Google Analytics: how to use to improve your business 

Google Analytics is a free tool that you can use to track information about the way visitors interact with your website.  From marketing campaign optimization to budget allocation, let’s take a look at how Google Analytics can benefit your company. Benefits that Google Analytics offers for your business Google Analytics is a web-based platform that …

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Podcast as a marketing tool: why and how to use it

For those who are not yet familiar with the term, podcast is an audio file made for the purpose of commenting and discussing a topic.  Simple and inexpensive to produce, the podcast gained fame through websites that started using the tool as a medium to talk about subjects of interest, being widely used today as …

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8 Proven techniques to improve the customer experience 

Providing a great customer experience is one of the main differentials of any brand.  Important retention factor, see some strategies to improve this aspect of your business. Why is the customer experience important for companies? Taking care of the customer’s entire experience with the brand, from the first contact to the post-sale, is essential to …

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Corporate training and online education

The online education and corporate training began their relationship shyly, but the good results of this interaction made its partnerships solid and recognized.  After all, bosses and employees need to work according to the same guidelines, recycling their knowledge periodically to ensure the company’s growth and the delivery of better results. Importance of online education …

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Practical Guide to SEO and Copywriting for Sales

Applying techniques of SEO and Copywriting for sales is essential to index your site in search engines and achieve better positioning in search results. This practical guide will cover practices such as the keyword research process and the production of content SEO-friendly.  Importance of SEO and Copywriting for sales Anyone who wants to sell any …

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How to build an email list for your business

The ROI for email marketing remains the highest among all marketing strategies – $ 40 for every $ 1 spent. Which is why, a long email list is so desired by companies today. Importance of having a qualified email list Those who want to sell online know that they need to gain an audience. After …

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How to boost your online course investing little

In times when the country’s economy does not help and the general budget tightens, extra effort is needed to keep your online course audience steady and growing. It takes focus and planning to find solutions that help you continue with your business, retaining customers and captivating new ones. To help your strategic planning, we have …

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6 tips to make your online courses even better 

Do you create GREAT online courses or just good enough? With the eLearning market going through a phase of strong expansion, competition has increased significantly, and it is not time to play around. Strategies to improve your online courses and attract more students The COVID-19 pandemic closed schools and highlighted distance education as the only …

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How to create buyer personas for your business

Buyer personas are semi-fictional representations of your ideal customers based on data and research.  The definition of these characters helps your company to focus its time on qualified customers, guiding the development of products / services to meet their needs. Why is defining buyer personas important to your business? A Buyer Persona is your ideal …

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