Category Archive For "Digital Marketing"
Instagram: how to use it to promote your online course
In November 2019, Instagram revealed to have reached 1 billion users, of which more than 500 million access the platform daily. Thanks to this impressive figure, most companies today adopt Instagram as one of their main lead generation tools. Why and how to advertise on Instagram Despite the impressive number of users, Instagram has less …
How to retain customers for your online courses
Retain customers and ensure a stable student base for your online course is ideal to have more peace of mind and guarantee a recurring income. Why retain customers is better than acquiring new ones? Although the focus of a company always seems to be on winning new customers, the truth is that keeping the current …
Customer Journey Map: How to use this tool to sell more
In order to attract consumer attention in an information-saturated scenario, a user-centric tool has been developed: the Customer Journey Map. What is the Customer Journey Map ? The Customer Journey Map is a visual representation of the user’s journey, that is, the history of their relationship with the company, service, product or brand throughout the …
Inbound Marketing: How You Can Use It to Attract Customers
If you are starting an online business, you have probably heard of Inbound Marketing. Unlike traditional marketing, Inbound Marketing is focused on creating a customer relationship. Its premise is to deliver content and attract the audience to the product, rather than offering it directly to the consumer. What is Inbound Marketing? The term was coined …
How to attract students for your online course
Create strategies to attract students it is necessary for the survival and growth of your business. To sell your online course you need to stand out among the competition and convince your audience of your product quality. ELearning Market Trends Long considered an inferior option to traditional classroom teaching, online learning shows its validity and …
How to Create an eBook to Sell More Online Courses
A very useful tool for teaching online, to create an eBook is nothing more than producing a book in digital format. Simple to access through any electronic device, the virtual book has revolutionized not only the literary market, but also the eLearning market. Why Create an eBook for Your Business Two factors make an eBook …
How to make more money from selling online courses
Your online course is now ready, available to the public, and your first students have started showing up. Great! Now, how to maintain this growth? Is it possible to continue to profit indefinitely with the same material? To answer these questions, let’s understand a little more about the online courses market and how to refine …
Marketing Metrics: How to Track Your Online Course’s Marketing KPIs
Marketing metrics are the metrics that measure whether or not your outreach strategy is paying off. After all, if you put together a whole marketing strategy for your online course, dedicate yourself, invest time updating blog and social networks, you need to know if your efforts are working or if you need to try something …
Why and how to promote your business on YouTube
Currently YouTube, when well used, is a real paradise for business growth, where you get consistent flow of traffic, leads and sales. If your business is not leveraging this channel as one of the tools in its marketing arsenal, you are missing out on opportunities. Why is YouTube so important? Most companies, when it comes …
Using Affiliate Marketing to Improve Online Sales
Based on the partnership between brands, people, and businesses, affiliate marketing certainly has the potential to drive sales and generate significant revenue. More than that, it’s a highly cost-effective lead generation tactic, where you pay according to campaign performance. What is Affiliate Marketing? Affiliate marketing is also known as performance based marketing. In short, brands …
