There are practical and simple ways to do this, and just half an hour of dedication can make a big difference in your students’ perception of your school and the quality of your online course.

Learn how to update your online course quickly and simply

To get started, remember that renewing your school doesn’t mean revamping it. There are small changes you can make that can have big long-term results.

These changes can start from your school’s home page, where information about you, course presentation and customer testimonials is displayed, down to each course module itself. There are many opportunities for you to update anything and everything on your page.

To prove this, we’ve put together eight ideas that should take approximately half an hour to complete, and will bring good results for your online course. 

1. Write or improve your biography 

To attract students to your online course and convince them to make a purchase, you must first of all pass on credibility as an instructor.

The first and best way to do this is through your presentation, that is, your biography.

Let your students know who you are and why you are the right person to teach them. Be sure to mention important information about yourself, such as:

• Professional background: What knowledge do you have? In what area do you work? What is your background and experience in the field?
• List all relevant certifications and training you’ve done.
• Tell why you work in this area, what you love about it, why you decided to teach and what you hope your students will achieve.
• Talk a little about your personal life, show that you are a normal person that others can connect with.

The biography is your cover letter, the first thing your students will see about you, and, as the saying goes, the first impression is what stays there.

Be honest, spontaneous and sincere in your intentions to teach and deliver something of value to anyone who enrolls in your online course.

2. Review and improve your copywriting

Copywriting is the famous sales text, the one you create with the intention to convince and persuade the person to buy with you.

There are several techniques to improve your copy, such as the use of mental triggers, for example, and we suggest that you study the subject a little and update your content from time to time.

– Copywriting Tips

When you first set up your school, you were probably writing several pages about your courses, prices and more. So, in addition to not having written your best text, you may also have made some spelling or grammatical errors and not even noticed it at the time. 

Take time to reread all the pages that are part of your school. With your mind and eyes rested, you will notice possible errors and possibilities for improvement.

3. Add student testimonials

Once you have your first students, ask them to submit comments and testimonials about your online course, and ask for their permission to show them.

Customer Reviews are an important social proof and one of the most powerful sales tools you can get.

If you are launching your course and do not have one yet, we advise that you ask friends or colleagues to evaluate you as a professional.  

These assessments can help potential students make a safe decision to enroll in your school.

If you already have testimonials, see if you can update them or add new ones. The more recent and relevant, the more likely they are to reflect the value of your course.

On Coursify.me you can display these testimonials on your online school’s home page.

– Tips for getting more Reviews for your course

4. Make sure all information is updated

The last thing you want is for a potential student to visit your school’s home page and see outdated information about courses, prices, your team (if any) and yourself. 

Check that since you created your school, nothing has changed. For example, have you added a course? Created packages? Do you have a limited time offer or special promotion? Did you change the value or curriculum of any course? Have you added any new teachers to your team? Did you make any interesting new specializations for your resume? (if so, you can use a resume builder to help you).

Make sure all of this is updated on your homepage so your students are as informed as possible.

These quick little tweaks to make count as updates, enhance your online course and help you sell more.

5. Work your keywords 

As the heart of every SEO strategy, your business keywords must be all over your site.

There are many things you can do to improve your SEO and your page’s relevance to search engines, but your keywords are one of the most important to pay attention to.

Start with the topic you’re teaching and, with the help of tools like Google Adwords, see what similar terms people (your target audience) are looking for. 

Be sure to mention the original word you searched for, as well as any other related keywords. That way, no matter how someone researches what you’re teaching, there’s a good chance they’ll find you.

You can create a blog to have a space where you can work more on your keywords by publishing content relevant to your audience.

– How to set keywords

6. Set up a “Welcome” email for new students

The first thing someone wants after enrolling in an online course is to receive notification that the purchase was successful and the course access data.

LMS platforms like Coursify.me, send this email automatically on behalf of the school, but you can take advantage of this powerful feature that is the email marketing to make an even better impression on your students.

Send a personalized email welcoming the student, demonstrating your satisfaction in having him/her, providing channels for support and, why not, offering a discount on an upcoming purchase. 

Writing an email like this doesn’t take half an hour of your time and has a very positive impact on both your presentation and your marketing strategy. 

Be sure to include a link that users can click to login and access the course – or information about when the course will start if you’re pre-launching. 

– 6 Small Business Email Marketing Tips 

7. Create or update a course presentation video

Videos are hot and for a very obvious reason: they have high engagement power.

If the platform on which you hosted your online course offers this feature, create an introductory video and display it on the school’s home page.

In this video, your students will be able to see, listen and get to know their teacher better, create a connection, understand how the course is structured, what they will learn and much more.

Perfect your personal presentation and voiceover, create a video script beforehand and train so you don’t get lost. Redo and edit as many times as necessary.

This video can be quite short, and yet it will be a sales tool that makes all the difference.

Update this content every time you have news or think you can improve.

– 7 tips for creating a quality video script

8. Insert new content whenever possible

You won’t be recording new lessons all the time, especially if your online course is already complete and being marketed. 

Recording classes sure does not fall into “quick upgrade”, but what you can do to improve your online school and show your students that you are there, paying attention to what’s going on, is to record short live streaming videos answering questions for example, and make these videos available on the platform.

Other simple ways to update your content are to upload new supporting materials such as texts, presentations and third-party videos that you have seen and consider relevant to your students, leave a link to your blog, send newsletters with news, etc.

If you’re in the field you teach, it’s not hard to have topics to share with your students, and that all counts as new content for your course.

Update Your Course Online and Attract New Students

Your school can benefit from a quick update, even if you’ve just set it up. 

It costs nothing to take 30 minutes out of your day to bring news to your students and potential clients. 

Updating your biography, improving your copywriting, and adding or updating testimonials are just a few easy-to-implement changes that are sure to impact your audience.

This can improve your school enough to make it more accessible to students and an obvious choice when investing in an online course.

The next step is to ensure that your course is hosted on an eLearning platform that offers all the resources you need to make these updates and make them available to your students.

Complete eLearning platform, Coursify.me is the ideal solution for those who want to create, sell and promote courses on the internet.

With seamless integration with major content platforms such as YouTube, Vimeo and social media, you’re already halfway through the work of positioning yourself well in search engines and attracting customers.

Attending companies and professionals in more than 60 countries, Coursify.me is a Learning Management System (LMS) dynamic and customizable.

– Whats is a Learning Management System

We have three plan options for you to decide which best suits your needs.

Visit our website, test the platform and start selling online courses right now.

The post 8 Practical Ways to Update Your Online Course appeared first on Blog Coursify.me.

If you are remotely aware of the way people consume content on the internet today, you already know that videos are the big favorites of the moment. 

Not sure? Think for a moment: how many videos do you usually watch daily?

Why to use Video Marketing

Video marketing is all about marketing through audiovisual content. It uses videos to publicize a product or a service and to attract, convert and retain customers.

Why videos? Just to give you an idea, 90 percent of consumers reported that video helps them to make buying decisions, while 64 percent say that seeing a video makes them more likely to buy.

Much of this result is due to the social networks, which gave a new impetus to the transformation of consumption habits caused by the internet.

Currently it is proven that the video dominates the public’s preference. It is the type of media most watched on social networks and not just on YouTube.

– How to use YouTube to promote your business

In fact, four of the top six channels that global consumers use to watch videos are social channels.

And it’s not like things are slowing down: the technology conglomerate Cisco, reports that 82% of all consumer traffic on the Internet will be video by 2021.

What does all this mean?

In short, companies need to make video marketing an integral part of their business strategy or risk falling behind.

The power of video marketing 

As Facebook’s director of engineering, Srinivas Narayanan, said: “If a picture is worth a thousand words, a video is a library.”

Videos are consumers’ favorite content for viewing a brand on social media and, to help, modern targeting techniques allow video marketing to be highly relevant to individual consumers.

Adapting video content to your target audience can increase your retention rate by 35%. And since 71% of consumers consider sponsored videos to be relevant or highly relevant, it is definitely worth investing in a paid campaign to ensure your videos are seen by the right eyes.

Video marketing is not only good for capturing attention and entertaining, but it is also an effective tool that you can use to get consumers through your sales funnel.

– Hot to create a sales funnel

For example, a study by Eyeview Digital found that using video on landing pages can increase conversions by 80%.

In other words, video marketing should not be something that companies do occasionally to increase brand awareness.

Instead, videos should be employed for a variety of purposes at all stages of the customer’s journey.

– How to create a Customer Journey Map

Another interesting fact is that, according to HubSpot Research, consumers prefer an “authentic” video of inferior quality to a high quality video that seems inauthentic and artificial.

Simply put, viewers prefer raw authenticity to super manufactured production.

That means you don’t need a huge budget or production studio to create your video marketing. Especially considering that nowadays it is possible to record high quality HD and 4K videos with smartphones.

–  Learn how to record videos at home

In short, videos are an attractive and powerful tool, accessible to companies of all sizes. 

13 types of Video Marketing 

Video marketing can be very versatile and you can you can carry this strategy out in different channels and formats.

To help, we’ve listed thirteen types of video marketing that you can use to grow your business.

1. Brand videos 

These types of videos are often used as advertisements on social media to generate brand awareness and increase traffic.

They aim to communicate the personality, culture, mission and vision of the brand, or products and services.

A good example is the video that Emirates airline produced with actress Jennifer Aniston, presenting its services and brand quality.

2. News and updates videos

Another type of video marketing ideal for attracting the attention of your audience and consolidating your authority in your field.

Record videos commenting on recent news on a subject related to your product or service. Give your opinion, make an analysis, encourage debate. In addition to stimulating interest, it helps you create a connection with your audience.

3. Tutorial videos

Type of video marketing used to explain how something works, step by step. 

Through a detailed demonstration, the video teaches the viewer how to use a product or service, or perform a task. 

– Record tutorial videos: tips to get the best result

In the video below, Think Media shows how to Make YouTube Videos on Your Phone through a simple tutorial. Notice that anyone can record this type of video marketing without even leaving home.

4. Event videos

Does your company hold or participate in events? Showing this to your audience helps to boost your brand’s authority.

Event videos are a great way for companies and professionals to document their experiences and produce footage with highlights.

5. Live videos

All major social networks allow users to broadcast live videos – whether on YouTube, Instagram, Twitter or Facebook Live.

Broadcasting to the public allows you to engage viewers in real time. It also provides a unique creative opportunity that allows brands to promote interviews, presentations, events and more.

– Live video streaming: 5 ways to make money

6. Stories

Everyone remembers that Snapchat was a pioneer in the video format that stays online for a period of time and then disappears. Since everything that works is copied, it didn’t take long for Instagram and Facebook to launch the same feature called “Stories”.

Videos that disappear can add a great deal of urgency, which helps to capture the attention of your target audience. In addition, the format itself inspires brands to be more creative and bold with their content ideas.

Vans, for example, is a brand that uses this feature to promote its products and its live events!

7. Making of videos

Another effective way to create a connection with your audience and create interesting promotional material is to record some scenes from the making of your course as video marketing.

While this may not be appropriate for everyone, adding a little humor and reality to your promotional material can bring expressive results.

8. Educational videos

Use this video marketing format to teach your target audience something they want to know. 

In the case of online courses, to make the content even more interesting, you can address something very specific, which is a general curiosity. A math teacher, for example, can create a video in which he solves a complicated problem, or proposes a riddle to be deciphered. 

– How to create videos for online courses

9. Demo videos

Demo videos are focused on presenting your product / service. While tutorial videos tend to stay at the top of the sales funnel, attracting leads and introducing people to your brand, demo videos go deeper.

They aim to highlight all the main benefits of your product or service and usually include a call to action to encourage viewers to make a purchase.

GoPro has the best examples of this kind of video marketing.

10. Interviews with experts videos

Interviewing experts and influencers is a fantastic way to add value to your promotional material and your audience.

In addition, this type of video marketing helps you to position yourself as an authority in your niche and build confidence in your target market, harnessing the power of social proof.

11. Customer testimonials videos

Disclosing someone speaking well about your online course is an idea that always brings good results, because, as mentioned above, this type of video marketing also acts as social proof.

Besides giving your opinion on the content, your guest can talk about your method of teaching and advantages, which helps influence your audience to move further into the sales funnel.

– How to Get More Reviews for Your Business

12. Animated videos 

Animation allows total creative freedom. For this reason, it can be the perfect format for explaining difficult or abstract concepts related to the content of your online course.

In addition, animations can be extremely attractive and fun. With software like Animaker, anyone can achieve high quality results.

Coca-Cola is an example of a brand that uses this type of video marketing to capture the attention of the audience through animated stories focused on a bigger message.

13. Sales videos

This type of video is focused on telling the customer what they will gain by purchasing your course, inducing the person to act and make the purchase. 

The sales pitch should tell a story and end with a call to action. For this, the content must have emotional appeal, which requires you to know what your target audience needs and wants.

– How to sell online course

Video Marketing to sell courses online

After publishing your video marketing campaign, check back periodically to evaluate its performance.

Also, look for ways to improve it and take this into account when creating your next video.

Finally, don’t worry!

Remember that viewers really prefer videos that are more authentic than those with a rehearsed and advertising-looking presentation.

Ready-made material, get feedback from some friends, make the necessary improvements and when everything is perfect, upload it to video platforms or go straight to your online school at Coursify.me.

– How to Choose the Right Video Hosting Platform

ELearning platform (LMS), Coursify.me has all the necessary features for you to integrate and import content from video hosting platforms such as Vimeo and YouTube.

– Whats is a Learning Management System

Instructors can embed their hosted videos in any of these channels on their page on Coursify.me, leaving their lessons even better and more complete.

Visit our website and take advantage of all the features of our platform to make tutorial videos and create quality online courses.

The post How to use Video Marketing to sell online courses appeared first on Blog Coursify.me.

Coursify.me begins July bringing news and updates that everyone was waiting for.

Now, in addition to our plan Starter (free), we are launching the plans Pro and Business, with new features to make your online course even better.

Check the advantages that you will have by signing  each plan:

The new features were developed on request of our customers and users, and allow a complete adaptation of the platform to assume their own identity, without being tied to the Coursify.me brand.

In other words, with that your company has its own platform, with all resources developed by us and without worrying about the cost of support and maintenance.

Complete eLearning platform (LMS), Coursify.me already operates in 60 countries and meets 1477 customers.Platform intuitive, enjoyable and easy to navigate, tested and approved by our users, the Coursify.me has all the resources necessary to deliver the best distance learning experience, and has everything that you and your company need to create quality online courses.

And the good news do not end there! We are always listening to our customers and we like innovation, then expect frequent updates and lots of new stuff ahead.

Access the Coursify.me website right now, upgrade your plan and enjoy the full experience of having a elearning platform at your disposal to create and sell online courses.

The post Launch of Coursify.me New Plans  appeared first on Blog Coursify.me.