Category Archive For "Digital Marketing"
How to use TikTok to sell online courses
Launched in September 2016 in China, the TikTok quickly saw its global popularity soar. Today, it is one of the fastest growing social media platforms worldwide, with an ever-expanding user base and a significant impact on popular culture. Why use TikTok to promote your business? With one diverse and active user base worldwide, TikTok presents …
8 tips for creating online courses with success
If you are thinking about creating online courses or already have one, but you are not getting the expected results, this article is for you. We’ve gathered a lot of what we’ve learned in ten years in the eLearning market in eight valuable tips to help you. Check out! 8 Tips for creating online courses There …
Step by step to build a brand for your business
Building a brand from scratch is no easy task. And we’re not even talking about the disclosure and recognition process, but about the definition of the name, logo, colors and so on. If you’re starting your online business and you need your audience to easily recognize and remember you, you need to build a brand. …
Balancing Marketing Innovation with Advanced Security: A Digital Transformation Imperative
The run for digital transformation is an imperative in today’s digital age, where businesses continuously seek innovative ways to market their products and services. However, data privacy and security can often take a backseat in the quest for innovation. Companies must balance advancing marketing strategies while safeguarding confidential information from hackers and cybercriminals. This is …
Email subject: 9 tips to create catchy lines and increase the open rate
You’ve created the perfect email, with crafted content, CTAs and beautiful design, now there’s just one thing left to do, convince the reader to open it. And that’s why the email subject it’s so important. The best email marketing campaign can yield little results if you fail to create compelling subject lines, and this post …
How To Leverage SEO For Brand Awareness
Are you on your business’s marketing team, worried about building your brand awareness? If so, this article is here for you. We will guide you on leveraging search engine optimization (SEO) so your company will be visible enough to attract an audience, build a strong brand and as a consequence, generate sales. What Is SEO? …
Step by Step to Create a Visual Identity to Your Brand
What it means to create a visual identity? Is it choosing a name? Draw a logo? Set a color palette? Well, all of that and more. Create a visual identity for a brand: what is it? Branding professional Marty Neumeier defines a brand identity as “the outward expression of a brand, including its trademark, name, …
7 Ways You Can Use AI In Your Content Marketing Strategy
Content creation and content marketing are two tasks that revolve around channeling creativity and blending it with data and information. However, as a company grows, this task becomes more and more challenging, which begs the question: how can AI help? What Content Marketing is really about? Content marketing aims to entice a company’s target audience …
