Closely associated with PowerPoint, SlideShare is actually a free social network for content publishing. 

In this post, we will better understand how the platform works and how you can use it to promote your business and attract leads.

What is SlideShare for?

With approximately 80 million unique users per month, SlideShare is the most popular presentation sharing site out there today. 

Through this tool, the user can publish content in different formats such as PDF, PowerPoint, videos, documents, among others, in slide shape.

The history of SlideShare began in 2006 when it was created with the aim of helping professionals share PowerPoint presentations online. 

In 2010, it became one of the largest professional content sharing platforms in the world, with millions of presentations and documents available.

Thanks to this rapid growth, in 2012, LinkedIn acquired SlideShare as a strategy to integrate more professional content on its network.

SlideShare continued to grow and in 2020 it was sold to Scribd, a digital library subscription service. 

Currently, the platform continues as a separate service, operating as usual and helping to leverage Scribd’s infrastructure for content delivery.

One of the great attractions of SlideShare, responsible for attracting so many users over the years, is the possibility of uploading various file formats (e.g. PowerPoint, PDF, Keynote), as well as having tools to embed content on websites and social media platforms.

To improve, the platform also introduced analytics for users, lead generation tools for businesses, and SEO optimization features for content visibility.

All of this makes Slideshare very popular among professionals and companies looking to share information and gain knowledge in the form of presentations.

– How to Create a Great PowerPoint Presentation

How to use SlideShare to promote your business

SlideShare is an excellent platform to promote your business as it provides a space for sharing valuable content in a visually engaging format. 

Presentations, infographics, and documents can be used to explain your products or services, demonstrate authority, and showcase studies or success stories. 

With millions of professionals browsing the platform each month, your content has a high chance of reaching a large audience and attracting leads.

Such is its notoriety that if a presentation is accessed enough to gain prominence on the main page, it becomes viral, drastically increasing the visibility of the user or company that produced the content.

Compatible with mobile devices, the content you publish can be viewed and shared by anyone, which, in addition to increasing your visibility, helps generate traffic to your website.

To explain a little more about how this social network works, see below how you can use it to attract more leads to your business.

– How to generate leads

Improve the SEO of your website

Creating and publishing relevant content It’s the best way to get noticed by Google and other search engines. 

By incorporating relevant keywords into the titles, descriptions, and tags of your SlideShare content, you can attract organic traffic not only to your page within the platform, but also to your website if you include links in your presentation. 

SlideShare’s high authority makes it easier for your content to appear in search results, improving your site’s overall SEO performance.

The platform also helps generate valuable backlinks for your website, which is a crucial factor in improving domain authority.

– Link building: 5 strategies that deliver results

You can include hyperlinks to your website in your presentations, directing users to your blog and product/service pages. 

Embedding SlideShare presentations in blog posts is a great idea to make your content more interactive and keep visitors on your pages for longer.

This helps to reduce your bounce rate and improve engagement metrics, positive signals for search engines. 

In short, by consistently providing SlideShare content, you encourage users to explore your site further, improving your SEO and attracting leads.

TIP: SlideShares also appear in image search, showing the presentation header slide, which is very useful for attracting more visitors.

– SEO for Beginners

Take advantage of the content on your Blog

If you maintain a blog, all you have to do is take the content you’ve already written and organize it into a shorter, more concise form, preferably in topics. 

Start with a quick synopsis, create an index to facilitate understanding and searching, and move on to slides with topics and illustrative images. 

Keep simple, but don’t forget to put your logo and website address on each page.

– How to use your Blog as a marketing tool

Build authority and credibility

Presentations at SlideShare work as a showcase of your experience. You are sharing what you know.

This immediately provides a certain level of authority and credibility in the viewer’s mind.

Not every presentation needs to be extensive, the important thing is to share quality content consistently.

You can create a slide deck minor talking about trends in your industry, best practices, news, and so on.

Presentations that offer solutions to common problems, analyze market data or teach something position you as an authority in your niche, being a great tool for those selling online courses.

Over time, you build credibility and trust, and viewers come to associate your brand with high-quality information.

– How to sell courses online

Take care of your presentations

Well-produced material conveys professionalism.

Use images related to the content and a clear and informative title.

Include a description short and concise with your main keywords to assist SEO. 

Use tags to assist in searches. Put links that lead to pages on your website with related content. 

Include calls to actions (CTAs) in your presentations, driving viewers to visit your website, sign up for your email list, or download a resource.

Finally, an important tip: create a visual identity for your SlideShare presentations. This helps establish your brand and makes you easily recognized.

– 5 steps to create a visual identity for your brand

Attract more followers on social media

The more links to your website and blog within the presentation, the better, and the more publicity of the presentation through your website, blog and social networks, even better. 

SlideShare presentations can be easily shared on social media platforms and even embedded into blogs. 

Furthermore, SlideShare integrates directly with LinkedIn, allowing users to seamlessly share presentations with their professional network. 

There are a few main ways your SlideShares can help you build a following on social media:

• Place links to your social networks at the end of your presentations.  
• Put your username next to your domain or logo on your slides so people can search for it. 
• Share your SlideShares on social media to attract more audience.

Share every presentation you create several times to attract as much attention as possible and convert social media followers (low value) into leads you can communicate with directly (high value).

Create content for YouTube

SlideShare presentations can be easily transformed into videos for YouTube.

Some ways to do this are:

• Record your screen while you add narration to your presentation.
• Record a video of yourself explaining the content of the presentation. 
• Use the content of the slides as a script for recording videos.

– 14 Strategies to get views on YouTube 

Use SlideShare to grow your business

Using SlideShare to attract more leads to your business involves sharing valuable content.

Focus on producing presentations, infographics, or documents that offer insights, tips, or solutions to your target audience’s problems. 

Make your content educational, data-driven, and visually compelling to capture and maintain attention. 

When viewers see the depth and relevance of your content, they are more likely to trust your brand and purchase what you are offering.

Very easy to use, SlideShare is an excellent marketing tool to help promote your company and drive more traffic to your website.

As a bonus, you can use this material to enrich your online course, in addition to being able to use material from the course itself to produce content for the slides.

Complete eLearning platform, Coursify.me It is the ideal solution for anyone who wants to create, sell and promote courses on the internet.

Serving companies and professionals in more than 60 countries, Coursify.me is a Learning Management System (LMS) dynamic, intuitive and customizable.

– Whats is a Learning Management System (LMS)

To learn more, visit our website, test the platform and see why we are the best option for your online courses.

The post What is SlideShare? appeared first on Blog Coursify.me.

Unlike traditional marketing, Inbound Marketing is focused on creating a customer relationship.

Its premise is to deliver content and attract the audience to the product, rather than offering it directly to the consumer.

What is Inbound Marketing?

The term was coined in 2005 when HubSpot CEO Brian Halligan and his partners realized that the disruptive traditional form of marketing was no longer worth it.

The new “idea” caught on quickly after that and this led to a long cycle of constantly evolving marketing strategy optimization, including search engine optimization, content marketing, etc.

– Advantages of Content Marketing for Your Business

In short, Inbound Marketing is a Digital Marketing strategy that attracts qualified leads to your site. 

Instead of advertising products, the focus is on getting potential customers’ attention by using tools like search engine optimization and social media.

It’s a process that attracts, engages, and delights your audience by helping them build trust in your brand to make them paying customers.

As technology evolves, Inbound Marketing teaches companies how to find more buyers effectively.

This is a better way to sell and serve your customers; After all, what is right for the customer is also good for business.

A good inbound marketing strategy involves creating content that appeals to your customers, helps them solve their problems, and tells them what they want to know.

Achieving this takes a great deal of work and dedication, but companies are increasingly adapting to this new form of marketing because they see dramatic changes in buyer behavior and need tools to address these trends.

Why do you need to learn more about Inbound Marketing?

Modern companies around the world invest in creating blogs, podcasts, eBooks, videos, and more, promoting these materials through social campaigns and via email.

– How to Use Your Blog as a Marketing Tool 

This is all part of the larger Inbound Marketing strategy, which works to ensure rapid and continuous business growth.

The successes and benefits of Inbound Marketing are already quite apparent and measurable. For example, did you know that companies using blogs have 13 times more positive ROI?

Inbound Marketing delivers quality to your audience, serves their interests, attracts them to your offerings and keeps them coming back for more.

Best of all, it’s not paid advertising. You own all of your content and host it on your website and social media pages, profiting from organic traffic.

On the other hand, paid ads like Google AdWords and Facebook Ads, stop appearing when you stop paying for them. Thus, the leads and traffic generated by them also stop.

– How to Generate Leads

Consider this: according to a 2016 survey, American adults spend 10 hours online every day on average — tied into their laptops, smartphones and tablets. So, of course, when they look for something, Google Assistant and Siri are just one command away to give them the answers they need.

The question is, do your ads appear in these search results?

Hardly. And if they appear, they engage little.

The click-through rate for all kind of banner ads is only 0.05%, which shows that 86% of Internet users have simply gone blind to banners. Not to mention that there are several ad blocking software, increasingly used by an audience that can not stand advertising anymore. 

But while young audiences are tired of the onslaught of ads and marketing messages, they are still willing to engage with quality brands.

They are more likely to become paying subscribers and consumers as long as you can make them realize that the cost will be worth it.

Ad-free premium services are slowly attracting this audience and the only way for your company to compete in this environment is with a viable inbound marketing strategy.

Simply put, it is the natural evolution of marketing that is modernized into the digital age.

How Inbound Marketing Works

Inbound Marketing revolves around a specific set of marketing tools and processes that let you attract, engage, and delight potential customers.

Its methodology matches the way today’s consumers make purchasing decisions, requiring you to:

• Analyze the facts: Nowadays, the Internet is the means by which people research, decide, and buy. And we’re not just talking about products, but complex B2B services as well.
• Focus on Search Engine Optimization (SEO): It’s essential to continually generate and improve your content so that it performs better through keyword research and helps your site rank higher in search engines.

– How to Set Keywords for Your SEO Strategy

• Prioritize the user experience: Make it easy to navigate in your site. Offer clear communication and direct the user directly to what they are looking for. Consider that the attention span on the internet today is minimal and the longer your visitor takes to find what he wants, the worse for you as he will probably be looking for another option. 
• Create valuable content: Make sure your site content answers your audience questions: “What’s for me?”, “How can you help me?” and “Why are you the best option?” Explain and emphasize this often.
• Convert traffic into leads and nurture them: Perform a process that meets, responds, and guides your prospects along the buyer’s journey until they are ready to close a deal.

– Tips for Creating a Customer Journey Map

• Build trust and credibility: Over time, potential customers need to identify your business as an essential resource for information, and by providing content focused on their needs rather than yours, you will gain their trust.

All of these inbound marketing methodologies are most easily executed with the help of marketing automation software (such as HubSpot, for example) that is fully integrated with your website CMS and CRM.

An integrated marketing automation platform will help you convert, close and delight customers in an organized and results-focused manner. 

While much of the engagement and design process is automated, it can still be highly customized to customer needs through a holistic approach and custom workflows.

Common Inbound Marketing Strategies

The foundation of any successful Inbound Marketing strategy is relevant content. 

But even this can be broadly defined. Here are the most common types of content that correspond to this strategy:

• Blog Posts: Connect with prospects regularly by demonstrating your industry knowledge, experience, and authority.
• Case Studies: Share success stories from others who have trusted your product or service to meet their needs.
• Guides, eBooks: Provide detailed information on a topic related to your business to educate and maximize lead generation.

– How to Create an eBook

• Checklists: This kind of rich and informative material provides quick and actionable tips for potential customers, having high attraction potential.
• Infographics: Use visual representations for content that contains tips, summary information, and supporting statistics.
• Videos: One of the best marketing methods to capture potential customer attention is explanatory videos, customer testimonials, tutorials, and more.

– Record tutorial videos: tips for getting the best result

• Email Marketing: Build a relationship with your leads and get them moving into the sales funnel through periodic email communication focused on their needs.

– How to Create a Successful Email Marketing Campaign

• Social Media: One of the best ways to promote your content is through posts and campaigns on social media.

How to Use Inbound Marketing to Sell Online Courses

Some say that Inbound Marketing is divided into three pillars: SEO, Content Marketing and Social Media Strategy. However, as its focus is to create ways to attract customer interest, this definition is somewhat flawed, as its only limit is your creativity.

There are several ways to do Inbound Marketing and each of them fit into one of five stages of Inbound which are:

Attract traffic

First you need to attract people to your site. Invest in SEO strategies to position your page well in search engines. 

– SEO: Complete Guide For Your Website To Have More Online Visibility

The above list is a good way to start. We suggest you start by producing relevant , well-crafted blog content, because the more content, the more users and search engines find you.  

Convert visitors into leads

In this second stage you will need even more seductive content, after all, you will be asking the user to give you something valuable, such as an email. This requires offering something that is really in his best interest.

Those who work with online courses, for example, may offer exclusive access to a course module, mini course, ebook, or any other material that your target audience considers to be of high value.

– Step by Step to Creating an Online Mini Course

Convert leads to sales

This is the time to focus and get right to the target. The user has already given his contact to you which proves that he is really interested, so it is time to offer more and hold your attention. 

Invest in targeted email marketing with the right words and content. Offer a personalized service, show the user that you have information of interest.

Build customer loyalty

You’ve already sold your product, but your customer conversation doesn’t have to end. This is time to build a relationship. 

Create a follow up strategy and build customer loyalty. Offer him special plans, access to other online courses, support material, etc.

Turn your customers into promoters of your brand

Doing a good job in the previous step makes this a lot easier. Delighting your customers and turning them into true ambassadors for your brand means your work has gone well. 

To achieve this result offer your buyer more than one brand that produces content, but one with a purpose that he admires and is proud to be a part of.

Complete eLearning platform, Coursify.me is the ideal solution for those who want to create, sell and advertise courses on the internet.

Serving businesses and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System (LMS).

– Whats is a Learning Management System

Coursify.me offers three plan options for you to decide which best suits your needs and the good news is that the Beginner Plan is free!

To learn more, visit our website, test the platform and understand why we are the best option for your online courses.

The post Inbound Marketing: How You Can Use It to Attract Customers appeared first on Blog Coursify.me.

Digital Marketing and SEO – Interview with Eduardo Bonfanti

Digital Marketing and SEO are terms often used nowadays when it comes to online advertising.

However, few people really know what they mean, what their importance and how to use strategies of digital marketing and SEO to promote their business on the internet.

To talk a little bit about the topic and give some important tips for beginners, we invite Eduardo Bonfanti, manager at the company MediaCo and expert of Digital Marketing, Online Media and Web Analytic, to answer some questions. Check it out:

In your opinion, what is the importance of digital marketing for a company, product, service or professional who wants to stand out today?

Essential. The digital marketing is of the utmost importance in communication and marketing strategy of a company (product, service, event).

Have you heard about “Cibridismo”? We do not differentiate more what is on and what is off, we are no longer on or off, just consume all that communication across different platforms, be it in a magazine or on a site on the internet.

We spent hours each week connected to the internet through computers, smartphones or tablets, and delete the digital communication of you marketing strategy is leaving out a large slice of the cake, perhaps the greatest.

Still on the digital media, the segmentation of target audience is super objective and assertive, we can detail and ensure that the target of the campaign is actually achieved. Formats of user interaction are impactful and remain in memory for much longer.

We have been able to work with various marketing goals within the digital platform through the different and varied types of media available. Measure the results, understand and improve the performance of a campaign. 

What are the online medias more used in digital marketing and which deliver the best results?

There is no ready recipe for this. The media plan will never be the same, will never be a solution packaged serving for all customers from different areas.

The solution to a virtual store of textile retail will be different, for example, from the solution of a technology company that sells a complex service. This is the point which can be frustrating for the client who hires the services of digital marketing and SEO from a company without precedent. Words to the wind, investments without financial returns, campaigns without planning and metrics, difficulties in calculating the return on amounts invested.

Hire a consultant or a digital marketing agency with expertise that can show you successful cases. This agency or consultant must be able to define with you the goals to be achieved, provide recognition for your brand, customer retention, conversion and sales. The starting point is the Strategic Planning of Digital Marketing, it will reveal the paths to be taken by your company.

For professionals who are starting in the online world and have little experience, what tools do you recommend to begin creating an online image and gain visibility?

As previously stated the Strategic Planning of Digital Marketing and SEO is the beginning of the process. Do not try to skip this step, by more superficial that it may seem it is your helm, will help you in the best and worst moments.

To understand what happens on the market, who your direct and indirect competitors are, define communication goals to develop a marketing strategy and a media plan.

It is not uncommon for companies begin this process without the help of a professional, believing that a website and a Facebook page will solve all your marketing problems, and it ends up being frustrating.

Sites that are not indexed by Google, fanpages without engagement, banners unattractive, campaigns without segmentation defined, is wasted money.

In addition to a site, which other online communication channels are essential for a company?

Again this will depend on the branch of activity that this company operates. I would say without fear of making mistakes, that today the content marketing adds a lot to most companies.

Your company create competent content talking about your area, your products and related services through a blog or a link to news. 

This combined with a digital marketing and SEO strategy can give a lot of visibility and bring in many leads for your company through the site. We can still cite the sponsored links on search engines like Google as another effective technique.

What is the best way to improve the positioning of a website in the search engines?

Create content undoubtedly is an excellent way to gain relevance in the search engines.

SEO techniques should be in accordance and aligned with the words that are key to generate business in your company.

If you run a SaaS startup, it may be a good idea to find SaaS marketing agencies that can help you with SEO optimization and improving your brand visibility.​​​​​

Could you talk a little bit about what is SEO and what is its importance to the digital marketing?

The SEO (Search Engine Optimization) reference sites in organic form, is not a form of paid advertising, it is conquered by the seriousness of your website and the content you publish on it.

Through a search algorithm, Google, for example, identifies the sites more relevant in accordance with content generated, multiplatform accessibility, loading time of the website, among hundreds of other factors, and references the site that would have been more in accordance with the expression sought.

What SEO tips you can give to beginners?

The SEO is perhaps one of the most complex practical of Digital Marketing, its results show in medium and long term, so it should be a continuous job with annual planning.

The tip is to start with a planning detailing the key words and expressions, always work with long tail expressions, seek the recommendations of best practices of Google, take care with the ‘black hats’ which are practices considered as cheating by Google and may even be penalized.

Finally, a lot of patience. You will certainly need a professional help, or, if you have some knowledge and want to do this by yourself, you will need tutorials, videos and lots of content.

Ads and paid advertising are effective? Or is it better to invest in organic range?

Without doubt paid advertising make effect. If you have a well done planning with a target well designed the result is incredible. 

What can I say about better or worse? I do not think that there is practice without effect, there are actions poorly planned. I would say that the best is you be present on both fronts, organic and paid.

If you have a limited budget and has not hurry to appear in the first pages of Google searches, focus on SEO. But if you need to start receiving leads “tomorrow”, for example, your output will be the sponsored links, and to do this you will need a monthly budget for the purchase of the words.

How do I know if my website or blog is having a good range?

Very simple, we can choose a post to make the test through a Google search. We seek the key expression of that post, if you are well ranked will appear on the first page of results.

Another way is Google Analytics. With this tool we can see how many accesses your blog is receiving, permanence time of the visitor, who is the audience that frequents your site and blog and many other information. 

What is the best way to make the monitoring and analysis of the results of online campaigns? Is there any tool that helps to make this measurement?

Without doubt through the metrics evaluation. In general, when we create a campaign, we have a marketing goal to achieve. These goals may be different according to the area that your company operates.

To know if these goals are being achieved we created metrics for benchmarking and through them we can understand how was the performance of the campaign. 

The Google Analytics works well to make this analysis. Despite being complex, it manages to give full support for measurement of online campaigns. In addition, each player of online media provides a manager or media center where you can understand and measure the performance of campaigns. 

Company consolidated in the market of Digital Marketing, Online Media and Web Analytic, visit the website of the MediaCo and make contact to build your online identity and leverage the disclosure of your company, product or service on the internet.

For those who create and want to sell online courses, the Coursify.me acts as a free eLearning platform (LMS) and has all the features you need to deliver the best experience of distance education for your students.

Now that you know a bit more about digital marketing and SEO and how to disclose your course, visit the Coursify.me site, know all the tools that are at your disposal, insert your content and start to attract your students and make profit doing what you like.

The post Digital Marketing and SEO to promote your business online appeared first on Blog Coursify.me.

More than a simple social networking, LinkedIn is a corporate channel used by many companies and professionals of all kind of business and can be a valuable tool for personal marketing.

How to use your LinkedIn

Who confuses LinkedIn with just one more social network, couldn’t be more mistaken. With focus on the corporate world this tool is all about business and became a real database of resumes and professional promotion, to people as to companies.

Developed to be a formal and well organized network, different of the more popular ones like Facebook and Twitter, with LinkedIn you can have access to professionals profiles, companies pages, groups and debates about subjects related to your working area and access to jobs vacancies and opportunities disclosure by many companies that use the network to search for new professionals.

The tool also offer the possibility to do networking, communicate with professionals of the same working area and of different ones, promote relations, exchange experiences and contact information.

Therefore, who wishes to promote their work or business, find on LinkedIn an important allied and facilitator. Through it is possible to start discussions, publish articles and works, discuss and contribute with the subjects presented, show what you know.

Like a network of professional promotion, is important to present yourself in a formal way, using it, like we mentioned before, as a personal marketing tool.

Read on some tips about how to use LinkedIn to create a professional online posture and get good results:

• Follow the pages of companies in which you would like to work, their partners and even their competitors.
• Create and join to groups that act in the same working area than you.
• Choose a formal profile photo.
• Be an active participant of debates and discussions about news and articles.
• Answer and ask at LinkedIn Answers.
• When you receive an invitation to join someone contact network send a message of thanks.
• Invite people to join your contact network.
• Send prospecting messages on LinkedIn every single day.
• If you invite someone you don’t know personally to join your contact network, present reasons to do so.
• Add presentations of professional projects at SlideShare or at Box.Net folders.
• Update your profile in at least two different languages.
• Monthly, do content review in your profile. (Abstract, specialties, etc.)
• Link your Twitter account to your LinkedIn account.
• Never open a discussion with a selling purpose.
• Import your email contacts to your LinkedIn account.
• Have always a contact email available on your profile.
• Don’t try to sell anything after your first contact.
• Introduce members of your contact network to others members.
• Never put the word “unemployed” on your profile.
• Always remember: Success = action plan + start + schedule time + execution.

Keep in mind that the best market strategies will include tactics that specifically work in your market. For example, marketing on LinkedIn for real estate agents will look different than advertising on LinkedIn for SaaS companies.

To use LinkedIn takes attention and planning. Your presentation and profile content work like a meaningful addition to your resume and will be judged like that.

Don’t forget that it works like a business, networking and personal marketing channel. Use wisely.

Coursify.me act like an online platform to host courses and training material. Professionals interested in make their content available for easy online access can contact us, we will make our best to help.

The post How to use LinkedIn as a professional tool appeared first on Blog Coursify.me.