If you have no experience doing this do not worry, it’s easier than it looks and we have some tips and pointers to help.

6 Steps to Record Videos That Your Viewers Will Love

It is no secret that watching videos on the internet is a habit of the vast majority of people.

To get an idea, only on Facebook, 3 billion videos are watched daily.

For this reason, to create an online course with greater conversion potential, pay attention to the steps below on how to record videos with quality.

1. Develop a Script

Sketching a script and planning the content of the video and how it will develop is critical.

From your speeches, to texts and supporting images, everything must be prepared and rehearsed before you actually start producing videos.

Structure the content so your audience can easily follow your line of reasoning.

Use slides to highlight your key points, but avoid filling them with to much information and repeating what you are already saying.

– 7 Tips to Create a Video Script

2. Download a Screen Capture Software

To produce good quality videos yourself, you will need to download a screen capture software to help you.

There are several free programs available on the internet that can help you do a good job.

If you are willing to invest, you will have access to more advanced features of these software and you can create even better material.

In the course of this article, we have listed 6 screen capture programs that receive good ratings from their users.

3. Be Aware of Audio and Video Quality

Your recording environment will determine any extra device you may need to maximize audio and image quality.

Choose a quiet, well-lit room or office and position your camera so that it registers your head and shoulders and stays above eye level.

– How to record videos at home

In a quiet environment and with good lighting, you should be able to capture audio and video good enough for your purpose using only your computer’s microphone and camera.

Before you begin, it’s best to pay attention to some factors:

• Backlight: If there is too much light behind you, there is a great risk that your image will become a big shadow on the recording.
• Low light: Webcams have small sensors and tend to make the video appear unstable and grainy if there is little light in the room.
• Background noise: Air conditioners, washing machines, computers with noisy fans and even external voices can compromise audio during recording.
• Clutter: Avoid sitting next to anything that might distract viewers. Arrange your space to stay organized and professional, and do not take the focus away from what really matters, your presentation.

Equipment that help optimize the video quality

If background noise and poor lighting are a concern, there are simple and affordable solutions that improve the quality of the recording.

• External Microphones: To enhance audio, you can add a microphone that plugs into your USB port, such as the USB microphone Blue Snowball Microphone or the USB condenser microphone CAD U37.
• Additional lighting: Make sure that your face is visible and illuminated with soft light ahead. To help, you can simply use a table lamp or position two lamps behind your computer.

– 4 Great Voice Recorders for your Business

4. Record a Test Video

After setting up audio, taking care of lighting and other elements to record videos, make a test video.

Use this video to practice your presentation, analyze your speech and check if you spoke clearly and slowly, giving the viewer time to assimilate what was said.

Also check to see if you are satisfied with the sound, lighting and overall quality of the video.

5. Edit the Material With the Capture Software

We recommend that you record all the content without pauses. If you make a mistake, simply stop talking for a few seconds to leave a silent recording track.

This will make it easier to cut the section you do not want later.

After you finish recording, you can start editing the parts that went wrong, enter transition effects, soundtrack, etc.

When you are satisfied with the result, click upload. Your screen capture software will process and send your recording to your video library.

– 5 Tips to Make Video Editing Easier

6. Share Your Video on Your LMS Platform

Video ready, you can upload the material on platforms such as YouTube or Vimeo and add the video to your Virtual Management System (LMS) .

– How to Choose the Right Video Hosting Platform

And if your screen capture software includes video analysis, take the time to evaluate the effectiveness of your recordings.

For example, if you find that students are giving up watching in a certain part, re-edit the original video in the software to enhance the learning experience.

Screen Capture Softwares Most Used to Record Videos

We have selected 6 programs with good ratings from users.

Free Online Screen Recorder

Among the free and simple to use options, Free Online Screen Recorder is a great solution to record videos.

You can record video and audio through your webcam or set the audio input options to use an external microphone.

The program is available for Windows and Mac. It automatically detects the operating system and adjusts the output settings accordingly.

Screen Grabber Pro

The Screen Grabber Pro is recommended as the best desktop screen recording software.

It is a simple and direct tool to record videos using webcam with high quality audio.

The software allows recording in specific regions or full screen. In addition, you can record the screen with audio simultaneously and even include the webcam video in the recording.

BB FlashBack Express

BB Flashback Express is an effective, simple to use and multifunctional screen recording app.

Free, it captures screen in Flash or AVI formats, including audio.

Perfect program to record videos for web, create seminars, demonstrations or tutorials, allowing to add text, sound, comments and a great variety of functions with high quality.

ScreenFlow

Available for Mac OS only,  ScreenFlow is a well-crafted and easy-to-use software for people who want to produce video tutorials, record webcasts, or even perform post production of professional videos.

With direct upload to YouTube and Vimeo, the software speeds up video sharing on these platforms.

ScreenFlow lets you do just about everything about recording and editing simple videos created from your computer screen. However, the software does not present any options for editing the audio, so if you need to, you will have to use some other sound editing software.

– How to Get More Views for Your Lessons on Youtube

EZVID

Good to create presentations and record videos from the screen of your computer, Ezvid is completely for free.

With simple and intuitive interface, the program is perfect for anyone who wants to develop tutorial presentations with images and sound.

It works well on many platforms, from Windows XP to the latest operating systems, and you can still send the final video straight to YouTube.

Camtasia Studio

In the market for a long time, the Camtasia Studio is a screen capture and recording tool for Windows and Mac.

Quite comprehensive program, besides the screen capture function, it offers several options for editing videos.

Ideal for creating tutorials and slideshows, the software has advanced features such as manual choice of video resolution, effects, and ready-made themes to make your work look professional.

Record Videos to Sell Online Courses

Producing videos is a perfect way to create more dynamic and interactive classes for your online course.

You can use videos to educate your audience on an important topic, create tutorials, record lessons, talk about your services or products, conduct interviews, conduct online seminars, and more.

The possibilities are endless, just define what type of content best suits your goals.

– 3 Tips for Creating More Effective Videos

Online courses students are already waiting for this type of content, and the reasons for instructors to use this feature are numerous, such as:

• Videos are often more effective at capturing and keeping student’s attention than reading materials;
• Through the demonstration, this feature is able to make it easier to understand a complex concept;
• The video has high power of immersion, being able to thrill and impact people;
• It creates a greater commitment on the part of the student, contributing to the debate and assimilation of the content;
• Through the use of image and sound, video lessons contribute to build a closer relationship between teacher and students;
• It allows to transmit more information in less time;
• Through hosting and sharing platforms, the material is easily available online and therefore accessible to all.

Recording done, just choose the best platform to host your content and allow your audience to have easy access to the material.

The choice of platform, such as Youtube and Vimeo, for example, will directly influence the visibility that your video will have, so choose well.

– Why Use Vimeo to Record Quality Videos

Elearning Platform (LMS), Coursify.me has all the necessary features for you to integrate and import content from channels such as Vimeo and YouTube.

– Whats is a Learning Management System

Instructors can embed their hosted videos on any of these platforms on their page on Coursify.me, making their lessons even better.

Visit our website and enjoy all the features our platform offers to create and sell quality online courses.

The post 6 Softwares to Record Videos for Great Online Courses appeared first on Blog Coursify.me.

That’s right, you didn’t read wrong, the Coursify.me, an eLearning platform, now it’s free.

What does this mean? It means that you have a platform for hosting online courses (LMS) ready, with all the features you need to host and launch your online course, at your disposal for free!

ELearning platform: why use Coursify.me

The advantages that our eLearning platform offers to make your virtual school a success are numerous.

Check out some of the resources that the Coursify.me offers: 

• 100% Web system in cloud
• Hosting of your school and courses with redundancy and backup
• SLA 99.9%
• Responsive system with support for desktop, tablets and mobile
• System in English and Portuguese
• Easy customization of the visual identity of the school and online courses
• Custom domain, as: myschool.coursify.me
• Creation of courses with videos, audios, images, text and files
• Integration with Dropbox, YouTube, Vimeo and PayPal
• Payment receipt via PayPal
• Discussion forum for students to broaden their knowledge and networking
• Monitoring Panel in real time of each course
• Management of students and course enrollments
• Creation of courses organized in modules
• Support to the most popular browsers such as Google Chrome, Safari, Firefox and Internet Explorer
• School and courses optimized for SEO (Search Engine Optimization)
• Share courses in social networks such as Facebook, Twitter and other
• Payments in Dollar or Real
• Monitoring graphics of courses enrollments

And the benefits don’t stop there! We are constantly talking to our users and launched updates and new features periodically to make Coursify.me the best eLearning platform on the market.

Our goal is to make the Distance Education as efficient as the classroom teaching, not to say better! After all, distance learning courses has no geographical barriers, anyone with internet access can learn, at a time that is available, at your own pace.

In addition, studying online doesn’t mean studying alone. So that the student can has access to the teacher and count with support from both the instructor and colleagues, the Coursify.me created the Student Space, in which, through a chat, everyone can communicate, ask questions and exchange opinions.

If you want to know more about how the Student Space works, click on the link below:

http://blog.coursify.me/updates-coursify-me-student-space/

The Distance Learning market grows every year and many professionals seeking for a new source of income, or companies that want to empower their employees in a practical way, are creating courses and collaborating to that learning is increasingly accessible.

The reality is that any person who dominate a subject can teach it to anyone who wants to learn, without leaving the comfort of your home. The Coursify.me already hosts online schools that are prominent among students.

And this is only the beginning. Every day our number of courses and students increases and we look forward to improve our eLearning platform and create a better learning experience.

 Visit our website and see how easy it is to host your online school with us.

https://coursify.me/

If you have any doubt, talk to us via the online chat available on the website or send an email to help@coursify.me.

Create your online course and start profiting by teaching what you like. We are waiting for you!

The post ELearning platform, the Coursify.me is now free! appeared first on Blog Coursify.me.

With focus on the interaction between students and teachers, the Coursify.me created the Student Space.

Each course hosted on our platform has this space in which the student can follow his/her progress, watch, pause and resume the classes, have access to all modules of the course and leave comments for teachers and colleagues.

Access the student space is quite simple, check out a quick step by step on how to get there:

How to access the Student Space on Coursify.me

Enter your course page and click in the option “My Courses” (highlighted in yellow in this example) in the top menu.

You will be send to a new page in which the courses in which you are enrolled will appear.

Note that in this page you can see your progress in the course. At this time, it is possible to perform two actions: click “See resume”, to receive more detailed information about the course, or click “Resume course” to be directed exactly to the classroom in which you stopped at your last access. 

 If you choose to “See resume”, you will go to the following page:

Here appear all the information about the course, such as the number of lessons, duration, summary about the course, curriculum of the instructor, progress bar etc. You have the option to choose which lesson of the course wants access to. Once you click on one of the lessons, a brief explanation of it will appear, along with a button to begin the class.

When you select the button “Access lesson content”, you will be redirected to the class and just press play to start watching the lesson.

At this stage, a field for comments is enabled and in case of doubts, opinions or comments you want to make, write on this field so that the instructor of the course and other students can respond and contribute with their opinions.

Simple, isn’t it? This field for comments works like a chat and is enabled in all lesson of the course, for whenever questions arise, or you have any comments about the class, you are able to register there and chat directly with teacher and colleagues. 

The Coursify.me has a friendly and intuitive interface, easy to navigate and understand. If you still have questions or want to know more about our eLearning platform (LMS), please contact us via e-mail help@coursify.me.

Enjoy that our Distance Learning platform is available for free for an indefinite period of time and host your online course with us. This is your chance to profit by teaching what you like.

The post Updates Coursify.me: Student Space appeared first on Blog Coursify.me.

E-learning platform, the Coursify.me had its beta version officially launched in June 2016.

With a few months of operation, has released the first package of updates and new software features, according to the needs and requests of our customers.

Now, with our user base growing every day, the Coursify.me launches its second package of updates, adding to the system new features that will deliver even more results for your online course. They are:

1) Welcome email to the students

2) Sending email to the school’s owner communicating a new sale

3) Option of showing discount in the course page

4) Improved sharing of the school and course on Facebook

5) New screen of integrations

Maintaining a commitment to our customers and users, our team considers carefully all the feedbacks received and includes recommendations and requests for new features in the next  updating of the software. Feel free to browse our platform and send us your comments.

https://coursify.me/

Another excellent novelty, to encourage professionals who are starting in the segment of online courses, the Coursify.me is now free. Go to our site to register your course in our system quickly, easily and at no cost! 

If you have any other questions with which we can help you or if you want to learn more about our platform, give a hello to us via e-mail help@coursify.me.

Don’t waste time and start your online course right now. It will be a pleasure to have you with us!

The post Know the new features of Coursify.me appeared first on Blog Coursify.me.

A storyboard to create online courses is a visual planning of how the course will develop, how will be organized the process of instruction.

How to make a storyboard to create online courses

A storyboard to create online courses is a map made with the objective of guiding the professionals during the stages of development of the course through the sketch of screens whose goal is to show where to include every feature, tool, activity, animation, etc.

It is a document that describes each “piece” of your course, your texts, the visual, audio, interactive elements and everything else that you want to insert to make education easier and the student experience more immersive and rich.

The design of the storyboard to create online courses is usually performed by an instructional designer, professional specialist in transforming the content in a material attractive, interactive and didactic. 

If you do not have a stable structure where to begin to create your project, every aspect of your course will suffer with the result. For this reason, a storyboard is a vital tool for anyone who wants to develop a quality instruction.

Hire an instructional  designer is the best option, but if you want to do it by yourself, here are some tips for making your own storyboard to create online courses.

Select a tool to create your storyboard

There are many models of storyboard, then the only thing you need to do is choose which tool you will use to create your, as, for example, the Word, PowerPoint, or an application. As it comes to draw a roadmap, PowerPoint offers good resources and is easy to edit, because believe me, there will be many changes during the development of the course and this file should be easy to access and editing. 

Format the content in accordance with the objectives of course

To develop your storyboard to create online courses you must already have the goals of the course and who is your target audience well defined. It is essential to have a clear idea of what results you want to achieve and identify exactly what the student needs and how he will acquire the knowledge desired. Format your content responding to each of the objectives of the course through a simple language, using examples and asking questions.

Organize the content sequentially

Divide your content into pieces to organize it in your storyboard. Then, set in which sequence it will be presented to the public for it to be fully understood. Better divided and organized the distance learning content, more effective will be your course. Think about how the topics or units should relate and organize them accordingly.

Use multimedia elements

Images, graphics, animations, videos and other multimedia resources help to capture attention of the student and facilitate learning. Your storyboard to create online courses serves for you to define where, in which steps, these elements will appear in your course. Draw a sketch and add a description about each multimedia item that will be inserted.

Make a navigation map

Even if your teaching material is simple, as it comes to an online course, there will be navigation elements such as buttons for “next” and “back”. For the student to navigate without problems, define where is the best place to put each button and how your course will respond to the specific behaviors of your audience. Describe, for example, what happens if a student provide an incorrect answer or want to pause the classroom. Create an outline for all these actions, this will make the design process of the project easier.

Add transitions between each lesson

The transition between lessons or chapters must occur smooth and consistent. Your storyboard to create online courses allows you to plan in which moments and how they will be done. The ideal is, at the end of each module, write a brief summary of what was learned and what will be taught next, in a way that awakens the curiosity.

This pause is important to encourage reflection. Give the opportunity for your student to review and think about what he has learned. This not only makes your distance learning course more interesting as it increases the retention of knowledge on the part of the student, allowing him to take the information to long-term memory.

Develop your own storyboard to create online courses is a fundamental step to create a course with solid foundations, avoiding errors, loss of time and resources. A well set roadmap makes the whole process more efficient and the implementation easier.

Everything done, now just get in contact with the Coursify.me via e-mail help@coursify.me and host your content on a platform for online courses complete and easy to navigate. Give a hello to us and find out why we are the best option for your business.

The post Importance of the storyboard to create online courses appeared first on Blog Coursify.me.

The global market for eLearning is growing at a rate of 15.06 per cent, becoming one of the industries in the fastest growing in the world. The online education is being widely used in the corporate world for a wide variety of purposes, such as training, upgrading of the team, among others.

In addition, learning platforms based on the cloud are also growing in popularity. These platforms can be accessed via the Internet quickly and easily, making eLearning a viable option for companies of all sizes and different needs. 

Global practices in eLearning

For companies that operate in the international context and has offices located in various regions of the world, solutions that adapt the eLearning content for people from different locations should be implemented. To this practice we give the name of global solutions in eLearning.

This unique and adapted learning helps companies to reduce travel costs for staff training and to maintain the efficiency of its processes, preserving their uniform crop.

For this to occur, there are some guidelines that the company must follow in order to avoid errors and create eLearning content effective for international students.

Adapt the language to the different audience profiles

Different countries and regions have different publics, i.e. people with cultural norms and dialects of their own. Use the same language for everyone will hardly be pleasant and easy to understand, and may hinder the learning process.

One possible solution is to research the cultural norms and dialects of the country in question, what can be done in collaboration with specialists from the region who know the preferences of learning of the local audience. In addition, the translation of content must be clear, avoiding slang.

Create a strong message

The adaptation of the eLearning  content for different audiences includes more than just a raw translation of the material into other languages. If this is done, many strong messages can be lost, jeopardizing the education.

The eLearning program written with the global audience in mind, excludes idiomatic expressions or cultural references, but the purpose of the message should be maintained. Phrases of purpose and important passages should be so understood and having the same message to all. Therefore, a careful work of translation adapts the text without losing the intent of its initial message, which is very important for the company to reach the desired results.

How to choose the ideal eLearning platform

Choose an eLearning platform is of paramount importance, because directly affects the effectiveness of the program. Among the most common options, we have the recruitment of a ready online platform, as the Coursify.me, or the development of an own platform, which takes time to be created and deployed.

You must also keep in mind that the access and internet speed varies greatly from region to region. Features such as streaming video may not be available for all students, and programs with large graphical interface files may not be the best choice.

To avoid setbacks, those responsible for the global eLearning program initiative should examine the options carefully and reach an agreement on the technology to be used and the project objectives.

The Coursify.me, for example, already offers its platform and all its resources for creation and hosting of eLearning content in Portuguese and English. With intuitive interface, it is not necessary any special knowledge in computer science to use the software and content can be uploaded from other global platforms, such as Dropbox and YouTube.

To learn more about the solutions that the Coursify.me has for your company, please contact us via e-mail help@coursify.me. We are a dynamic company and we adapt to the needs of your business. 

The post How to deploy global solutions in eLearning appeared first on Blog Coursify.me.

The video classes are one of the main teaching resources in the distance education. Effective tool, use video classes in  distance learning is a clear and dynamic way to teach , and usually very pleasing to students.

Video classes consist in video recording of educational content. Increasingly used in online educational institutions and in companies that work the corporate education, the quality level of this material has increased considerably.

Why create video classes in distance learning

Today, 20% of the digital time of Brazilians is to watch videos. In 2020, it is estimated that 75% of data traffic on the internet will be for videos. Only in Facebook, daily are assisted 100 million hours of videos.

There are over 1 billion active users on YouTube, and every minute about 400 hours of video content are loaded on this platform. Mobile devices contribute with these numbers, via mobile, the average time spent on YouTube is 40 minutes.

This is proof that videos have a great appeal, attract the user’s attention and are preferably among the other types of media.

The segment of online education recognizes the great advantage of using video classes in distance learning, indicating as a method of interactive learning and a trend that should not be overlooked by those who produce online courses.

If you still have doubts, here are some good reasons why use video classes in distance learning:

• Videos are more efficient in capturing and keeping the attention of the student than reading materials, for example;
•  Through demonstration, this tool is able to make easier the comprehension of a complex concept;
• Creates a greater commitment on the part of the student, contributing to the debate and assimilation of the content;
• Through the use of image and sound, vide classes contribute to building a better relationship between teacher and students.

The use of video classes in distance learning, offers many benefits for the student and contribute to an effective learning. In addition, video is a trend and will continue for years to come, along with other resources such as the micro learning, storytelling and games.

Tips to create video classes in distance learning

Video production requires certain knowledge and skill. If you are not confident in doing alone and have condition to pay a professional help, better, otherwise, study and make attempts until achieve a satisfactory result. To help, check out some tips on how to produce good video classes in distance learning:

Give preference to short videos

As well as any class of long duration, long videos tend to become dull and lose the attention of the student. The assimilation of the information becomes easier when the video is less than five minutes in length.

Long videos should be more interactive

If you need a long video to explain the content properly, try to make it as interactive as possible. Bet on activities among the lessons, propose questions that encourage the reasoning and debate, offer quick summaries and if possible divide the content into modules so that the student can organize rest breaks between lessons.

Use a transcription

One of the advantages that online courses and  video classes in distance learning offer is the possibility of being fully inclusive. In addition to not require that the student move, using subtitles, audio and images, it is possible to meet people with limitations and different abilities.

Be careful with the size of the file

Watch out to not to lose the interest of the student for the waiting time required for your video upload. Consider the creation of a separate version to play at low bandwidths. The material should also be the most responsive as possible, adaptable to any type of device.

Well produced, a video classes in distance learning has great appeal and can be the difference that makes the student chooses your online course. Along with video classes  offer materials that complement what the student has seen in the videos.

Using the Coursify.me to host your online course, you can upload your content directly from platforms like Vimeo and YouTube into our platform. Give a hello to us via e-mail help@coursify.me and learn why we are the best option to host your online course.

The post Advantages of using video classes in distance learning appeared first on Blog Coursify.me.

Coursify.me has launched its platform of online education and our first instructors and students are already browsing and experimenting with our interface and its functionality.

In order to offer a solution ever better and more complete for who produces and search for online courses, the development team of Coursify.me is listening to feedback and launches periodic updates on the platform.

In the most recent update, the software has received four new features and now our customers can add the following features to your online courses:

Do you want to know how this all leaves the page of your course even better? Check out the example of who is already successful in Coursify.me:

https://ninja-do-excel.coursify.me/courses/curso-de-excel-basico

Edson Cavalcante, the Excel ninja, has over 8 years of experience in Excel training and have taught more than 5,000 students in Brazil and in the world. About his method of teaching tested and approved, Edson says:

“I seek to always be direct and objective in all my classes, always encouraging the student to learn in practice. In this course, you will have lessons well explained and with exercises for fixing”.

Tool essential in all companies, both small, medium or large, the Excel course has workload of only eight hours and is an excellent opportunity for professionals who seek for qualification and for companies that want to train their staff.

Make the registration in the course is quite simple, just click on the link bellow:

https://ninja-do-excel.coursify.me/courses/curso-de-excel-basico

Anyone who wants to learn more about our platform, courses and resources that it offers can browse the site https://coursify.me/ or send e-mail to help@coursify.me.

Create online courses is a great chance to grow professionally teaching what you like. Register your online course in Coursify.me right now. We are expecting you!

The post Coursify.me launches new features to online courses appeared first on Blog Coursify.me.

With the ease of access to the internet that these devices provide, making navigation possible anytime and anywhere, the smartphone benefits two main characteristics of Distance Learning , its availability and flexibility.

Distance Learning and the use of mobile devices

As well as the use of smartphones, the market of Distance Learning experience continued growth. A reality increasingly connected, fast, with need to knowledge, but little time available, made the Distance Learning consolidate as a seriously and valued learning option. 

In 2013 the Unesco recognized the need to modernize the traditional teaching, encouraging  the use of mobile technology in the classroom. The organization has published a guide with ten recommendations to governments implement public policies that use cell phones as a resource in the classroom. The guide which was presented in Paris during the Mobile Learning Week, brought even 13 good reasons to have this ally in education. Check out the notes:

 Ten recommendations to governments : 

• Create or update policies related to learning mobile
• Raising awareness of its importance
• Expand and improve connection options
• Provide equal access
• Ensure gender equity
• Create and optimize educational content
• Train teachers
• Empower educators using mobile technologies
• Promote the safe, healthy and responsible use of mobile technologies
• Use technology to improve communication and educational management

 Thirteen reasons to make cell phone a pedagogical tool: 

• Extends the reach and equity in education
• Improves the education in areas of conflict or who have suffered natural disasters
• Assist students with disabilities
• Optimizes the time in the classroom
• Allows you to learn at any time and place
• Builds new communities of learning
• Supports the learning on the local
• Bring closer the formal learning from informal
• Provides assessment and immediate feedback
• Make the customize learning easier
• Improves the continuous learning
• Improves communication
• Maximizes the cost-benefit ratio of education

The guide also emphasizes the need to train teachers in the use of mobile technologies, so that they dominate the tool and learn how to take advantage of it for teaching. “In Brazil, teachers have some resistance to incorporate new technologies. The classroom is still the place to turn off your cell phone. This make many educational opportunities are lost, especially in middle school, at which the student is already connected and in the networks.”, says Rebecca Chaves, coordinator of Education of UNESCO in Brazil.

Other recommendations presented in this document relate to the creation of appropriate content and the promotion of safe and healthy use of technologies. With these guidelines, Unesco believes that governments will be closer to enjoy the benefits of mobile learning, among them extend the reach and equity of education and facilitate learning.

Distance Learning for everyone

There is no doubt that one of the main reasons why many teachers still show resistance in relation to online education is the lack of familiarity with technological tools.

Few understand that create Distance Learning content, both to be accessed via computer and via mobile is a process quite simple, and that most of the content prepared on a computer to be exposed or delivered to the student in the classroom is the same material that can be used in e-learning.

Coursify.me allows the teacher to upload your content quickly and easily to other platforms, such as Vimeo, Dropbox or on your own computer, and also offers the material automatically to access via computer, tablet or mobile.

The process is much simpler than you might think and is within reach of your hands. Give a hello to us via e-mail hello@coursify.me and start now your Distance Learning course.

The post The importance of mobile technology for Distance Learning appeared first on Blog Coursify.me.

In short, the Snapchat is an application that allows users to share their photos and videos, keeping them visible for no more than 10 seconds – after that, the image or the film disappears and cannot be seen again.

Seems silly? Well, the application has more than 100 million active users daily, with a mark of 10 billion video views every day. Regardless of what you think about the apps function, these certainly are not data that can simply be ignored by your company.

How to use Snapchat to promote your brand and attract customers

To begin, download the application on your smartphone (remembering that the app is only available for iOS and Android so far). Yes, The Snapchat can only be used through a smartphone.

Sign up using your e-mail and creating a password. Remember not to choose a personal password if you are going to share the use of the application with more people from your team.

Then add a photo/image for your avatar and adjust the privacy settings. As an avatar photo choose an image that represents your business, as the company logo. This is important so that your customers recognize your brand quickly.

Time to add your friends and contacts. Be sure to search for people who enjoy your product and are aligned with the persona set for your business. You can search for users of the Snapchat by their register name, Snapcode or even for location.

Everything set, the time has come to start creating content! The Snapchat allows the division of everything that is produced in two main categories: Snaps and Stories.

Snaps

Snaps are messages containing videos or pictures, which will auto destroy after being viewed by certain users. The main difference compared  to the Stories is that the Snaps sent may not be viewed by all your followers, only by those you select, allowing only an one time view.

To send a Snap, simply take your picture, or record your video, using the center button on the camera display on the phone. To leave the game more fun, the application offers several features that can be applied both in the images and videos, such as lenses, filters, legends, stickers, geofilters (more information below) and drafts. Just select what you prefer, apply, and so that your image is ready, click in the bottom on the left corner and select the users you want to receive that snap in particular.

Ten seconds that can never be visualized again is a great way to let someone curious and very aware of what is being displayed. Want to send a teaser of a product and leave the user interested? The Snap is perfect for this!

Stories

The Stories allow you to send pictures or videos to a mini-timeline that is tied to your user. Unlike the Snaps, messages sent to Stories are available for 24 hours and can be viewed countless times.

Do you realize the great value of this tool? Through short videos, recorded and released without costs, you can show your company’s products, their features, a little of your everyday life, work environment and other content that helps to create a relationship with your audience. 

Everyone loves a good story and with a little creativity you can transform your Stories into a true addiction for the buyer persona of your business. Another tip: nowadays many companies use the Stories to make coupons valid for only 24 hours. Imagine the conversion rate!

Geofilters

The Geofilter, or geographic filter, is a filter defined by the location of your GPS. The cell phone reads your coordinates as soon as you open the Snapchat, carrying the preexisting local filters.

Did not understand? Make an attempt: take a picture with the GPS active, and swipe your finger to the side of the image. Filters with the name of the city, and even in the neighborhood, may be chosen for your photo.

This is a great resource to be used in events, because the Snapchat accepts the submission of custom filters for your company or event, which can be used by clients that are nearby the venue.

But having a custom geofilter has a cost. If you are interested, you need to prepare an art by following the guidelines of the Snapchat and submit for evaluation. The prices for the inclusion of custom geofilter will vary depending on the scope and time in which it will be available. But, for events, is a excellent option, after all, the more people use, the greater will be the extent of your brand.

And this is just a little of what Snapchat can do for the disclosure of your brand. Stay tuned, soon we’ll teach some ways to improve the use of this application as a strategy of digital marketing.

If you are client of Coursify.me and are looking for a simple and free way to disclose your online courses, attract and engage students, Snapchat is your solution. If you are still in the phase of finding an online platform to host your school, Coursify.me is your solution. Send an email to hello@coursify.me, it will be a pleasure to have you with us.

The post Snapchat for business: create content and attract customers appeared first on Blog Coursify.me.