Customer Journey Map: tool to sell online courses

A doubt common to all professionals who are beginning to undertake and invest in your own business, is how to attract and retain customers. Challenge of who creates and sells online courses, a good digital marketing strategy is critical to win the costumers attention and to stand out in the market. To do that, you …

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How to sell online courses

Sell online courses may seem a simple task, after all everything is on the internet and you don’t need to worry with no structure more complex and costly to make the sales. Promote the product also promises to be more economical, since you can use features like social networking, blogging and other tools for free …

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Distance education market in Brazil

We talk a lot about the growth of the market for Distance Education (EAD) in Brazil and on how the advancement of technology creates a scenario in which people are looking for a more flexible method of education, in which they can take classes at anytime and from anywhere. This new reality puts distance education …

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Content monitoring for digital marketing strategy

Nowadays digital marketing is necessary for the growth of any business, and, therefore, we talk a lot in here about different strategies and marketing tools that can be adopted by companies, regardless of their size and financial resources. When it comes to digital marketing, the emphasis goes to the content production, after all, it is …

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How to presell your online course

For those not familiar with the practice, a presale  is a targeted sale before your product actually goes live. You sell essentially the idea of your online course to a small portion of your audience before you’ve created all of your content. Don’t get it? Let’s take a walk. Three steps to do a successful …

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What is it and how to create a Buyer Persona

To be really effective, a digital marketing strategy needs to be based on the public that you want to attract. Define and segment the audience to which your content will be developed is fundamental, and to help build this definition was created the concept of buyer persona. Buyer persona is a representation of your ideal …

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Why use videos in your online marketing strategy?

We talked a lot about this subject here and even that you have not read our previous posts, is already quite obvious that the online marketing, the famous digital marketing, is the best way to promote your business on the internet and improve your sales results. Why is the best way? Well, to begin, it …

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What Costs Less: Hiring an online platform or create a own?

The distance education market has been growing and this fact is increasingly noticed by professionals seeking new opportunities. Is to sell online courses or training employees, the benefits of investing in distance education has never been so clear. However, when it comes to producing an online course, most people think about the planning of classes, but …

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