The idea of creating and offering free online courses as a marketing strategy to attract students may not be new, but it is effective. Deliver content to the consumer is the basis of Inbound Marketing , unlike traditional marketing, it is focused on creating a relationship with the customer . How to get students with …

Have you ever thought about work at home ? Leave the office routine and be your own boss? If as the vast majority of people, your answer is “yes”, this post is for you. Work at home: digital entrepreneurship Tired of spend most of the day in a company with little chance for professional growth, …

Have your own business and work doing what you love, are among the main reasons why more and more people seek to discover how to make money online . How to make money online: Bet on eLearning If you want to know how to make money online working with what you like and, preferably, in …

How to sell online courses is a common question among professionals who are starting in the Distance Learning market. To get good results, there are some steps that must be defined and enforced carefully. Learn how to sell online courses The elearning market is booming, with even more and more higher education institutions offering distance …

Direct communication channel with your audience, create a newsletter is a powerful strategy t o promote your online business. To-do list to create a newsletter that converts A newsletter is a periodic publication sent by the company to its customers and potential customers. Often confused with e-mail marketing , the newsletter is more focused on …

The students retention may seem an even greater challenge than attract new students to your online courses. But, on the contrary, keeping the customers you already have demands less effort and is more economical than getting new ones. 3 practices for the students retention The students retention is, first of all, the result of a …

Sell online courses, as well as any other service, is a task that requires knowledge of the market, target audience and techniques of promotion and sales. Sell goes far beyond just announce something, it is necessary that the product offered to stand in the midst of competition and that the customer is convinced to buy …

Anyone who thinks to start creating online courses usually knows what to teach, but have difficulty when mounting the course. As the main challenges to create online courses are often the design and video editing , we interviewed a professional in the matter to explain the best way to do this. Learn how to create …

Create a mini course is a very useful strategy for anyone who wants to create an online course and is still not quite sure about what topic to address, if it will appeal to the public and give financial return. 4 reasons to create a mini course To create a mini course, it is important …

How to improve your website, decrease the bounce rate, engage users and win new customers is the common goal to all who want to sell a product or service through the internet. What you need to know to improve your website Nowadays, if you want to succeed in e-commerce is necessary to invest time and …