If you intend to go after your customers alone or have a team to help you, one thing is for sure, everyone needs to know what they are doing. After all, convincing someone to invest money in your product is not the easiest task, and it often takes more than good material.

5 Ways to Improve Your Sales Training

The best salesperson isn’t always the smoothest. Depending on the customer, the sales technique may simply be knowing how to listen. 

A common mistake of the inexperienced seller is to talk too much and in a hurry, answering questions that were not even asked. 

As the Greek philosopher Epictetus so succinctly explains, “You have two ears and one mouth – you should use them in proportion.”

Active listening is truly the silent sales skill. Throughout the sales cycle, prospects will drop hints about what they’re thinking, how they’re feeling, or issues they need to address. How you handle it can make or break your sale. That’s why it’s important to know how to listen.

– 8 techniques to improve customer experience

Selling is like any other profession, talent helps, but a lot of study and training is still needed to have solid and lasting results.

If you are a beginner or want to educate and develop your team, check out some strategies that will improve your sales training.

Bet on online courses

A commercial team is usually always on the move and gathering everyone in the same place to pass on sales training can be quite complicated and mean prejudice to your business. 

For this reason, using an online course that your team can access from anywhere and whenever they want is already a solution adopted by many companies.

You can create different courses to train your team and improve your results. One can be focused on product presentation and explanation, for example, and another focused on sales training, passing on updated techniques and tips.  

Bear in mind that starting with a detailed presentation of the product is fundamental, because if the seller does not have complete knowledge of what he is selling, he will hardly be able to convince anyone of its advantages and why to make the purchase.

Another advantage that online courses offer for corporate training is the ease of updating the content.

If your company decides to launch special offers or payment conditions, for example, or if there is news about the product, just enter this information in your course and your entire team will receive the update automatically.

– Benefits of Online Corporate Training 

Use short and focused training

A report released by Sales Performance International warns about the extent of sales training that many managers usually prepare. 

In the rush to develop a highly competent sales team, the material can become too extensive, which is a waste of time and money, as approximately 50% of the learning content is forgotten within five weeks.

Additionally, over-training can be detrimental to your salespeople’s natural talent, affecting their confidence. 

A more effective solution is to send reminders and encouragement via email or smartphones. This keeps knowledge fresh without overwhelming sellers.

You could even set up a virtual number for employees to separate their work-based and personal texts. That way, they know whether the text is urgent or related to their training course.

Again, online courses can be a good option. You can create short modules, with the content divided by topics. This not only helps to organize the course but also allows the user to better absorb each subject.

This way of organization also makes it easier if the seller wants to review, consult or clarify doubts about a specific topic.

Create a goal and reward plan

Salespeople are used to achieving well-established goals, which makes a sales training program based on achievement and rewards an excellent option.

A very effective strategy is to reward employees who reach the target or show good performance with some bonus. It can be extra money, days off or other awards that demonstrate recognition. You can also order personalized custom gifts, which will definitely boost employees’ motivation.

Many sales coaching programs operate on a goal-based system backed by analytics as it allows coaches to see where improvements can be made. This data-driven approach will enable you to monitor KPIs that directly affect your business’s growth.

As always, knowing your target audience is critical to the success of the action. Know the profile and interests of your employees to offer a plan of goals and rewards that arouse interest and cause a positive impact.

Remember to set attainable goals that fit your team’s current capacity. Over time, you can revise these goals or gradually increase them, always in proportion to the prize given, of course.

Be clear and correct with your team, don’t propose something they can’t achieve and neither can you fulfill.

Do a field training

Field training is essential for the manager to be able to assess the performance of each salesperson and provide the necessary feedback for improvement.

For this to be done correctly, a competent mentor needs to listen to the salesperson’s calls/interactions with the customer, analyze their service, and provide timely and specific feedback.

Despite all the theoretical training and incentives, it’s the analysis and feedback a person receives that really impacts and makes them think about how to improve.

In this age where digital business dominates and so much customer service is done online, you can access conversation logs to analyze your employees’ performance.

Ideally, however, promote mock sales calls, in which a manager or mentor pretends to be a potential customer and guides the agent through their sales process.

Regardless of the online courses or any other type of sales training you offer, your reps are going to have a hard time closing deals or managing customer retention without hands-on experience.

– How to retain customers for your online course

Customer satisfaction surveys about the service and support provided are also excellent indicators of how your team is performing and what points need to be improved.

Getting all this information is the best way to develop an increasingly assertive and personalized sales training for your business needs.

– 10 tips to improve your customer service 

Share success stories

It’s not new that employee engagement is reflected in the way they serve customers, which has a direct impact on sales. 

Microsoft data shows that for 95% of consumers, the service they receive is important to brand loyalty. Bad service also counts, being considered worse than none. 

There is a significant discrepancy in the perceptions of companies and buyers when it comes to service quality, as 80% of companies believe they provide great customer service, but only 8% of customers agree.

To prevent this from happening to your business, sharing experiences and success stories during sales training is a good strategy, as it encourages and promotes a greater sense of team among employees, which encourages them to work with more enthusiasm and smarter.

Use positive stories to teach and engage. Remember that encouragement is always a better teacher than criticism.

That said, be aware of your salespeople and yourself as a professional to notice both where there are flaws and opportunities for improvement, as well as what is working and is worth sharing with the rest of the team.

Create your sales training with Coursify.me

There are a huge variety of techniques that can be used in sales training, and none of them are right for every company or team. 

There are always new strategies, better roadmaps, new objections to overcome, new problems to resolve, or another competitor entering the market that you and your team will need to learn to deal with.

Therefore, our advice is that you experiment with different formats to see which you get the best results and what works with your team structure.

For example, if you’re an early-stage startup with a small sales force, organizing some short interactive courses or running face-to-face workshops can be a great way to build your employees’ skills.

With a well-trained and confident team, selling your course online is an easy task. 

– Practical guide to create and sell online courses

Complete eLearning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and promote courses on the internet.

Serving businesses and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System.

– Whats is a Learning Management System

We have three plan options for you to decide which one best suits your needs.

Visit our website, test the platform and start to create your online training right  now.

The post Sales training: 5 techniques to improve your team’s performance  appeared first on Blog Coursify.me.

What is the Customer Journey Map ?

The Customer Journey Map is a visual representation of the user’s journey, that is, the history of their relationship with the company, service, product or brand throughout the time.

Developed by Design Thinkers Academy, this map serves to investigate, analyze and innovate the user experience. 

It helps companies and professionals deepen their perception of the needs and motivations of their customers and target audience. 

A customer journey map “illustrates” the process a potential customer goes through to take action with your business.

With the help of this map, you can get a clearer, more objective picture of your customers’ motivations – their needs and pain points.

Most customer journey maps begin as Excel spreadsheets that describe key events, customer motivations, and areas of friction in the user experience.

This information is then combined into a comprehensive diagram that describes what the average customer experience with the company in question looks like.

By understanding how this relationship works, you can find out how to structure your touch points to create a more effective and satisfying process for your customers. 

Today, with the many existing media channels, the customer journey can no longer be represented linearly, as buyers often take a cyclical journey using multiple channels.

That’s why savvy business people use a variety of ways to represent this journey, from annotations on a meeting room wall to Excel spreadsheets and infographics.

However, before you can start building your customer journey map, you need to collect data from your customers and prospects. 

The process of creating an effective map is extensive but valuable.

How to Create a Customer Journey Map

Check out some tips we worked to create a Customer Journey Map Client with our partners on Envixo:

1. Draw your personas and set your goals

The best way to know exactly what your audience wants, is through surveys, ie by asking them directly. 

To get this valuable customer information, invest in questionnaires and testimonials.

– 10 free softwares for creating online surveys

Focus on addressing only leads or real customers. You want feedback from people who are really interested in buying your products and services and who have interacted with your business before or plan to do so.

Some good questions to ask:

• How did you hear about our company?
• What attracted you to our website?
• What are the goals you want to achieve with our company? 
• Have you made a purchase with us? If so, what was your deciding factor?
• Have you interacted with our site with the intention of making a purchase but decided not to? If so, what led you to this decision?
• On a scale of 1 to 10, how easy is it for you to browse our site?
• Is there any way to help you further?

Complement the responses you get with comments and ratings left by customers on your site or social networks, and you’ll have a good idea who your persona is and what they are looking for.

– How to get more Reviews to your business

2. Define your personas 

After learning about the different personas that interact with your business, you will need to narrow your focus to one or two of them. 

Remember, a customer journey map tracks the experience of a type of customer who is following a very specific path with your business. If you group many personas on one journey, your map will not accurately reflect your customers’ experience. 

If you are creating your first map, it is best to choose the most common customer persona and consider the path they would normally follow when interacting with your business for the first time. 

Don’t worry about the ones you leave out, because you can always come back and create a new map specific to them. 

3. List all touchpoints 

Touchpoints are all channels through which your customers can interact with you. 

Based on your research, you should list all the touchpoints your leads and buyers are currently using, as well as those you believe they should use.

This is an important step in creating a customer journey map, as it provides insight into the actions your audience is taking. 

You need to look at all the ways your customers can find you online. This may include:

• Social Channels
• Paid Ads
• Email Marketing
• Third Party Sites or Mentions 

Do a quick Google search on your brand to see all the pages that mention you. 

Narrow your list to the most common touchpoints and most likely to see an action associated with them.

– How to Create an Email Marketing Campaign

4. Identify the elements you want your map to show

There are four types of customer journey maps, each with its benefits. Depending on the specific purpose you have for the map, you should choose from them, which are:

Current State

Most used type. They visualize the actions, thoughts, and emotions your customers experience while interacting with your business. They are used to continually improve the customer journey.

Day in Life

These customer journey maps visualize the actions, thoughts, and emotions your customers experience in every activity they participate in daily, regardless of whether or not your business. This type gives you a broader view of your customers’ lives and what their real-life pain points are. They are used to uncover unmet customer needs.

Future Status

This option is intended to visualize what you believe will be the actions, thoughts, and emotions your customers will experience in future interactions with your company. Based on current experience, you map where you want to go. They are used to illustrate your vision and set a clear goal.

Service Blueprint

Model that begins with a simplified version of one of the map styles above. It then addresses the factors responsible for providing this experience, including people, policies, technologies, and processes. It is most often used to identify the root causes of the customer’s current journeys or to identify the steps required to achieve the desired future journeys.

5. Determine the resources you own and what you need 

Your customer journey map will cover almost every part of your business. This will show you all the resources you need to create the customer experience you want to deliver.

Therefore, it is important to take stock of the resources you have and those needed to improve this process. 

For example, your map may highlight some flaws in your customer service offering, and you find that your team does not have the tools to properly follow up after an interaction. 

Using your map, you can advise management to invest in customer service tools that will help your staff better manage this demand.

– 10 Tips To Improve Your Customer Service 

6. Analyze the results

How many people are opening and closing your site before making a purchase? How can you better support customers? These are some of the questions you should answer with your finished map.

Analyzing results can show you where customer needs are not being met, and the best way to find out is by following the steps on your map yourself. 

For each of your personas, follow the journey they take in their social media interactions, reading their emails, searching online, and so on.

7. Make the necessary changes

With this data analysis in hand, make the necessary changes to correct what is not working well and achieve your goals. 

You may need to create more attractive CTAs or perhaps write more complete descriptions of your products and services.

No matter how big or small the changes are, they will be effective as they are directly correlated with what customers listed as pain points. 

Your map should be a constant work in progress. The monthly or quarterly review will help you identify gaps and opportunities to further optimize the customer journey map. 

Conclusion

There is no defined model for developing this map, it can be adapted to the reality and goals of your business. 

You can create a simpler one, for example by focusing only on touch points and drawing an empathy map. Or choose to design the complete experience, from first customer contact to after sales. Here are two examples below:

The important thing is to use the tool to find opportunities for relationship innovation. 

Now that you know how to improve your customer relationship, it’s time to focus on delivering the best solution possible. 

If you are here because you want to sell online courses, we have the perfect solution for you.

– How to sell online course

Complete eLearning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and advertise courses on the internet.

Serving businesses and professionals in more than 60 countries, Coursify.me is a dynamic and customizable Learning Management System (LMS).

– Learning Management System: What is it?

Coursify.me offers three plan options for you to decide which best suits your needs and the good news is that the Beginner Plan is free!

To learn more, visit our website, test the platform and understand why we are the best choice for your online course.

The post Customer Journey Map: How to use this tool to sell more appeared first on Blog Coursify.me.

This new reality puts distance education in focus, both as a learning opportunity as business opportunity. In addition to individuals interested in a more practical way to learn, companies are using online courses as a way to train employees and professionals as form of entrepreneurship, transforming knowledge in a new business.

Trends on distance education in Brazil

For you to have a concrete idea on the growth of distance education market in Brazil, we have made an analysis of the evolution of the number of courses, registrations and investments in the sector. The source of this research is the Distance Education 2014/2015 Census, where were analyzed 226 institutions exclusively educational and 15 educational and suppliers.

Distance education courses

In 2014 were offered 25.166 courses (between the institutions analyzed). In this case, the free courses were the most traded, with a total of 19.873, being 12.475 corporates and 7.398 not corporates. Then we have the regulated courses blended or online disciplines, which totaled 3.453 online courses, in addition to 1.840 regulated distance courses. Check out the percentage data in the following chart:

Registrations in distance education courses

The total number of registrations is to convince those who was still undecided. Only in 2014, the online courses totaled 3.868.706 new registrations, being 519.839 (13%) in the regulated distance courses, 476.484 (12%) in the regulated blended courses or online disciplines of regular courses and 2.872.383 (75%) in free courses, with an average of 154 registrations per course.

Investments in distance education

As regards investment performed in the sector, 51% of the institutions that operate in the sector have increased the resources directed to improvements and/or implementation of the distance learning modality in compare to the previous year.

With relation to the type of course that was the focus of investment, the majority of institutions worked with regulated fully online courses, with 36% of the total, as the following graph:

The investments of 66% of the institutions with focus in the area of technology and innovation, such as the quest for a eLearning professional platform. See in the graph the proportion of institutions in relation to the area of greatest relevance in terms of investment in distance education in 2014:

All these data show that the market of distance education in Brazil experience constant growth, constituting a great option of investment for companies, teachers and students.

Aware of this reality and confident in a future where access to quality education, independent of factors such as location and time, is increasingly easy, Coursify.me is working to provide to our users the best and most complete platform for online education of the market.

Our team provides support and ongoing updates for teachers and students to have a great experience and easily reach their goals. If you are interested in knowing our platform give a hello through the e-mail hello@coursify.me. It will be a pleasure to have you with us.

The post Distance education market in Brazil appeared first on Blog Coursify.me.

When it comes to digital marketing, the emphasis goes to the content production, after all, it is through it that search tools located and elect the relevance of the site at the time of delivering results for the user.

However, today we will focus on a parallel marketing strategy: the monitoring of content.

How content monitoring can help your digital marketing strategy

A complete digital marketing strategy addresses and uses multiple channels and tools of communication with the public.

It is no news that the internet provides a more direct contact with the customer, besides providing features that enable the segmentation of the audience, offering companies the chance to send its contents for those who really have an interest.

But we must remember that these resources are within reach of all, which makes the fiercest competition and the race for presenting new ideas and updates, increasingly frenetic. For this reason, monitor what your competitors are doing is essential to try to always keep a step forward.

If you are still in doubt about whether it is worth spending energy with the monitoring of content, check five reasons for you to begin to include this activity in your digital marketing strategy:

Content marketing

As mentioned earlier, the main focus of the digital marketing is to attract and engage customers through relevant content.

For this varied tools are used such as blogs, videos, e-books, email marketing, among many other forms of communication with the public that, if properly harnessed, transform the company in a reference to its stakeholders.

With the quantity of materials launched in the market daily it is important that the marketing team learn what the competitors are doing, in addition to being an opportunity for prospecting potential partnerships with other brands, the so-called co-marketing, to launch new materials and do email campaigns to increase the base of qualified leads.

Relationship on social networks

If your digital marketing team is aware of all the news and features that involve your segment, in addition to always be updated and able to suggest new insights that can enhance your product, they also remain prepared to conversations with the consumer.

Demonstrate deep knowledge about the area in which you operate is essential to conquer the image of authority on the subject and turning into reference. Through tools that generate a direct communication with the public, such as social networks, the marketing team can offer and share information that are relevant to the user, creating a relationship of trust which works as a great means for obtain the customer loyalty.

Link building

Whoever knows a little about SEO (Search Engine Optimization) knows that one of the major factors of ranking occurs through the link building.

The link building consists in place internal and external links within the page of your website or blog article, for example, that direct the user to other pages that bring information related to the subject sought, offering more options for the reader to find the knowledge that demand.

The use of this feature is very well seen by Google, which uses it as a topic of relevance to SEO. Therefore, do not miss the opportunity to select some portals to make partnership, linking your article to them.

Through these partnerships you can also monitor if the results are positive or not by the increase of the number of visitors on your site.

Brand monitoring

Monitor what is being said about your own brand is essential to always be with your digital marketing strategy updated and assertive.

In the case of negative news or feedback published about your company, be aware of what was said with the maximum speed, which allows you to anticipate, producing a positive response to your customers, preventing the issue increase of size and make more noise.

Positive news should be recorded and reinforcement. They can give great feedback and insights for the sector of communication and marketing, also they are good material for the press department.

Marketing of opportunity

As the name says, this is the marketing that takes the opportunity. Thanks to a reality that is increasingly interactive in that events appear in internet almost in real time, the fastest has the chance to take advantage of a news that has already gained notoriety to create a campaign that relate to your product.

Through content monitoring the company can use the marketing of opportunity, which when well drafted, is capable of attracting a great buzz for the brand, and the best, with a low cost.

But this strategy demands agility, because the faster you create your response and more creative it is, the more effective will be the campaign.

In short note, the tip of the day is: stay tuned! The number of information related to your market is huge, and you always need to be updated for being able to communicate well and keep ahead of the competition with a strategy of digital marketing well formulated.

Coursify.me is an online platform for creation and hosting of online courses. With many features, the software allows you to create all your materials and page the way you prefer, applying your own visual identity and working your content to optimize the search. If you are in the online education market, give a hello to us through the e-mail hello@coursify.me and leverage your results!

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Why is the best way? Well, to begin, it has no prejudice, offers the same tools to small, medium or big sized companies. With a good strategy and a little creativity is possible to do a lot of noise with few money.

Another great advantage of online marketing is the possibility to make an accurate analysis of results, which assists in making decisions about the product and the publicity strategies used.

But that we already know, the novelty of this article is another. Today we are going to talk about a fact: videos are dominating the internet.

Online Marketing and why investing in videos production

Several channels specialized in online marketing already gave the tip, bet in videos, they are the future of digital marketing.

The traffic dedicated to the consumption of online videos will reach 80% in 2019. Do not believe? Think is to little? Let’s do a quick analysis:

How much time, just in the last week, you spent watching series on Netflix? Videos on YouTube? Micro videos on Instagram? Keeping up with your favorite celebrity in Snapchat?

More than you even realized right? The trend is the consumption of videos increase and if you want to disclose your business, bet on it.

And why shouldn’t you? This is a great news for companies and professionals that are starting and do not count with a lot of income for investment. After all, to publish a video in the traditional media you would need to invest a sum quite high in programming space and time of divulgation, on the internet these costs simply do not exist.

The only cost you will have is to produce the video, but then do a search on the internet and note how many small and medium sized companies invested in modest productions, and thanks to a good narrative and a creative storytelling, have succeeded in turning their message in an interesting and shareable content, generating engagement and with a high potential for go viral on the network.

Everyone likes interaction

If you are in online courses area, must be adoring this post, after all, videos and interaction is your game.

As happens in classes, the user is tired of just listen, he wants to interact, chat, make part, to feel immersed. 

Videos have a high power of immersion and the tools to transform information into a content that really interact with the customer are there, on the internet for free.

You only have to be attentive to what happens in the virtual world and on society to have ideas and create a video capable of impacting and thrill people.

Capacity of segmentation and analysis

One of the great wonders of online marketing. Never before was possible to segment so well the public for which you want to send your message.

With the digital marketing, and more specifically with the video marketing, the possibilities of segmentation of the public are immense and this allows you to determine to whom your message is intended and focus on the production of assertive content.

In addition, it is possible to have access to very precise data about who watched your videos to obtain accurate metrics of performance of your campaign, which allows future decisions related to investments to be better made.

Marketing in videos to the sales funnel

There are several ways to apply the video marketing in online marketing strategy for your company.

If you have an email marketing strategy (highly recommended!) is an excellent material for sending with the last few emails from your sales funnel.

What type of content offer? The are several options and depends of your creativity, but in case of doubt, see what others have already done and it work, as videos with tutorials and recipes.

For example, why not teach people to use your product? And not just the basics, you can give tips on using and show other ways of making better use of what the product offers.

If you are already a teacher better yet. Give a sample of what your students can expect of your classes, tips for learning and teach something new, extra, as a bonus. Teach something different is a great way to keep your audience and demonstrate authority in your segment.

Another good idea to capture on video are customer testimonials, after all, an indication is worth more than a self-disclose.

The possibilities in online marketing are many and is possible to invest in video marketing as a strategy in all the steps of your sales funnel.

With creativity, some researches and the free tools that the Internet offers, focuses on the creation of campaigns to attract and conquer your customer.

While you dedicate yourself to do your video marketing, let the Coursify.me takes care of your business. Send an email to hello@coursify.me and host your content in a complete online platform, that have all the required functionality for the lodging and creation of online schools.

The post Why use videos in your online marketing strategy? appeared first on Blog Coursify.me.

Bett Brazil Educar has provided an outstanding framework for discussing education in Brazil, with Bett’s 30 years of experience in education technology in London, and Educar’s reputation for aiding the development of teachers within the domestic education market.

Bett Brazil Educar combines the best in products and services for education with a selection of International Congresses and Seminars always ministered by leading experts, making it the perfect place to highlight the brand of your business.

Coursify will be at the event to expose our platform of online education and learn even more with the best professionals in the segment.

Bett Brazil Educar 2016

Educar has over 20 years’ experience in the education industry and has become renowned as the must-attend event for those in education. Educar is recognised as a major meeting point for educators, entrepreneurs and distributors of education products and services from across Brazil and Latin America, attracting around 15,000 attendees every year.

Congress

The congress agenda count with more than 165 lectures, table debates, interviews, courses, panels and 230 lecturers.

In this edition the theme will be “Better Education, Better Society” and the programming was organised in five axs:

• Profession and Teacher Training;
• The School Practices;
• Educational Policy and Curriculum Innovation;
• Learning: Life Cycles and School Cycles;
• Management and Social Quality.

The event will bring together the best and most qualified speakers, panelists and speakers around this challenging theme and inspiration: Better Education, Better Society. It aims to contribute to the professional training of teachers, inspire them and provide subsidies that improve their performances and practices in order to improve education and improve society.

Show

From principals, vice chancellors and IT directors, through to heads of business strategy, library services and pedagogical leaders, exhibiting at the event means new business and oportunities.

The event attracts Latin America’s highest level buyers and decision makers in the public and private education systems, all on the lookout for the latest products and solutions from across the world.

The highly international range of exhibitors at Bett Brazil Educar will span:

• Content and tools for teaching and learning;
• Data tools for leaders and administrators;
• Devices, equipment and infrastructure;
• End-to-end solutions for education decision-makers.

Brazilian educational institutions already understood that innovate their business is no longer a choice, it is a matter of survival.

The one thing that they still need to understand is that innovation includes technologies, but is not limited to it. That way, any institution can search for solutions to innovate and improve their activities, regardless of their investment potential, size or structure.

Coursify

Bett Brazil Educar, in partnership with Educare, features a unique space that will bring together the most innovative and impactful startups on the Brazilian scene. The event it will present a different, open and inviting format that will help people to network, engage in dialogue and interact with startups.

Coursify will be present in this space with interactive exhibitions and product demonstrations. Do not miss the opportunity to visit us and learn about new technologies that can meet the needs of your company or your customers. We look forward to your visit!

The post Coursify participates of Bett Brazil Educar 2016, the largest Show and Educational Congress of Latin America appeared first on Blog Coursify.me.

If you already know exactly what you’re going to teach in your online course and what your target public is, that is already a good start. The next step is to find out how much it will cost to create, disclose, and provide support and to continue to improve your course.

Choosing a price for your online course

To find the solution to this question it is necessary to answer three questions:

• How to price your online course;
• How many sales you need to make up for any costs for the course.
• How much you want to invest in the course before creating it.

Start analyzing and responding to each of the questions.

The right price point for your online course depends on many factors, but here’s one way to think about it: if you want to make $1,000 from your class, do you stand a better chance by selling 100 people a $10 class or 10 people a $100 class?

Breakeven Point Analysis

A breakeven point analysis is a simple method to help discover how many sales will be necessary to reset the balance, i.e., recovers the money invested. See an example:

• Class sold for $100 (a one-time transaction)
• Total costs to create the class are $700
• The breakeven number of sales are $700 / $100 = 7

Less than 7 sales, and you lose money, greater than 7, and you make money. Obviously there are more factors at play, but this simple analysis is an easy way to help you think about the viability of your online course.

Upfront and Ongoing Costs Analysis

Now that you have a sense of how much value you’re creating for someone, and how much you need to sell, now you can start to look more closely at your costs.

There are two components of costs: upfront and ongoing.

Upfront costs are your investments into creating the course, like: create a website, create promotional materials, videos production, value of your time, etc.

Ongoing costs are your costs on a monthly basis to keep the course running, like: transaction fees to process purchases, marketing, customer support, etc.

There are many different avenues to creating a online course. The key is to decide on the best way to allocate your time and resources.

For example, if you decide that create a website will cost you a lot of time and money, you can opt for an online platform (LMS) as the Coursify. A LMS offers several resources that will be needed to make your course available for use and purchase. In addition, it offers the possibility of you even create a custom layout for your page, which saves you costs with design. Add together the costs with LMS signature plan with design and maintenance and you will have the value that must be invested to create your course.

Now suppose outside all this, you decide to produce a promotional video. Costs to create a promotional video: $400. How to define if more that investment is viable or not?

Use your forecasts of costs and revenues to figure out how many additional sales it would take to make up the additional costs.

For example, if costs you $700 to create your course, the course is sold for $100 and to achieve the breakeven point you needed to sell only 7 lessons, investing in making a video meant that it only had to lead to a couple extra sales (400 / 100 = 4 sales). If you consider this number viable and valid by the benefit that video can bring to your business, invest.

The future of your online course

All these analyzes help define values and have a clear notion of costs and revenues, but also contribute to you think beyond the launch of it and plan how you will transform it into a long-term business.

Do this projection is a good way to test your commitment and willingness to do a good job and refine it increasingly, seeking a lasting relationship with your customers and a source of constant and growing income.

To make your work easier the Coursify offers a complete online platform for hosting online courses. Send an email to hello@coursify.me and discover how we can help make your business more viable.

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However, of a thousand new companies incorporated to the economy annually, only few are successful and reach the fifth year of life. Most of entrepreneurs open their business motivated by resignation in employment, but they are not prepared, they don’t have the necessary knowledge to plan and manage their own business.

To start this journey with chance of success is necessary to study and planning, build a strong brand in the market using strategies of entrepreneurship and marketing.

How online courses can help your business succeed

Open a small business can be easy; so, many new entrepreneurs are investing all their resources to have their own business. But despite the capital and will, they are failing to do an adequate preparation and planning. What many don’t know, is that acquire the knowledge to mount marketing and management strategy is much easier than they imagine.

Today, through online courses, it is possible to invest little and learn a lot. Online platforms as Coursify offer courses with the most varied themes, easy to access and understand by smaller investment than a classroom instruction. In addition to all this, there is still the indisputable advantage of flexibility for the user to learn where and when they want and in time they have available.

Marketing and Sales courses, such as Digital Marketing, Personal Marketing, Social Marketing, Strategic Planning, Advertising and Marketing, Professional Success, Sales and even Telemarketing contain all of the necessary knowledge to new entrepreneurs and are available for whoever wants, you only have to access the internet and make a quick search.

These and many others related courses feature content of undeniable value for the path and success of any entrepreneur. They guide and help to disclose and strengthen your brand in the market, winning the public and customers for your business.

Everyone can have innovative ideas for products and companies that can achieve success, but few have any concrete concept on how to make it real, how to become an entrepreneur. For this reason a course of entrepreneurship before starting is essential. In it you learn how to make a business plan, identify the best niches, the step by step to open a company, all taxes levied on it and how to search for the correct investor.

Take advantage of the flexibility that online courses offer and before open your company, study. At home, at work, on the beach, in the lunch hour or on weekends, where and in which time you can. This simple effort can make all the difference in your professional future.

Want have your own business and be part of the successful entrepreneurs team? Enjoy, has never been so easy to acquire the necessary training like nowadays, when new online courses are available daily. If you are looking for or looking to host your own course, send an email to hello@coursify.me and find out what we can do for your business.

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Now, there is a new way to save and share files, it is the so-called cloud storage. Explaining in a simple way, the term “in the cloud” indicates that the information will be saved online, available through a series of servers and offered by the internet. This new method of storage is convenient and efficient, because it is not subjected to failures in electronic equipment and allows your files are always available, no matter where you are. The first service to make this system of cloud storage available to the public was the Dropbox.

 How to use Dropbox

Easy to access and use, the Dropbox is a virtual file folder that can be synchronized between multiple computers, mobile devices, and also on the web. To get started just enter the site of Dropbox and do a quick registration.

To register the user gains up to 2 GB of free storage space. If you want more, you can indicate the service for friends to win 500 MB per indication accepts, it being possible to acquire up to 16GB in this way. There is also the possibility of sign plans ranging from 50 GB to packages above 1 TB.

The service provides the option to upload and download files by the browser itself or then install the Dropbox on your computer. After the installation, you only have to choose a folder on your computer to synchronize with the service servers. Thus, every time a file is created or suffer any changes, these changes will be synchronized in all devices that have access to the folder.

To make it even easier, the Dropbox allows you to share files between users. If you want your colleagues or customers have access to something stored in your Dropbox, all you have to do is choose which folders or files you want to share and send an e-mail to the person concerned. Since then the recipient will be able to view and edit the information which it has received access and if an error occurs simply revert the file to a previous version. Another advantage is that if the computers are on the same network, users can detect and transfer files without need to connect to the internet.

If still remains some doubt, watch this video that explains how it works the Dropbox in a very simple way:

https://youtu.be/OFb0NaeRmdg

In short, the Dropbox can be used by the following means:

Web

The Dropbox can be used through its main site normally. Using the tool through web user can create folders and subfolders, send files, move, copy, download and enjoy all its other features.

Mobiles

Dropbox app is available for iPhone, iPad, Android and Blackberry. The user only needs to have a register on the website of the service and access using your login and password. This is an efficient and free way to have your files at your fingertips regardless the place you are.

PC/Notebook

When you install the Dropbox on your computer it will create a folder in the location chosen. From then every file that is saved there and all modifications it suffer will be automatically updated and synchronized between all devices in that the application is installed.

Hosting your content in Coursify you can use Dropbox to upload your material and keep it updated. The two services integrate and are practical and efficient to make your job easier. Send an e-mail to hello@coursify.me and learn more about how to host your content online.

The post What is Dropbox appeared first on Blog Coursify.me.

What are and how to choose keywords

For organic traffic in your page increase, you need to create content that is relevant to someone. Here comes the first question: how did these people find my page? The answer is simple: through keywords that they use to do the search.

When doing a search, the user is searching through words that are related with the doubt, service or product that they are looking for. Then the best way to begin to determine what words are more effective to associate with your business is to understand your target audience. After all, once you know the profile and objectives of your public, predict what terms they use to search for your service is much simpler.

A second way is to do a keyword search to find the best opportunities for your niche. This can be done through a few simple tools that can be downloaded from the Internet, such as the Keyword Planner of Google, SEMRush and Keywordtool.io.

But before we talk more about these tools, it is important to explain a little about the two main types of keywords:

Head tail / Fat head keyword

The head tail keywords are the keywords that have the highest volume of monthly searches for a given area. An example of this type of key-word is “Education”, with thousands of hits per month in the search engines.

If your business involves education, this is certainly a word that you meant to emphasize in your content, but if the demand is great, the competition is also. The competition would be thousands of web sites, blogs, and all kinds of material possible ranking for a word extremely comprehensive.

Therefore, the volume of traffic is much higher, but the competition is also. This creates a need to produce content well developed and complete. The need for monitoring and updates is also constant and it should take into account that, in spite of the large volume of organic traffic, it is less qualified, since any person seeking by this term can stop on your page.

Long tail keyword

Keywords long tail is longer, much more specific and also more effective.

For example, to create a post about online education, if your keyword is only “education” (head tail) the volume of searches will be enormous. If you change the key-word for “online education” the organic traffic drops, but the conversions increase, because now it is easier than a qualified audience reach to your page.

With this information in mind, it’s time to build your keyword search

• Set the theme: If your business is the sale of online courses, the theme focus can be Online Courses.
• Choose tools: There are several tools of SEO available on the Internet. Here we will indicate the Keyword Planner of Google, SEMRush and Keywordtool.io. All three are for search, identification and analysis of terms that may represent good opportunities for the theme chosen.
• After done the analysis of the theme in each tool, simply organize the results of each one and draw up a small report with the best results and opportunities found. These words are the ones that will bring you greater return on leads.

Ready, now you know how to find and define what are the best words to draw attention in the competitive online marketplace and lead your customer to you. Everything you need is to host your online content to make it available in an easy and safe way. Contact the Coursify through the email hello@coursify.me that we take care this for you. The rest, it’s just a matter of dedication and use the right words.

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