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		<title>5 strategies to sell courses on the internet using social media</title>
		<link>https://blog.coursify.me/en/sell-courses-on-the-internet-using-social-media/</link>
		<pubDate>Thu, 04 Mar 2021 01:04:43 +0000</pubDate>
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		<description><![CDATA[<p>Social networks have proven they are here to stay. Now, you just have to know how to sell courses on the internet using these powerful communication channels. In 2020, purchases made through social media jumped from 22% to 34%, representing one third of small businesses sales in e-commerce. How to use social media to sell ...</p>
<p>The post <a rel="nofollow" href="https://blog.coursify.me/en/sell-courses-on-the-internet-using-social-media/">5 strategies to sell courses on the internet using social media</a> appeared first on <a rel="nofollow" href="https://blog.coursify.me/en/home">Blog Coursify.me</a>.</p>
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				<content:encoded><![CDATA[<p style="text-align: justify;"><span style="font-weight: 400;">Social networks have proven they are here to stay. Now, you just have to know how to </span><b>sell courses on the internet </b><span style="font-weight: 400;">using these powerful communication channels.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">In 2020, purchases made through social media jumped from 22% to 34%, representing one third of </span><span style="font-weight: 400;">small businesses sales</span><span style="font-weight: 400;"> in e-commerce.</span></p>
<p><img class="aligncenter size-full wp-image-4404" src="https://blog.coursify.me/wp-content/uploads/2016/09/sell-courses-on-the-internet-with-social-media.jpg" alt="How to use social media to sell courses on the internet" width="800" height="533" srcset="https://blog.coursify.me/wp-content/uploads/2016/09/sell-courses-on-the-internet-with-social-media.jpg 800w, https://blog.coursify.me/wp-content/uploads/2016/09/sell-courses-on-the-internet-with-social-media-300x200.jpg 300w, https://blog.coursify.me/wp-content/uploads/2016/09/sell-courses-on-the-internet-with-social-media-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></p>
<h2 style="text-align: justify;"><span style="font-weight: 400;">How to use social media to sell courses on the internet</span></h2>
<p style="text-align: justify;"><span style="font-weight: 400;">When it comes to </span><b>marketing on social networks</b><span style="font-weight: 400;">, the first thing to do is a survey to find out which ones have the largest number of registered users at the moment. </span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">It is easy to conclude that networks such as Facebook, YouTube and Instagram are the most accessed and, therefore, where you need to be if you want to sell courses on the internet. However, before making that decision, </span><b>analyze your target audience</b><span style="font-weight: 400;">. Certain social networks tend to please one or another age group and user profile more, so determine who your audience is to find out on which channel to focus your efforts.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">That done, the next step is to create a profile for you or a page for your company, and start producing relevant content to attract followers. This is where things start to get more difficult. </span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">Social networks, especially Facebook, have severely cut the organic reach of publications made by companies, forcing investment in paid ads. </span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">Therefore, you either set aside a value to invest every month, or you dedicate a lot of time, work and creativity to create consistent content, so that you can </span><b>develop a relationship with your audience</b><span style="font-weight: 400;"> and publicize your brand in an organic way. </span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">&#8211; </span><a href="https://blog.coursify.me/en/content-marketing-online-courses/" target="_blank" rel="noopener"><span style="font-weight: 400;">Content marketing to sell courses online</span></a></p>
<p style="text-align: justify;"><span style="font-weight: 400;">However, this can take time, so there is general consensus that you should apply both strategies. Investing in </span><b>paid ads on Facebook and Instagram</b><span style="font-weight: 400;"> is an effective method of gaining visibility and, if you are a small business owner, or just a professional trying to sell courses on the internet, the amount to be invested at first will be low and can generate good results.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">But in the meantime, there are other resources that have fallen in the public&#8217;s eyes and can be used in favor of those who want to attract and gain an audience. Check out some:</span></p>
<h4 style="text-align: justify;"><span style="font-weight: 400;">Live Streaming </span></h4>
<p style="text-align: justify;"><span style="font-weight: 400;">With the new coronavirus pandemic, the famous </span><i><span style="font-weight: 400;">lives </span></i><span style="font-weight: 400;">conquered once and for all their space.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">Several social networks already had features that enable live streams, such as Facebook Live.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">Many people believe that Facebook is losing space, but the truth is that it is still the great king of social networks, with more than </span><b>2 billion active users</b><span style="font-weight: 400;">. This means that about 1 in 4 people in the world has an active account on the platform, making it highly attractive for all types of business.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">Anyone who wants to sell courses on the Internet can take the opportunity to publicize their material by giving a few minutes of free class via Facebook Live or talking about the content with their audience, who can send messages during the broadcast. </span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">&#8211; </span><a href="https://blog.coursify.me/en/broadcast-live-online-classes/" target="_blank" rel="noopener"><span style="font-weight: 400;">3 tips to improve your live classes</span></a></p>
<p style="text-align: justify;"><span style="font-weight: 400;">Doing this is quite simple. The </span><a href="https://live.fb.com/api/" target="_blank" rel="noopener"><span style="font-weight: 400;">API</span></a><span style="font-weight: 400;"> allows you to throw signal from a camera into Facebook, which yields a good quality image. But, if you don&#8217;t have access to that, you can record lives using your smartphone or tablet. Other similar alternatives are</span><b> Live on YouTube and Live on Instagram. </b></p>
<p style="text-align: justify;"><span style="font-weight: 400;">YouTube ranks second in terms of users with an active account, but their total viewership numbers are much higher. Every day, more than 1 billion hours of video are watched on the platform.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">&#8211; </span><a href="https://blog.coursify.me/en/how-to-promote-business-on-youtube/" target="_blank" rel="noopener"><span style="font-weight: 400;">How to use YouTube to promote your business</span></a></p>
<p style="text-align: justify;"><span style="font-weight: 400;">Another good solution to optimize marketing campaigns on Facebook is to use the </span><b>Facebook Pixel</b><span style="font-weight: 400;">, which allows you to monitor results and consumer behavior, tracking their interaction with your website and ads.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">At </span><a href="https://coursify.me/" target="_blank" rel="noopener"><span style="font-weight: 400;">Coursify.me</span></a><span style="font-weight: 400;"> you can add the Facebook Pixel to your account on </span><a href="https://blog.coursify.me/en/google-tag-manager-guide/" target="_blank" rel="noopener"><span style="font-weight: 400;">Google Tag Manager</span></a><span style="font-weight: 400;"> and then register the Google Tag Manager container ID in the Resources -&gt; Integrations -&gt; Google Tag Manager menu and it will work. See how easy it is:</span></p>
<p style="text-align: justify;"><a href="https://support.coursify.me/hc/en-us/articles/360016206819--How-do-I-add-the-Facebook-Pixel-javascript-on-Coursify-me-" target="_blank" rel="noopener"><span style="font-weight: 400;">https://support.coursify.me/hc/en-us/articles/360016206819&#8211;How-do-I-add-the-Facebook-Pixel-javascript-on-Coursify-me-</span></a></p>
<h4 style="text-align: justify;"><span style="font-weight: 400;">Filters </span></h4>
<p style="text-align: justify;"><span style="font-weight: 400;">Many brands use the feature that allows you to </span><b>create custom filters</b><span style="font-weight: 400;"> in applications famous for their short videos, such as Instagram, Snapchat and TikTok. </span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">However, the resource that started as something exclusive to the platform and that could be developed by anyone who was willing to pay for it, can now be used by practically everyone.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">Filters that alter the quality and beauty of the image become more and more in demand, with several celebrities developing their own and using them in their posts. But you don&#8217;t have to be famous to create your own. Instagram, for example, has </span><span style="font-weight: 400;">released the creation of augmented reality filters through the tool </span><a href="https://sparkar.facebook.com/ar-studio/download/" target="_blank" rel="noopener"><span style="font-weight: 400;">Spark AR</span></a><span style="font-weight: 400;">, which belongs to Facebook.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">TikTok, a social network that has been successful with its music videos, also allows the application of visual and sound effects, a useful resource for </span><b>creating videos</b><span style="font-weight: 400;"> different and striking.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">&#8211; </span><a href="https://blog.coursify.me/en/tips-for-speaking-well-on-video/" target="_blank" rel="noopener"><span style="font-weight: 400;">Tips for speaking well on video</span></a></p>
<h4 style="text-align: justify;"><span style="font-weight: 400;">Social selling</span></h4>
<p style="text-align: justify;"><span style="font-weight: 400;">Social selling is when a company uses social media to sell its products directly. It is the latest way to develop meaningful relationships with potential customers by connecting with them.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">67% of the customer&#8217;s purchase journey is digital. People often read five or more posts online</span> <span style="font-weight: 400;">before making a purchase. With that in mind, Facebook launched a tool focused in creating online stores,</span><b> the Facebook Shops.</b></p>
<p style="text-align: justify;"><span style="font-weight: 400;">This new tool works as a virtual store integrated between Facebook, Instagram and, in the future, Messenger and Whatsapp. Through it, the shopkeeper can create a selection with his main products to exhibit in a personalized digital showcase, make sales and receive payments online, completely free of charge. This feature turned out to be especially promising on Instagram.</span></p>
<p style="text-align: justify;"><a href="https://business.instagram.com/shopping?locale=pt_BR" target="_blank" rel="noopener"><span style="font-weight: 400;">According to Instagram</span></a><span style="font-weight: 400;">, the platform is accessed by 70% of fashion enthusiasts to discover new products. In addition, 87% of its users have already made purchases inspired by an influencer.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">So, the success of </span><b>Instagram Shopping </b><span style="font-weight: 400;">is not surprising, considering it</span><span style="font-weight: 400;"> allows followers of a brand to view and buy products without leaving the platform.</span></p>
<h4 style="text-align: justify;"><span style="font-weight: 400;">WhatsApp Business</span></h4>
<p style="text-align: justify;"><span style="font-weight: 400;">WhatsApp is by far the most used messaging app, and can also be considered a social network. </span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">According to the 6th edition of the NuvCommerce study, carried out by Nuvemshop, </span><b>in terms of customer service, Whatsapp is already adopted by 95% of companies,</b><span style="font-weight: 400;"> consolidating itself as the main channel, followed by Instagram (83.5%), E-mail ( 51%), Facebook (49.5%), Telephone (42%), Online Chat (17%) and others (5.5%).</span></p>
<p style="text-align: justify;"><a href="https://www.whatsapp.com/business/?lang=en" target="_blank" rel="noopener"><span style="font-weight: 400;">WhatsApp Business</span></a><span style="font-weight: 400;">, the version of the app for companies, lets you interact directly with customers, classifying and responding quickly to messages. Here are some interesting features it offers:</span></p>
<ul style="text-align: justify;">
<li style="font-weight: 400;" aria-level="1"><b>Company profile: </b><span style="font-weight: 400;">Business profiles are listed as a &#8220;Business account&#8221;, which contain useful information for your customers, such as description, address, email address, website and opening hours.</span></li>
</ul>
<ul style="text-align: justify;">
<li style="font-weight: 400;" aria-level="1"><b>Bookmarks:</b><span style="font-weight: 400;"> You can &#8220;bookmark&#8221; your customers, which allows you to organize your contacts and easily find them again using filter functions.</span></li>
</ul>
<ul style="text-align: justify;">
<li style="font-weight: 400;" aria-level="1"><b>Greeting messages: </b><span style="font-weight: 400;">This kind of message can be used to introduce your company to customers when they send you a message for the first time or after 14 days of no activity.</span></li>
</ul>
<ul style="text-align: justify;">
<li style="font-weight: 400;" aria-level="1"><b>Quick replies: </b><span style="font-weight: 400;">Quick replies are frequently sent messages that you can create, save and reuse. </span></li>
</ul>
<p style="text-align: justify;"><span style="font-weight: 400;">Perfect for small businesses, WhatsApp Business is sure to help you improve your relationship with your customers and sell courses on the internet.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">&#8211; </span><a href="https://blog.coursify.me/en/how-to-improve-customer-service/" target="_blank" rel="noopener"><span style="font-weight: 400;">10 tips to improve your customer service</span></a></p>
<h4 style="text-align: justify;"><span style="font-weight: 400;">Stories </span></h4>
<p style="text-align: justify;"><span style="font-weight: 400;">Instagram has a very visual approach and is an excellent tool to </span><b>increase your audience</b><span style="font-weight: 400;">. In this application the focus should be on posting photos and videos related to your business, but maintaining a human side. You can post photos of yourself on a daily basis working, for example, giving classes, producing material or talking to your students.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">A good tip is to</span><b> bet on interaction</b><span style="font-weight: 400;">. For this, nothing better than using Stories, </span><span style="font-weight: 400;">an Instagram feature that allows you to share photos and videos of up to 15 seconds in length that “disappear” after 24 hours.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">Easy to produce, all you have to do is turn the camera on what you want to record and pass on some quick information to your audience. There are hundreds of filters that can be applied to make captured images more beautiful and attractive.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">Using stories, you appear more and can receive and respond to direct and private messages, such as questions about your product / service. All of this helps to create and strengthen the relationship with your audience, which increases your </span><b>credibility </b><span style="font-weight: 400;">and makes it easier to sell courses on the internet. But remember, viewers want publications that serve their real interests, in a genuine way.</span></p>
<h3 style="text-align: justify;"><span style="font-weight: 400;">How to make the most of Instagram to sell courses on the internet</span></h3>
<p style="text-align: justify;"><span style="font-weight: 400;">App developed exclusively for smartphones, Instagram allows its users to take photos, record short videos, apply digital filters to images and share them on various social networks, such as Facebook and Twitter.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">The growing number of users has also raised the interest of companies, which started to show sponsored ads. However, the best way to gain attention and </span><b>followers </b><span style="font-weight: 400;">is to use it in a traditional way, by posting photos and videos with the most personal and authentic content possible.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">Anyone interested in publicizing their business using Instagram should pay attention to the following tips:</span></p>
<ul style="text-align: justify;">
<li style="font-weight: 400;" aria-level="1"><b>Download the application</b><span style="font-weight: 400;"> on your smartphone and create an Instagram account for your company / business / product.</span></li>
</ul>
<ul style="text-align: justify;">
<li style="font-weight: 400;" aria-level="1"><b>Fill in your profile</b><span style="font-weight: 400;">: Include a photo of your brand, a brief description of what it is about and place a link to your website.</span></li>
</ul>
<ul style="text-align: justify;">
<li style="font-weight: 400;" aria-level="1"><b>Connect your Instagram to your Facebook page</b><span style="font-weight: 400;">: Instagram was purchased by Facebook in 2012. It is possible to “link” the posts from the two social networks to boost your marketing strategies.</span></li>
</ul>
<ul style="text-align: justify;">
<li style="font-weight: 400;" aria-level="1"><b>Create a strategy</b><span style="font-weight: 400;">: Content, frequency of posts, language used. Instagram is used to post photos and videos quickly, usually in real time. A good strategy to captivate followers can be to maintain that intimate character, taking photos of the team, work, coffee break and other relaxed moments or that show a little of your routine, news of the company / product, etc.</span></li>
</ul>
<ul style="text-align: justify;">
<li style="font-weight: 400;" aria-level="1"><b>Use hashtags (#)</b><span style="font-weight: 400;">: The use of hashtags on Instagram is essential. Through hashtags the user searches for topics of interest. There is no character limit. Include hashtags with your company name, with words or phrases related to your product / service and everything you find relevant and related to your content.</span></li>
</ul>
<ul style="text-align: justify;">
<li style="font-weight: 400;" aria-level="1"><b>Explore and use hashtags of the moment:</b><span style="font-weight: 400;"> Keep an eye on the hashtags that have been successful. If they have any relevance for your business, use it in your posts. This is an effective way to connect with users and promote your brand.</span></li>
</ul>
<ul style="text-align: justify;">
<li style="font-weight: 400;" aria-level="1"><b>Monitor your brand hashtags</b><span style="font-weight: 400;">: Remember that your customers can use your hashtags to contact you. Make sure you are following your hashtags on Instagram and be sure to answer any comments or questions quickly. This attention is essential to build a good relationship with your customers.</span></li>
</ul>
<ul style="text-align: justify;">
<li style="font-weight: 400;" aria-level="1"><b>Use Stories:</b><span style="font-weight: 400;"> Stories are short videos that stay online for only 24 hours. Widely used to show common scenes, with the addition of features such as gifs and filters, this feature has been gaining more space than feed posts and ensuring public preference.</span></li>
</ul>
<p style="text-align: justify;"><span style="font-weight: 400;">These are just a few tips on how to enjoy this social network increasingly popular to sell courses on the internet. Easy to use and effective, Instagram can bring numerous benefits to your business.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">&#8211; </span><a href="https://blog.coursify.me/en/instagram-to-promote-business/" target="_blank" rel="noopener"><span style="font-weight: 400;">How to advertise your business on Instagram</span></a></p>
<h2 style="text-align: justify;"><span style="font-weight: 400;">Sell ​​online courses with Coursify.me</span></h2>
<p><img class="aligncenter size-full wp-image-4405" src="https://blog.coursify.me/wp-content/uploads/2016/09/sell-courses-on-the-internet-coursifyme.jpg" alt="sell-courses-on-the-internet-coursifyme" width="800" height="533" srcset="https://blog.coursify.me/wp-content/uploads/2016/09/sell-courses-on-the-internet-coursifyme.jpg 800w, https://blog.coursify.me/wp-content/uploads/2016/09/sell-courses-on-the-internet-coursifyme-300x200.jpg 300w, https://blog.coursify.me/wp-content/uploads/2016/09/sell-courses-on-the-internet-coursifyme-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></p>
<p style="text-align: justify;"><span style="font-weight: 400;">By applying these five strategies, you increase your </span><b>online visibility</b><span style="font-weight: 400;"> and begin to consolidate your brand. Digital marketing campaigns that involve social networks are efficient and can be developed with low investment cost.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">By hosting an online course on </span><a href="https://coursify.me/" target="_blank" rel="noopener"><span style="font-weight: 400;">Coursify.me</span></a><span style="font-weight: 400;"> you </span><b>personalize the course page with your identity</b><span style="font-weight: 400;"> and create links to your social networks, facilitating its dissemination.</span></p>
<h4 style="text-align: justify;"><span style="font-weight: 400;">Complete and optimized eLearning platform for SEO, </span><a href="https://coursify.me/" target="_blank" rel="noopener"><span style="font-weight: 400;">Coursify.me</span></a><span style="font-weight: 400;"> is the ideal solution for those who want to create and sell courses on the internet.</span></h4>
<p style="text-align: justify;"><span style="font-weight: 400;">Serving businesses and professionals in more than 60 countries, </span><a href="https://coursify.me/" target="_blank" rel="noopener"><span style="font-weight: 400;">Coursify.me</span></a><span style="font-weight: 400;"> is a </span><b>dynamic and customizable Learning Management System (LMS).</b></p>
<p style="text-align: justify;"><span style="font-weight: 400;">– </span><a href="https://blog.coursify.me/en/learning-management-system-full-guide/" target="_blank" rel="noopener"><span style="font-weight: 400;">Learning Management System: What is it?</span></a></p>
<p style="text-align: justify;"><span style="font-weight: 400;">To learn more, visit </span><a href="https://coursify.me/" target="_blank" rel="noopener"><span style="font-weight: 400;">our website</span></a><span style="font-weight: 400;">, test the platform and understand why we are the best option for your online course.</span></p>
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		<title>How to retain customers for your online courses</title>
		<link>https://blog.coursify.me/en/strategies-to-retain-customers/</link>
		<pubDate>Thu, 23 Jan 2020 01:06:53 +0000</pubDate>
		<dc:creator><![CDATA[Coursify.me]]></dc:creator>
				<category><![CDATA[Corporate Training]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Online courses]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[commercial strategies]]></category>
		<category><![CDATA[companies]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[courses on the internet]]></category>
		<category><![CDATA[create online courses]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[distance education]]></category>
		<category><![CDATA[distance learning]]></category>
		<category><![CDATA[e-learning platform]]></category>
		<category><![CDATA[eLearning]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[LMS]]></category>
		<category><![CDATA[online courses]]></category>
		<category><![CDATA[online platform]]></category>
		<category><![CDATA[online school]]></category>
		<category><![CDATA[online training]]></category>
		<category><![CDATA[own business]]></category>
		<category><![CDATA[retain customers]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[sell online courses]]></category>
		<category><![CDATA[virtual school]]></category>

		<guid isPermaLink="false">http://blog.coursify.me/?p=1819</guid>
		<description><![CDATA[<p>Retain customers and ensure a stable student base for your online course is ideal to have more peace of mind and guarantee a recurring income. Why retain customers is better than acquiring new ones? Although the focus of a company always seems to be on winning new customers, the truth is that keeping the current ...</p>
<p>The post <a rel="nofollow" href="https://blog.coursify.me/en/strategies-to-retain-customers/">How to retain customers for your online courses</a> appeared first on <a rel="nofollow" href="https://blog.coursify.me/en/home">Blog Coursify.me</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p style="text-align: justify;"><b>Retain customers</b><span style="font-weight: 400;"> and ensure a </span><b>stable student base</b><span style="font-weight: 400;"> for your online course is ideal to have more peace of mind and guarantee a recurring income.</span></p>
<p><img class="aligncenter size-full wp-image-3780" src="https://blog.coursify.me/wp-content/uploads/2017/08/retain-customers-coursifyme.jpg" alt="How to retain customers for your online courses" width="800" height="533" srcset="https://blog.coursify.me/wp-content/uploads/2017/08/retain-customers-coursifyme.jpg 800w, https://blog.coursify.me/wp-content/uploads/2017/08/retain-customers-coursifyme-300x200.jpg 300w, https://blog.coursify.me/wp-content/uploads/2017/08/retain-customers-coursifyme-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></p>
<h2 style="text-align: justify;"><span style="font-weight: 400;">Why retain customers is better than acquiring new ones?</span></h2>
<p style="text-align: justify;"><span style="font-weight: 400;">Although the focus of a company always seems to be on winning new customers, the truth is that keeping the current ones returning results in </span><a href="https://www.bellycard.com/resources/customer-retention-marketing-insights/" target="_blank" rel="noopener"><span style="font-weight: 400;">a higher ROI</span></a> <i><span style="font-weight: 400;">and </span></i><span style="font-weight: 400;">costs 5 to </span><a href="https://hbr.org/2014/10/the-value-of-keeping-the-right-customers" target="_blank" rel="noopener"><span style="font-weight: 400;">25X less</span></a><span style="font-weight: 400;">.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">But how do you create a </span><b>customer retention program that keeps your current customers engaged and happy?</b></p>
<p style="text-align: justify;"><span style="font-weight: 400;">We analyzed six strategies focused on building customer loyalty that the major brands are currently using.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">From improving convenience to prioritizing customization, these are ideas that any successful team can realize and test today.</span></p>
<h2 style="text-align: justify;"><span style="font-weight: 400;">Strategies to retain customers</span></h2>
<p style="text-align: justify;"><b>A customer retention program is a specific initiative or set of initiatives designed to enhance the customer and encourage them to buy again with your company.</b></p>
<p style="text-align: justify;"><span style="font-weight: 400;">If you don&#8217;t know where to start, here is a list of customer loyalty programs that you can implement in your business. </span></p>
<h3 style="text-align: justify;"><span style="font-weight: 400;">1. Onboarding</span></h3>
<p style="text-align: justify;"><a href="https://www.humanresourcesmba.net/faq/what-is-onboarding/" target="_blank" rel="noopener"><span style="font-weight: 400;">Onboarding</span></a><span style="font-weight: 400;"> is a program that aims to teach new customers how to use your product or service. </span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">Instead of learning on their own, customers are taught by a company representative who customizes training to their needs. </span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">When buyers use your product for the first time, they can become frustrated if they don&#8217;t understand how to use it quickly and end up giving up on your brand.</span></p>
<p style="text-align: justify;"><b>An onboarding program ensures that customers know how to use your products or services so that they can complete their goals in the shortest possible time. </b></p>
<p style="text-align: justify;"><span style="font-weight: 400;">Widely used in companies to train and retain employees, organizations can apply this strategy through online training, making the process more efficient and economical.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">&#8211; </span><a href="https://blog.coursify.me/en/online-training-benefits/" target="_blank" rel="noopener"><span style="font-weight: 400;">Benefits of Online Corporate Training </span></a></p>
<p style="text-align: justify;"><span style="font-weight: 400;">Online courses that teach you how to use certain products and tools are also on the rise, proving that people often look for tutorial videos.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">&#8211; </span><a href="https://blog.coursify.me/en/10-tips-for-make-tutorial-videos/" target="_blank" rel="noopener"><span style="font-weight: 400;">Record tutorial videos: tips for getting the best result</span></a></p>
<h3 style="text-align: justify;"><span style="font-weight: 400;">2. Feedback </span></h3>
<p style="text-align: justify;"><span style="font-weight: 400;">It is difficult to improve your business if you don&#8217;t know what your customers think about it.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">To know what direction to take in order to improve your product, you need to get feedback from those who consume it. </span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">There are a few ways to achieve this, such as </span><b>asking your audience to take surveys, leave reviews and participate in user tests and focus groups. </b></p>
<p style="text-align: justify;"><span style="font-weight: 400;">&#8211; </span><a href="https://blog.coursify.me/en/tips-to-get-more-reviews/" target="_blank" rel="noopener"><span style="font-weight: 400;">How to Get More Reviews for Your Business</span></a></p>
<p style="text-align: justify;"><span style="font-weight: 400;">After collecting the data, you should analyze the results looking for trends in customer behavior and problem points where you need to improve the user experience. </span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">Then, share this information with the professionals needed to resolve the issues raised. </span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">For example, comments regarding your site&#8217;s navigation should be passed on to the developer and web designer who created the page.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">In the case of online courses, any comments regarding the content or the way the classes are organized should be analyzed carefully, especially if more people have highlighted the same subject.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">– </span><a href="https://blog.coursify.me/en/create-online-courses-4/" target="_blank" rel="noopener"><span style="font-weight: 400;">To do list to create online courses</span></a></p>
<p style="text-align: justify;"><span style="font-weight: 400;">Both aspects mentioned are very important for the satisfaction of your client and can cause a loss if they are not resolved soon.</span></p>
<p style="text-align: justify;"><b>By collecting and analyzing customer reviews, your company can efficiently handle criticism and improve the user experience. </b></p>
<h3 style="text-align: justify;"><span style="font-weight: 400;">3. Communication calendar</span></h3>
<p><img class="aligncenter size-full wp-image-3782" src="https://blog.coursify.me/wp-content/uploads/2017/08/retain-customers-communication-calendar.jpg" alt="retain-customers-communication-calendar" width="800" height="417" srcset="https://blog.coursify.me/wp-content/uploads/2017/08/retain-customers-communication-calendar.jpg 800w, https://blog.coursify.me/wp-content/uploads/2017/08/retain-customers-communication-calendar-300x156.jpg 300w, https://blog.coursify.me/wp-content/uploads/2017/08/retain-customers-communication-calendar-768x400.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></p>
<p style="text-align: justify;"><span style="font-weight: 400;">Even if your customers are not giving you feedback, your team must be proactive in communicating. </span></p>
<p style="text-align: justify;"><b>If your customers haven&#8217;t interacted with your brand in a while, you should contact them and reestablish your relationship. </b></p>
<p style="text-align: justify;"><span style="font-weight: 400;">Consider adopting a calendar to manage this communication, scheduling special dates and creating opportunities to sell more.</span></p>
<p style="text-align: justify;"><b>A communication calendar is a schedule that tracks customer interaction. </b></p>
<p style="text-align: justify;"><span style="font-weight: 400;">It informs the last time a certain consumer contacted your company and alerts you when existing customers do not interact for a certain period of time.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">This facilitates the launch of promotional offers and proactive customer service resources.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">– </span><a href="https://blog.coursify.me/en/how-to-improve-customer-service/" target="_blank" rel="noopener"><span style="font-weight: 400;">10 Tips To Improve Your Customer Service</span></a><span style="font-weight: 400;"> </span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">For example, if a student&#8217;s subscription is about to expire, you can send an email stating that he needs to renew it, taking the opportunity to talk about a new module you are about to launch.</span></p>
<p style="text-align: justify;"><b>Recurring students should hear about you frequently</b><span style="font-weight: 400;">, whether to alert them about a launch, promotion or just to wish someone a happy birthday.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">Remember: to retain customers, you need to show that you care about them.   </span></p>
<h3 style="text-align: justify;"><span style="font-weight: 400;">4. Loyalty program </span></h3>
<p style="text-align: justify;"><span style="font-weight: 400;">While it is important to focus on customers who are at risk of turnover, you cannot forget your loyal customers. </span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">After all, nothing generates more dissatisfaction in a consumer than seeing several offers and concessions being made to new customers, while he, who values ​​and invests in your product, earns nothing.</span></p>
<p style="text-align: justify;"><b>A loyalty program aims to reward customers for their continued loyalty. </b></p>
<p style="text-align: justify;"><span style="font-weight: 400;">The more they buy and interact with your business, the more they are rewarded, which can translate into discounts, special packages, free courses and more.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">&#8211; </span><a href="https://blog.coursify.me/en/free-online-courses-guide/" target="_blank" rel="noopener"><span style="font-weight: 400;">Free online courses as a strategy to attract students</span></a></p>
<p style="text-align: justify;"><b>This strategy to retain customers is highly effective because it benefits both parties at the same time. </b></p>
<p style="text-align: justify;"><span style="font-weight: 400;">As long as you encourage them to continue making new purchases, your audience remains satisfied because they are enjoying the experience more than just your product or service. </span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">And because your top 10% of customers spend </span><a href="https://www.conversational.com/statistics-show-repeat-customers-spend-more-and-more-often/" target="_blank" rel="noopener"><span style="font-weight: 400;">three times as much</span></a><span style="font-weight: 400;"> as the rest of your buyer base, you want to make sure they&#8217;re more than happy. </span></p>
<p style="text-align: justify;"><b>&#8211; </b><a href="https://blog.coursify.me/en/customer-loyalty-program/" target="_blank" rel="noopener"><span style="font-weight: 400;">5 steps to create a loyalty program</span></a></p>
<h3 style="text-align: justify;"><span style="font-weight: 400;">5. Corporate Social Responsibility Program </span></h3>
<p style="text-align: justify;"><span style="font-weight: 400;">In an era marked by the need for social and sustainable actions, consumer concern with the behavior of the brands he buys grows.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">In this scenario, your company needs to be more than just a product or service. </span></p>
<p style="text-align: justify;"><b>Customers analyze everything you buy, sell and advertise to your target audience. </b></p>
<p style="text-align: justify;"><span style="font-weight: 400;">If they feel any inconsistency between your brand’s messages and your actions, all of the authority and morale built by your brand can go down the drain.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">Think about your core values ​​and create a Corporate Social Responsibility program that focuses on a moral objective. </span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">For example, if you create online courses in an academic discipline, such as mathematics, you can commit to offering a free course to students from a poor community or who face other situations that hinder their educational opportunity.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">The same goes for any training course that can teach people of low income and education some profession.</span></p>
<p style="text-align: justify;"><b>No matter the “size” of your initiative, dedicating yourself to a goal bigger than your pocket is an excellent way to show that you are more than a product.</b></p>
<h3 style="text-align: justify;"><span style="font-weight: 400;">6. Newsletter</span></h3>
<p style="text-align: justify;"><span style="font-weight: 400;">A company newsletter is a simple and economical way to retain customers. </span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">You can use email automation to send updates and topics of interest to your audience to all your customers at once. </span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">Although the purpose of the newsletter is not to sell, all content must be followed by a call-to-action with a link that will send the user to something related to the subject in question.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">In addition, you can send the email using an RSS feed at a designated frequency, so you don&#8217;t have to update the content manually. </span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">Although simple, newsletters remind your customers about your brand whenever they open their inbox. </span></p>
<p style="text-align: justify;"><b>Another essential factor for the success of this retention program is to maintain the frequency</b><span style="font-weight: 400;">. </span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">This helps your audience to get used to your messages and contributes to building a lasting relationship.</span></p>
<p style="text-align: justify;"><a href="https://blog.coursify.me/en/mailchimp-create-email-campaigns/" target="_blank" rel="noopener"><span style="font-weight: 400;">– How to create email campaigns with MailChimp</span></a></p>
<h2 style="text-align: justify;"><span style="font-weight: 400;">5 tips to retain customers and profit more</span></h2>
<p><img class="aligncenter size-full wp-image-3781" src="https://blog.coursify.me/wp-content/uploads/2017/08/retain-customers-service.jpg" alt="5 tips to retain customers and profit more" width="800" height="582" srcset="https://blog.coursify.me/wp-content/uploads/2017/08/retain-customers-service.jpg 800w, https://blog.coursify.me/wp-content/uploads/2017/08/retain-customers-service-300x218.jpg 300w, https://blog.coursify.me/wp-content/uploads/2017/08/retain-customers-service-768x559.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></p>
<p style="text-align: justify;"><span style="font-weight: 400;">Most professionals have realized that building customer loyalty is much more profitable and less costly than attracting new consumers.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">Therefore, in addition to the retention programs mentioned above, there are other practices related mainly to the relationship with the customer that you can adopt.</span></p>
<h4 style="text-align: justify;"><span style="font-weight: 400;">1 &#8211; Customer Service</span></h4>
<p style="text-align: justify;"><span style="font-weight: 400;">Your customer service must be your differential. Other professionals can launch online courses similar to yours, any product can be reproduced by the competition, so the way you deal with your customers must be special. </span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">To achieve this, it is important to know how </span><b>to put yourself in the customer&#8217;s shoes</b><span style="font-weight: 400;">. Pick up the signals he goes through, listen carefully, </span><b>understand his needs and preferences</b><span style="font-weight: 400;"> and offer what&#8217;s best for him, don&#8217;t try to push something he doesn&#8217;t need to profit more.</span></p>
<h4 style="text-align: justify;"><span style="font-weight: 400;">2 &#8211; Focused Strategy</span></h4>
<p style="text-align: justify;"><span style="font-weight: 400;">To retain customers, it is necessary to know exactly who they are. Do not embrace the world, </span><b>know who your audience is and outline a well-focused sales strategy. </b></p>
<p style="text-align: justify;"><span style="font-weight: 400;">To define your audience, answer questions like: Who are my potential customers? Where are they? What do they expect from my products or services? Having this information well defined is essential to direct your business strategy.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">&#8211; </span><a href="https://blog.coursify.me/en/how-create-customer-journey-map/" target="_blank" rel="noopener"><span style="font-weight: 400;">How to create a Customer Journey Map</span></a></p>
<h4 style="text-align: justify;"><span style="font-weight: 400;">3 &#8211; Delivery</span></h4>
<p style="text-align: justify;"><span style="font-weight: 400;">Sold? </span><b>Exceed customer expectations.</b><span style="font-weight: 400;"> Don&#8217;t just deliver what he expects, that&#8217;s the basics, the best way to retain customers is to provide a high quality service with benefits he didn&#8217;t expect.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">In addition to impressing, this </span><b>creates a feeling of gratitude and debt</b><span style="font-weight: 400;">, and makes the buyer want to repay in some way, either by pointing out your service to others or staying true to your company.</span></p>
<h4 style="text-align: justify;"><span style="font-weight: 400;">4 &#8211; VIP Treatment</span></h4>
<p style="text-align: justify;"><span style="font-weight: 400;">As we pointed out earlier, it is common for companies to offer promotions and other bonuses to people who are not yet customers, as a way of attracting them. Meanwhile, loyal customers receive nothing. </span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">Big mistake! </span><b>Give those who are already your students VIP treatment</b><span style="font-weight: 400;">. Contemplate the main responsible for your billing with special actions, such as personalized content, discount on new modules of your course, early access to launches and offers, among others.</span></p>
<h4 style="text-align: justify;"><span style="font-weight: 400;">5 &#8211; Follow-up</span></h4>
<p style="text-align: justify;"><span style="font-weight: 400;">All actions you have taken to retain customers must be registered and monitored. For this, the ideal is to have a good </span><a href="https://www.salesforce.com/crm/what-is-crm/" target="_blank" rel="noopener"><b>CRM (Customer Relationship Management)</b></a><span style="font-weight: 400;"> and a team focused on results.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">This </span><b>monitoring allows you to identify strengths and weaknesses in your strategy</b><span style="font-weight: 400;"> and to get to know your audience better and better, which favors the development of more effective actions, achieving positive results in less time.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">With a well-planned retention campaign, your online course can become a steady and recurring source of income in less time.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">– </span><a href="https://blog.coursify.me/en/how-to-sell-online-courses-guide/" target="_blank" rel="noopener"><span style="font-weight: 400;">How to sell online course</span></a></p>
<h4 style="text-align: justify;"><span style="font-weight: 400;">Complete eLearning platform, </span><a href="https://coursify.me/" target="_blank" rel="noopener"><span style="font-weight: 400;">Coursify.me</span></a><span style="font-weight: 400;"> is the ideal solution for anyone who wants to create, sell and advertise courses on the internet.</span></h4>
<p style="text-align: justify;"><span style="font-weight: 400;">Serving businesses and professionals in more than 60 countries, </span><a href="https://coursify.me/" target="_blank" rel="noopener"><span style="font-weight: 400;">Coursify.me</span></a><span style="font-weight: 400;"> is a </span><b>dynamic and customizable Learning Management System (LMS).</b></p>
<p style="text-align: justify;"><span style="font-weight: 400;">– </span><a href="https://blog.coursify.me/en/learning-management-system-full-guide/" target="_blank" rel="noopener"><span style="font-weight: 400;">Learning Management System: What is it?</span></a></p>
<p style="text-align: justify;"><a href="https://coursify.me/" target="_blank" rel="noopener"><span style="font-weight: 400;">Coursify.me</span></a><span style="font-weight: 400;"> offers three plan options for you to decide which best suits your needs and the good news is that </span><b>the Beginner Plan is free!</b></p>
<p style="text-align: justify;"><span style="font-weight: 400;">To learn more, visit </span><a href="https://coursify.me/" target="_blank" rel="noopener"><span style="font-weight: 400;">our website</span></a><span style="font-weight: 400;">, test the platform and understand why we are the best choice for your online course.</span></p>
<p style="text-align: justify;">
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		<title>Online courses in the curriculum: what the market thinks about it</title>
		<link>https://blog.coursify.me/en/online-courses-in-the-curriculum/</link>
		<pubDate>Thu, 19 Oct 2017 16:07:00 +0000</pubDate>
		<dc:creator><![CDATA[Coursify.me]]></dc:creator>
				<category><![CDATA[Online courses]]></category>
		<category><![CDATA[commercial strategies]]></category>
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		<guid isPermaLink="false">http://blog.coursify.me/?p=1889</guid>
		<description><![CDATA[<p>The eLearning market in Brazil and in the world is growing every year, showing that more and more educational institutions, companies and people are looking for a more flexible and affordable method of education. However, one question keeps coming up: online courses in the curriculum are well accepted? 5 reviews of recruiters on online courses ...</p>
<p>The post <a rel="nofollow" href="https://blog.coursify.me/en/online-courses-in-the-curriculum/">Online courses in the curriculum: what the market thinks about it</a> appeared first on <a rel="nofollow" href="https://blog.coursify.me/en/home">Blog Coursify.me</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p style="text-align: justify;"><span style="font-weight: 400;">The <a href="http://blog.coursify.me/en/elearning-market-in-brazil-and-in-the-world/" target="_blank" rel="noopener">eLearning market in Brazil and in the world</a> is growing every year, showing that more and more educational institutions, companies and people are looking for a more <strong>flexible and affordable method of education</strong>. However, one question keeps coming up: <strong>online courses in the curriculum</strong> are well accepted?</span></p>
<p><img class="aligncenter size-full wp-image-1890" src="http://blog.coursify.me/wp-content/uploads/2017/10/online-courses-in-the-curriculum-coursifyme.jpg" alt="Online courses in the curriculum: what the market thinks about it" width="800" height="532" srcset="https://blog.coursify.me/wp-content/uploads/2017/10/online-courses-in-the-curriculum-coursifyme.jpg 800w, https://blog.coursify.me/wp-content/uploads/2017/10/online-courses-in-the-curriculum-coursifyme-300x200.jpg 300w, https://blog.coursify.me/wp-content/uploads/2017/10/online-courses-in-the-curriculum-coursifyme-768x511.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></p>
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<h2 id="resltext">5 reviews of recruiters on online courses in the curriculum</h2>
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<p style="text-align: justify;"><span style="font-weight: 400;">Many professionals question that, and the truth is that there are still restrictions on the market about having online courses in the curriculum.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">In an interview made by <a href="https://exame.abril.com.br/carreira/o-que-9-headhunters-pensam-sobre-cursos-online-no-curriculo/" target="_blank" rel="noopener">Exame.com</a> with some recruiters, they said this happens mainly due to lack of knowledge and information about the <strong>quality of online courses</strong>.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">Aware of this pre-established thinking, headhunters work to show managers that the achieved results matter more than how knowledge was acquired. </span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">Check the reviews of 5 headhunters of the largest recruitment consultants of the country on online courses in the curriculum:</span></p>
<ol style="text-align: justify;">
<li>
<h4><span style="font-weight: 400;"> Marcelo Cuellar, Manager of Michael Page in Rio de Janeiro</span></h4>
<p><img class="aligncenter size-full wp-image-1891" src="http://blog.coursify.me/wp-content/uploads/2017/10/marcelo-cuellar-1.jpg" alt="online courses in the curriculum" width="800" height="533" srcset="https://blog.coursify.me/wp-content/uploads/2017/10/marcelo-cuellar-1.jpg 800w, https://blog.coursify.me/wp-content/uploads/2017/10/marcelo-cuellar-1-300x200.jpg 300w, https://blog.coursify.me/wp-content/uploads/2017/10/marcelo-cuellar-1-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></li>
</ol>
<p style="text-align: justify;"><span style="font-weight: 400;">&#8220;If it&#8217;s a course that brings learning and causes the person to have a best performance is valid, &#8220;he says. The rejection of the companies, according to him, is initial, and the results that the professional brings after making the course is what matters. &#8220;I believe in the combination of online and classroom education,&#8221; he concludes.</span></p>
<ol style="text-align: justify;" start="2">
<li>
<h4><span style="font-weight: 400;"> Jacqueline Resch, managing partner of Resch Human Resources</span></h4>
</li>
</ol>
<p style="text-align: justify;"><img class="aligncenter size-full wp-image-1892" src="http://blog.coursify.me/wp-content/uploads/2017/10/jacqueline-resch-alta-1.jpg" alt="online courses in the curriculum" width="800" height="533" srcset="https://blog.coursify.me/wp-content/uploads/2017/10/jacqueline-resch-alta-1.jpg 800w, https://blog.coursify.me/wp-content/uploads/2017/10/jacqueline-resch-alta-1-300x200.jpg 300w, https://blog.coursify.me/wp-content/uploads/2017/10/jacqueline-resch-alta-1-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></p>
<p style="text-align: justify;"><span style="font-weight: 400;">&#8220;Online courses are not as valued by the market, but I believe this is the result of ignorance, prejudice and certain resistance against the new,&#8221; says Jacqueline Resch. For her, the tendency is for this mode of education to be assimilated by the market as the offer has grown every day. &#8220;I would never discriminate against a candidate for using the technology to expand their knowledge and skills. It would be utter nonsense in the digital age, &#8220;says Jacqueline.</span></p>
<ol style="text-align: justify;" start="3">
<li>
<h4><span style="font-weight: 400;"> Jorge Martins, Robert Half headhunter</span></h4>
<p><img class="aligncenter size-full wp-image-1893" src="http://blog.coursify.me/wp-content/uploads/2017/10/jorge_martins_da_robert_half-1.jpg" alt="online courses in the curriculum" width="800" height="533" srcset="https://blog.coursify.me/wp-content/uploads/2017/10/jorge_martins_da_robert_half-1.jpg 800w, https://blog.coursify.me/wp-content/uploads/2017/10/jorge_martins_da_robert_half-1-300x200.jpg 300w, https://blog.coursify.me/wp-content/uploads/2017/10/jorge_martins_da_robert_half-1-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></li>
</ol>
<p style="text-align: justify;"><span style="font-weight: 400;">&#8220;We do not distinguish whether a course is in person or online,&#8221; says Jorge Martins, from Robert Half. Also to him what is worth is the identification with the course and the learning achieved. &#8220;Now, professional should know that the distance education demands greater dedication,&#8221; he says. In his opinion the content is the same, what changes is the interaction. So the courses that bring together students on certain dates are the most suitable as they allow to have more exchanges.</span></p>
<ol style="text-align: justify;" start="4">
<li>
<h4><span style="font-weight: 400;"> Sthaell Ramos, managing partner of People on Time consulting</span></h4>
<p><img class="aligncenter size-full wp-image-1894" src="http://blog.coursify.me/wp-content/uploads/2017/10/sthaell-ramos-1.jpg" alt="online courses in the curriculum" width="800" height="533" srcset="https://blog.coursify.me/wp-content/uploads/2017/10/sthaell-ramos-1.jpg 800w, https://blog.coursify.me/wp-content/uploads/2017/10/sthaell-ramos-1-300x200.jpg 300w, https://blog.coursify.me/wp-content/uploads/2017/10/sthaell-ramos-1-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></li>
</ol>
<p style="text-align: justify;"><span style="font-weight: 400;">&#8220;Although this is not a new form of education, there is this idea that is new and for that reason there is some kind of prejudice,&#8221; says Sthaell Ramos. For her, the receptivity will increase from the moment you begin to understand the gains from distance learning. &#8220;Prejudice comes from lack of knowledge and to adapt to change, I think it will gain more strong, since we are in the era of technology,&#8221; says the expert.</span></p>
<ol style="text-align: justify;" start="5">
<li>
<h4><span style="font-weight: 400;"> Joseph Teperman, headhunter and partner of FLOW Executive Finders</span></h4>
<p><img class="aligncenter size-full wp-image-1895" src="http://blog.coursify.me/wp-content/uploads/2017/10/joseph_teperman-1.jpg" alt="online courses in the curriculum" width="800" height="533" srcset="https://blog.coursify.me/wp-content/uploads/2017/10/joseph_teperman-1.jpg 800w, https://blog.coursify.me/wp-content/uploads/2017/10/joseph_teperman-1-300x200.jpg 300w, https://blog.coursify.me/wp-content/uploads/2017/10/joseph_teperman-1-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></li>
</ol>
<p style="text-align: justify;"><span style="font-weight: 400;">&#8220;Distance learning is a wonderful solution for those outside the major centers,&#8221; says Joseph Teperman. However, he confirms that eLearning is considered with caution by the market. &#8220;As everything is new, online courses are still viewed with reservation by the labor market,&#8221; he says. Therefore, the &#8220;pioneers&#8221; (ie those who opted for this mode) will have some difficulty in being well accepted, he said. However, his view is that matters more what one learns than how she does it, whether at home or in the presence of peers and teachers.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">We can see that online courses in the curriculum are no longer news and are being well accepted by recruiters, who for their part, work to change the view of the market as to <strong>distance learning</strong>.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;"><strong>ELearning platform (LMS)</strong>, the <a href="http://coursify.me/" target="_blank" rel="noopener">Coursify.me</a> already operates in more than sixty countries, bringing <strong>knowledge and quality education</strong> for all.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">If you want to <strong>host, sell or take courses</strong>, visit the <a href="http://coursify.me/" target="_blank" rel="noopener">Coursify.me website</a> and know all the features and options we have for you.</span></p>
<p>&nbsp;</p>
<p><a class="a2a_button_facebook" href="https://www.addtoany.com/add_to/facebook?linkurl=https%3A%2F%2Fblog.coursify.me%2Fen%2Fonline-courses-in-the-curriculum%2F&amp;linkname=Online%20courses%20in%20the%20curriculum%3A%20what%20the%20market%20thinks%20about%20it" title="Facebook" rel="nofollow noopener" target="_blank"></a><a class="a2a_button_twitter" href="https://www.addtoany.com/add_to/twitter?linkurl=https%3A%2F%2Fblog.coursify.me%2Fen%2Fonline-courses-in-the-curriculum%2F&amp;linkname=Online%20courses%20in%20the%20curriculum%3A%20what%20the%20market%20thinks%20about%20it" title="Twitter" rel="nofollow noopener" target="_blank"></a><a class="a2a_button_google_plus" href="https://www.addtoany.com/add_to/google_plus?linkurl=https%3A%2F%2Fblog.coursify.me%2Fen%2Fonline-courses-in-the-curriculum%2F&amp;linkname=Online%20courses%20in%20the%20curriculum%3A%20what%20the%20market%20thinks%20about%20it" title="Google+" rel="nofollow noopener" target="_blank"></a><a class="a2a_dd addtoany_share_save addtoany_share" href="https://www.addtoany.com/share#url=https%3A%2F%2Fblog.coursify.me%2Fen%2Fonline-courses-in-the-curriculum%2F&amp;title=Online%20courses%20in%20the%20curriculum%3A%20what%20the%20market%20thinks%20about%20it" data-a2a-url="https://blog.coursify.me/en/online-courses-in-the-curriculum/" data-a2a-title="Online courses in the curriculum: what the market thinks about it"></a></p><p>The post <a rel="nofollow" href="https://blog.coursify.me/en/online-courses-in-the-curriculum/">Online courses in the curriculum: what the market thinks about it</a> appeared first on <a rel="nofollow" href="https://blog.coursify.me/en/home">Blog Coursify.me</a>.</p>
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		<item>
		<title>Create Online Courses: Design and Video Editing Tips</title>
		<link>https://blog.coursify.me/en/create-online-courses-design-video/</link>
		<pubDate>Tue, 15 Aug 2017 16:07:15 +0000</pubDate>
		<dc:creator><![CDATA[Coursify.me]]></dc:creator>
				<category><![CDATA[Coursify.me Updates]]></category>
		<category><![CDATA[Online courses]]></category>
		<category><![CDATA[Tutorials]]></category>
		<category><![CDATA[courses on the internet]]></category>
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		<category><![CDATA[create courses]]></category>
		<category><![CDATA[create online courses]]></category>
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		<category><![CDATA[distance learning]]></category>
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		<category><![CDATA[video classes]]></category>
		<category><![CDATA[video editing]]></category>
		<category><![CDATA[virtual school]]></category>

		<guid isPermaLink="false">http://blog.coursify.me/?p=1838</guid>
		<description><![CDATA[<p>Anyone who thinks to start creating online courses usually knows what to teach, but have difficulty when mounting the course. As the main challenges to create online courses are often the design and video editing, we interviewed a professional in the matter to explain the best way to do this. Learn how to create online ...</p>
<p>The post <a rel="nofollow" href="https://blog.coursify.me/en/create-online-courses-design-video/">Create Online Courses: Design and Video Editing Tips</a> appeared first on <a rel="nofollow" href="https://blog.coursify.me/en/home">Blog Coursify.me</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p style="text-align: justify;"><span style="font-weight: 400;">Anyone who thinks to start creating online courses usually knows what to teach, but have difficulty when mounting the course. As the main challenges to <strong>create online courses</strong> are often the <strong>design and video editing</strong>, we interviewed a professional in the matter to explain the best way to do this.</span></p>
<p style="text-align: justify;"><a href="http://blog.coursify.me/wp-content/uploads/2017/08/exemplo_21.png"><img class="aligncenter size-large wp-image-2126" src="http://blog.coursify.me/wp-content/uploads/2017/08/exemplo_21-1024x538.png" alt="" width="700" height="368" srcset="https://blog.coursify.me/wp-content/uploads/2017/08/exemplo_21-1024x538.png 1024w, https://blog.coursify.me/wp-content/uploads/2017/08/exemplo_21-300x158.png 300w, https://blog.coursify.me/wp-content/uploads/2017/08/exemplo_21-768x403.png 768w, https://blog.coursify.me/wp-content/uploads/2017/08/exemplo_21.png 1200w" sizes="(max-width: 700px) 100vw, 700px" /></a></p>
<h2 style="text-align: justify;"><span style="font-weight: 400;">Learn how to create online courses with professional looking</span></h2>
<p style="text-align: justify;"><span style="font-weight: 400;">To <a href="http://coursify.me/" target="_blank" rel="noopener">create online courses</a> that have a professional look and ensure <strong>more credibility for your course</strong>, nothing better than to learn from those who mastered it.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">So we invite <strong>Interface Designer</strong>, Nathalia Schoen Munhoz, to tell how it is to <strong>create templates, record and edit videos</strong>, and give tips for you to do the same, without hiring help. </span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">Check out the interview below and learn to create online courses beautiful and well designed .</span></p>
<h4 style="text-align: justify;">1 &#8211; What programs do you usually use to create templates and presentations?</h4>
<p style="text-align: justify;"><span style="font-weight: 400;">I use programs such as Axure to create the skeleton of the screens when necessary. Then I create the layouts and do image editing in Photoshop and use Illustrator when I need to draw something or do some illustration. But I also use a lot the good old pencil and paper to organize ideas and make sketches before starting a job.</span></p>
<h4 style="text-align: justify;">2 &#8211; What is important in a good layout?</h4>
<p style="text-align: justify;"><span style="font-weight: 400;">The interface design work begins in the planning and organization of information, on paper. For your layout to be good it is first necessary that the <strong>information is well organized and categorized</strong>. After that, use a grid to arrange the information on the screen the best possible way. It is important that <strong>all information is easily found by the user and the interface is intuitive</strong>. A good design is one that you do not need to train the user, because he can find everything by himself.</span></p>
<h4 style="text-align: justify;">3 &#8211; Some design tips for beginners?</h4>
<p style="text-align: justify;"><span style="font-weight: 400;"><strong>Search for many references</strong> and base your work on that. If you do not know how to start, the starting point is research. Look for projects  similar to yours and styles you like, to see how the professionals who work with it solve every interface problem. You will learn a lot, and it serves to any area. Try to make each job has a challenge, even if small, because that way you will always learn something new. And remember that you will not learn everything from morning to night, it is a process, you advance a little every new day, every new job. <strong>Respect your learning time</strong>.</span></p>
<h4 style="text-align: justify;">4 &#8211; How do you record home videos? What tools you use?</h4>
<p style="text-align: justify;"><span style="font-weight: 400;">Depends on the type of video. When is a video talking about something that needs more information, I do a search, I write down the most important information and <strong>mount a script with the topics that I need to talk</strong>. Then I use this script to guide me in time to record.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">When is a <a href="http://blog.coursify.me/5-free-apps-to-record-videos-straight-from-your-computer-screen/" target="_blank" rel="noopener">tutorial video</a> is more complicated, because I have to plan more before start, separate the materials and make sure I have everything I need. At the time of recording, I need to make sure that the steps I&#8217;m following are being captured by the camera so the person watching understand what I was doing. With every step of the tutorial recorded, I need also to record an introduction and conclusion for this video.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">With the raw material filmed, I edit all video joining introduction, the tutorial itself and conclusion. And after all that I still need to add text on the screen when necessary, and record the narration on top of the tutorial, so that who is watching is also able to fully understand each step.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">For recording I use a <strong>semi professional camera, a tripod and prefer to use natural lighting</strong> (record during the day is the best), but if I can not I add an indoor lamp through a filter that I made of tissue paper to have more diffuse light, like a lightbox. I also have a unidirectional microphone that I use for stories, and that&#8217;s basically it.</span></p>
<h4 style="text-align: justify;">5 &#8211; How do you edit videos? It&#8217;s difficult?</h4>
<p style="text-align: justify;"><span style="font-weight: 400;">I use Adobe Premiere to edit my videos, but in general all the editing tools are relatively similar, and you can use the one you prefer to create online courses. The basics of <a href="http://blog.coursify.me/4-apps-to-record-and-edit-your-classes-on-video/" target="_blank" rel="noopener">video editing</a> is cut what is unnecessary. I create a folder for each video and put the videos, photos and music that will be used in it. Then import these files into the program and start to join them, edit. In general I put the raw video on the timeline, start to watch and make the cuts. After the cuts has the <strong>color correction and audio, the transitions of image and audio between each section and the application of the effects, titles and subtitles when needed</strong>. It is easy but it is time consuming, because you&#8217;ll need watch the same video multiple times to make sure that what you&#8217;re talking will make sense on the edition.</span></p>
<h4 style="text-align: justify;">6 &#8211;<span style="font-weight: 400;">  For those who will record their first video, what do you recommend?</span></h4>
<p style="text-align: justify;"><span style="font-weight: 400;">First of all, know your first video will hardly be good. But it&#8217;s okay. Create online courses is like anything in life, you will only learn with time and practice. My first videos were horrible, but if it were not for them I would not have gotten the point that I am today, and I will improve a lot yet. Another thing is that to talk to the camera can be much harder than it looks. So keep in mind what you will talk, <strong>write a script on paper and practice in front of the mirror</strong> if you need before start recording. </span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">At the time of recording, always try to <strong>think about the edition</strong>. If you stuttered or said something wrong, no problems, repeat the phrase until the way you want, because you can cut in editing later and no one will see what you missed. In fact, it is always good to think about the edition at the time of recording, so you can <strong>make strategic breaks for cuts</strong>, for example. These are things you will learn naturally after that you get used to <a href="http://blog.coursify.me/how-to-produce-video-lessons/" target="_blank" rel="noopener">record and edit</a>. If you feel unsure, start recording something to test and to watch, so you can see your mistakes and correct what is needed. But most importantly, do not be afraid to start! It&#8217;s all up to you.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">Create online courses requires a bit of time, practice and perseverance, but once you get the hang, all the effort worth it.</span></p>
<p style="text-align: justify;"><span style="font-weight: 400;">Course done, sign up on <a href="http://coursify.me/" target="_blank" rel="noopener">Coursify.me</a> and start to promote and sell it to your audience. <strong>Complete eLearning platform (LMS)</strong>, visit the <a href="http://coursify.me/" target="_blank" rel="noopener">Coursify.me website</a> and learn how we can help you work with what you like.</span></p>
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		<title>How to create online courses: Case Escola de Código</title>
		<link>https://blog.coursify.me/en/how-to-create-online-courses-case-escola-de-codigo/</link>
		<pubDate>Wed, 07 Dec 2016 16:14:25 +0000</pubDate>
		<dc:creator><![CDATA[Coursify.me]]></dc:creator>
				<category><![CDATA[Coursify.me Updates]]></category>
		<category><![CDATA[Online courses]]></category>
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		<category><![CDATA[create online courses]]></category>
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		<guid isPermaLink="false">http://blog.coursify.me/?p=1410</guid>
		<description><![CDATA[<p>For anyone who is in doubt about create online courses, nothing better than hearing about how was the experience of those who ventured on this journey. Luckily, we have a lot examples, and we invite Patrick Espake, creator of the Escola de Código, to talk a little about why he decided to create online courses ...</p>
<p>The post <a rel="nofollow" href="https://blog.coursify.me/en/how-to-create-online-courses-case-escola-de-codigo/">How to create online courses: Case Escola de Código</a> appeared first on <a rel="nofollow" href="https://blog.coursify.me/en/home">Blog Coursify.me</a>.</p>
]]></description>
				<content:encoded><![CDATA[<p><a href="http://blog.coursify.me/wp-content/uploads/2016/12/create-online-courses-coursifyme1.jpg"><img class="aligncenter size-full wp-image-1411" src="http://blog.coursify.me/wp-content/uploads/2016/12/create-online-courses-coursifyme1.jpg" alt="How to create online courses: Case Escola de Código " width="800" height="540" srcset="https://blog.coursify.me/wp-content/uploads/2016/12/create-online-courses-coursifyme1.jpg 800w, https://blog.coursify.me/wp-content/uploads/2016/12/create-online-courses-coursifyme1-300x203.jpg 300w" sizes="(max-width: 800px) 100vw, 800px" /></a></p>
<p style="text-align: justify;">For anyone who is in doubt about <strong>create online courses</strong>, nothing better than hearing about how was the experience of those who ventured on this journey.</p>
<p style="text-align: justify;">Luckily, we have a lot examples, and we invite <strong>Patrick Espake, creator of the Escola de Código,</strong> to talk a little about why he decided to create online courses and how was the process.</p>
<h2 style="text-align: justify;">Create online courses &#8211; Interview with Patrick Espake</h2>
<p style="text-align: justify;">Check out what Patrick has to say about the experience of building an online school:</p>
<h4 style="text-align: justify;">What is your profession?</h4>
<p style="text-align: justify;">I am a Senior Software Developer.</p>
<h4 style="text-align: justify;">Why have you decided to create online courses? What is your main objective with the project?</h4>
<p style="text-align: justify;">I am passionate about<strong> technology and innovation</strong>. I created the Escola de Código to share my knowledge of technology and help people who have an interest in the area.</p>
<p style="text-align: justify;">In Brazil there is still a very large gap in this area, we import a lot of software and we have hired many tools from the USA. I created the Escola de Código with the aim of fostering the learning and development of technology in Brazil.</p>
<p style="text-align: justify;">For our country to grow and become a strong economy we need technological advancement. Only with excellent technology we can make the Brazil a great country. Independent of governments, education is a duty of every individual and today, thanks to the internet, <strong>learning opportunities are available to all</strong>. In this scenario, gain prominence who is more keen and dedicated.</p>
<h4 style="text-align: justify;">How the Escola de Código will work? It will be a class only, several modules, will be released new material on a regular basis?</h4>
<p style="text-align: justify;">At the moment we are creating the <strong>first course called &#8220;What is Programming?&#8221;</strong>, whose goal is to provide an overview of what is programming. Thus, people interested in the subject will be able to immerse themselves in this universe easily.</p>
<p style="text-align: justify;">In the future we will have courses focused on specific technologies. The goal is to launch a course per month.</p>
<h4 style="text-align: justify;">What is the teaching method adopted? Videos, brochures, tutorials?</h4>
<p style="text-align: justify;"><strong>How-to-do videos</strong>, well animated and fun.</p>
<h4 style="text-align: justify;">You had already created online courses previously? What were the biggest challenges?</h4>
<p style="text-align: justify;">I had never created an online course before. I can say that this is not an easy task, it is necessary many skills that i am still developing. As the <strong>visual part of the videos, the roadmap of the lessons and the way of interaction with the students. </strong></p>
<p style="text-align: justify;">Is being a learning experience very interesting and despite the difficulty I&#8217;m liking to create my first online course.</p>
<h4 style="text-align: justify;">The school already has a student?</h4>
<p style="text-align: justify;">Yes, the school has <strong>245 students</strong> from various parts of Brazil! I am very excited to see so many people interested.</p>
<h4 style="text-align: justify;">What did you think of the experience and results?</h4>
<p style="text-align: justify;">The results are very promising, the students are attending enough and besides teaching I am gaining new friends.</p>
<h4 style="text-align: justify;">Would you advise someone else to create online courses?</h4>
<p style="text-align: justify;">Free courses are the future. Today education is no longer limited to schools and universities. <strong>Everybody can teach and learn</strong>. The internet came to democratize the teaching throughout the world and has plenty of space for all who want to teach and learn.</p>
<p style="text-align: justify;">The people who start now with certainty will be the big names of education in the future, I have no doubt that.</p>
<p style="text-align: justify;">I am very accomplished for having built the <a href="http://coursify.me/" target="_blank" rel="noopener">http://coursify.me</a>, that is the platform where is hosted the Escola de Código. In addition to creating this startup, now I&#8217;m seeing the other side, much more real, of the owner of a school. Surely all this knowledge will also help the Escola de Código and the <a href="http://coursify.me/" target="_blank" rel="noopener">http://coursify.me</a> to become the great pioneers in the segment of <strong>Distance Education</strong> in Brazil.</p>
<p style="text-align: justify;">Want to make <strong>your enrollment in the Escola de Código</strong>? Click at the address below, vacancies are limited!</p>
<p style="text-align: justify;"><a href="https://escoladecodigo.coursify.me/" target="_blank" rel="noopener">https://escoladecodigo.coursify.me/</a></p>
<p style="text-align: justify;">If you also want to undertake,<strong> have your own business</strong> and conquer a <strong>new source of income by teaching what you like</strong>, the Coursify.me is at your disposal.</p>
<p style="text-align: justify;"><strong>Free platform for hosting online courses</strong>, the <strong>Coursify.me</strong> has all the features you need to create online courses, put your school on the air, and with your own domain.</p>
<p style="text-align: justify;">Browse our site to see all the tools that are at your disposal, register your school and start to promote your course and conquer students.</p>
<p style="text-align: justify;">If you have any questions or need help with something just send an e-mail to <a href="mailto:help@coursify.me" target="_blank" rel="noopener">help@coursify.me</a>, we have a full team ready to help you.</p>
<p style="text-align: justify;">Start to create online courses right now and join one of the fastest growing markets in the world. It&#8217;s your chance to profit by teaching what you already know!</p>
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