Tag Archive For "marketing"
Balancing Marketing Innovation with Advanced Security: A Digital Transformation Imperative
The run for digital transformation is an imperative in today’s digital age, where businesses continuously seek innovative ways to market their products and services. However, data privacy and security can often take a backseat in the quest for innovation. Companies must balance advancing marketing strategies while safeguarding confidential information from hackers and cybercriminals. This is …
Email subject: 9 tips to create catchy lines and increase the open rate
You’ve created the perfect email, with crafted content, CTAs and beautiful design, now there’s just one thing left to do, convince the reader to open it. And that’s why the email subject it’s so important. The best email marketing campaign can yield little results if you fail to create compelling subject lines, and this post …
How To Leverage SEO For Brand Awareness
Are you on your business’s marketing team, worried about building your brand awareness? If so, this article is here for you. We will guide you on leveraging search engine optimization (SEO) so your company will be visible enough to attract an audience, build a strong brand and as a consequence, generate sales. What Is SEO? …
Step by Step to Create a Visual Identity to Your Brand
What it means to create a visual identity? Is it choosing a name? Draw a logo? Set a color palette? Well, all of that and more. Create a visual identity for a brand: what is it? Branding professional Marty Neumeier defines a brand identity as “the outward expression of a brand, including its trademark, name, …
7 Ways You Can Use AI In Your Content Marketing Strategy
Content creation and content marketing are two tasks that revolve around channeling creativity and blending it with data and information. However, as a company grows, this task becomes more and more challenging, which begs the question: how can AI help? What Content Marketing is really about? Content marketing aims to entice a company’s target audience …
How to grow your organic traffic on Facebook
Anyone who works in the digital environment knows that the success of any online business depends on the number of visitors it receives and how many of these convert into leads and, later, into paying customers. That said, there are several paid ways to attract a greater number of people to your website, such as …
10 Ideas for creating social media content
Creating social media content is part of the routine of any professional or brand that wants to establish itself in the market. However, continuously generating new posts is a lot of work and requires creativity. To help, we’ve rounded up 10 content ideas that have been tested and approved by brands with a strong digital …
