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Practical Guide to SEO and Copywriting for Sales

Applying techniques of SEO and Copywriting for sales is essential to index your site in search engines and achieve better positioning in search results.

This practical guide will cover practices such as the keyword research process and the production of content SEO-friendly. 

Practical Guide to SEO and Copywriting for Sales

Importance of SEO and Copywriting for sales

Anyone who wants to sell any product or service online must have a main objective:  build and maintain the best website possible. The ranking on Google will come automatically if your site has quality. 

Google wants to show people the best results. If your website is the best in your niche, the searcher will rank it at the top of the results.

For this, the technical design of your website must be excellent, the UX impeccable and all aspects of security must be covered. 

How to create a sales page

The most important thing, however, is the content that must be well written and targeted to the audience that you seek to reach. This approach requires SEO and copywriting for sales skills.

Without giving up the quality of your content, you must adjust your text to the specific demands of search engines. The copywriting process requires skill, but with a little training, anyone should be able to improve their writing.

Copywriting tips

Always begin with a keywords research 

The first step of building copywriting for sales has little to do with the text production. First, you need to decide which keywords you want to rank, that is, what terms your business can be found online for.

Proper keyword research consists of three steps:

1. Define your goals and differentiator

Before starting keyword research, you must think about what your business is for and what makes you stand out from the crowd. Answer questions like: who are you and what is your business about? What makes it unique? 

Take the time to formulate and write down what your goals are and why people should invest and trust your product / service amid so many options.

2. Make a list of relevant keywords

Once you have defined your goals, you will have no problem finding search terms (keywords) that apply to your niche market and you can start making a list of all the terms you want your website to be found for.

To do this, get into your audience’s head. How are they more likely to find you? What would they search on Google? At the end of your search, you should have a list of all the relevant terms that people can use. 

Also, think about the combinations and variations of these terms. There are some tools that can facilitate keyword research, such as Google Adwords Keyword Planner and SEMrush.

– How to define keywords

3. Analyze the search intention

The SEO and copywriting for sales today, largely revolve around answering the questions people have

Whenever someone enters a search term into a search engine, they are looking for something. 

There are three types of intentions that the user can have:

  • Informative intention: to find information about a specific topic.
  • Navigation intention: access a specific website by entering the term in a search engine.
  • Commercial intention: research with the intention of buying something.

You need to find out what types of intentions apply to your keywords and try to match those intentions. This should affect your writing style, as we will see below. 

Three phases of producing good copywriting

After deciding on a topic you want to write, copywriting for sales begins.

The SEO writing  process consists of three steps: preparation, writing and editing.

Phase 1: Preparing your text

The first phase of the process is content planning. Before you start, take a moment and answer the following questions:

  1. What is the purpose of this text? Why are you writing? Do you want to inform users? Amuse them? Or persuade them to do something on your website?
  2. What will be the main message of your post? What question do you want to answer?
  3. Who is your audience? What are they looking for?
  4. What information do you need to write your text?

The preparation step is when you must consider the visitor’s intention. If your keyword research has clearly demonstrated that the intent behind a particular query is informative and you want to write a persuasive page for that keyword, this is not a good match. 

You need to think about the user’s intention before you start writing, simply because an informative text is written differently than a persuasive text. 

The language you will use when writing informational text should be clear and focused, while persuasive language will generally be very positive, with more focus on the reader. 

Content marketing to sell online courses

Phase 2: Writing your text

Now you can start the process of copywriting for sales. This only takes about 20% of the total time you spend on your text.

The most important tip for this phase is just writing. If a sentence is not grammatically correct or seems strange, continue and don’t worry about it yet. You can rewrite these things in the next phase. In the writing phase, it is important to stay in the writing flow.

In order not to get lost during the process, use the structure you created in the preparation phase and write the paragraphs according to that plan. 

Make sure you write clear, short paragraphs. Avoid being verbose and be very careful with repetitions, a common mistake of beginning writers. 

Most importantly, make sure your text is targeted at the audience you are trying to attract.

How to create buyer personas for my business

Some people are natural writers and have the ability to write a good and readable article in a short time. Others need to try harder, and in that case, practice certainly helps. 

If you want to develop an attractive writing style, reading (novels, blogs, magazines, whatever) will inspire you and teach you how others form their sentences and construct paragraphs. 

The copywriting for sales, focusing on SEO, can be a very intense process and you need be careful not to lose concentration and impair the quality of your text.

In case you notice that your mind has started to wander, it’s time to take a break.

Come back when your head is more relaxed and finish what you started. With time and practice, this process will become easier and faster.

Phase 3: Editing your text

After you finish writing, you will have a first draft in hand. 

In the editing phase you must ‘kill your darlings’. Don’t be afraid to throw things away. You should read and reread your text and correct any strange, unclear sentences and confusing paragraph structures. 

Here are four steps to take to edit your content:

Read slowly 

Begin this phase by reading your article slowly (and even out loud, this can help). Each sentence must be grammatically correct and the spelling must be perfect. You need to be very critical with your own work.

Focus on the sentences

Make sure that all the sentences are correct, make sense and are not too long, this tires the reading. If all sentences in a paragraph pass, focus on the first sentence. Does that first sentence really capture what you meant in that specific paragraph? Are the sentences in a paragraph presented in a logical order? Do you use transition words to make the connection between sentences clear?

Check the text structure

Make sure the structure between paragraphs is clear. Are the topics in your article presented in a logical order? You should also check your titles and subtitles. Make sure your keyword is in one of those headings and subtitles. But just as important, make sure that the headlines help readers understand the structure of the text. 

Ask for feedback

The final step in your writing process is to get feedback. After editing your text, you should submit it to others for evaluation. Feedback offers the perspective of someone other than the writer and almost always leads to major improvements. It would also be useful to let someone in your audience review your post to test that the message was communicated correctly. 

Tips to get more Reviews for your course

Copywriting for sales in multiple languages

Writing well is difficult, writing well in several languages ​​is even more complex. If you sell to different countries and need to adapt your copywriting for sales in other languages, as we do here on, you know that this is true. 

Translating content can be a complicated business, because often words that look the same in two different languages ​​do not actually have the same meaning.

There are three ways to create content in other languages:

  • translate the original content;
  • create new content for this market;
  • transcribe content: a combination of both.

Getting translations seems easier, but it is necessary to know the language well to correct mistakes and poor translations. This is difficult to judge if you are not a native speaker. 

Creating new content is the safest choice, with probably the highest quality result. However, this is very time consuming.

Therefore, we advise you to “transcribe”: take what you already have as a base, but rework it to fit the local target group. 

Go for copywriting and sell more online courses


Creating copywriting for sales works best when you follow a defined process and make sure your text is the best it can be. 

As a last tip, we recommend using the Yoast SEO plugin that helps to optimize your text for search engines and make it more readable. 

12 practical SEO tips for beginners

In addition, selecting a platform optimized for SEO is already halfway to a good positioning in search engines.

Complete eLearning platform, is the ideal solution for those who want to create, sell and advertise courses on the internet.

With complete optimization for SEO, allows integration with your social networks and content platforms like Vimeo and Youtube, all to improve the visibility of your page.

To learn more, visit our website, test the platform and start selling online courses right now.