In this post, we’ve put together simple tips on text, formatting and slide design to help you start your course with a great presentation. Check it out!

Creating Slides: Tips for getting your presentation right

Creating slides is a practical way to organize educational content and a great option for those who want to create visual and didactic material quickly.

It is very likely that you have already used PowerPoint or Keynote at some point, and that’s all you need to create slides. 

Both programs provide features that allow the use of text and images to develop well-organized and visually attractive lessons.

Furthermore, it is possible to integrate other media into your presentation, such as videos and audios, making it even richer.

You can also turn your slides into videos, adding audio with explanations to reinforce the written content. 

– 7 tips for speaking well on video

PowerPoint itself allows this to be done or you can even use free software, such as Windows Movie Maker.

Don’t worry about creating slides with sophisticated design, your main goal should be to convey information clearly. In these cases, the “less is more” rule is worth a lot.

Check out some tips on how to prepare a pleasant and efficient material for your online courses. 

Create slides: Design

Let’s start with the look of your presentation.

A simple but well-designed design can improve your message and make it easier to understand.

When creating slides, try to use a maximum of 3 or 4 colors that generate a harmonious combination, preferably in your brand colors (if you have one).

To make this easier, you can consider using the best AI presentation makers to design slides with cohesive colors.

But let’s start from the beginning:

Theme

Choose one design that complements the content. For example, a presentation about technology could have a modern, minimalist design, while one about sustainability could use shades of green and natural elements.

Be careful not to overload your presentation and your student’s mind. Choose clean, clear backgrounds that highlight the text and images. 

PowerPoint offers several ready-made themes and you can create yours directly within the platform.

There are also paid or free template options on specialized websites such as SlideCarnival, Envato Elements, or Canva. 

These templates are made by professional designers and save time.

Color palette

If you don’t already have a brand with defined colors to maintain the same pattern on your slides, don’t worry. 

Select two to three colors: one dark and one light, because the contrast helps the image stand out, and a third complementary color to emphasize elements. 

If you need help choosing the best combination, there are sites like Colour Lovers, Adobe Color and Coolors to assist you in this mission.

– Step by step to build a brand for your business

Graphics

If your presentation contains a lot of data, use graphics to support the text and convey some ideas more clearly.

You can, of course, use ready-made graphs from other materials and sources, but this can break the pattern of your presentation in a visually unpleasant way.

Our suggestion is that, if it is a simple graphic, you use the PPT tools or other software you are using to draw it. 

This way, you’ll have control over colors, typography, and more, creating a consistent, more professional presentation.

PowerPoint provides a wide range of charts which are perfect to help you with this task.

If you want something more elaborate, you can use the SmartArt, an internal tool that allows you to create infographics in a wide variety of models, such as cycles, hierarchies, and pyramids.

Videos

First tip, videos are always a good choice for online courses, and if you like the idea of ​​creating one with your slides, start by making sure they are in the correct format. 

For example, if you are going to make the video with aspect ratio 16:9, set your slides to the same format to ensure no information is cut off.

Overall, it’s super easy to insert video into Keynote and Powerpoint — just insert the file as you would an image.

It may be a good idea to set the video so that you have to click to play, preventing it from starting automatically when you are moving through the slides.

This way, you have more predictable control over when the video starts and prevent it from taking a long time to load and ending up freezing and skipping to the next slide.

– Tips for using videos in online courses

Images

Images help make your slides more dynamic and less tiring, in addition to offering visual support to what is being explained.

You can use photos that relate to the concept you are talking about and, ideally, are not complex in terms of composition. 

Your photo can be a metaphor or something more literal, but it should be clear why the audience is looking at it.

We are in the age of memes and GIFs and yes, you can use them to break the ice or explain your ideas in a less formal way, if the subject and target audience allow it. 

Whatever your options, be consistent. Using different image styles in the same presentation can distract your audience and make the overall look chaotic.

– Best Ways to Include Images in Your Online Course

Transitions

Use, but don’t abuse, transitions to “bring life” to the presentation. Here is another time when the “less is more” rule applies.

Although both the PPT and Keynote offer a variety of transitions, users often find its excessive use quite distracting and unsophisticated. 

A simple “fade” effect between slides is more than effective and, most importantly, sufficient.

BONUS TIP: Choose just one transition effect, a very soft one, preferably, and use it on all slides.

Create slides: Text formatting

Texts for slides must be brief and get straight to the point. 

Avoid long paragraphs, ideally organize the text into topics and short sentences.

As a reference, you can follow the 6×6 rule: arrange up to 6 lines of text on each slide, each with a maximum of 6 words per line.

Think about topic transitions. You don’t want every slide to look exactly the same, so create one style for slides that discuss the same idea and another when the topic changes.

For example, if your slides have a dark background with light text, when changing topics you can use a light background with dark text. This way, your presentation gains texture and your slides still look like part of the same family, but the audience gets a visual cue that we’re moving to a new question.

Another valuable tip is to use white space well (i.e. space without color, text and other elements). Using it correctly helps direct the viewer’s focus. 

You can freshen up your presentation by adding extra margins, breaking up long paragraphs, and trying to use no more than half the slide for placing objects.

Font style

To create easy-to-read slides, opt for a classic font (avoiding decorative and cursive formats), such as Verdana, Arial, Calibri and Helvetica.

These fonts, in addition to being very readable, are common to all computers, which will prevent PowerPoint from substituting a random one if the person does not have the font used installed on their computer.

Important to highlight: There are several font options that can be downloaded for free on the internet, but remember that if it is little known, the person opening your file on another computer must have the same font installed to be able to view it.

– How to Create a Great PowerPoint Presentation

Font size

The size of the font used is a very important factor when creating slides.

The text must be well readable, but it should not take up too much space to avoid creating a confusing look and to support the use of images and graphs, when necessary.

We recommended the following:

• headers with at least 20pt.
• body text up to 18pt.

These sizes will provide students with a comfortable viewing experience and will ensure readability across multiple devices, such as laptops, smartphones, tablets and TVs.

BONUS TIP: To create slides more easily use the Slide Master feature to organize headings and subheadings. You can also use it to customize color schemes and add logos.

Create slides to improve your online courses

In online courses, you can create slides like study support material or as support for audio or video explanation.

This is an excellent resource to start structuring your classes in a simpler way that gives you greater confidence, since we are all familiar with PPT presentations.

Think about your main message, structure your topics, review your cadence and consistency, and then start thinking about your slides.

A presentation needs to be independent; Slides are just something you put on top of it to improve the student experience. 

In addition to enriching your online courses, you can share this content on SlideShare to increase your authority and attract more audience.

– How to use SlideShare to promote your business

Now that you have the necessary tips to create beautiful and well-organized slides, there are no more excuses for leaving your online course to tomorrow. 

– Design tips for creating professional presentations

Create your course, upload it on Coursify.me and start making money doing what you like.

Complete eLearning platform, Coursify.me has all the features you need to customize your school page, integrate and import content from your computer and sites like Vimeo and YouTube, and more.

Visit our website, take a test and start now create slides and sell quality online courses. 

– Practical guide to creating and selling online courses

If you have any questions, just get in touch!

The post How to create slides for online courses appeared first on Blog Coursify.me.

These digital representations of objects, concepts, or events offer a dynamic way to explore and understand complex subjects, and are, in this increasingly digital world, becoming irreplaceable educational tools.

So, how can you use 3D models to improve and enhance your online courses? Keep reading to find out.

What Are 3D Models?

Before we discuss the wide-ranging benefits of using 3D models for online course development, let’s tackle the basics first: what exactly are 3D models?

In very simple terms, these are digital representations of practically anything you need – from objects to environments to scenes – to make your online course easier to understand as well as more interesting. 

They mimic real-life things, such as a human heart, a vehicle, or geographical features, in order to allow the student to interact with them virtually.

The goal, of course, is to present multiple points of view of an object/scene/structure and encourage learners to actively participate in the learning process. And the end result? Better comprehension as well as retention.

– 5 ways to increase student retention on online courses

Improving Online Course Development

Okay, so if 3D models can enhance understanding of a subject and, equally important, retention of knowledge, how can you use them to improve your courses?

Well, firstly, it pays to understand exactly how digital representations of real things help learners grasp things better. 

This is where the concept of top-down design comes in. This methodology, commonly used in computer-aided design (CAD), involves breaking down a complex system – whatever that system may be- into smaller, more manageable components.

Basically, when you’re trying to eat an elephant, so to speak, it makes more sense to eat it in small chunks instead of trying to swallow it whole.

By embracing top-down design, you break down complex subjects into detailed parts that are easier to understand, making your online courses easier to digest. 

This is where 3D models become invaluable since they deconstruct complex information into interactive modules or simulations. 

In essence, the top-down design can help you identify overarching learning objectives and the parts that make them, while 3D models can help you design those parts in an interactive way, allowing your learners to understand complex subjects more easily.

Practical Applications of 3D Models

3D models are incredibly versatile, making them ideal for all sorts of online course creators. 

Do you have STEM courses like engineering and physics? 3D models can definitely help make your courses better. Perhaps you sell art and history courses? Same thing; they can make your content more stimulating and easier to understand. 

How, you ask? By engaging all the senses, visual, auditory and/or kinesthetic, 3D models make the learning process – regardless of the subject – more interactive and effective.

For example, in a history course, students can explore ancient civilizations by virtually walking through reconstructed cities. 3D models can also be used to recreate historical artifacts. On the other hand, in a chemistry class, complex molecular structures can be visualized in 3D, allowing for a deeper understanding of chemical reactions. Physics course? Interactive 3D simulations can be used to illustrate key principles of motion in a dynamic and engaging way. The possibilities are endless.

– Strategies to improve your online courses

Making the Learning Experience More Fun

Beyond their educational value, which is in and of itself tremendous, 3D models also make learning more engaging and enjoyable. 

Instead of passively consuming information, learners actively interact with the content, which not only promotes deeper understanding of the subject, but also enriches the entire experience. To put it simply, 3D models can make any course more fun. 

On top of this, they cater to different learning styles. Visual learners can benefit from the lifelike representations, while kinesthetic learners can engage with the material through manipulation and interaction. 

Whether on a desktop computer, tablet, or smartphone, students can interact with models at their own pace, which encourages self-directed learning and accommodates individual learning styles.

As another bonus, it’s easy to update 3D models and customize them to suit the needs of different learners in order to offer a truly personalized learning experience for all.

– How to engage your students

Incorporating 3D Models into Your Online Courses

Now that we’ve hopefully convinced you of the benefits of 3D models in e-learning, let’s talk about some practical ways you can incorporate them into your online courses to make them more effective.

Step 1: Identify Key Concepts

The first thing you want to do is identify the main topics or concepts in your course that would benefit the most from visual representations. 

This could be anything from the anatomy of a cell to the structure of a historical landmark. Whatever it is, make sure it’s a concept or topic that would benefit greatly from being shown from different angles.

The goal is to make learning easier and more interesting by not relying on written descriptions alone; of course, written analyses are indispensable but 3D models can take learning, especially learning about complex or dry subjects, to a whole new level by allowing students to interact with the physical object(s) they’re learning about. 

So, identify those topics that seem the hardest to grasp or most difficult to visualize and translate them into 3D models.

Step 2: Choose the Right Tool or Resources

One of the easiest ways to get a variety of 3D models is through online libraries and repositories. For example, websites like Sketchfab, CGTrader, and TurboSquid have huge collections of 3D models across a wide range of categories, so it’s definitely worth checking them out. 

This is true whether your courses are about science or art, engineering or history, these (and other) websites have both free and paid models, so it’s easy to find suitable options for every budget.

Likewise, NASA has a big collection of 3D models related to space exploration, which you may find invaluable for your science courses.

Now, if you want to actually create it from scratch, you’ll want to find the right tool for your needs. 

Luckily, there are plenty of user-friendly 3D modeling tools out there, so even if you’re a complete beginner, you should be able to find one that suits your needs. 

For instance, Blender or Tinkercad are great places to start for beginners, while Creo Parametric or Autodesk offer much more advanced features that are ideal for complex and intricate objects.

– How to create online courses

Step 3 (Optional): Hire Designers or Artists

If your courses would benefit most from ultra-high-quality or highly specialized 3D models but you don’t have the time or expertise to create them, why not hire people to do it for you? Freelance designers or artists can be of immense help here.

Now, this step does involve additional costs, but if you hire a professional, you’ll get professional-grade models that are guaranteed to elevate the quality of your online courses. 

This is not required, of course. Oftentimes, even free 3D objects you can find in online libraries or museums can enhance a course greatly, but if you want to offer truly high-quality content to your audience, it’s worth considering.

Step 4: Optimize Your 3D Models for Web

Having high-quality, detailed 3D models is great but not enough – for your models to truly be useful to your students, they also have to be optimized for online delivery. 

This is true even if all your students have the right hardware and bandwidth to support uncompressed models (and bear in mind, you can never be 100% certain that they all do) because optimization leads to faster load times, smoother performance, and overall better user experience.

So how can you optimize your 3D models for the web? The basics are these: work on reducing file sizes, simplify geometry by reducing the number of polygons, optimize texture and UV mapping, and simplify your materials (whenever possible, don’t use multiple materials). 

Remember, the goal is to enhance the overall experience for your course students and that means having streamlined 3D models.

Step 5: Integrate Your Models into Course Content

Finally, when your 3D models are ready, it’s time to integrate them into your course in a strategic manner so they can maximize the impact of your content (hopefully making it unforgettable). 

Depending on your platform, you may be able to embed 3D objects directly into your lectures, or you can provide links to external repositories where students can access the models. Whatever works best for your course.

Whether you’re using visual aids, interactive simulations, or hands-on activities, the goal is to integrate them seamlessly into your course so they can reinforce key concepts and engage students. 

Ultimately, what you’re looking to do with 3D models is inspire curiosity and promote deeper understanding along with better knowledge retention.

– Different types of content for online courses

Potential Challenges and Considerations

While 3D models offer immense benefits in online course development, they also present some challenges that creators of courses need to address.

For example, how can they run smoothly at all times if a user doesn’t have a device with sufficient processing power or compatible software? This is a complex issue, but not impossible to solve. 

For such users, it’s important that course developers offer alternative formats for viewing content, such as static images or videos. Obviously, this is not an ideal solution, but it does help make the course more inclusive.

Likewise, interacting with 3D models may be too difficult (in the beginning) for some users, especially for those unfamiliar with the technology. But thankfully, detailed instructions and easy-to-follow tutorials within the course interface can easily solve this problem.

For this, it is necessary to emphasize the importance of the e-Learning platform chosen to host your online course.

For teaching to be facilitated and learning to be enjoyable, a well-built Learning Management System (LMS) is required.

– Whats is a Learning Management System

Attending companies and professionals in more than 60 countries, Coursify.me is a dynamic and customizable LMS.

With a pleasant and intuitive layout, Coursify.me can be easily used by everyone, without needing any special knowledge for this.

To know more, visit our site, test the platform and start now creating and selling online courses.

The post Using 3D Models in Online Course Development appeared first on Blog Coursify.me.

Webinar: what it is

A webinar is an online video seminar, which can be recorded or broadcast live. 

Currently, the main Webinar platforms are Youtube Live, Google Hangouts, WebinarJam and GoToWebinar.

Through one of these ready-made and easy-to-access platforms, instructors can teach classes in real time, with the possibility for viewers to interact through a chat.

If used correctly, the webinar can also act as a powerful marketing and lead generation tool.

– How to generate leads

This is because the resource facilitates direct communication with your target audience, through which you have the opportunity to demonstrate your authority on the subject and create a relationship with the customer.

Those who want to advertise and sell courses online can use webinars at different stages of the sales funnel, such as:

• Top of the funnel: addressing a general theme, related to your content, to attract and generate leads;
• Middle of the funnel: addressing a specific topic, related to your content, to advance your leads through the sales funnel;
• Bottom of the funnel: run a live demo of your product to convert advanced leads into customers.

– Understand how the sales funnel works

Another possibility is to use the webinar periodically to offer qualified and interesting content to your customers, for the purpose of relationship and retention. 

The step by step to organize and launch a Webinar is simple: 

• Create a Landing Page for subscription;
• Promote the Landing Page by email and social media;
• On the day scheduled for the Webinar to happen, create the event on Hangouts (or another platform of your choice);
• Email the event link to those who signed up.

The tool also brings several benefits for the audience, since it acts as a quick and practical means of learning and allows the exchange of experience with professionals.

Webinar: advantages for your online course

Webinars are a great idea for online course creators for two main reasons:

• It is a good way to engage and communicate with your audience when you have little time to blog and / or produce another type of content;
• It’s content that can be reused to make another rich materials, such as: eBooks, blog posts, infographics, presentations, podcasts etc.

– How to use your Blog as a marketing tool

– How to use podcast to sell online courses

For those who are starting to create online courses and need to build a strategy to attract customers and promote your product, the webinar can serve as a facilitator in several aspects:

Increase your mailing list

Creating an email list is essential to start your strategy of capturing and converting leads. 

The webinar is a good channel for getting contact information from potential customers, as people need to register to participate, using an email address. 

This guarantees the opportunity to contact your audience even before the broadcast, and the address is recorded regardless of whether the person is present at the time of the seminar or not.

– How to create an email marketing campaign

Attract qualified leads

If the user registered to watch your presentation, he is already a lead, that is, a potential customer. 

After all, only those who are interested in the content covered, which is directly related to the product you are offering, will perform this action. 

Take this opportunity to show authority on the subject and give a sample of what the customer will gain by registering for your online course. A good presentation is your best advertising.  

Create a relationship

Using a webinar to teach online classes or even to offer an explanation that complements what has already been taught, is an effective way to simulate the interaction that occurs in a classroom and develop a relationship with the student.

Through live broadcasts the student has the chance to view his instructor, which makes it easier for him to create a connection. 

Communication is possible due to a platform feature that allows you to answer questions sent by chat during or after your presentation.

Reach a wider audience

First, you don’t need to hire anyone to help you host a webinar. Most webinar hosting tools are easy to use, which means you can learn to use in no time. 

Second, the platform offers the main advantages of an online course: it can be accessed by anyone anywhere in the world, without the need for mobility.

Third, several webinars support 1,000 participations or more at the same time, which means that even if the price of the course is low, you still have the possibility to earn good money by reaching more people. 

We know that your goal is to sell courses online, but a good tip is to use the webinar to share (quality!) content for free with the public before publicizing your course and pricing it.

One of the best ways to sell a product or service is to offer support before asking whether the person wants to buy or not. 

When you deliver something for free, it attracts attention and increases the chances of someone being interested in purchasing your material.

– Free online courses as a strategy to attract students

5 tips for selling online courses with Webinar

Selling courses can be the most challenging part for those starting out in the e-Learning market.

Most professionals love to teach what they know and record their classes, but when it comes to advertising and talking about sales they feel nervous and lose confidence, which is perceived by the client.

– Learn how to sell online courses

A webinar is an excellent opportunity to present your material, talk a little about the content and, finally, sell the course.

So that the discomfort does not appear at that moment, remember that you are inviting the viewer to learn from your course and not imposing an obligation.

To improve your sales strategy during the webinar, check out some tips:

1. Offer a guarantee

After presenting the price of your online course, offer a satisfaction guarantee, such as the 15-day money-back offer if the customer doesn’t be satisfied with the material.

This guarantee represents a small risk, as some people can take advantage and ask for a refund after they have already taken the course, but it is quite common for more people to buy their course for having this security, which ends up yielding a positive balance.

2. Make it easy to access the sales page

After you finish your presentation and go to the Q&A session with your viewers, make sure to leave the slide that shows the link to your sales page shown on the screen.

Some people will decide to buy your course during this chat, so make sure they know exactly where to go and what to do.

– How to create a sales page

3. Offer a limited time bonus

An effective way to sell courses and still encourage people to attend your webinar is to offer a limited time available bonus to participants.

You can offer a private call to answer questions, discounts on course fees, support materials, among others. Whatever it is, it is important to honor this offer and make it available only to those who have fulfilled its conditions, otherwise you will lose credibility.

4. Provide varied payment options

In many cases, there will be people who attended the webinar, watched your sales presentation and want to buy your online course, but are unable to pay the full amount at once.

For this reason, it is important to provide plans with different payment methods, offering the customer a choice between paying for the entire course in advance or paying a monthly fee, for example.

– How to price online courses

5. Record your webinar

Considering that a significant portion of your course sales come from people who have watched your webinar, it is very important to remember to record it and make it available for others to attend when they can.

This increases your likelihood of selling courses and creates good material to send to your potential customers and attract new leads. That is, after your webinar is over, send the link by email to your contacts and publish on your social networks.

The Coursify.me is the perfect platform for those who want to create and sell courses with quality, allowing you to upload content from platforms like YouTube, Vimeo and Dropbox.

With all the functionality you need to provide the best online learning experience for your customers,  Coursify.me also provides integration with major payment platforms, enabling you to charge your students the way and in the currency you prefer.

Complete Elearning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and promote courses on the internet without having to invest to start their own business.

Serving businesses and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System.

– Whats is a Learning Management System

We have three choices of plans for you to decide which best suits your needs, and the good news is that the Beginner Plan is free!

Visit our website, test the platform and start selling online courses right now.

The post Webinar: How to use it to sell online courses  appeared first on Blog Coursify.me.

To-do list to create a newsletter that converts

A newsletter is a periodic publication sent by the company to its customers and potential customers.

Often confused with e-mail marketing, the newsletter is more focused on content than on sales.

To create a newsletter, the company brings relevant information on matters related to its business.

Sent only to people who have subscribed, the newsletter has a very high potential for conversion.

1. Create your newsletter layout

When creating a newsletter there is no formatting rule.

You can create one or more layouts and see which you prefer, or send one at a time and see which your audience seems to like better.

Just keep your brand color scheme and design and remember that less is more. Use few and relevant information.

What you can’t forget:

• Name and email sender: the sender’s name and his email address should be consistent. For example: sender name, Patrick Espake; e-mail address, patrick@coursify.me. Note that using a person’s name, not the company one, helps humanize communication and increases the chances of engagement.
• Configuration: to create a newsletter that everybody will be able to see, set up a plain text version and other in HTML (with images and layout).
• Font: again, to ensure that the message is read on any device, choose the most common options and popular fonts, such as Times New Roman, Georgia, Tahoma or Arial.

2. Set the content

First, remember that the main purpose of the newsletter is information, not promotion.

Make a list of topics that are interesting to your target audience and then develop content.

See some examples of types of content that you can submit:

• Articles;
• White papers, ebooks, checklists;
• Case studies,
• Video testimonials;
• Webinars.

Although the purpose of the newsletter is not the sale, all content must be followed by a call to action button that sends the user to something related to the subject matter.

This is a smart way to get your leads to know a company’s product or service, without the pressure of commercial emails marketing.

Another content element, the images are a good idea to improve your newsletter’s look.

But do not overdo it, because they can leave the email extensive and slow to load. Always use compressed images.

At the end, insert a footnote with additional information, such as phone, website, social networks links, etc.

Important: Put a link to cancel your subscription. This shows that your company respects the will of its customers.

3. Measure the results

When finish to create a newsletter, make a test to make sure that the message arrived without error.

Ask someone to review content and test all the buttons and links.

After sending to your audience, it’s time to measure the results.

Keep an eye on the following metrics:

• Delivery rate;
• Opening rate;
• Click rate;
• Number of unsubscribes.

Measuring data is important to see what works and draw more assertive strategies.

Based on this analysis you can create A / B testing to see which are the elements that bring better results.

Another essential thing to do is to keep the periodicity. It helps your audience to get used to your messages and contribute to building a lasting relationship.

We recommend sending at least one newsletter every two weeks, but if you can increase this frequency, better.  

Create a newsletter requires dedication, but undoubtedly brings good results for your online business.

Complete eLearning platform, the Coursify.me helps you create and promote your course on the internet.

Visit our website, test the platform and start your own business.

The post Know how to create a newsletter to promote your online business appeared first on Blog Coursify.me.

Sell goes far beyond just announce something, it is necessary that the product offered to stand in the midst of competition and that the customer is convinced to buy it. For this reason, there are some persuasion techniques that are applied with success in sales strategies.

Sell Online Courses: 6 Laws of Persuasion that you should apply

Sell online courses using persuasion techniques is to guide the consumer to think in a certain way, make the decision that you want to. After all, persuasion is nothing more than the ability to convince someone.

Many people think that being persuasive is a gift, but, on the contrary, this is a quality that can be developed, studying and realizing how the human mind works.

The psychologist Robert Cialdini has released a book called Influence: The Psychology of Persuasion.

He explores what he described as the Six Laws of Persuasion, which would be the following:

1. Reciprocity

This principle defines that people are more willing to agree to a request when something have been “given” to them in the first place.

To sell online courses according to this law, you can offer special discounts on the first purchase, facilitate the payment conditions, offer interesting content such as ebooks, handouts with summary of what was taught, a first free module of the course, among others.

2. Commitment and Consistency

People are more willing to act in a certain way if seeing this as being consistent with their previous behavior. Once we commit ourselves publicly with something or someone, we are much more likely to comply with this commitment.

Ask your customer to commit to something small, without cost, like to fill out a form, answer a satisfaction survey, create an account, etc. This increases the likelihood that your visitors see themselves as customers and end up buying your course.

3. Authority

The authority or perceived expertise of the communicator is an important factor for people to feel willing to agree or do something.

When it comes to sell online courses, this strategy must be built before, through content that proves the seller knowledge on the subject. This can be done through posts in blog, websites, social networks and other communication channels.

4. Social Proof

The more “popular” is perceived to be a behavior, the greater the tendency for someone to behave the same way. This fill the need of the human being to know that he is not alone.

Show number of subscribers, number of visits to the site, students registered in the course, testimonies of students and any other data that helps to create credibility and trust.

5. Scarcity

The attractiveness of a product/service/situation is inversely proportional to their availability. Feeling that we are going to lose something leads us to act with more emotion than reason.

Make an offer for a limited time, or pointing out that there is only X number of vacancies available is a great strategy to sell online courses.

6. Liking

People are more willing to help or agree with those from whom they like, have a relationship of friendship, for whom they feel attracted or consider to be similar to themselves.

Create a relationship with your audience. There are several ways to do this, like by having chats to talk with your audience, to find common ground between you and exploit them to gain attention and generate trust and affection.

Anyway, these are some techniques that you can apply to sell online courses and attract more students to your course.

To help you can count with the Coursify.me. Elearning platform  (LMS), Coursify.me has all the features you need to create and sell online courses with quality.

Please visit our website, learn more about the resources we offer, register your course and start profiting by doing what you like right now.

The post Persuasion techniques to sell online courses appeared first on Blog Coursify.me.