Closely associated with PowerPoint, SlideShare is actually a free social network for content publishing. 

In this post, we will better understand how the platform works and how you can use it to promote your business and attract leads.

What is SlideShare for?

With approximately 80 million unique users per month, SlideShare is the most popular presentation sharing site out there today. 

Through this tool, the user can publish content in different formats such as PDF, PowerPoint, videos, documents, among others, in slide shape.

The history of SlideShare began in 2006 when it was created with the aim of helping professionals share PowerPoint presentations online. 

In 2010, it became one of the largest professional content sharing platforms in the world, with millions of presentations and documents available.

Thanks to this rapid growth, in 2012, LinkedIn acquired SlideShare as a strategy to integrate more professional content on its network.

SlideShare continued to grow and in 2020 it was sold to Scribd, a digital library subscription service. 

Currently, the platform continues as a separate service, operating as usual and helping to leverage Scribd’s infrastructure for content delivery.

One of the great attractions of SlideShare, responsible for attracting so many users over the years, is the possibility of uploading various file formats (e.g. PowerPoint, PDF, Keynote), as well as having tools to embed content on websites and social media platforms.

To improve, the platform also introduced analytics for users, lead generation tools for businesses, and SEO optimization features for content visibility.

All of this makes Slideshare very popular among professionals and companies looking to share information and gain knowledge in the form of presentations.

– How to Create a Great PowerPoint Presentation

How to use SlideShare to promote your business

SlideShare is an excellent platform to promote your business as it provides a space for sharing valuable content in a visually engaging format. 

Presentations, infographics, and documents can be used to explain your products or services, demonstrate authority, and showcase studies or success stories. 

With millions of professionals browsing the platform each month, your content has a high chance of reaching a large audience and attracting leads.

Such is its notoriety that if a presentation is accessed enough to gain prominence on the main page, it becomes viral, drastically increasing the visibility of the user or company that produced the content.

Compatible with mobile devices, the content you publish can be viewed and shared by anyone, which, in addition to increasing your visibility, helps generate traffic to your website.

To explain a little more about how this social network works, see below how you can use it to attract more leads to your business.

– How to generate leads

Improve the SEO of your website

Creating and publishing relevant content It’s the best way to get noticed by Google and other search engines. 

By incorporating relevant keywords into the titles, descriptions, and tags of your SlideShare content, you can attract organic traffic not only to your page within the platform, but also to your website if you include links in your presentation. 

SlideShare’s high authority makes it easier for your content to appear in search results, improving your site’s overall SEO performance.

The platform also helps generate valuable backlinks for your website, which is a crucial factor in improving domain authority.

– Link building: 5 strategies that deliver results

You can include hyperlinks to your website in your presentations, directing users to your blog and product/service pages. 

Embedding SlideShare presentations in blog posts is a great idea to make your content more interactive and keep visitors on your pages for longer.

This helps to reduce your bounce rate and improve engagement metrics, positive signals for search engines. 

In short, by consistently providing SlideShare content, you encourage users to explore your site further, improving your SEO and attracting leads.

TIP: SlideShares also appear in image search, showing the presentation header slide, which is very useful for attracting more visitors.

– SEO for Beginners

Take advantage of the content on your Blog

If you maintain a blog, all you have to do is take the content you’ve already written and organize it into a shorter, more concise form, preferably in topics. 

Start with a quick synopsis, create an index to facilitate understanding and searching, and move on to slides with topics and illustrative images. 

Keep simple, but don’t forget to put your logo and website address on each page.

– How to use your Blog as a marketing tool

Build authority and credibility

Presentations at SlideShare work as a showcase of your experience. You are sharing what you know.

This immediately provides a certain level of authority and credibility in the viewer’s mind.

Not every presentation needs to be extensive, the important thing is to share quality content consistently.

You can create a slide deck minor talking about trends in your industry, best practices, news, and so on.

Presentations that offer solutions to common problems, analyze market data or teach something position you as an authority in your niche, being a great tool for those selling online courses.

Over time, you build credibility and trust, and viewers come to associate your brand with high-quality information.

– How to sell courses online

Take care of your presentations

Well-produced material conveys professionalism.

Use images related to the content and a clear and informative title.

Include a description short and concise with your main keywords to assist SEO. 

Use tags to assist in searches. Put links that lead to pages on your website with related content. 

Include calls to actions (CTAs) in your presentations, driving viewers to visit your website, sign up for your email list, or download a resource.

Finally, an important tip: create a visual identity for your SlideShare presentations. This helps establish your brand and makes you easily recognized.

– 5 steps to create a visual identity for your brand

Attract more followers on social media

The more links to your website and blog within the presentation, the better, and the more publicity of the presentation through your website, blog and social networks, even better. 

SlideShare presentations can be easily shared on social media platforms and even embedded into blogs. 

Furthermore, SlideShare integrates directly with LinkedIn, allowing users to seamlessly share presentations with their professional network. 

There are a few main ways your SlideShares can help you build a following on social media:

• Place links to your social networks at the end of your presentations.  
• Put your username next to your domain or logo on your slides so people can search for it. 
• Share your SlideShares on social media to attract more audience.

Share every presentation you create several times to attract as much attention as possible and convert social media followers (low value) into leads you can communicate with directly (high value).

Create content for YouTube

SlideShare presentations can be easily transformed into videos for YouTube.

Some ways to do this are:

• Record your screen while you add narration to your presentation.
• Record a video of yourself explaining the content of the presentation. 
• Use the content of the slides as a script for recording videos.

– 14 Strategies to get views on YouTube 

Use SlideShare to grow your business

Using SlideShare to attract more leads to your business involves sharing valuable content.

Focus on producing presentations, infographics, or documents that offer insights, tips, or solutions to your target audience’s problems. 

Make your content educational, data-driven, and visually compelling to capture and maintain attention. 

When viewers see the depth and relevance of your content, they are more likely to trust your brand and purchase what you are offering.

Very easy to use, SlideShare is an excellent marketing tool to help promote your company and drive more traffic to your website.

As a bonus, you can use this material to enrich your online course, in addition to being able to use material from the course itself to produce content for the slides.

Complete eLearning platform, Coursify.me It is the ideal solution for anyone who wants to create, sell and promote courses on the internet.

Serving companies and professionals in more than 60 countries, Coursify.me is a Learning Management System (LMS) dynamic, intuitive and customizable.

– Whats is a Learning Management System (LMS)

To learn more, visit our website, test the platform and see why we are the best option for your online courses.

The post What is SlideShare? appeared first on Blog Coursify.me.

If you intend to go after your customers alone or have a team to help you, one thing is for sure, everyone needs to know what they are doing. After all, convincing someone to invest money in your product is not the easiest task, and it often takes more than good material.

5 Ways to Improve Your Sales Training

The best salesperson isn’t always the smoothest. Depending on the customer, the sales technique may simply be knowing how to listen. 

A common mistake of the inexperienced seller is to talk too much and in a hurry, answering questions that were not even asked. 

As the Greek philosopher Epictetus so succinctly explains, “You have two ears and one mouth – you should use them in proportion.”

Active listening is truly the silent sales skill. Throughout the sales cycle, prospects will drop hints about what they’re thinking, how they’re feeling, or issues they need to address. How you handle it can make or break your sale. That’s why it’s important to know how to listen.

– 8 techniques to improve customer experience

Selling is like any other profession, talent helps, but a lot of study and training is still needed to have solid and lasting results.

If you are a beginner or want to educate and develop your team, check out some strategies that will improve your sales training.

Bet on online courses

A commercial team is usually always on the move and gathering everyone in the same place to pass on sales training can be quite complicated and mean prejudice to your business. 

For this reason, using an online course that your team can access from anywhere and whenever they want is already a solution adopted by many companies.

You can create different courses to train your team and improve your results. One can be focused on product presentation and explanation, for example, and another focused on sales training, passing on updated techniques and tips.  

Bear in mind that starting with a detailed presentation of the product is fundamental, because if the seller does not have complete knowledge of what he is selling, he will hardly be able to convince anyone of its advantages and why to make the purchase.

Another advantage that online courses offer for corporate training is the ease of updating the content.

If your company decides to launch special offers or payment conditions, for example, or if there is news about the product, just enter this information in your course and your entire team will receive the update automatically.

– Benefits of Online Corporate Training 

Use short and focused training

A report released by Sales Performance International warns about the extent of sales training that many managers usually prepare. 

In the rush to develop a highly competent sales team, the material can become too extensive, which is a waste of time and money, as approximately 50% of the learning content is forgotten within five weeks.

Additionally, over-training can be detrimental to your salespeople’s natural talent, affecting their confidence. 

A more effective solution is to send reminders and encouragement via email or smartphones. This keeps knowledge fresh without overwhelming sellers.

You could even set up a virtual number for employees to separate their work-based and personal texts. That way, they know whether the text is urgent or related to their training course.

Again, online courses can be a good option. You can create short modules, with the content divided by topics. This not only helps to organize the course but also allows the user to better absorb each subject.

This way of organization also makes it easier if the seller wants to review, consult or clarify doubts about a specific topic.

Create a goal and reward plan

Salespeople are used to achieving well-established goals, which makes a sales training program based on achievement and rewards an excellent option.

A very effective strategy is to reward employees who reach the target or show good performance with some bonus. It can be extra money, days off or other awards that demonstrate recognition. You can also order personalized custom gifts, which will definitely boost employees’ motivation.

Many sales coaching programs operate on a goal-based system backed by analytics as it allows coaches to see where improvements can be made. This data-driven approach will enable you to monitor KPIs that directly affect your business’s growth.

As always, knowing your target audience is critical to the success of the action. Know the profile and interests of your employees to offer a plan of goals and rewards that arouse interest and cause a positive impact.

Remember to set attainable goals that fit your team’s current capacity. Over time, you can revise these goals or gradually increase them, always in proportion to the prize given, of course.

Be clear and correct with your team, don’t propose something they can’t achieve and neither can you fulfill.

Do a field training

Field training is essential for the manager to be able to assess the performance of each salesperson and provide the necessary feedback for improvement.

For this to be done correctly, a competent mentor needs to listen to the salesperson’s calls/interactions with the customer, analyze their service, and provide timely and specific feedback.

Despite all the theoretical training and incentives, it’s the analysis and feedback a person receives that really impacts and makes them think about how to improve.

In this age where digital business dominates and so much customer service is done online, you can access conversation logs to analyze your employees’ performance.

Ideally, however, promote mock sales calls, in which a manager or mentor pretends to be a potential customer and guides the agent through their sales process.

Regardless of the online courses or any other type of sales training you offer, your reps are going to have a hard time closing deals or managing customer retention without hands-on experience.

– How to retain customers for your online course

Customer satisfaction surveys about the service and support provided are also excellent indicators of how your team is performing and what points need to be improved.

Getting all this information is the best way to develop an increasingly assertive and personalized sales training for your business needs.

– 10 tips to improve your customer service 

Share success stories

It’s not new that employee engagement is reflected in the way they serve customers, which has a direct impact on sales. 

Microsoft data shows that for 95% of consumers, the service they receive is important to brand loyalty. Bad service also counts, being considered worse than none. 

There is a significant discrepancy in the perceptions of companies and buyers when it comes to service quality, as 80% of companies believe they provide great customer service, but only 8% of customers agree.

To prevent this from happening to your business, sharing experiences and success stories during sales training is a good strategy, as it encourages and promotes a greater sense of team among employees, which encourages them to work with more enthusiasm and smarter.

Use positive stories to teach and engage. Remember that encouragement is always a better teacher than criticism.

That said, be aware of your salespeople and yourself as a professional to notice both where there are flaws and opportunities for improvement, as well as what is working and is worth sharing with the rest of the team.

Create your sales training with Coursify.me

There are a huge variety of techniques that can be used in sales training, and none of them are right for every company or team. 

There are always new strategies, better roadmaps, new objections to overcome, new problems to resolve, or another competitor entering the market that you and your team will need to learn to deal with.

Therefore, our advice is that you experiment with different formats to see which you get the best results and what works with your team structure.

For example, if you’re an early-stage startup with a small sales force, organizing some short interactive courses or running face-to-face workshops can be a great way to build your employees’ skills.

With a well-trained and confident team, selling your course online is an easy task. 

– Practical guide to create and sell online courses

Complete eLearning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and promote courses on the internet.

Serving businesses and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System.

– Whats is a Learning Management System

We have three plan options for you to decide which one best suits your needs.

Visit our website, test the platform and start to create your online training right  now.

The post Sales training: 5 techniques to improve your team’s performance  appeared first on Blog Coursify.me.

Coursify.me has launched its platform of online education and our first instructors and students are already browsing and experimenting with our interface and its functionality.

In order to offer a solution ever better and more complete for who produces and search for online courses, the development team of Coursify.me is listening to feedback and launches periodic updates on the platform.

In the most recent update, the software has received four new features and now our customers can add the following features to your online courses:

Do you want to know how this all leaves the page of your course even better? Check out the example of who is already successful in Coursify.me:

https://ninja-do-excel.coursify.me/courses/curso-de-excel-basico

Edson Cavalcante, the Excel ninja, has over 8 years of experience in Excel training and have taught more than 5,000 students in Brazil and in the world. About his method of teaching tested and approved, Edson says:

“I seek to always be direct and objective in all my classes, always encouraging the student to learn in practice. In this course, you will have lessons well explained and with exercises for fixing”.

Tool essential in all companies, both small, medium or large, the Excel course has workload of only eight hours and is an excellent opportunity for professionals who seek for qualification and for companies that want to train their staff.

Make the registration in the course is quite simple, just click on the link bellow:

https://ninja-do-excel.coursify.me/courses/curso-de-excel-basico

Anyone who wants to learn more about our platform, courses and resources that it offers can browse the site https://coursify.me/ or send e-mail to help@coursify.me.

Create online courses is a great chance to grow professionally teaching what you like. Register your online course in Coursify.me right now. We are expecting you!

The post Coursify.me launches new features to online courses appeared first on Blog Coursify.me.

With the ease of access to the internet that these devices provide, making navigation possible anytime and anywhere, the smartphone benefits two main characteristics of Distance Learning , its availability and flexibility.

Distance Learning and the use of mobile devices

As well as the use of smartphones, the market of Distance Learning experience continued growth. A reality increasingly connected, fast, with need to knowledge, but little time available, made the Distance Learning consolidate as a seriously and valued learning option. 

In 2013 the Unesco recognized the need to modernize the traditional teaching, encouraging  the use of mobile technology in the classroom. The organization has published a guide with ten recommendations to governments implement public policies that use cell phones as a resource in the classroom. The guide which was presented in Paris during the Mobile Learning Week, brought even 13 good reasons to have this ally in education. Check out the notes:

 Ten recommendations to governments : 

• Create or update policies related to learning mobile
• Raising awareness of its importance
• Expand and improve connection options
• Provide equal access
• Ensure gender equity
• Create and optimize educational content
• Train teachers
• Empower educators using mobile technologies
• Promote the safe, healthy and responsible use of mobile technologies
• Use technology to improve communication and educational management

 Thirteen reasons to make cell phone a pedagogical tool: 

• Extends the reach and equity in education
• Improves the education in areas of conflict or who have suffered natural disasters
• Assist students with disabilities
• Optimizes the time in the classroom
• Allows you to learn at any time and place
• Builds new communities of learning
• Supports the learning on the local
• Bring closer the formal learning from informal
• Provides assessment and immediate feedback
• Make the customize learning easier
• Improves the continuous learning
• Improves communication
• Maximizes the cost-benefit ratio of education

The guide also emphasizes the need to train teachers in the use of mobile technologies, so that they dominate the tool and learn how to take advantage of it for teaching. “In Brazil, teachers have some resistance to incorporate new technologies. The classroom is still the place to turn off your cell phone. This make many educational opportunities are lost, especially in middle school, at which the student is already connected and in the networks.”, says Rebecca Chaves, coordinator of Education of UNESCO in Brazil.

Other recommendations presented in this document relate to the creation of appropriate content and the promotion of safe and healthy use of technologies. With these guidelines, Unesco believes that governments will be closer to enjoy the benefits of mobile learning, among them extend the reach and equity of education and facilitate learning.

Distance Learning for everyone

There is no doubt that one of the main reasons why many teachers still show resistance in relation to online education is the lack of familiarity with technological tools.

Few understand that create Distance Learning content, both to be accessed via computer and via mobile is a process quite simple, and that most of the content prepared on a computer to be exposed or delivered to the student in the classroom is the same material that can be used in e-learning.

Coursify.me allows the teacher to upload your content quickly and easily to other platforms, such as Vimeo, Dropbox or on your own computer, and also offers the material automatically to access via computer, tablet or mobile.

The process is much simpler than you might think and is within reach of your hands. Give a hello to us via e-mail hello@coursify.me and start now your Distance Learning course.

The post The importance of mobile technology for Distance Learning appeared first on Blog Coursify.me.

In short, the Snapchat is an application that allows users to share their photos and videos, keeping them visible for no more than 10 seconds – after that, the image or the film disappears and cannot be seen again.

Seems silly? Well, the application has more than 100 million active users daily, with a mark of 10 billion video views every day. Regardless of what you think about the apps function, these certainly are not data that can simply be ignored by your company.

How to use Snapchat to promote your brand and attract customers

To begin, download the application on your smartphone (remembering that the app is only available for iOS and Android so far). Yes, The Snapchat can only be used through a smartphone.

Sign up using your e-mail and creating a password. Remember not to choose a personal password if you are going to share the use of the application with more people from your team.

Then add a photo/image for your avatar and adjust the privacy settings. As an avatar photo choose an image that represents your business, as the company logo. This is important so that your customers recognize your brand quickly.

Time to add your friends and contacts. Be sure to search for people who enjoy your product and are aligned with the persona set for your business. You can search for users of the Snapchat by their register name, Snapcode or even for location.

Everything set, the time has come to start creating content! The Snapchat allows the division of everything that is produced in two main categories: Snaps and Stories.

Snaps

Snaps are messages containing videos or pictures, which will auto destroy after being viewed by certain users. The main difference compared  to the Stories is that the Snaps sent may not be viewed by all your followers, only by those you select, allowing only an one time view.

To send a Snap, simply take your picture, or record your video, using the center button on the camera display on the phone. To leave the game more fun, the application offers several features that can be applied both in the images and videos, such as lenses, filters, legends, stickers, geofilters (more information below) and drafts. Just select what you prefer, apply, and so that your image is ready, click in the bottom on the left corner and select the users you want to receive that snap in particular.

Ten seconds that can never be visualized again is a great way to let someone curious and very aware of what is being displayed. Want to send a teaser of a product and leave the user interested? The Snap is perfect for this!

Stories

The Stories allow you to send pictures or videos to a mini-timeline that is tied to your user. Unlike the Snaps, messages sent to Stories are available for 24 hours and can be viewed countless times.

Do you realize the great value of this tool? Through short videos, recorded and released without costs, you can show your company’s products, their features, a little of your everyday life, work environment and other content that helps to create a relationship with your audience. 

Everyone loves a good story and with a little creativity you can transform your Stories into a true addiction for the buyer persona of your business. Another tip: nowadays many companies use the Stories to make coupons valid for only 24 hours. Imagine the conversion rate!

Geofilters

The Geofilter, or geographic filter, is a filter defined by the location of your GPS. The cell phone reads your coordinates as soon as you open the Snapchat, carrying the preexisting local filters.

Did not understand? Make an attempt: take a picture with the GPS active, and swipe your finger to the side of the image. Filters with the name of the city, and even in the neighborhood, may be chosen for your photo.

This is a great resource to be used in events, because the Snapchat accepts the submission of custom filters for your company or event, which can be used by clients that are nearby the venue.

But having a custom geofilter has a cost. If you are interested, you need to prepare an art by following the guidelines of the Snapchat and submit for evaluation. The prices for the inclusion of custom geofilter will vary depending on the scope and time in which it will be available. But, for events, is a excellent option, after all, the more people use, the greater will be the extent of your brand.

And this is just a little of what Snapchat can do for the disclosure of your brand. Stay tuned, soon we’ll teach some ways to improve the use of this application as a strategy of digital marketing.

If you are client of Coursify.me and are looking for a simple and free way to disclose your online courses, attract and engage students, Snapchat is your solution. If you are still in the phase of finding an online platform to host your school, Coursify.me is your solution. Send an email to hello@coursify.me, it will be a pleasure to have you with us.

The post Snapchat for business: create content and attract customers appeared first on Blog Coursify.me.

Coursify.me was officially launched on June 3 and already has its first users.

Our customers have won the opportunity to disclose their first online course for free, taking the chance to test the product before they decide whether or not to invest in new courses.

Until now the feedback obtained are fairly positive and all received suggestions have already been added to the software, but even now our development team is not with arms crossed. We continue working with exclusive focus on leave your experience with Coursify.me even better.

For those who are in doubt about what will find and whether or not bet on our platform for hosting your online school, see below an explanation on the usability of Coursify.me and check out why it is a solution that is simple to use, easy to understand and still offers all the features that you may need.

How to create your online school on Coursify.me

The first thing to do is to access the site of Coursify.me at address https://coursify.me/.

Our site allows navigation in Portuguese or English and asks you to register (or log in if you already owns a register) before starting to use the platform.

Once you do this, you will automatically be redirected to the page that allows you to start creating your school.

The step by step is quite simple and intuitive and allows you to add all relevant information about your school, making easy for your students to find it. After that, it goes to the part of customization.

Coursify.me allows you to customize your school with your logo, images and color, maintaining its own visual identity. Thus, it is as if you had your own website and your students may find you more easily.

The next step is to set with what other platforms you would like your school make integration.

Our platform allows integration with Dropbox, YouTube and Vimeo for you to upload directly to our system content saved on these platforms. In this part you choose to enable the integration with these channels. But do not worry, when creating your course will be available also the option to upload material saved on your computer.

To wrap up, set the form of payment.

Coursify.me has integration with PayPal for you to receive payments in dollar or real, as you prefer.

Done this definition, voilà, your school is configured and ready for you to enter your first course.

Even after you made the initial settings, if you do not like something you can go on “Edit Information” to change text, image and whatever you wish. You can also add your social networks to facilitate the disclose of your school.  

The next step is to create your first course. Once you click on the button indicated, the following screen will appear:

Here you enter the key information about the course, such as name, description and category to which it belongs. To exemplify, we created a school of Copywriting within the category Communication and Marketing, done that, the course page is automatically created.

With the page ready, it is time to enter your content. All you have to do is click on the button “Add Section” to appoint what will be the first subject to be taught.

Done that, go to “Add lecture” to upload content regarding your first class.

Here you select the option that is hosted your material. Can be one of the platforms that you selected for integration (Dropbox, Vimeo or YouTube) or your own computer. After your contents have already loaded, a new screen will appear to add the additional information.

And ready, your first class is on! If you want to add more sections or lectures, simply repeat the same procedure.

For that you have complete control over your course, students enrolled, access and other management information, click on “Dashboard” button that appears in the menu.

Accompanying the other buttons on the menu, you can click on “My school” to have an overview of the courses that you have enrolled.

For detailed information about your course, click on “Courses”.

Coursify.me also allows you register one or more instructors, making clear to your students who are and what is the curriculum of each teacher responsible for contents offered. Click on the “Instructors” button to add this information.

As you can see, the Coursify.me allows any user to create schools and online courses in a very easy way.

Our system is intuitive and simple to navigate, and everything you need to use it is an electronic device with access to the internet.

Fast, pleasant and efficient, the Coursify.me is a complete solution for online education. Give us a hello through the e-mail hello@coursify.me or visit our website to learn more about what we have to offer and what are our plans of signature. But before that, if you prefer, register a course in our platform completely free and see for yourself why Coursify.me is exactly what you were looking for.

The post How to use Coursify.me appeared first on Blog Coursify.me.

One of the biggest problems is in the habit of many teachers in keeping their students only as observers, not offering opportunity of interaction or participation.

Is easier for the students get distracted when they only observe. Interact, participate, leaves the class more interesting and therefore it becomes more effective. For this reason, we approached in this post the three main means of interaction to be considered when planning a class.

Learn how to interact with the student and make your online course more effective

According to Dr. Michael G. Moore, Professor Emeritus of Education at the Pennsylvania State University, there are three types of interactions essential to encourage the learning and the engagement of the student. They are:

• Between student-student
• Between student-teacher
• Between student-content

According to Moore, who is also a specialist in distance education, many e-learning programs make the mistake to concentrate on just one type of interaction and ignore the rest.

For that doesn’t happen to you, know about the types of interactions and ensures the effectiveness of your online course.

Between student-student

This is the interaction between colleagues, students who attend the same classroom, do the same course. This type of interaction can occur with or without the participation of an instructor.

Especially when it comes to an online course, is a common teacher forget that social interaction plays an important role in the way people learn. Individuals feel more motivated to learn when they are in a group, which increases their engagement and facilitates learning.

Encourage your students to interact with each other. Create a learning environment where they can participate, give their opinion, discuss and receive feedback. In an online course is easy to do this using the technology. Start debate forums, schedule chat sessions where they can participate to discuss some specific subject or use groups in social networks. Resources are not lacking, the important thing is to encourage these relationships that allow the student learn faster and better understand the content.

Between student-teacher

This type of interaction is not about the teacher speaking and the student listening. This interaction occurs when the teacher instigates the student to participate, opens space for doubts, discussions, provides feedback or simply guides the student.

In this type of interaction the teacher is no longer just an instructor, a single source of information, but becomes a guide, a facilitator, a support. For this to occur, the instructor must be present throughout the course, including while students are interacting among themselves. Be available, interfering and clarifying doubts whenever they appear, the instructor assists the learning and keeps the students interested and motivated.

To do this the instructor should show the student that he is prepared and available to help. There are a few ways to do this, as, for example, offer varied means of contact as email, social networks accounts or phone number. Supervise the performance and participation of each student and provide quick answers are also excellent ways to demonstrate interest and willingness to help.

Between student-content

This is one of the most efficient means of learning and happens when the students get information directly from the teaching materials.

After the teacher explanation and debate with colleagues, must still be the interaction with the written content, moment in which the student is concentrated and assimilates everything that has been said. Students should be able to make their own way in the online course, counting with a supporting material that they can study, pause, rereading and repeat this process until they have mastered the subject.

The teacher must facilitate and encourage this process, offering the content in different formats such as presentation, video, graphics, audio, etc. In order to instigate and test the learning, is a good idea to pass challenging activities, stimulate demand for more knowledge, apply tests, always making sure that they can be easily accessed, through internet or printed.

Aware of these three types of interaction, the challenge is applying them in your online course. Do the possible to exploit them in the best way, aiming at the engagement and the learning of your students.

With a good material in hands, all you need is a secure online platform for hosting it. Give a hello to the Coursify through the e-mail hello@coursify.me and has everything that lack to transform your online course into a success.

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The famous satisfaction survey is still the best strategy to measure the success of a business, but few people really know how to apply it correctly and efficiently, so that the results obtained may be converted into analyzes and changes sensibly.

So, marketing professionals and all other interested in knowing whether your product is pleasing or not, it is time to learn about the methodology Net Promoter Score.

NPS as marketing strategy for online course

The Net Promoter Score is a methodology created in 2003 by Fred Reichheld and disseminated through an article in the Harvard Business Review.

The goal of NPS is to perform a search of satisfaction with customers of a given company, classify it according to your note and do the lack necessary for each profile.

The methodology is based on the following question, also known as “The Ultimate Question”:

On a scale of 0 to 10, how you would indicate this online course to your friends or family?

As nobody indicates something bad to people who likes and for that the intention of indication exists, the customer experience should be extremely pleasant.

Researches proved that when the NPS of a company increases, their profits also increase, making it a powerful KPI for decision-making and corporate planning.

After the completion of a quantitative research with “The Ultimate Question”, one or more open questions (qualitative) are made to understand the reason of that note has been amended to experience. It is important to have good judgment to decide the quantity of additional questions, because the more questions, fewer answers.

With this, customers are classified into Promoters, Neutral and Detractors, according to the rule:

Notes 10 and 9 – Customers Promoters are those that would indicate your company and are very satisfied with the quality of the services provided.

Notes 8 and 7 – Customers Neutral are customers who have had a reasonable experience and that are slightly satisfied with your services.

Notes 6 to 0 – Customers Detractors are customers who have had a frustrating experience with your company and would not indicate it by any chance, besides that they probably would not do business with your company anymore.

Through this division, to calculate the NPS of a company, the following formula shall be used:

% NPS = (% of customers promoters) – (% of customers detractors)

With that you have a value of the quality of services and products of a company.

Every company should seek to increase the number of client’s promoters, reducing the reviews neutral and detractors.

As the methodology is focused in action, you should always make a Loop Closing, which is the contact with a customer who gave note between 0 to 8 and learn why the experience it was bad, solve the problem right at that moment and ensure that an improvement is deployed after that feedback.

The NPS can be used in the marketing of your online course in several ways:

Right call

With the NPS is possible do marketing campaigns to customers in accordance with the degree of satisfaction and problems raised by them in relation to your online course. To do this simply measure the client satisfaction, perform the closing of the loop and direct a call and specialized content according to information obtained.

Know what the customer is thinking

Through qualitative questions made during the research it is possible to know with greater accuracy what the points of your online course that stand out and which need to be better worked.

In addition to helping improve the quality of your course, this information helps you to identify your differential in relation to competitors so that you can further strengthen your qualities, causing them to be priority when making new investments.

Customer retention

Ensure the satisfaction of your customer is the best way to keep them. If the NPS of your online course pointed to many unhappy customers, with certainty will be difficult to retain the students acquired.

Will be hours of marketing work thrown away by problems that are within the operation of the company, then stay attentive to qualitative results to know exactly what needs to change and improve.

Ensure the quality of your online course is critical to your success. Besides that, everything you need is a good platform for hosting it online. Contact the Coursify through the e-mail hello@coursify.me and know how we can make this part much easier for you.

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If you already know exactly what you’re going to teach in your online course and what your target public is, that is already a good start. The next step is to find out how much it will cost to create, disclose, and provide support and to continue to improve your course.

Choosing a price for your online course

To find the solution to this question it is necessary to answer three questions:

• How to price your online course;
• How many sales you need to make up for any costs for the course.
• How much you want to invest in the course before creating it.

Start analyzing and responding to each of the questions.

The right price point for your online course depends on many factors, but here’s one way to think about it: if you want to make $1,000 from your class, do you stand a better chance by selling 100 people a $10 class or 10 people a $100 class?

Breakeven Point Analysis

A breakeven point analysis is a simple method to help discover how many sales will be necessary to reset the balance, i.e., recovers the money invested. See an example:

• Class sold for $100 (a one-time transaction)
• Total costs to create the class are $700
• The breakeven number of sales are $700 / $100 = 7

Less than 7 sales, and you lose money, greater than 7, and you make money. Obviously there are more factors at play, but this simple analysis is an easy way to help you think about the viability of your online course.

Upfront and Ongoing Costs Analysis

Now that you have a sense of how much value you’re creating for someone, and how much you need to sell, now you can start to look more closely at your costs.

There are two components of costs: upfront and ongoing.

Upfront costs are your investments into creating the course, like: create a website, create promotional materials, videos production, value of your time, etc.

Ongoing costs are your costs on a monthly basis to keep the course running, like: transaction fees to process purchases, marketing, customer support, etc.

There are many different avenues to creating a online course. The key is to decide on the best way to allocate your time and resources.

For example, if you decide that create a website will cost you a lot of time and money, you can opt for an online platform (LMS) as the Coursify. A LMS offers several resources that will be needed to make your course available for use and purchase. In addition, it offers the possibility of you even create a custom layout for your page, which saves you costs with design. Add together the costs with LMS signature plan with design and maintenance and you will have the value that must be invested to create your course.

Now suppose outside all this, you decide to produce a promotional video. Costs to create a promotional video: $400. How to define if more that investment is viable or not?

Use your forecasts of costs and revenues to figure out how many additional sales it would take to make up the additional costs.

For example, if costs you $700 to create your course, the course is sold for $100 and to achieve the breakeven point you needed to sell only 7 lessons, investing in making a video meant that it only had to lead to a couple extra sales (400 / 100 = 4 sales). If you consider this number viable and valid by the benefit that video can bring to your business, invest.

The future of your online course

All these analyzes help define values and have a clear notion of costs and revenues, but also contribute to you think beyond the launch of it and plan how you will transform it into a long-term business.

Do this projection is a good way to test your commitment and willingness to do a good job and refine it increasingly, seeking a lasting relationship with your customers and a source of constant and growing income.

To make your work easier the Coursify offers a complete online platform for hosting online courses. Send an email to hello@coursify.me and discover how we can help make your business more viable.

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If it is a new idea or opportunity you are looking for, a difficult economic period may serve you better than you can imagine. This is because in times of crisis the education market, online courses, professionalizing and technicians, grows. With the difficulty in finding employment many people invest in a course to prepare themselves better to be more competitive in the labor market.

Tips to help create and sell your online course

Create and sell your online course is more simple than you think and can be your great chance to grow professionally and achieve a good source of income working in your own time and with a single boss, you.

The first step is to make a good market research. Define who your public is and what you can offer. For example, you worked years in the administrative sector of a company and know Excel as nobody; you even have a few good hints to facilitate the life of who is beginning to use the tool. Great! Plan how you are going to teach this and put into practice in a way that is not too costly, because it may take a little until you get a good financial return.

For this reason, unless you have too much money left to invest, start small. A great advantage of an online course is to allow the submission of didactic material in various formats. If there is still no money to create a video class well produced, with the assistance of a professional team of shooting, relax, opt for slides, easy tutorials, make activities available to assist the learning, make videoconferences to answer questions, use chats, etc. Not lacking resources for you to give their best and help his student to learn.

Done this initial planning of what will be the focus of your online course, follow some simple tips on how to bring your plan ahead:

• Organize your course in learning steps, modules that facilitate understanding and through which you can keep up with the evolution of the student. This helps the teacher and the students to organize themselves and you can sell your course in parts, increasing your gains.
• Dissemination at full steam. Use social networks, email, blog and any other online channel that offer a good contact with the public. Online media cost more time and effort than money, it is worth it.
• Offer a free sample to attract the first customers. Some free lessons are always a good way to draw the attention of potential interested, convince with the quality of your online course and conquer paying customers.
• Create a certificate for your course. In addition to delight your students, with this you also creates a new opportunity to publicity, because the chances of them exhibit their certificates in social networks or show them to other colleagues are large.
• Continue, prepare your next course. After gain your first customers you will have already obtained sufficient information about what they liked or not. Learn, enhance your product and proceed to a next idea. With the right dedication online courses can become a profitable activity and your future exclusive job.

After all this your students will be your best publicity and, in addition to return to next courses will bring along new customers. Therefore, make you best. Even if your classroom at the beginning is not sophisticated, give the best of yourself to make your students learn and your effort will be recognized.

Liked the idea and need help to organize and host your online course? Give a hello to Coursify through the email hello@coursify.me, it will be our pleasure to help your course to be successful!

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