How to create buyer personas for your business

Buyer personas are semi-fictional representations of your ideal customers based on data and research.  The definition of these characters helps your company to focus its time on qualified customers, guiding the development of products / services to meet their needs. Why is defining buyer personas important to your business? A Buyer Persona is your ideal …

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Recurring revenue: why this is a good idea for online courses

A common doubt for most people who are starting their own business, is how to charge for their services. Many professionals who are launching online courses simply don’t know how to create a business model that generates recurring revenue, which they can count on every month. It’s at this point that is worth looking at …

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SEO for beginners: a guide for digital entrepreneurs

Fundamental for those who have an online business and want to gain visibility in search results, check out this guide SEO for beginners that we have prepared to help you navigate the digital world. Seo for beginners: what is Search Engine Optimization and why it is important SEO (Search Engine Optimization) is a set of …

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How to Sell Online Courses on YouTube

If you are in the eLearning market, selling your online courses on YouTube is an idea that has probably crossed your mind. After all, YouTube is a very popular channel. But that’s exactly why things are not that simple. Selling Online Courses on YouTube is a good idea? Many people think that selling online courses …

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Learn how to transform your face-to-face classes into online classes

With the growth of the eLearning market, countless people saw the opportunity to start a new business by transforming knowledge into online classes.  The rise of distance learning has not gone unnoticed by classroom teachers and, especially now, with the crisis of the new coronavirus, having the content of classes in digital format has become …

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Email Marketing: How to Create a Successful Email Campaign

Want to build customer loyalty and increase sales? Invest in email marketing. Best way to communicate with your audience, email campaigns are a powerful marketing strategy. What is email marketing? Email marketing is an email sent from a company to one or more potential customers. While everything in the digital world seems to change fast, …

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Webinar: How to use it to sell online courses 

Webinar, have you heard of it? Among the various technological tools available to those who create online courses, this certainly deserves to be highlighted. Webinar: what it is A webinar is an online video seminar, which can be recorded or broadcast live.  Currently, the main Webinar platforms are Youtube Live, Google Hangouts, WebinarJam and GoToWebinar. …

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