Facebook Pixel: what it is and how to use it

Advertising on Facebook is an effective form of internet marketing, however, to get maximum return and results, you need to use Facebook Pixel. Don’t you know what we’re talking about? Keep reading this article to learn more about what it is, how to create one and different ways to use a pixel to improve conversions …

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MailChimp: create email campaigns to sell online courses

Among the many email marketing providers currently on the market, you’ve probably heard about MailChimp. Favorite among many companies, know a little more about this service and understand how it can help leverage your business. What is MailChimp? MailChimp is a web-based email marketing service. Its main function is to help companies and professionals create …

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Google Analytics: how to use to improve your business 

Google Analytics is a free tool that you can use to track information about the way visitors interact with your website.  From marketing campaign optimization to budget allocation, let’s take a look at how Google Analytics can benefit your company. Benefits that Google Analytics offers for your business Google Analytics is a web-based platform that …

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Mobile learning: how to create mobile friendly courses

Concept that is gaining popularity, mobile learning  is a broad term that refers to the process of learning via the internet using personal mobile devices. With the popularization of the use of smartphones, it is necessary to make learning mobile so as not to lose students. Advantages of creating mobile learning courses  There is a …

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Podcast as a marketing tool: why and how to use it

For those who are not yet familiar with the term, podcast is an audio file made for the purpose of commenting and discussing a topic.  Simple and inexpensive to produce, the podcast gained fame through websites that started using the tool as a medium to talk about subjects of interest, being widely used today as …

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Tips to make editing video lessons easier

Ways to produce a good online course abound. There are countless resources that can be used, such as slides, pdf, ebooks, audios and what is usually the preference of the public, video lessons. 10 tips for producing quality video lessons The possibility of seeing and listening to the teacher, gives the class a more dynamic …

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Learn how to record videos at home

How to record videos at home is one of the main doubts of those who are thinking about creating online courses and want to develop good material without having to hire help. So we’ve put together some tips in this handy guide that will help you record quality videos at home. How to record videos …

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Why and how to promote your business on YouTube

Currently YouTube, when well used, is a real paradise for business growth, where you get consistent flow of traffic, leads and sales. If your business is not leveraging this channel as one of the tools in its marketing arsenal, you are missing out on opportunities. Why is YouTube so important? Most companies, when it comes …

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