Tag Archive For "online courses"
Online assessments: 3 guidelines for developing great online tests
The growth of the eLearning market has led to increased competition and the consequent need to increasingly improve the content offered. So, in addition to excellent classes, instructors started creating online assessments more often to help students test their knowledge and also assess the effectiveness of the teaching material. For those who are new to …
SEO X GOOGLE ADS: WHAT is the BEST strategy for my business?
Google Ads and SEO are the two main SEM (Search Engine Marketing) tools and aim to generate results for your company in terms of traffic and conversions. However, despite having the same purpose, these two marketing strategies work quite differently, which can raise the question: which is more efficient? Which one is the right option …
5 Steps to Writing a Great Audio Script for Online Courses
Writing an audio script for your online course videos before recording is a great way to ensure you produce quality content. With a script in hand, you avoid prolonged pauses during narration, repetition of words and possible language addictions, such as excessive interjections and slang. Reasons to write an audio script before recording videos For …
How to drive traffic to your website without pay for it
For those who are not familiar with the term, organic traffic is the visits that your website receives spontaneously, without you having to use paid advertisements for this. While paid ads are a great way to drive traffic to your website, when you run out of budget, it’s gone. To have a consistent stream of …
Sales funnel: what is and how to create one for your business
One of the fundamental concepts of digital marketing is the sales funnel. Although it may sound strange, this strategic model is so effective that many professionals built careers on implementing this unique concept in the business world. What is a Sales Funnel A sales funnel is the visual representation of the customer journey, describing from …
Email marketing: strategies and tips for small business
If you are a small business owner – regardless of the industry – email marketing can help you promote better customer relationships and build a stronger and more solid brand. With the right planning, you can implement an effective email marketing strategy with a low investment cost. Steps to build your email marketing strategy Email …
Step by step to start your own business
Setting up your own business is the dream of an increasing number of people. Working with what you like and having more autonomy in relation to time and routine are advantages that motivate new entrepreneurs. Undoubtedly, starting your own business can be extremely rewarding. However, it is also a job that requires dedication and careful …
8 digital marketing tips to sell more on the internet
To promote your course and attract students, especially if you are starting in this market, it is important to learn a little about digital marketing and to study strategies that are of great value when promoting online courses. How to use digital marketing to sell more A great advantage that the internet and digital marketing …
