Corporate Education and Online Training in Companies

Corporate Education for many is synonymous with business training. However, when we use this term we are talking about something that goes beyond employee training. Corporate Education: what it is Corporate Education consists of a training project developed by companies, which aims to “institutionalize a culture of continuous learning, providing the acquisition of new skills …

Continue reading

Online assessments: 3 guidelines for developing great online tests

The growth of the eLearning market has led to increased competition and the consequent need to increasingly improve the content offered. So, in addition to excellent classes, instructors started creating online assessments more often to help students test their knowledge and also assess the effectiveness of the teaching material. For those who are new to …

Continue reading

How to set up a home studio to record videos

If you often record videos for your online courses, or to promote your business, setting up a home studio can save you a lot of time and effort. With the right tips and little equipment, you can get great results.  Recording Videos: How to Set Up a Home Studio To record videos, before you start, …

Continue reading

Discounts on online courses: should I apply?

Common doubt among those starting in the eLearning market, deciding whether it is worth giving discounts on online courses as a strategy to attract the consumer is a matter that should be carefully analyzed. Pros and Cons of Giving Discounts on Online Courses Offering discounts can be a powerful weapon to convert and  build customer …

Continue reading

5 Steps to Writing a Great Audio Script for Online Courses

Writing an audio script for your online course videos before recording is a great way to ensure you produce quality content. With a script in hand, you avoid prolonged pauses during narration, repetition of words and possible language addictions, such as excessive interjections and slang. Reasons to write an audio script before recording videos For …

Continue reading

Sales funnel: what is and how to create one for your business

One of the fundamental concepts of digital marketing is the sales funnel. Although it may sound strange, this strategic model is so effective that many professionals built careers on implementing this unique concept in the business world. What is a Sales Funnel A sales funnel is the visual representation of the customer journey, describing from …

Continue reading

8 digital marketing tips to sell more on the internet

To promote your course and attract students, especially if you are starting in this market, it is important to learn a little about digital marketing and to study strategies that are of great value when promoting online courses. How to use digital marketing to sell more A great advantage that the internet and digital marketing …

Continue reading

Launching online courses: how to launch my course

There are no rules when it comes to launching online courses. The best format to be adopted is one that fits your business model and meets the expectations of your audience.   Launching online courses: permanent and temporary courses Before launching online courses, it is necessary to decide how they will be made available to the …

Continue reading

How to Measure the Effectiveness of Your Online Business Training 

Conducting an online business training has a number of benefits for both your business and your employees. Empowerment through distance learning courses, in addition to saving resources and overtime, contributes to increasing the productivity, creativity and competitive advantage of your staff, which means an excellent return on investment (ROI). Online Business Training: The Importance of …

Continue reading

What is an API and how important is it to your online business?

You have probably read or heard someone mention the term API before. It is often used by companies when talking about an application, operating system or website.  APIs are used everywhere in today’s digital world and offer tremendous benefits for users and businesses, but have you ever wondered what an API really is, or how …

Continue reading