10 Tips for Selling Online Courses at Black Friday 2020 

Biggest shopping event of the year, Black Friday 2020 takes place on November 27th, closely followed by Cyber ​​Monday, which happens on November 30th. Unique opportunity for entrepreneurs and online retailers, if you have not yet prepared your strategy to double the sales of your online courses, it’s time to do it! What is Black …

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Benefits of Affiliate Marketing for Your Business 

Affiliate marketing is an excellent way for you to make your business grow with the help of third parties, through reward by performance. Strategy widely used today, let’s analyze how it works and what are the advantages of this method of dissemination. What is Affiliate Marketing Affiliate Marketing is a type of business relationship in …

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Corporate training and online education

The online education and corporate training began their relationship shyly, but the good results of this interaction made its partnerships solid and recognized.  After all, bosses and employees need to work according to the same guidelines, recycling their knowledge periodically to ensure the company’s growth and the delivery of better results. Importance of online education …

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Practical Guide to SEO and Copywriting for Sales

Applying techniques of SEO and Copywriting for sales is essential to index your site in search engines and achieve better positioning in search results. This practical guide will cover practices such as the keyword research process and the production of content SEO-friendly.  Importance of SEO and Copywriting for sales Anyone who wants to sell any …

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How to boost your online course investing little

In times when the country’s economy does not help and the general budget tightens, extra effort is needed to keep your online course audience steady and growing. It takes focus and planning to find solutions that help you continue with your business, retaining customers and captivating new ones. To help your strategic planning, we have …

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Online education in order to attract students and encourage study

Online education is more highlighted than ever since it started the pandemic of the new coronavirus. Although classroom education offers indispensable benefits, especially for young people, the resources that online education offers to facilitate and diversify teaching are undeniable, making it more attractive and creative. Changes in education Let’s start with a simple fact: the …

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Instructional Design and Distance Education

Instructional Design or instructional project is the term commonly used to refer to pedagogical engineering, a set of methods, techniques and resources used in teaching-learning processes. In distance learning, its role is to facilitate learning through the construction of didactic material.  Instructional design: basic principles In the book, Improving Adult Literacy Instruction: Supporting Learning and …

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6 tips to make your online courses even better 

Do you create GREAT online courses or just good enough? With the eLearning market going through a phase of strong expansion, competition has increased significantly, and it is not time to play around. Strategies to improve your online courses and attract more students The COVID-19 pandemic closed schools and highlighted distance education as the only …

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How to make a satisfaction survey for online courses

Conducting a satisfaction survey is an advantageous practice for companies and consumers. This action helps to establish a channel of dialogue with the public, which starts to feel more valued, and enables the company to offer a more assertive service, developed according to the needs and preferences of the consumer. Benefits of applying a satisfaction …

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How to create buyer personas for your business

Buyer personas are semi-fictional representations of your ideal customers based on data and research.  The definition of these characters helps your company to focus its time on qualified customers, guiding the development of products / services to meet their needs. Why is defining buyer personas important to your business? A Buyer Persona is your ideal …

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