Sales funnel: what is and how to create one for your business

One of the fundamental concepts of digital marketing is the sales funnel. Although it may sound strange, this strategic model is so effective that many professionals built careers on implementing this unique concept in the business world. What is a Sales Funnel A sales funnel is the visual representation of the customer journey, describing from …

Continue reading

8 digital marketing tips to sell more on the internet

To promote your course and attract students, especially if you are starting in this market, it is important to learn a little about digital marketing and to study strategies that are of great value when promoting online courses. How to use digital marketing to sell more A great advantage that the internet and digital marketing …

Continue reading

10 Tips for Selling Online Courses at Black Friday 2020 

Biggest shopping event of the year, Black Friday 2020 takes place on November 27th, closely followed by Cyber ​​Monday, which happens on November 30th. Unique opportunity for entrepreneurs and online retailers, if you have not yet prepared your strategy to double the sales of your online courses, it’s time to do it! What is Black …

Continue reading

How to create buyer personas for your business

Buyer personas are semi-fictional representations of your ideal customers based on data and research.  The definition of these characters helps your company to focus its time on qualified customers, guiding the development of products / services to meet their needs. Why is defining buyer personas important to your business? A Buyer Persona is your ideal …

Continue reading

SEO for beginners: a guide for digital entrepreneurs

Fundamental for those who have an online business and want to gain visibility in search results, check out this guide SEO for beginners that we have prepared to help you navigate the digital world. Seo for beginners: what is Search Engine Optimization and why it is important SEO (Search Engine Optimization) is a set of …

Continue reading

How to Sell Online Courses on YouTube

If you are in the eLearning market, selling your online courses on YouTube is an idea that has probably crossed your mind. After all, YouTube is a very popular channel. But that’s exactly why things are not that simple. Selling Online Courses on YouTube is a good idea? Many people think that selling online courses …

Continue reading

Email Marketing: How to Create a Successful Email Campaign

Want to build customer loyalty and increase sales? Invest in email marketing. Best way to communicate with your audience, email campaigns are a powerful marketing strategy. What is email marketing? Email marketing is an email sent from a company to one or more potential customers. While everything in the digital world seems to change fast, …

Continue reading

Learn how to record videos at home

How to record videos at home is one of the main doubts of those who are thinking about creating online courses and want to develop good material without having to hire help. So we’ve put together some tips in this handy guide that will help you record quality videos at home. How to record videos …

Continue reading

Instagram: how to use it to promote your online course

In November 2019, Instagram revealed to have reached 1 billion users, of which more than 500 million access the platform daily. Thanks to this impressive figure, most companies today adopt Instagram as one of their main lead generation tools. Why and how to advertise on Instagram Despite the impressive number of users, Instagram has less …

Continue reading

How to attract students for your online course

Create strategies to attract students it is necessary for the survival and growth of your business. To sell your online course you need to stand out among the competition and convince your audience of your product quality. ELearning Market Trends  Long considered an inferior option to traditional classroom teaching, online learning shows its validity and …

Continue reading