MailChimp: create email campaigns to sell online courses

Among the many email marketing providers currently on the market, you’ve probably heard about MailChimp. Favorite among many companies, know a little more about this service and understand how it can help leverage your business. What is MailChimp? MailChimp is a web-based email marketing service. Its main function is to help companies and professionals create …

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Podcast as a marketing tool: why and how to use it

For those who are not yet familiar with the term, podcast is an audio file made for the purpose of commenting and discussing a topic.  Simple and inexpensive to produce, the podcast gained fame through websites that started using the tool as a medium to talk about subjects of interest, being widely used today as …

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E-Learning market in 2020: data and forecasts for the next years

In a year marked by the covid-19 pandemic, which imposed strict social distance rules in several countries around the globe, all segments of the economy were affected in some way, including the e-Learning market. While some sectors have suffered, such as physical commerce, tourism and events, others have seen their businesses prosper.  In this article, …

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8 Proven techniques to improve the customer experience 

Providing a great customer experience is one of the main differentials of any brand.  Important retention factor, see some strategies to improve this aspect of your business. Why is the customer experience important for companies? Taking care of the customer’s entire experience with the brand, from the first contact to the post-sale, is essential to …

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Instructional Design and Distance Education

Instructional Design or instructional project is the term commonly used to refer to pedagogical engineering, a set of methods, techniques and resources used in teaching-learning processes. In distance learning, its role is to facilitate learning through the construction of didactic material.  Instructional design: basic principles In the book, Improving Adult Literacy Instruction: Supporting Learning and …

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Screen Recorder: which is the best to create online courses

Screen Recorder is a software that allows you to capture and share videos from your computer screen. Resource commonly used to create tutorial videos, learn about the advantages and what are the best screen recorders currently on the market. Why use video in eLearning Videos are quickly becoming the most widely used tool for transmitting …

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Webinar: How to use it to sell online courses 

Webinar, have you heard of it? Among the various technological tools available to those who create online courses, this certainly deserves to be highlighted. Webinar: what it is A webinar is an online video seminar, which can be recorded or broadcast live.  Currently, the main Webinar platforms are Youtube Live, Google Hangouts, WebinarJam and GoToWebinar. …

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Setting up an online course

Setting up an online course is quite a mission, the first challenge to those who’ve decided have their own business and enter the elearning market. To help, in this post we will talk about the step by step you must take to accomplish this mission. Setting up an online course: educational entrepreneurs Before start setting …

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E-Learning Market: Forecast 2019 – 2025

As predicted in previous reviews, the e-Learning market has grown significantly in recent years and continues to expand in several countries around the world. Professionals from many different fields begin to enter this market with more security, and current market analysis reveals that this is a good business option. E-Learning Market Growth Every year, several …

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