Tag Archive For "search engines"
How to boost your online course investing little
In times when the country’s economy does not help and the general budget tightens, extra effort is needed to keep your online course audience steady and growing. It takes focus and planning to find solutions that help you continue with your business, retaining customers and captivating new ones. To help your strategic planning, we have …
Digital marketing glossary: everything you need to know to promote your online business
Is defined as digital marketing communication actions carried out through the Internet, cell phones and other digital media that can be used to advertise and market products and businesses, attract and win customers and increase your network. To head into this world and successfully promote your online course, check out a list of terms and …
SEO for beginners: a guide for digital entrepreneurs
Fundamental for those who have an online business and want to gain visibility in search results, check out this guide SEO for beginners that we have prepared to help you navigate the digital world. Seo for beginners: what is Search Engine Optimization and why it is important SEO (Search Engine Optimization) is a set of …
How to Sell Online Courses on YouTube
If you are in the eLearning market, selling your online courses on YouTube is an idea that has probably crossed your mind. After all, YouTube is a very popular channel. But that’s exactly why things are not that simple. Selling Online Courses on YouTube is a good idea? Many people think that selling online courses …
How to use Video Marketing to sell online courses
Video marketing is another feature of the arsenal of tools that you can use to sell courses online, but, let’s be fair, this is “The” feature. If you are remotely aware of the way people consume content on the internet today, you already know that videos are the big favorites of the moment. Not sure? …
Customer Journey Map: How to use this tool to sell more
In order to attract consumer attention in an information-saturated scenario, a user-centric tool has been developed: the Customer Journey Map. What is the Customer Journey Map ? The Customer Journey Map is a visual representation of the user’s journey, that is, the history of their relationship with the company, service, product or brand throughout the …
Inbound Marketing: How You Can Use It to Attract Customers
If you are starting an online business, you have probably heard of Inbound Marketing. Unlike traditional marketing, Inbound Marketing is focused on creating a customer relationship. Its premise is to deliver content and attract the audience to the product, rather than offering it directly to the consumer. What is Inbound Marketing? The term was coined …
Marketing Metrics: How to Track Your Online Course’s Marketing KPIs
Marketing metrics are the metrics that measure whether or not your outreach strategy is paying off. After all, if you put together a whole marketing strategy for your online course, dedicate yourself, invest time updating blog and social networks, you need to know if your efforts are working or if you need to try something …
Why and how to promote your business on YouTube
Currently YouTube, when well used, is a real paradise for business growth, where you get consistent flow of traffic, leads and sales. If your business is not leveraging this channel as one of the tools in its marketing arsenal, you are missing out on opportunities. Why is YouTube so important? Most companies, when it comes …
