Digital Marketing: Tools for Optimizing Your Blog

Every passing day the battle for consumer attention increases. Traditional marketing loses space to digital marketing, which is faster, more focused and economical, and brands start to increase their interaction online, using blogs and social networks. The focus is content creation. Offer the consumer information of interest to attract a qualified audience and sell more. …

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How to know what my audience wants and attract leads

Want to create a successful online course and attract leads? Find out what your target audience wants. Neither your course nor your marketing campaigns can be successful if you don’t know who your personas are and what they really want and need. After all, only after knowing your target audience’s needs, preferences and problems can …

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How to set up a home studio to record videos

If you often record videos for your online courses, or to promote your business, setting up a home studio can save you a lot of time and effort. With the right tips and little equipment, you can get great results.  Recording Videos: How to Set Up a Home Studio To record videos, before you start, …

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What is an API and how important is it to your online business?

You have probably read or heard someone mention the term API before. It is often used by companies when talking about an application, operating system or website.  APIs are used everywhere in today’s digital world and offer tremendous benefits for users and businesses, but have you ever wondered what an API really is, or how …

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5 strategies to sell courses on the internet using social media

Social networks have proven they are here to stay. Now, you just have to know how to sell courses on the internet using these powerful communication channels. In 2020, purchases made through social media jumped from 22% to 34%, representing one third of small businesses sales in e-commerce. How to use social media to sell …

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Facebook Pixel: what it is and how to use it

Advertising on Facebook is an effective form of internet marketing, however, to get maximum return and results, you need to use Facebook Pixel. Don’t you know what we’re talking about? Keep reading this article to learn more about what it is, how to create one and different ways to use a pixel to improve conversions …

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MailChimp: create email campaigns to sell online courses

Among the many email marketing providers currently on the market, you’ve probably heard about MailChimp. Favorite among many companies, know a little more about this service and understand how it can help leverage your business. What is MailChimp? MailChimp is a web-based email marketing service. Its main function is to help companies and professionals create …

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Google Analytics: how to use to improve your business 

Google Analytics is a free tool that you can use to track information about the way visitors interact with your website.  From marketing campaign optimization to budget allocation, let’s take a look at how Google Analytics can benefit your company. Benefits that Google Analytics offers for your business Google Analytics is a web-based platform that …

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Mobile learning: how to create mobile friendly courses

Concept that is gaining popularity, mobile learning  is a broad term that refers to the process of learning via the internet using personal mobile devices. With the popularization of the use of smartphones, it is necessary to make learning mobile so as not to lose students. Advantages of creating mobile learning courses  There is a …

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Podcast as a marketing tool: why and how to use it

For those who are not yet familiar with the term, podcast is an audio file made for the purpose of commenting and discussing a topic.  Simple and inexpensive to produce, the podcast gained fame through websites that started using the tool as a medium to talk about subjects of interest, being widely used today as …

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