Now, how to maintain this growth? Is it possible to continue to profit indefinitely with the same material?

To answer these questions, let’s understand a little more about the online courses market and how to refine your strategy so you can sell even more.

An analysis of the eLearning market 

As predicted in previous reviews, the eLearning market it has grown considerably in recent years and continues to expand in many countries around the world.

For example, recently Forbes magazine presented data showing that the US online courses market will hit the incredible $ 325 billion mark by 2025.

A Global Market Insights survey, which began in 2017 and was updated in February this year (2019) brings recent data and predictions about the worldwide eLearning market proving its uninterrupted growth. 

– Simple Guide for Creating and Selling Online Courses

While this data encourages the creation of online courses, it also builds a more challenging scenario that has the following characteristics:

• With increased supply, the market is much more competitive.
• Consumer attention is fragmented. Since there are so many online course options available today, it is becoming increasingly difficult to make potential buyers aware of your specific course.
• Basic economic principles dictate that as supply increases, prices fall, which decreases your profit potential.

How to act in this scenario

We definitely don’t want to discourage anyone from creating online courses, but the crux of any good business strategy is understanding and correctly diagnosing your situation, and the above facts are critical to anyone who hopes to succeed in selling.

– 10 profitable niches for online courses

The main factor is that we reach a point where online courses sellers need to act as successful entrepreneurs like in any other mature market.

Yes, it is still possible to make a lot of profit – as it is in most companies – but for that you will have to work hard, create a high quality offer, provide excellent customer service and above all differentiate yourself from the competition. In addition, you need to:

• Invest heavily in building an audience that values ​​what you do. This means not only collecting email addresses (as important as that is), but constantly interacting with your followers, listening to what they want and need, and incorporating it into the product you offer.
• Recognize that the course alone is not enough to draw people to you. You need to produce a variety of free, high-quality content (Inbound Marketing) that clearly demonstrates the value you have to offer while building your brand.
• Do not underestimate what is unique about your course: you (or your company / organization) as the course source.
• Strive to create learning experiences that truly deliver great results for your students. There is no better way to generate positive (and free!) word of mouth and make sure your customers come back to buy more. 

– Content marketing to sell online courses

Finally, for most entrepreneurs, online courses are probably only part of a portfolio of offerings. 

You are much more likely to profit more if your portfolio of products/services offered delivers a diverse and complete consumer solution. 

So if you haven’t already, diversify your offer! Put at least a few “real-time” components to complement your courses, such as training sessions and live webinars.

– 5 Tips for Selling Courses Using Webinar

Let’s look at some more ideas on how to profit from your online courses below.

Strategies to Profit More From Online Courses

There are several business methods and strategies that can help you attract new leads, keep your existing customers engaged, and make your business more profitable. 

– How to generate leads

Start by thinking about what you can offer your customer who generates a differentiator. Adding value to your product is adding value to your pocket.

First and foremost, it is important to understand that your clients are different people and may have a variety of reasons to purchase your course. 

You need to consider that the different characteristics and needs of your target audience are good reasons why you can and should have varying prices and options. For example:

• Differentiated Income: While for many people two hundred dollars may be what they spend in a restaurant in one night, for others it may be critical to pay the bills of the month. This is not to say that the second profile would not be willing to pay the value of your course if they felt that they would benefit greatly from the results.
• Business: Many companies buy online courses to provide training for their employees. When the material is intended for a business, it is unlikely that the buyer will be very concerned about price compared to the benefits it can bring to the organization.
• Goal: Your course may be extra knowledge that someone will learn on a weekend by hobby, or it may be an extra item in the curriculum of some professional who will charge more for his services because of this specialization he is acquiring.

The reason each person will buy your course can be quite varied, so why set only one price?

– How to price online courses

We consider three prices options ​​the ideal. By having two prices available, the customer usually chooses the lowest. But by including an intermediate value, it becomes much more attractive. But here comes the question: what can I offer to justify the difference between prices?

Here are some options:

Personalized consulting

Distance learning does not necessarily mean learning on your own. To make your classes more stimulating and give students confidence, you can use features such as chats and hangouts to discuss content and answer questions.

Many students don’t mind paying a little more for extra help. Offer one hour of online consulting daily or weekly. 

Keep in mind that the more time you are willing to devote to your students, the more you may charge.

Subscription

For those who constantly update their material, this is a great way to earn more money. You can offer access to all your content for a month, a year, and even for unlimited time. 

This is the case with selling subscriptions, rather than the entire course at a single price. A profitable and smart method of keeping customers always active. 

If you are willing to offer updates and new courses or modules for your course, don’t think twice!

– Benefits of Recurring Payment for Online Courses

Extra downloadable resources

Any background material that can help your student achieve their goals faster or aid their learning can be sold as an extra. 

Offer the basic course for a price, the course plus a handout of related projects for an extra price, and so on. 

As we pointed out earlier, methods that deliver better results for your customer are the best way to increase your revenue.

Free course

We know that giving something away for free escapes the idea of ​​making more money, but in this case we are talking about something that serves as a snack, a bait to entice the consumer.

It can be an online mini course or even a first module of your course. To improve, make the customer register his email to access it, this increases your potential lead base.

– Step by Step to Creating an Online Mini Course

Free courses are a great way to get customer attention and show your audience the quality of your work.

– Free online courses as a strategy to attract students

Selling courses online with Coursify.me

These are just a few suggestions that can help you design a new business strategy. 

The important thing to remember is that the course is yours and you know its potential better than anyone else, so use your creativity to come up with new ideas about what it can offer to increase the interest of your audience and generate sales strategies that reflect positively on your business and your pocket. 

Getting started is not easy for anyone, but you should make every effort to stay positive in good and hard times while solidifying your sales techniques and refining the process.

– How to sell online courses

Complete eLearning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and promote courses on the internet without having to invest to start their own business.

Serving businesses and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System.

– Whats is a Learning Management System

That means you do not even need to invest in building your own website. The Coursify.me is ready for you to enter your course and create a completely customized sales page for your business.

We have three choices of plans for you to decide which best suits your needs, and the good news is that the Beginner Plan is free!

Visit our website, test the platform and start selling online courses right now.

The post How to make more money from selling online courses appeared first on Blog Coursify.me.

Coursify.me was officially launched on June 3 and already has its first users.

Our customers have won the opportunity to disclose their first online course for free, taking the chance to test the product before they decide whether or not to invest in new courses.

Until now the feedback obtained are fairly positive and all received suggestions have already been added to the software, but even now our development team is not with arms crossed. We continue working with exclusive focus on leave your experience with Coursify.me even better.

For those who are in doubt about what will find and whether or not bet on our platform for hosting your online school, see below an explanation on the usability of Coursify.me and check out why it is a solution that is simple to use, easy to understand and still offers all the features that you may need.

How to create your online school on Coursify.me

The first thing to do is to access the site of Coursify.me at address https://coursify.me/.

Our site allows navigation in Portuguese or English and asks you to register (or log in if you already owns a register) before starting to use the platform.

Once you do this, you will automatically be redirected to the page that allows you to start creating your school.

The step by step is quite simple and intuitive and allows you to add all relevant information about your school, making easy for your students to find it. After that, it goes to the part of customization.

Coursify.me allows you to customize your school with your logo, images and color, maintaining its own visual identity. Thus, it is as if you had your own website and your students may find you more easily.

The next step is to set with what other platforms you would like your school make integration.

Our platform allows integration with Dropbox, YouTube and Vimeo for you to upload directly to our system content saved on these platforms. In this part you choose to enable the integration with these channels. But do not worry, when creating your course will be available also the option to upload material saved on your computer.

To wrap up, set the form of payment.

Coursify.me has integration with PayPal for you to receive payments in dollar or real, as you prefer.

Done this definition, voilà, your school is configured and ready for you to enter your first course.

Even after you made the initial settings, if you do not like something you can go on “Edit Information” to change text, image and whatever you wish. You can also add your social networks to facilitate the disclose of your school.  

The next step is to create your first course. Once you click on the button indicated, the following screen will appear:

Here you enter the key information about the course, such as name, description and category to which it belongs. To exemplify, we created a school of Copywriting within the category Communication and Marketing, done that, the course page is automatically created.

With the page ready, it is time to enter your content. All you have to do is click on the button “Add Section” to appoint what will be the first subject to be taught.

Done that, go to “Add lecture” to upload content regarding your first class.

Here you select the option that is hosted your material. Can be one of the platforms that you selected for integration (Dropbox, Vimeo or YouTube) or your own computer. After your contents have already loaded, a new screen will appear to add the additional information.

And ready, your first class is on! If you want to add more sections or lectures, simply repeat the same procedure.

For that you have complete control over your course, students enrolled, access and other management information, click on “Dashboard” button that appears in the menu.

Accompanying the other buttons on the menu, you can click on “My school” to have an overview of the courses that you have enrolled.

For detailed information about your course, click on “Courses”.

Coursify.me also allows you register one or more instructors, making clear to your students who are and what is the curriculum of each teacher responsible for contents offered. Click on the “Instructors” button to add this information.

As you can see, the Coursify.me allows any user to create schools and online courses in a very easy way.

Our system is intuitive and simple to navigate, and everything you need to use it is an electronic device with access to the internet.

Fast, pleasant and efficient, the Coursify.me is a complete solution for online education. Give us a hello through the e-mail hello@coursify.me or visit our website to learn more about what we have to offer and what are our plans of signature. But before that, if you prefer, register a course in our platform completely free and see for yourself why Coursify.me is exactly what you were looking for.

The post How to use Coursify.me appeared first on Blog Coursify.me.

The event that happens from May 18 to 21, in São Paulo Expo Exhibition & Convention Center, is divided between the Fair and Congress and gathers the best and most qualified lecturers and speakers to discuss the theme of time: “Better School, Better Society”.

Simultaneously, at the Fair are representatives, distributors, buyers and sellers of the main educational segments in Brazil and abroad,  exploring new business opportunities.

Bett Brasil Educar Congress

The focus of this edition of the largest Brazilian educational event, is the quality of education and school and its consequent relation with the improvement of life and the social practice.

With the best minds of education in the country debating the theme “Better School, Better society“, the Bett Brasil Educar 2016 invites the school and the Brazilian society for this experience that aims to create awareness for the fact that the better the education, the better will be the cultural and political citizenship, cultural life, the collective dignity and subjective. Better the society, better all will know how to caring and welcoming children, forming and constitute schools of excellence, either in the organization of school space, either in the production of new models and learning environments.

Several professionals of education mark presence to discuss, teach and learn. The Congress program have lectures and courses, and visitors can expect an enriching experience.

Bett Brasil Educar Startup Space

The Bett Brasil Educar, in partnership with Educare, presents a unique space that will bring together the most innovative and impactful startups in the Brazilian scenario. The stands will be organized in a distinguished format, open and inviting people to know, dialog and interact with startups.

From May 18 to 21 will be possible to visit dozens of startups focused on education and technology. During the 4 days, you can know innovations and attend the presentations of the products.

Coursify.me will be present in this space with interactive exhibitions and product demos. Do not miss the opportunity to visit us and learn new technologies that can meet the needs of your company or your customers. We look forward to your visit!

The post Coursify.me in Bett Brasil Educar 2016 appeared first on Blog Coursify.me.

Bett Brazil Educar has provided an outstanding framework for discussing education in Brazil, with Bett’s 30 years of experience in education technology in London, and Educar’s reputation for aiding the development of teachers within the domestic education market.

Bett Brazil Educar combines the best in products and services for education with a selection of International Congresses and Seminars always ministered by leading experts, making it the perfect place to highlight the brand of your business.

Coursify will be at the event to expose our platform of online education and learn even more with the best professionals in the segment.

Bett Brazil Educar 2016

Educar has over 20 years’ experience in the education industry and has become renowned as the must-attend event for those in education. Educar is recognised as a major meeting point for educators, entrepreneurs and distributors of education products and services from across Brazil and Latin America, attracting around 15,000 attendees every year.

Congress

The congress agenda count with more than 165 lectures, table debates, interviews, courses, panels and 230 lecturers.

In this edition the theme will be “Better Education, Better Society” and the programming was organised in five axs:

• Profession and Teacher Training;
• The School Practices;
• Educational Policy and Curriculum Innovation;
• Learning: Life Cycles and School Cycles;
• Management and Social Quality.

The event will bring together the best and most qualified speakers, panelists and speakers around this challenging theme and inspiration: Better Education, Better Society. It aims to contribute to the professional training of teachers, inspire them and provide subsidies that improve their performances and practices in order to improve education and improve society.

Show

From principals, vice chancellors and IT directors, through to heads of business strategy, library services and pedagogical leaders, exhibiting at the event means new business and oportunities.

The event attracts Latin America’s highest level buyers and decision makers in the public and private education systems, all on the lookout for the latest products and solutions from across the world.

The highly international range of exhibitors at Bett Brazil Educar will span:

• Content and tools for teaching and learning;
• Data tools for leaders and administrators;
• Devices, equipment and infrastructure;
• End-to-end solutions for education decision-makers.

Brazilian educational institutions already understood that innovate their business is no longer a choice, it is a matter of survival.

The one thing that they still need to understand is that innovation includes technologies, but is not limited to it. That way, any institution can search for solutions to innovate and improve their activities, regardless of their investment potential, size or structure.

Coursify

Bett Brazil Educar, in partnership with Educare, features a unique space that will bring together the most innovative and impactful startups on the Brazilian scene. The event it will present a different, open and inviting format that will help people to network, engage in dialogue and interact with startups.

Coursify will be present in this space with interactive exhibitions and product demonstrations. Do not miss the opportunity to visit us and learn about new technologies that can meet the needs of your company or your customers. We look forward to your visit!

The post Coursify participates of Bett Brazil Educar 2016, the largest Show and Educational Congress of Latin America appeared first on Blog Coursify.me.

Online courses are a solution increasingly sought by people who want to improve and expand their knowledge. Flexibility of time, place and time of learning are some of the factors attractive about distance education that is gaining more and more students, whether by reason of professional improvement as mentioned above or by some more good reasons that we will discuss here.

Take an online course and invest in you

First, a computer and internet access is all you need. Invest in yourself can cost much less than you think. Classes are expensive, everyone understands, and in addition to the monthly subscription, cost time, gas, material and a list that can be increasingly costly. This could even be a good excuse to stop study a few years ago, but the time is other and now all knowledge can be acquired from your living room.

Many companies already have taken advantage of this form of learning and offer online training for their employees, investing in skilled labor without having great costs with infrastructure and payment of overtime.

But if your company has not yet joined this practice, don’t wait seated and get left behind, invest in your self-development to ensure your place in the labor market. After all, having specialization courses in the curriculum is a great differential and increases the chances of realization, a new job or a promotion.

Online Courses are also a convenient, cost-effective way to learn and improve other areas of interest, in addition to the profession that you already have. It is possible to find on the internet courses in the most varied areas such as photography, cooking, writing, programming, mechanical, among many other knowledge that can help you learn more about something that you always liked and who knows, in the future, move from a simple hobby to a new career opportunity. An online course can give you the chance to work with something you have always dreamed of or at least create an extra source of income.

For those who have not yet decide what to do professionally, online courses offer a unique opportunity to learn a little about subjects that pique your interest, without the cost of a monthly university fee. Do a search, there are free courses and many others in various price ranges, choose, try, after all, the best way to find out if we like something is experiencing.

In short, our tips for anyone who is thinking about taking an online course are quite simple, however effective:

• Be disciplined and take seriously as if you were in a classroom.
• Do all the exercises, ask questions, take advantage of everything that the course has to offer.
• Do not rush, do the course in your own time, create the routine of studies that is best for you.
• Choose a course with practical applications, “get your hands dirty” is the best way to learn.
• Keep your certificates; they are valid for your curriculum and above all, for your personal satisfaction. After all, everything that is done with effort and dedication deserves recognition.

Coursify was created with the goal of helping professionals who are looking for an effective and secure platform to host their content and to serve as a means to provide online courses for those who seek knowledge. If you fall into any of these categories, send an e-mail to hello@coursify.me and discover how easy it is to join us.

The post Why invest your time in an online course appeared first on Blog Coursify.me.

What are and how to choose keywords

For organic traffic in your page increase, you need to create content that is relevant to someone. Here comes the first question: how did these people find my page? The answer is simple: through keywords that they use to do the search.

When doing a search, the user is searching through words that are related with the doubt, service or product that they are looking for. Then the best way to begin to determine what words are more effective to associate with your business is to understand your target audience. After all, once you know the profile and objectives of your public, predict what terms they use to search for your service is much simpler.

A second way is to do a keyword search to find the best opportunities for your niche. This can be done through a few simple tools that can be downloaded from the Internet, such as the Keyword Planner of Google, SEMRush and Keywordtool.io.

But before we talk more about these tools, it is important to explain a little about the two main types of keywords:

Head tail / Fat head keyword

The head tail keywords are the keywords that have the highest volume of monthly searches for a given area. An example of this type of key-word is “Education”, with thousands of hits per month in the search engines.

If your business involves education, this is certainly a word that you meant to emphasize in your content, but if the demand is great, the competition is also. The competition would be thousands of web sites, blogs, and all kinds of material possible ranking for a word extremely comprehensive.

Therefore, the volume of traffic is much higher, but the competition is also. This creates a need to produce content well developed and complete. The need for monitoring and updates is also constant and it should take into account that, in spite of the large volume of organic traffic, it is less qualified, since any person seeking by this term can stop on your page.

Long tail keyword

Keywords long tail is longer, much more specific and also more effective.

For example, to create a post about online education, if your keyword is only “education” (head tail) the volume of searches will be enormous. If you change the key-word for “online education” the organic traffic drops, but the conversions increase, because now it is easier than a qualified audience reach to your page.

With this information in mind, it’s time to build your keyword search

• Set the theme: If your business is the sale of online courses, the theme focus can be Online Courses.
• Choose tools: There are several tools of SEO available on the Internet. Here we will indicate the Keyword Planner of Google, SEMRush and Keywordtool.io. All three are for search, identification and analysis of terms that may represent good opportunities for the theme chosen.
• After done the analysis of the theme in each tool, simply organize the results of each one and draw up a small report with the best results and opportunities found. These words are the ones that will bring you greater return on leads.

Ready, now you know how to find and define what are the best words to draw attention in the competitive online marketplace and lead your customer to you. Everything you need is to host your online content to make it available in an easy and safe way. Contact the Coursify through the email hello@coursify.me that we take care this for you. The rest, it’s just a matter of dedication and use the right words.

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The internet became a channel to access the professional and personal life of everybody and is there that companies and professionals search for information and references when it’s time to contracting. Therefore, to work its personal marketing in the online world became essential.

The importance of online personal marketing

In spite of recognizing the importance of the online personal marketing, many find that this must occur in a spontaneous and intuitive way. All good to be spontaneous, after all a personal brand must be genuine to create credibility. However, the part of the “intuitive” could not be more wrong.

Any action that it aims long term results, before everything, needs a good planning. And as any strategy of marketing, in this case it could not be different.

Personal marketing needs planning

Planning is essential. The online marketing is made in several different channels and there is no pointy in create isolated actions in each one. The trick is in creating a synergy between them and for that you need to think up a plan of action. To help, starts answering the following questions:

• Which are the goals of your online presence?
• How much time do you have to dedicate to that activity?
• Which will be the digital channels that you will be going to use?
• What skills will be necessary?

That part can seem boring, but is essential to know how go on and to start to work with security.

Commitment and interaction

Social nets are the first step that many people and companies give to communicate its presence in the online world. Nowadays, to create a profile in the Facebook, Twitter and LinkedIn left of being only a way of communicating itself informally to become a very valued and efficient contact channel with the public.

However, it is not enough to create a profile or fanpage, this is only the first phase of the process. The personal marketing is made through an operating and engaged presence in these nets. It is through the interaction with the other users, discussion in groups of subjects related with your area of performance that you firm your presence and show your qualifications.

Taken care with promoting yourself

This is an aspect in which many people usually commit mistakes. Personal marketing is a process accomplished with calm and intelligence, takes time, but the results will be going to turn up solid and genuine

A great mistake is to use the personal marketing as a merchandising machine and to go too far in the self-promotion. The one who does that does not take much time up to losing the credibility and being ignored. The right thing to do is to show your qualifications and accomplishments in a natural way.

To contribute before receiving

Before picking the fruits, you must plant them. That also applies to personal marketing. The best strategy is to create laces, to contribute, to become related. To become a reference, first you have to expose yours ideas, to collaborate with colleagues, to participate of discussions and to supply information. All that produces the credibility and distinction that are the objectives of the personal marketing.

Who only uses the social nets and online channels to ask for indications or to demand recognition many times is seen as opportunist and finishes depreciating the own image.

A good digital positioning can really help your career. To acquire credibility in the virtual world can help you to prospect new business and opportunities, but for that it is important that your strategy of personal marketing is well planned and executed with tenacity.

Coursify is an online platform that helps you putting your content online and it still makes possible to maintained your personal mark, guaranteeing that the good results of your personal marketing keep on being gathered and recognized. Get in touch with us through the email hello@coursify.me, we will be happy to help you.

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Even with it undeniable accessibility and convenience for the student, many still raise doubts about the worth of this innovative learning method.

Classroom education and online education

Classroom education is the traditional form of education, that one that we all have to go through and that involve the presence of a teacher and students in a classroom. Old model of education, despite presenting results, it has been facing big and necessary changes with the technological advance and the resulting facility to access information.

With the advancement of IT and Internet access everything has change and education was one of the first areas to feel this revolution. This advance brought the distance learning possibility and its many advantages have been helped a lot of people that do not have conditions to go to a school to learn or those who are searching for new skills in their free time, without having to leave home. But there is still a lot of discussion about this subject and to make some aspects clear we answer here the most common doubts.

1- Create and update an online course demand great expenses.

MYTH. It is possible to create online courses with many familiar and easy to use tools like PowerPoint, for example. Another way pretty simple to do it is to record a video and make it available on Youtube or Dropbox. After you are done producing the content, all you have to do is to host it in an online platform like Coursify so that your clients have access and you can upload update material by yourself, without extra costs.

2- Lack of interaction with the teacher in a virtual environment disturbs the learning process.

MYTH. With the right didactic and method it is possible to create a totally interactive environment, in which the student is encouraged to complete and pass phases. There are a lot of tools and free apps available on Internet to help to teach and keep the student attention. Besides, this way of teaching makes the student to assume a proactive posture about his/her own learning process.

3- It is impossible to compare distance education to classroom education.

TRUTH. It is impossible to measure the difference between results of this two learning methods. According to Stavros Panagiotis Xanthopoylos, executive director of FGV Online (Getúlio Vargas Foundation), “what we can affirm is that Internet, and especially the arrive of Web 2.0 with social networks, brought a new communication dimension that allow us to leverage our personal and professional life and school education. This phenomenon is irreversible and has been revolutionized pedagogical processes, without prejudice to learning results when compare with traditional methods”.

4- Online learning threat the role of the teacher.

MYTH. In both methods the role of the teacher is necessary. A classroom teacher can also be an online course teacher and vice versa. In fact, there are follow-up tools developed to online courses that make possible for the teacher to monitor the student performance better, besides give him/her the chance to apply more tests and activities to help to stimulate the learning.

There is no doubt left that online learning come to stay and improve the chances and quality of education. If you are a teacher and want to put your content online, get in touch with Coursify through the email hello@coursify.me, we will be happy to help you. If you are a student looking for knowledge, browse our website and see the options we have available, it will be a pleasure to help you too.

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In addition to didactic and teaching methodology, nowadays, students are looking for much more in a teacher. To keep the interest in your class, you must be creative.

Keep the audience interested

Being creative is not benefits of a few, that, like many believe, are born with this gift. Creativity may be stimulate and developed like any other ability.

Through techniques and exercises which intend to stimulate the search for new ideas, versatile solutions, innovators or just a different way to do something, anyone can be creative.

For those who have the knowledge but are looking for a new way to expose their content to attract and maintain interested students, we organize some practices that can help you to think “outside the box”.

Brainstorm

It is a well-known technique that should not be underestimate, it is not in vain that ever creative group use it.

The idea is simple: think about the problem, ask a question about how to solve it, set a timer in three minutes and get start! During this time write everything that comes to you mind in answer to that question. No judgments, without censorship, no overthinking, just write it down. When the time is over, set another three minutes and analyze all your answers, cut the impossible to be made ones and number which will be your first choices.

This exercise helps to bring up new ideas and to develop a new flow of thought that can guide you to solution you look for.

Move

You are looking for the last two hours for your computer screen and nothing? Move! Offer not only a well deserve break to your mind but also new incentives. Watch a movie, take a walk, play with the dog, talk to someone, play a game. Is not for nothing that they say that the best hour to solve all your life problem is during the shower. Nothing like be relaxed to see clearly. 

Look for challenges

A creative person is usually the one who already saw or lived numerous situations. Get out your comfort zone. Look for different activities; give the other half of your brain a chance to develop too. Crosswords, Tetris, volunteer work, chess, theater, opposing fields that will demand all the abilities your brain is capable to process, but it is not used to. Thinking outside the box for innovative solutions requires that you search in places that most people would not. Challenge yourself to think different, do better, do not be pleased with little and the solution you are searching for will appear.

Give more credit to your ideas

We throw away many promising ideas for lack of courage to show then, insecurity about our own skills. If an idea seems good to you, trust your intuition. Even that it is out of standard, try. Make a test, listen to you intelligence and give it credit. All the ideas that lead to changes were consider crazy at first, all the ones that draw attention too. Try it!

With those simple practices you can develop new skills to help to make your course better. After that, all you have to do is contact Coursify through the e-mail hello@coursify.me to upload your content and is all settle to success.

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Marketing strategies for promote your business

Your online course is ready and it’s good, very good. You are a great professional, highly qualified and offer differentiated, professional and high quality service. Excellent, very important without a doubt, but not enough to ensure its success. After all, your future clients don’t know yet about any of that.

Doesn’t matter how good you are, without a good marketing strategy will be very hard to target audience. To develop a course is one thing, announce it is another.

To help you do that, we prepare five marketing tips.

1 – Know what sets you apart

Know what makes you different than anyone else is important, know how to explain what is that in a simple and quick way is more important yet. Who wishes to convince someone of something must show complete knowledge about the subject that is defending, and in case of questions, must be able to explain it in under a minute. Research competition, know your specialties, what only you are offering, gather all these information in topics that are easy to read and understand, create a portfolio, a list of services for those who are looking have a clear idea about what you can do.

2 – Build a solid online image

Nowadays most business are made through online sources. Companies look for new professionals and check references on online profiles and publications. Same happens when they look for other companies to realize some specific service. For those who have an online business is even more important have a well consolidated image, a strong portfolio and a good reputation on the Internet. Use your time to build a website or portfolio that shows your skills in an attractive and professional way. Get reviews and testimonials from clients that gives you credibility. Invest in a strong well elaborate content to improve your website status on search engines, what is an excellent mean to conquer new clients through organic search. Create quality content, relevant information about your business field, is the best way to get a better status between competitions without have to pay for it.

3 – Social Networks

Don’t underestimate the influence of social networks, used properly they can be a powerful marketing tool. Facebook, Twitter, LinkedIn, they all create possibilities and offer an open line of communication with the public, where your future clients are. Create a professional profile on Facebook, known by Fan page, and put in there all information about your business, like what it does and how to contact you. Update your page with information related to your services, upcoming events and anything else that you may be offering. You can also disclose your website address and attract people to it. LinkedIn is an excellent net for professionals’ contacts and your company must have a profile on it.

4 – Build a Network

Interact with other eLearning professionals. That’s right, the most number of people you know that work in the same field will help you to get new clients and more work. That’s because when a client asks for something you don’t offer is best to pass to another eLearning freelancer than to turn the job down. In another opportunity the professional that you indicate will remember to return the courtesy. By making friends in the same area you also find out about eLearning projects that wouldn’t have otherwise, what helps you to establish a bigger network. Go to networking events, join forums and debate groups, relate! After all, who is not seen is not remembered.

5 – Be a reference

Show what you know. Publish articles, varied material with relevant content. Be a reference in your niche. Publish articles in related websites or in your own website blog. Companies search for people who know what they are doing, who can pass credibility. If you write something about the aspects and benefits of online training for companies, there is a big chance that professionals who are looking for someone to train their employees will read your article and contact you.

We hope that these tips can boost your career. To put your course online and disclose it on Internet, get in touch with us through the email hello@coursify.me and we will do our best to help you.

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