How to create buyer personas for your business

Buyer personas are semi-fictional representations of your ideal customers based on data and research.  The definition of these characters helps your company to focus its time on qualified customers, guiding the development of products / services to meet their needs. Why is defining buyer personas important to your business? A Buyer Persona is your ideal …

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Recurring revenue: why this is a good idea for online courses

A common doubt for most people who are starting their own business, is how to charge for their services. Many professionals who are launching online courses simply don’t know how to create a business model that generates recurring revenue, which they can count on every month. It’s at this point that is worth looking at …

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Learn how to record videos at home

How to record videos at home is one of the main doubts of those who are thinking about creating online courses and want to develop good material without having to hire help. So we’ve put together some tips in this handy guide that will help you record quality videos at home. How to record videos …

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How to attract students for your online course

Create strategies to attract students it is necessary for the survival and growth of your business. To sell your online course you need to stand out among the competition and convince your audience of your product quality. ELearning Market Trends  Long considered an inferior option to traditional classroom teaching, online learning shows its validity and …

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How to Create an eBook to Sell More Online Courses 

A very useful tool for teaching online, to create an eBook is nothing more than producing a book in digital format. Simple to access through any electronic device, the virtual book has revolutionized not only the literary market, but also the eLearning market. Why Create an eBook for Your Business Two factors make an eBook …

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How to make more money from selling online courses

Your online course is now ready, available to the public, and your first students have started showing up. Great!  Now, how to maintain this growth? Is it possible to continue to profit indefinitely with the same material? To answer these questions, let’s understand a little more about the online courses market and how to refine …

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Frequently Asked Questions About SaaS 

Software as a Service or SaaS is already a technology known and used by many companies. But while for some people talking about SaaS is as common as talking about “cloud” on the internet, for others it still raises some questions. 7 Frequently Asked Questions About SaaS Software as a service is nothing more than …

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5 Ways to Increase Student Retention Rate in Your Online Course

The eLearning market has experienced tremendous growth in recent years, but low student retention is a problem that still worries many instructors. According to research, online courses average rates of completion are about 13%. This means that only 1 in 10 students will complete your course. Student Retention: How to Keep Your Online Students  Low …

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10 Tips for Improving Your Customer Service

Virtually everyone who has a business, online or physical, deals with customers every day, but have you ever stopped to think about the effectiveness of your customer service? Take a break and think: What are the most important things you can do in customer support that will really affect your profitability and keep your entire …

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How to do the sales forecast of your online business

How to do a sales forecast is usually an issue for beginners entrepreneurs. The truth is that while new entrepreneurs are often optimistic about the future of their new business, most are not sure how to forecast future sales and how much money they can make. Why is sales forecasting important? Looking into the future …

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