Digital marketing glossary: everything you need to know to promote your online business
Is defined as digital marketing communication actions carried out through the Internet, cell phones and other digital media that can be used to advertise and market products and businesses, attract and win customers and increase your network. To head into this world and successfully promote your online course, check out a list of terms and …
6 tips to make your online courses even better
Do you create GREAT online courses or just good enough? With the eLearning market going through a phase of strong expansion, competition has increased significantly, and it is not time to play around. Strategies to improve your online courses and attract more students The COVID-19 pandemic closed schools and highlighted distance education as the only …
Screen Recorder: which is the best to create online courses
Screen Recorder is a software that allows you to capture and share videos from your computer screen. Resource commonly used to create tutorial videos, learn about the advantages and what are the best screen recorders currently on the market. Why use video in eLearning Videos are quickly becoming the most widely used tool for transmitting …
Tips to make editing video lessons easier
Ways to produce a good online course abound. There are countless resources that can be used, such as slides, pdf, ebooks, audios and what is usually the preference of the public, video lessons. 10 tips for producing quality video lessons The possibility of seeing and listening to the teacher, gives the class a more dynamic …
How to make a satisfaction survey for online courses
Conducting a satisfaction survey is an advantageous practice for companies and consumers. This action helps to establish a channel of dialogue with the public, which starts to feel more valued, and enables the company to offer a more assertive service, developed according to the needs and preferences of the consumer. Benefits of applying a satisfaction …
How to create buyer personas for your business
Buyer personas are semi-fictional representations of your ideal customers based on data and research. The definition of these characters helps your company to focus its time on qualified customers, guiding the development of products / services to meet their needs. Why is defining buyer personas important to your business? A Buyer Persona is your ideal …
Creating online courses: how to validate my course idea
The eLearning market is expected to exceed US $ 241 billion by 2022, so there are a ton of opportunities for anyone looking to start creating online courses. But, if you want to get a slice of this pie, you need to find a niche that people are looking for. In other words, it is …
Video Hosting Platform: Know What are the Best Websites for Your Business
The days of being shy in front of the camera are over. Currently, to advertise your business you need to know about two things: production and video hosting platform. Why are videos important? Videos are everywhere. In social networks, websites, blogs, it is basically impossible to browse the internet and not see a variety of …
Recurring revenue: why this is a good idea for online courses
A common doubt for most people who are starting their own business, is how to charge for their services. Many professionals who are launching online courses simply don’t know how to create a business model that generates recurring revenue, which they can count on every month. It’s at this point that is worth looking at …
SEO for beginners: a guide for digital entrepreneurs
Fundamental for those who have an online business and want to gain visibility in search results, check out this guide SEO for beginners that we have prepared to help you navigate the digital world. Seo for beginners: what is Search Engine Optimization and why it is important SEO (Search Engine Optimization) is a set of …
