Why and how to promote your business on YouTube

Currently YouTube, when well used, is a real paradise for business growth, where you get consistent flow of traffic, leads and sales. If your business is not leveraging this channel as one of the tools in its marketing arsenal, you are missing out on opportunities. Why is YouTube so important? Most companies, when it comes …

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How to Create Videos for Online Courses 

Learning how to create videos is one of the primary concerns of those who decide to make online courses. Of course, for a good result, turn the phone’s camera to your face and start talking is not enough. But with proper planning, you can create better videos than you think. Why you should create videos …

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10 Tips for Improving Your Customer Service

Virtually everyone who has a business, online or physical, deals with customers every day, but have you ever stopped to think about the effectiveness of your customer service? Take a break and think: What are the most important things you can do in customer support that will really affect your profitability and keep your entire …

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How to do keyword research for SEO

As Google constantly updates its search algorithms and companies strive to track and maintain a good position in search results, one thing remains consistent for professionals looking to optimize their sites: the need to do keyword research. What is keyword research and why is it important? Keyword research is the process of finding and analyzing …

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Lead Nurturing: 6 effective tactics to nurture leads

Lead nurturing is the process of engaging a defined audience by providing relevant information at each stage of the customer journey. Some ways to achieve this are through targeted content, multichannel relationships, and personalization. The Importance of Lead Nurturing for Online Business In simple words, a lead is an individual or organization that shows interest …

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Video editing: basics to edit online courses

Video editing is part of any content recorded to which one wants to give a professional look. So whether you’re producing videos for your YouTube channel, online courses or even a business presentation, it’s important to know how to edit the final material. Why is video editing important? Using video lessons is a great way …

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How to do the sales forecast of your online business

How to do a sales forecast is usually an issue for beginners entrepreneurs. The truth is that while new entrepreneurs are often optimistic about the future of their new business, most are not sure how to forecast future sales and how much money they can make. Why is sales forecasting important? Looking into the future …

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How a Podcast Can Help Sell Online Courses

If you’ve been in the e-Learning industry for a while, you’re probably running out of marketing ideas to sell online courses. And when that happens, it’s time to find a new way to communicate with your audience. That’s where podcast appears. Sell Online Courses: Why Creating a Podcast is a Good Idea What do you …

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Online classes: Improving communication with students

Effective communication with students in online classes should be a priority for instructors as it not only contributes to retention but also provides a sense of community that is important to the student. Why is effective communication necessary in online classes? The goal of online communication is the same as that of face-to-face communication: building …

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