Unlike traditional marketing, Inbound Marketing is focused on creating a customer relationship.

Its premise is to deliver content and attract the audience to the product, rather than offering it directly to the consumer.

What is Inbound Marketing?

The term was coined in 2005 when HubSpot CEO Brian Halligan and his partners realized that the disruptive traditional form of marketing was no longer worth it.

The new “idea” caught on quickly after that and this led to a long cycle of constantly evolving marketing strategy optimization, including search engine optimization, content marketing, etc.

– Advantages of Content Marketing for Your Business

In short, Inbound Marketing is a Digital Marketing strategy that attracts qualified leads to your site. 

Instead of advertising products, the focus is on getting potential customers’ attention by using tools like search engine optimization and social media.

It’s a process that attracts, engages, and delights your audience by helping them build trust in your brand to make them paying customers.

As technology evolves, Inbound Marketing teaches companies how to find more buyers effectively.

This is a better way to sell and serve your customers; After all, what is right for the customer is also good for business.

A good inbound marketing strategy involves creating content that appeals to your customers, helps them solve their problems, and tells them what they want to know.

Achieving this takes a great deal of work and dedication, but companies are increasingly adapting to this new form of marketing because they see dramatic changes in buyer behavior and need tools to address these trends.

Why do you need to learn more about Inbound Marketing?

Modern companies around the world invest in creating blogs, podcasts, eBooks, videos, and more, promoting these materials through social campaigns and via email.

– How to Use Your Blog as a Marketing Tool 

This is all part of the larger Inbound Marketing strategy, which works to ensure rapid and continuous business growth.

The successes and benefits of Inbound Marketing are already quite apparent and measurable. For example, did you know that companies using blogs have 13 times more positive ROI?

Inbound Marketing delivers quality to your audience, serves their interests, attracts them to your offerings and keeps them coming back for more.

Best of all, it’s not paid advertising. You own all of your content and host it on your website and social media pages, profiting from organic traffic.

On the other hand, paid ads like Google AdWords and Facebook Ads, stop appearing when you stop paying for them. Thus, the leads and traffic generated by them also stop.

– How to Generate Leads

Consider this: according to a 2016 survey, American adults spend 10 hours online every day on average — tied into their laptops, smartphones and tablets. So, of course, when they look for something, Google Assistant and Siri are just one command away to give them the answers they need.

The question is, do your ads appear in these search results?

Hardly. And if they appear, they engage little.

The click-through rate for all kind of banner ads is only 0.05%, which shows that 86% of Internet users have simply gone blind to banners. Not to mention that there are several ad blocking software, increasingly used by an audience that can not stand advertising anymore. 

But while young audiences are tired of the onslaught of ads and marketing messages, they are still willing to engage with quality brands.

They are more likely to become paying subscribers and consumers as long as you can make them realize that the cost will be worth it.

Ad-free premium services are slowly attracting this audience and the only way for your company to compete in this environment is with a viable inbound marketing strategy.

Simply put, it is the natural evolution of marketing that is modernized into the digital age.

How Inbound Marketing Works

Inbound Marketing revolves around a specific set of marketing tools and processes that let you attract, engage, and delight potential customers.

Its methodology matches the way today’s consumers make purchasing decisions, requiring you to:

• Analyze the facts: Nowadays, the Internet is the means by which people research, decide, and buy. And we’re not just talking about products, but complex B2B services as well.
• Focus on Search Engine Optimization (SEO): It’s essential to continually generate and improve your content so that it performs better through keyword research and helps your site rank higher in search engines.

– How to Set Keywords for Your SEO Strategy

• Prioritize the user experience: Make it easy to navigate in your site. Offer clear communication and direct the user directly to what they are looking for. Consider that the attention span on the internet today is minimal and the longer your visitor takes to find what he wants, the worse for you as he will probably be looking for another option. 
• Create valuable content: Make sure your site content answers your audience questions: “What’s for me?”, “How can you help me?” and “Why are you the best option?” Explain and emphasize this often.
• Convert traffic into leads and nurture them: Perform a process that meets, responds, and guides your prospects along the buyer’s journey until they are ready to close a deal.

– Tips for Creating a Customer Journey Map

• Build trust and credibility: Over time, potential customers need to identify your business as an essential resource for information, and by providing content focused on their needs rather than yours, you will gain their trust.

All of these inbound marketing methodologies are most easily executed with the help of marketing automation software (such as HubSpot, for example) that is fully integrated with your website CMS and CRM.

An integrated marketing automation platform will help you convert, close and delight customers in an organized and results-focused manner. 

While much of the engagement and design process is automated, it can still be highly customized to customer needs through a holistic approach and custom workflows.

Common Inbound Marketing Strategies

The foundation of any successful Inbound Marketing strategy is relevant content. 

But even this can be broadly defined. Here are the most common types of content that correspond to this strategy:

• Blog Posts: Connect with prospects regularly by demonstrating your industry knowledge, experience, and authority.
• Case Studies: Share success stories from others who have trusted your product or service to meet their needs.
• Guides, eBooks: Provide detailed information on a topic related to your business to educate and maximize lead generation.

– How to Create an eBook

• Checklists: This kind of rich and informative material provides quick and actionable tips for potential customers, having high attraction potential.
• Infographics: Use visual representations for content that contains tips, summary information, and supporting statistics.
• Videos: One of the best marketing methods to capture potential customer attention is explanatory videos, customer testimonials, tutorials, and more.

– Record tutorial videos: tips for getting the best result

• Email Marketing: Build a relationship with your leads and get them moving into the sales funnel through periodic email communication focused on their needs.

– How to Create a Successful Email Marketing Campaign

• Social Media: One of the best ways to promote your content is through posts and campaigns on social media.

How to Use Inbound Marketing to Sell Online Courses

Some say that Inbound Marketing is divided into three pillars: SEO, Content Marketing and Social Media Strategy. However, as its focus is to create ways to attract customer interest, this definition is somewhat flawed, as its only limit is your creativity.

There are several ways to do Inbound Marketing and each of them fit into one of five stages of Inbound which are:

Attract traffic

First you need to attract people to your site. Invest in SEO strategies to position your page well in search engines. 

– SEO: Complete Guide For Your Website To Have More Online Visibility

The above list is a good way to start. We suggest you start by producing relevant , well-crafted blog content, because the more content, the more users and search engines find you.  

Convert visitors into leads

In this second stage you will need even more seductive content, after all, you will be asking the user to give you something valuable, such as an email. This requires offering something that is really in his best interest.

Those who work with online courses, for example, may offer exclusive access to a course module, mini course, ebook, or any other material that your target audience considers to be of high value.

– Step by Step to Creating an Online Mini Course

Convert leads to sales

This is the time to focus and get right to the target. The user has already given his contact to you which proves that he is really interested, so it is time to offer more and hold your attention. 

Invest in targeted email marketing with the right words and content. Offer a personalized service, show the user that you have information of interest.

Build customer loyalty

You’ve already sold your product, but your customer conversation doesn’t have to end. This is time to build a relationship. 

Create a follow up strategy and build customer loyalty. Offer him special plans, access to other online courses, support material, etc.

Turn your customers into promoters of your brand

Doing a good job in the previous step makes this a lot easier. Delighting your customers and turning them into true ambassadors for your brand means your work has gone well. 

To achieve this result offer your buyer more than one brand that produces content, but one with a purpose that he admires and is proud to be a part of.

Complete eLearning platform, Coursify.me is the ideal solution for those who want to create, sell and advertise courses on the internet.

Serving businesses and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System (LMS).

– Whats is a Learning Management System

Coursify.me offers three plan options for you to decide which best suits your needs and the good news is that the Beginner Plan is free!

To learn more, visit our website, test the platform and understand why we are the best option for your online courses.

The post Inbound Marketing: How You Can Use It to Attract Customers appeared first on Blog Coursify.me.

Sell online courses: tips for controlling your cash flow

Create and sell online courses is the bet of many professionals today.

The growth of the eLearning market and the opportunities that it is generating not passed unnoticed by those who want to invest in own business, ensure an extra income or empower employees.

With the help of computers, applications and free eLearning platforms as the Coursify.me, the number of online courses available on the internet continues to increase, and many people are beginning to see their efforts pay off.

However, many entrepreneurs do not have a good financial knowledge, what ends up unbalancing the balance of profit and expenditure and taking the business to bankruptcy.

To help new entrepreneurs who want to sell online courses and maintain a stable cash flow, we prepared five tips on how to avoid shocks and keep your company in the market.

Know when you will reach the break even

Break even is the point at which revenue and expenses are equal. This is the first goal of a startup, balancing expenses with revenue, i.e. the company pay itself. After this point, the company begins to make profit.

A well-structured financial planning helps you know when this moment will come, what does not impact on your cash flow, but provides guidance on how to spend your budget up to achieve it.

Accompany the management of cash flow

New entrepreneurs tend to focus too much on selling online courses and in the profit generated by it, and end up taking their concentration off the cash flow. Look for profit and for the break even is a way of gaining motivation, but you still need to focus on cash flow to make sure where you are standing, and it does not change when you begin to earn money.

“One time per month is not enough,” says Derek Flanzraich, from Greatist. “Almost every week I look at my personal and administrative finance”.

Always has an emergency found

The world of new business is unpredictable and to not waste your time, investment and having to give up your project in a short time, ensure a fund for emergencies, the survival kit of startups.

In addition to save your business, having this found gives you safety, reduces stress and helps you stay more calm and focused on sell online courses and continue with your growth plan.

Offer differentiated plans and values

If you are starting this project with little money, in addition to being able to sell online courses, you will have to learn to administer each value that you win with discipline, because you know when the money is going to come out, but hardly have certainty about when it will enter.

So, if you need to increase your profits in a short time, offer discounts for students who enroll up to day X, for example, create a sense of urgency. Plans with different values for those who indicate friends or sign for a longer period of time are also good cards to save on the sleeve.

Use and abuse of technology

Even if you aren’t a genius of the financial world, remember that the internet offers a variety of tools and applications to help those who want to organize and maintain a financial planning.

In addition, use cloud storage services to store your cash flow spreadsheets securely and easily accessible. That way, no matter where you are, you will be able to see and keep your finances under control.

In short, if your idea is good and your planning solid, go ahead, start to create and sell online courses and go after your dreams.

After creating your course, all you need to do is go to Coursify.me website and register it. It’s fast, easy and the best, it costs nothing! 

Complete eLearning platform (LMS), the Coursify.me has all the resources you need to begin to disclose your courses right now. Visit our site and learn why we are the best option for your business.

The post Sell online courses: how to manage your business cash flow appeared first on Blog Coursify.me.

Why is the best way? Well, to begin, it has no prejudice, offers the same tools to small, medium or big sized companies. With a good strategy and a little creativity is possible to do a lot of noise with few money.

Another great advantage of online marketing is the possibility to make an accurate analysis of results, which assists in making decisions about the product and the publicity strategies used.

But that we already know, the novelty of this article is another. Today we are going to talk about a fact: videos are dominating the internet.

Online Marketing and why investing in videos production

Several channels specialized in online marketing already gave the tip, bet in videos, they are the future of digital marketing.

The traffic dedicated to the consumption of online videos will reach 80% in 2019. Do not believe? Think is to little? Let’s do a quick analysis:

How much time, just in the last week, you spent watching series on Netflix? Videos on YouTube? Micro videos on Instagram? Keeping up with your favorite celebrity in Snapchat?

More than you even realized right? The trend is the consumption of videos increase and if you want to disclose your business, bet on it.

And why shouldn’t you? This is a great news for companies and professionals that are starting and do not count with a lot of income for investment. After all, to publish a video in the traditional media you would need to invest a sum quite high in programming space and time of divulgation, on the internet these costs simply do not exist.

The only cost you will have is to produce the video, but then do a search on the internet and note how many small and medium sized companies invested in modest productions, and thanks to a good narrative and a creative storytelling, have succeeded in turning their message in an interesting and shareable content, generating engagement and with a high potential for go viral on the network.

Everyone likes interaction

If you are in online courses area, must be adoring this post, after all, videos and interaction is your game.

As happens in classes, the user is tired of just listen, he wants to interact, chat, make part, to feel immersed. 

Videos have a high power of immersion and the tools to transform information into a content that really interact with the customer are there, on the internet for free.

You only have to be attentive to what happens in the virtual world and on society to have ideas and create a video capable of impacting and thrill people.

Capacity of segmentation and analysis

One of the great wonders of online marketing. Never before was possible to segment so well the public for which you want to send your message.

With the digital marketing, and more specifically with the video marketing, the possibilities of segmentation of the public are immense and this allows you to determine to whom your message is intended and focus on the production of assertive content.

In addition, it is possible to have access to very precise data about who watched your videos to obtain accurate metrics of performance of your campaign, which allows future decisions related to investments to be better made.

Marketing in videos to the sales funnel

There are several ways to apply the video marketing in online marketing strategy for your company.

If you have an email marketing strategy (highly recommended!) is an excellent material for sending with the last few emails from your sales funnel.

What type of content offer? The are several options and depends of your creativity, but in case of doubt, see what others have already done and it work, as videos with tutorials and recipes.

For example, why not teach people to use your product? And not just the basics, you can give tips on using and show other ways of making better use of what the product offers.

If you are already a teacher better yet. Give a sample of what your students can expect of your classes, tips for learning and teach something new, extra, as a bonus. Teach something different is a great way to keep your audience and demonstrate authority in your segment.

Another good idea to capture on video are customer testimonials, after all, an indication is worth more than a self-disclose.

The possibilities in online marketing are many and is possible to invest in video marketing as a strategy in all the steps of your sales funnel.

With creativity, some researches and the free tools that the Internet offers, focuses on the creation of campaigns to attract and conquer your customer.

While you dedicate yourself to do your video marketing, let the Coursify.me takes care of your business. Send an email to hello@coursify.me and host your content in a complete online platform, that have all the required functionality for the lodging and creation of online schools.

The post Why use videos in your online marketing strategy? appeared first on Blog Coursify.me.

If you already know exactly what you’re going to teach in your online course and what your target public is, that is already a good start. The next step is to find out how much it will cost to create, disclose, and provide support and to continue to improve your course.

Choosing a price for your online course

To find the solution to this question it is necessary to answer three questions:

• How to price your online course;
• How many sales you need to make up for any costs for the course.
• How much you want to invest in the course before creating it.

Start analyzing and responding to each of the questions.

The right price point for your online course depends on many factors, but here’s one way to think about it: if you want to make $1,000 from your class, do you stand a better chance by selling 100 people a $10 class or 10 people a $100 class?

Breakeven Point Analysis

A breakeven point analysis is a simple method to help discover how many sales will be necessary to reset the balance, i.e., recovers the money invested. See an example:

• Class sold for $100 (a one-time transaction)
• Total costs to create the class are $700
• The breakeven number of sales are $700 / $100 = 7

Less than 7 sales, and you lose money, greater than 7, and you make money. Obviously there are more factors at play, but this simple analysis is an easy way to help you think about the viability of your online course.

Upfront and Ongoing Costs Analysis

Now that you have a sense of how much value you’re creating for someone, and how much you need to sell, now you can start to look more closely at your costs.

There are two components of costs: upfront and ongoing.

Upfront costs are your investments into creating the course, like: create a website, create promotional materials, videos production, value of your time, etc.

Ongoing costs are your costs on a monthly basis to keep the course running, like: transaction fees to process purchases, marketing, customer support, etc.

There are many different avenues to creating a online course. The key is to decide on the best way to allocate your time and resources.

For example, if you decide that create a website will cost you a lot of time and money, you can opt for an online platform (LMS) as the Coursify. A LMS offers several resources that will be needed to make your course available for use and purchase. In addition, it offers the possibility of you even create a custom layout for your page, which saves you costs with design. Add together the costs with LMS signature plan with design and maintenance and you will have the value that must be invested to create your course.

Now suppose outside all this, you decide to produce a promotional video. Costs to create a promotional video: $400. How to define if more that investment is viable or not?

Use your forecasts of costs and revenues to figure out how many additional sales it would take to make up the additional costs.

For example, if costs you $700 to create your course, the course is sold for $100 and to achieve the breakeven point you needed to sell only 7 lessons, investing in making a video meant that it only had to lead to a couple extra sales (400 / 100 = 4 sales). If you consider this number viable and valid by the benefit that video can bring to your business, invest.

The future of your online course

All these analyzes help define values and have a clear notion of costs and revenues, but also contribute to you think beyond the launch of it and plan how you will transform it into a long-term business.

Do this projection is a good way to test your commitment and willingness to do a good job and refine it increasingly, seeking a lasting relationship with your customers and a source of constant and growing income.

To make your work easier the Coursify offers a complete online platform for hosting online courses. Send an email to hello@coursify.me and discover how we can help make your business more viable.

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If it is a new idea or opportunity you are looking for, a difficult economic period may serve you better than you can imagine. This is because in times of crisis the education market, online courses, professionalizing and technicians, grows. With the difficulty in finding employment many people invest in a course to prepare themselves better to be more competitive in the labor market.

Tips to help create and sell your online course

Create and sell your online course is more simple than you think and can be your great chance to grow professionally and achieve a good source of income working in your own time and with a single boss, you.

The first step is to make a good market research. Define who your public is and what you can offer. For example, you worked years in the administrative sector of a company and know Excel as nobody; you even have a few good hints to facilitate the life of who is beginning to use the tool. Great! Plan how you are going to teach this and put into practice in a way that is not too costly, because it may take a little until you get a good financial return.

For this reason, unless you have too much money left to invest, start small. A great advantage of an online course is to allow the submission of didactic material in various formats. If there is still no money to create a video class well produced, with the assistance of a professional team of shooting, relax, opt for slides, easy tutorials, make activities available to assist the learning, make videoconferences to answer questions, use chats, etc. Not lacking resources for you to give their best and help his student to learn.

Done this initial planning of what will be the focus of your online course, follow some simple tips on how to bring your plan ahead:

• Organize your course in learning steps, modules that facilitate understanding and through which you can keep up with the evolution of the student. This helps the teacher and the students to organize themselves and you can sell your course in parts, increasing your gains.
• Dissemination at full steam. Use social networks, email, blog and any other online channel that offer a good contact with the public. Online media cost more time and effort than money, it is worth it.
• Offer a free sample to attract the first customers. Some free lessons are always a good way to draw the attention of potential interested, convince with the quality of your online course and conquer paying customers.
• Create a certificate for your course. In addition to delight your students, with this you also creates a new opportunity to publicity, because the chances of them exhibit their certificates in social networks or show them to other colleagues are large.
• Continue, prepare your next course. After gain your first customers you will have already obtained sufficient information about what they liked or not. Learn, enhance your product and proceed to a next idea. With the right dedication online courses can become a profitable activity and your future exclusive job.

After all this your students will be your best publicity and, in addition to return to next courses will bring along new customers. Therefore, make you best. Even if your classroom at the beginning is not sophisticated, give the best of yourself to make your students learn and your effort will be recognized.

Liked the idea and need help to organize and host your online course? Give a hello to Coursify through the email hello@coursify.me, it will be our pleasure to help your course to be successful!

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However, of a thousand new companies incorporated to the economy annually, only few are successful and reach the fifth year of life. Most of entrepreneurs open their business motivated by resignation in employment, but they are not prepared, they don’t have the necessary knowledge to plan and manage their own business.

To start this journey with chance of success is necessary to study and planning, build a strong brand in the market using strategies of entrepreneurship and marketing.

How online courses can help your business succeed

Open a small business can be easy; so, many new entrepreneurs are investing all their resources to have their own business. But despite the capital and will, they are failing to do an adequate preparation and planning. What many don’t know, is that acquire the knowledge to mount marketing and management strategy is much easier than they imagine.

Today, through online courses, it is possible to invest little and learn a lot. Online platforms as Coursify offer courses with the most varied themes, easy to access and understand by smaller investment than a classroom instruction. In addition to all this, there is still the indisputable advantage of flexibility for the user to learn where and when they want and in time they have available.

Marketing and Sales courses, such as Digital Marketing, Personal Marketing, Social Marketing, Strategic Planning, Advertising and Marketing, Professional Success, Sales and even Telemarketing contain all of the necessary knowledge to new entrepreneurs and are available for whoever wants, you only have to access the internet and make a quick search.

These and many others related courses feature content of undeniable value for the path and success of any entrepreneur. They guide and help to disclose and strengthen your brand in the market, winning the public and customers for your business.

Everyone can have innovative ideas for products and companies that can achieve success, but few have any concrete concept on how to make it real, how to become an entrepreneur. For this reason a course of entrepreneurship before starting is essential. In it you learn how to make a business plan, identify the best niches, the step by step to open a company, all taxes levied on it and how to search for the correct investor.

Take advantage of the flexibility that online courses offer and before open your company, study. At home, at work, on the beach, in the lunch hour or on weekends, where and in which time you can. This simple effort can make all the difference in your professional future.

Want have your own business and be part of the successful entrepreneurs team? Enjoy, has never been so easy to acquire the necessary training like nowadays, when new online courses are available daily. If you are looking for or looking to host your own course, send an email to hello@coursify.me and find out what we can do for your business.

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Online courses are a solution increasingly sought by people who want to improve and expand their knowledge. Flexibility of time, place and time of learning are some of the factors attractive about distance education that is gaining more and more students, whether by reason of professional improvement as mentioned above or by some more good reasons that we will discuss here.

Take an online course and invest in you

First, a computer and internet access is all you need. Invest in yourself can cost much less than you think. Classes are expensive, everyone understands, and in addition to the monthly subscription, cost time, gas, material and a list that can be increasingly costly. This could even be a good excuse to stop study a few years ago, but the time is other and now all knowledge can be acquired from your living room.

Many companies already have taken advantage of this form of learning and offer online training for their employees, investing in skilled labor without having great costs with infrastructure and payment of overtime.

But if your company has not yet joined this practice, don’t wait seated and get left behind, invest in your self-development to ensure your place in the labor market. After all, having specialization courses in the curriculum is a great differential and increases the chances of realization, a new job or a promotion.

Online Courses are also a convenient, cost-effective way to learn and improve other areas of interest, in addition to the profession that you already have. It is possible to find on the internet courses in the most varied areas such as photography, cooking, writing, programming, mechanical, among many other knowledge that can help you learn more about something that you always liked and who knows, in the future, move from a simple hobby to a new career opportunity. An online course can give you the chance to work with something you have always dreamed of or at least create an extra source of income.

For those who have not yet decide what to do professionally, online courses offer a unique opportunity to learn a little about subjects that pique your interest, without the cost of a monthly university fee. Do a search, there are free courses and many others in various price ranges, choose, try, after all, the best way to find out if we like something is experiencing.

In short, our tips for anyone who is thinking about taking an online course are quite simple, however effective:

• Be disciplined and take seriously as if you were in a classroom.
• Do all the exercises, ask questions, take advantage of everything that the course has to offer.
• Do not rush, do the course in your own time, create the routine of studies that is best for you.
• Choose a course with practical applications, “get your hands dirty” is the best way to learn.
• Keep your certificates; they are valid for your curriculum and above all, for your personal satisfaction. After all, everything that is done with effort and dedication deserves recognition.

Coursify was created with the goal of helping professionals who are looking for an effective and secure platform to host their content and to serve as a means to provide online courses for those who seek knowledge. If you fall into any of these categories, send an e-mail to hello@coursify.me and discover how easy it is to join us.

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Now, there is a new way to save and share files, it is the so-called cloud storage. Explaining in a simple way, the term “in the cloud” indicates that the information will be saved online, available through a series of servers and offered by the internet. This new method of storage is convenient and efficient, because it is not subjected to failures in electronic equipment and allows your files are always available, no matter where you are. The first service to make this system of cloud storage available to the public was the Dropbox.

 How to use Dropbox

Easy to access and use, the Dropbox is a virtual file folder that can be synchronized between multiple computers, mobile devices, and also on the web. To get started just enter the site of Dropbox and do a quick registration.

To register the user gains up to 2 GB of free storage space. If you want more, you can indicate the service for friends to win 500 MB per indication accepts, it being possible to acquire up to 16GB in this way. There is also the possibility of sign plans ranging from 50 GB to packages above 1 TB.

The service provides the option to upload and download files by the browser itself or then install the Dropbox on your computer. After the installation, you only have to choose a folder on your computer to synchronize with the service servers. Thus, every time a file is created or suffer any changes, these changes will be synchronized in all devices that have access to the folder.

To make it even easier, the Dropbox allows you to share files between users. If you want your colleagues or customers have access to something stored in your Dropbox, all you have to do is choose which folders or files you want to share and send an e-mail to the person concerned. Since then the recipient will be able to view and edit the information which it has received access and if an error occurs simply revert the file to a previous version. Another advantage is that if the computers are on the same network, users can detect and transfer files without need to connect to the internet.

If still remains some doubt, watch this video that explains how it works the Dropbox in a very simple way:

https://youtu.be/OFb0NaeRmdg

In short, the Dropbox can be used by the following means:

Web

The Dropbox can be used through its main site normally. Using the tool through web user can create folders and subfolders, send files, move, copy, download and enjoy all its other features.

Mobiles

Dropbox app is available for iPhone, iPad, Android and Blackberry. The user only needs to have a register on the website of the service and access using your login and password. This is an efficient and free way to have your files at your fingertips regardless the place you are.

PC/Notebook

When you install the Dropbox on your computer it will create a folder in the location chosen. From then every file that is saved there and all modifications it suffer will be automatically updated and synchronized between all devices in that the application is installed.

Hosting your content in Coursify you can use Dropbox to upload your material and keep it updated. The two services integrate and are practical and efficient to make your job easier. Send an e-mail to hello@coursify.me and learn more about how to host your content online.

The post What is Dropbox appeared first on Blog Coursify.me.

What are and how to choose keywords

For organic traffic in your page increase, you need to create content that is relevant to someone. Here comes the first question: how did these people find my page? The answer is simple: through keywords that they use to do the search.

When doing a search, the user is searching through words that are related with the doubt, service or product that they are looking for. Then the best way to begin to determine what words are more effective to associate with your business is to understand your target audience. After all, once you know the profile and objectives of your public, predict what terms they use to search for your service is much simpler.

A second way is to do a keyword search to find the best opportunities for your niche. This can be done through a few simple tools that can be downloaded from the Internet, such as the Keyword Planner of Google, SEMRush and Keywordtool.io.

But before we talk more about these tools, it is important to explain a little about the two main types of keywords:

Head tail / Fat head keyword

The head tail keywords are the keywords that have the highest volume of monthly searches for a given area. An example of this type of key-word is “Education”, with thousands of hits per month in the search engines.

If your business involves education, this is certainly a word that you meant to emphasize in your content, but if the demand is great, the competition is also. The competition would be thousands of web sites, blogs, and all kinds of material possible ranking for a word extremely comprehensive.

Therefore, the volume of traffic is much higher, but the competition is also. This creates a need to produce content well developed and complete. The need for monitoring and updates is also constant and it should take into account that, in spite of the large volume of organic traffic, it is less qualified, since any person seeking by this term can stop on your page.

Long tail keyword

Keywords long tail is longer, much more specific and also more effective.

For example, to create a post about online education, if your keyword is only “education” (head tail) the volume of searches will be enormous. If you change the key-word for “online education” the organic traffic drops, but the conversions increase, because now it is easier than a qualified audience reach to your page.

With this information in mind, it’s time to build your keyword search

• Set the theme: If your business is the sale of online courses, the theme focus can be Online Courses.
• Choose tools: There are several tools of SEO available on the Internet. Here we will indicate the Keyword Planner of Google, SEMRush and Keywordtool.io. All three are for search, identification and analysis of terms that may represent good opportunities for the theme chosen.
• After done the analysis of the theme in each tool, simply organize the results of each one and draw up a small report with the best results and opportunities found. These words are the ones that will bring you greater return on leads.

Ready, now you know how to find and define what are the best words to draw attention in the competitive online marketplace and lead your customer to you. Everything you need is to host your online content to make it available in an easy and safe way. Contact the Coursify through the email hello@coursify.me that we take care this for you. The rest, it’s just a matter of dedication and use the right words.

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The internet became a channel to access the professional and personal life of everybody and is there that companies and professionals search for information and references when it’s time to contracting. Therefore, to work its personal marketing in the online world became essential.

The importance of online personal marketing

In spite of recognizing the importance of the online personal marketing, many find that this must occur in a spontaneous and intuitive way. All good to be spontaneous, after all a personal brand must be genuine to create credibility. However, the part of the “intuitive” could not be more wrong.

Any action that it aims long term results, before everything, needs a good planning. And as any strategy of marketing, in this case it could not be different.

Personal marketing needs planning

Planning is essential. The online marketing is made in several different channels and there is no pointy in create isolated actions in each one. The trick is in creating a synergy between them and for that you need to think up a plan of action. To help, starts answering the following questions:

• Which are the goals of your online presence?
• How much time do you have to dedicate to that activity?
• Which will be the digital channels that you will be going to use?
• What skills will be necessary?

That part can seem boring, but is essential to know how go on and to start to work with security.

Commitment and interaction

Social nets are the first step that many people and companies give to communicate its presence in the online world. Nowadays, to create a profile in the Facebook, Twitter and LinkedIn left of being only a way of communicating itself informally to become a very valued and efficient contact channel with the public.

However, it is not enough to create a profile or fanpage, this is only the first phase of the process. The personal marketing is made through an operating and engaged presence in these nets. It is through the interaction with the other users, discussion in groups of subjects related with your area of performance that you firm your presence and show your qualifications.

Taken care with promoting yourself

This is an aspect in which many people usually commit mistakes. Personal marketing is a process accomplished with calm and intelligence, takes time, but the results will be going to turn up solid and genuine

A great mistake is to use the personal marketing as a merchandising machine and to go too far in the self-promotion. The one who does that does not take much time up to losing the credibility and being ignored. The right thing to do is to show your qualifications and accomplishments in a natural way.

To contribute before receiving

Before picking the fruits, you must plant them. That also applies to personal marketing. The best strategy is to create laces, to contribute, to become related. To become a reference, first you have to expose yours ideas, to collaborate with colleagues, to participate of discussions and to supply information. All that produces the credibility and distinction that are the objectives of the personal marketing.

Who only uses the social nets and online channels to ask for indications or to demand recognition many times is seen as opportunist and finishes depreciating the own image.

A good digital positioning can really help your career. To acquire credibility in the virtual world can help you to prospect new business and opportunities, but for that it is important that your strategy of personal marketing is well planned and executed with tenacity.

Coursify is an online platform that helps you putting your content online and it still makes possible to maintained your personal mark, guaranteeing that the good results of your personal marketing keep on being gathered and recognized. Get in touch with us through the email hello@coursify.me, we will be happy to help you.

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