentioned above, use the longtail keyword to avoid big competition. Tools like Google Ads Keyword Planner can help you define some options.
This has proven to be an effective method for increasing your brand’s legacy and authority among existing audiences. Furthermore, your brand may become the first name in the search bar for newer audiences.
– Know what your personas are looking for and attract leads
Using Strategic And Responsive Design Across All Devices
You can also use SEO to increase brand awareness through strategic and responsive design across all types of devices.
Although some businesses and digital marketers have yet to adopt it, responsive web design (RWD) is in high demand.
RWD responds to the behavior of the users in their environment. It benefits your SEO by improving site usability; your page will respond quickly with a lower bounce rate and less imitated content.
This means that since you don’t have to maintain separate mobile and desktop versions of your site, Google is less likely to penalize your site for duplicate content.
Optimizing Your Socials
When it comes to increasing brand awareness and connecting with your targeted audience, SEO and social media platforms go hand in hand.
In this regard, social media platforms will direct your audience to your website, propelling your brand to the top of search engines.
Furthermore, social media can provide numerous opportunities to engage directly with your target market, giving you direct access to customer comments on your brand and what your business competitors are saying.
All of this, in addition to boosting your SEO, works as an excellent source of ideas for generating new content.
– 5 tips for selling courses using social media
Utilizing Local SEO
This includes optimizing your content with specific locations in mind. Many search engine queries have a local purpose.
If you’re a small start-up looking to raise brand awareness locally, you can capitalize on local SEO because it allows you to gain a pulling grip within your targeted market space.
To start showing up for local searches, you can focus on the search purpose of the audiences nearby.
You can use geo-targeting to make sure you’re targeting the right group of people in your marketing campaign. Geo-targeting refers to delivering different content to different users based on their location.
To improve your local SEO, you can generate local reviews, increasing trust signals surrounding your brand and encouraging local consumers to try your goods or services.
Maintaining SEO Efforts
It’s important to remember that SEO is not a one-time task but a continuous process.
Your website’s search engine ranking can fluctuate due to various factors such as updates to search algorithms and changes in your competitors’ strategies.
For this reason, your website must consistently have new and relevant content to maintain a strong online presence.
If you can invest a little more, it may be a good idea to get help from a SEO agency, as they can provide ongoing support and guidance.
Furthermore, you should focus on content creation, link building, and social media management to help boost your online presence even further.
By utilizing these methods, your brand can achieve greater visibility and ultimately drive more traffic and conversions.
In short, while SEO is not the only method of online marketing, it’s an essential tool for any business looking to establish a strong brand and reach a wider audience.
– Content Marketing to Sell Online Courses
Bet on brand awareness for a solid result
The internet offers a wealth of opportunities for increasing brand exposure.
In the past, organizations and digital marketers would saturate their website pages with their brand logo.
However, search engine algorithms have improved, allowing digital marketers to take advantage of SEO and use it to raise brand awareness. But for this to happen, a planned SEO strategy is required.
Building links, customizing your content marketing techniques for branding, aiming for a specific target, and cultivating a favorable reputation are a few strategies you can use.
With time you will see your brand grow solidly and sustainably, with your traffic coming organically, without relying on paid ads.
If you are in eLeaning business you can count on Coursify.me to make this job a lot easier.
Complete eLearning platform optimized for SEO, Coursify.me is the ideal solution for those who want to create, sell and advertise courses on the internet.
Serving businesses and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System.
– Learning Management System: What is it?
To learn more, visit our website, test the platform and understand why we are the best option for your business.