How to do keyword research for SEO

As Google constantly updates its search algorithms and companies strive to track and maintain a good position in search results, one thing remains consistent for professionals looking to optimize their sites: the need to do keyword research. What is keyword research and why is it important? Keyword research is the process of finding and analyzing …

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Lead Nurturing: 6 effective tactics to nurture leads

Lead nurturing is the process of engaging a defined audience by providing relevant information at each stage of the customer journey. Some ways to achieve this are through targeted content, multichannel relationships, and personalization. The Importance of Lead Nurturing for Online Business In simple words, a lead is an individual or organization that shows interest …

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Video editing: basics to edit online courses

Video editing is part of any content recorded to which one wants to give a professional look. So whether you’re producing videos for your YouTube channel, online courses or even a business presentation, it’s important to know how to edit the final material. Why is video editing important? Using video lessons is a great way …

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How a Podcast Can Help Sell Online Courses

If you’ve been in the e-Learning industry for a while, you’re probably running out of marketing ideas to sell online courses. And when that happens, it’s time to find a new way to communicate with your audience. That’s where podcast appears. Sell Online Courses: Why Creating a Podcast is a Good Idea What do you …

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How to Price Online Courses

If for many people the main challenge is to create online courses, for others the difficulty appears even when it comes to pricing online courses. After all, how much worth a material that you created? How to put a price on your knowledge? Pricing online courses: How much should I charge for my course? You …

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Sales techniques: 8 strategies to sell more online courses

You can be a great instructor and have developed the best online course, but when it comes to sell it the area of ​​expertise is different and knowing some sales techniques can be quite useful. 8 Sales Techniques To Boost Your Business Developing a strong sales program is crucial aspect for any business. Without effective …

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10 Tips for Make Tutorial Videos for Online Courses

To make tutorial videos is one of the most effective ways to teach something nowadays. Much used by those who create online courses, the tutorial allows the viewer to see a step-by-step on how to do something, learning in their own time and speed. Make tutorial videos: tips for achieving the best result A tutorial …

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All you need to know about SEO in 2019

SEO (Search Engine Optimization) is a set of guidelines used by Google to determine the quality of a website and improve its ranking in search results. SEO: Complete Guide For Your Website To Have More Online Visibility What is the first thing you do when you need to find out where to buy something? Or …

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7 Tips for Speaking Well on Video

To record good lessons online, plus a well-planned script and the necessary equipment, you need to be able of speaking well on video. However, professionals who are not used to being in front of a camera often struggle with the best way to present themselves in a positive way. Speaking well on video: tips for …

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