With eLearning courses being one of the most profitable options for those who want to make money on the internet, whether as a producer or affiliate, learn about some tips to start selling.

Online sales: how to start selling on the internet

To start selling online, you need to identify the type of product you want to sell, how you plan to market it and how it will be delivered to your consumers.

If you’ve done your research and realized that the most profitable way to increase your revenue is by producing and/or selling online courses, the first thing you need to ask yourself is who you’re going to sell to and how.

Understanding why someone might be interested in buying your product is crucial to developing your marketing and sales strategy. Here are some things to keep in mind:

• People buy benefits, not products. They want to know what changes in their lives if they buy what you’re offering.

• People like to buy from someone they trust, so how you communicate with and treat your customer is critical to how they perceive your product.

• People are afraid of missing out on a good deal. This is why brands launch offers or campaigns with an expiration date. Creating a sense of urgency is a great way to make your product more attractive.

Understanding the motivations that lead consumers to make a purchase decision will help you design a more assertive online sales strategy.

– Learn How to Sell Online Courses

Create a Sales Funnel

The journey that turns a prospect into a buyer is often called a sales journey, and how you move them from one stage to another is called a sales funnel.

The image below shows how the sales funnel guides your potential buyers down a specific path that ends with them making the decision to buy your course.

Among all the ways you can bring traffic to your sales funnel, the most common and best performing are:

• Organic Search 
• Paid Ad 
• Social Media
• Email Marketing
• Referral Marketing (affiliates, referral influencers, student reviews, etc)

Using the sales funnel the right way can help you automate your process and, as a result, make your efforts more successful.

For example, LinkedIn sales automation tools can help you minimize the time you spend prospecting, giving you more time to connect with new users.

To prioritize leads and forecast course sales with greater accuracy, many teams complement automation with revenue intelligence platforms that analyze pipeline health, deal risk, and activity data.

– How to create a sales funnel

5 ways to start selling online

Now that we’ve seen the main strategies to attract visitors and move them forward in your sales funnel, let’s better understand how each one works.

Organic Traffic 

Organic traffic is so called “free”, that is, traffic that does not come from the display of paid ads, such as Google Ads.

It is achieved by producing content relevant to your audience and publishing it periodically. 

This can be done through a blog, a YouTube channel, podcasts, etc. 

Organic traffic and SEO is a long term strategy and it will take you months to start reaping its benefits. However, it is a sustainable strategy, which little by little bears fruit without you having to invest more than time to produce content.

Advertising only through paid ads can be quite expensive, it’s hard to see a brand that doesn’t work with content marketing and SEO.

Something that has been helping many companies and beginning entrepreneurs with the production of these materials is the PLR products, which is nothing more than buying ready-made content with a license for use and resale.

– What is PLR?

Paid Ads

An online sales strategy focused on quick results, ads are an excellent way to get your brand in front of the audience without having to wait for organic traffic to start showing up. 

The main platform to create and display these ads is Google Ads, but be aware, messing with ads requires some study, especially if you don’t want to throw money away with advertisements that don’t convert or end up having your account blocked for having done something that goes against platform policies.

To create an ad with good conversion potential, you need to work with keywords and copywriting.

Also be aware that Pay-Per-Click ads can get expensive, it all depends on the level of competition your keywords face.

There are more cost-effective options for online ads displayed through social media platforms such as Facebook. 

These types of ads are highly targeted, cost less per impression, and you have direct access to data on who has engaged with your ads.

However, before choosing the network you will advertise on, make sure your target audience is used to it. If you have a very young audience, chances are they are on other channels like Instagram and TikTok.

– How to reduce costs with Google Ads

Social Media

Anyone who sells online cannot neglect social media, even if they personally don’t have a very active profile.

It’s one of the digital marketing channels that work well for almost any business, in part because there are so many different social platforms to consider, and a multitude of tools to help out.

Study your target audience, see which networks they prefer and start building your presence to get followers.

To attract attention, use the resources that the platform offers that allow you to create differentiated content, such as stories and reels on Instagram. 

Build a solid presence by publishing content daily. Get your audience used to you in such a way that you become part of their routine.

An effective way to attract followers is to launch exclusive offers on social media. 

You can offer:

1. discount coupons
2. course packages 
3. special bonus
4. giveaways

Take advantage of this strategy and insert the famous sense of urgency, such as, for example, 50% discounts for those who purchase the course within the next 5 hours. Another idea is to hold a course giveaway for those who refer friends in the comments. 

Despite reducing your profit margin, for beginner entrepreneurs this is a very valid strategy because:

• Increases short-term sales
• Rewards loyal customers
• Promotes referral marketing
• Increases the number of followers faster

– How to use social media to sell online courses

Email Marketing

Marketing through email is the most effective way to increase online sales.

With four times the return on investment (ROI) compared to any other channel, more than 4 billion people worldwide still use email daily.

Using email marketing can yield amazing results, but first and foremost, you need an email list.

To build one, you can use all the tactics we’ve already mentioned, especially creating content with a focus on lead magnets.

Lead Magnets 

Lead magnets are the “gifts” (free content) that you give your visitors in exchange for their email addresses. 

In essence, a lead magnet is useful information that offers real value to your audience and delivers something they really want to know. 

Among the many lead magnets you can use are:

• Online minicourse 
• Ebooks
• Checklists
• Access to a webinar
• Planner
• Handout

We know that creating any of these materials takes work. If you don’t have the time and can’t hire someone to help you with this, we once again recommend a PLR.

But be careful about the quality of the content delivered, a lead magnet needs to solve a problem, provide valuable information and demonstrate your expertise.

If this material is bad, it will damage your reputation and therefore your chances of selling.

Once your email list is ready, start crafting your messages and sending them out periodically.

One thing you should know about email marketing is that success depends on the quality of the messages you send, not the quantity. Your marketing tactics need to be carefully chosen and developed.

– How to create a successful email marketing campaign 

Referral Marketing

 Referral marketing is a tactic that makes use of recommendations to increase a company’s customer base . 

It can take many forms, but at its core, it’s a way to get your biggest fans to help spread the word about your brand. 

An effective way for beginner entrepreneurs to use this strategy is to get in touch with people close to them (family, friends, co-workers, business contacts/partners, affiliates, etc.) and ask them for referrals, product reviews, invites to participate in podcasts, etc.

Recommendations and references are not only helpful, but crucial if you want to stand out from the crowd. 

As we said at the beginning of this text, consumers prefer to buy from someone they trust, which is why referrals from friends and acquaintances are so valuable for online sales. 

It is for this reason that the number of influencers has grown so much in recent years. Their value to brands is immense, as most of their followers are willing to buy products from their referral.

This is also why the reviews and testimonials of satisfied customers are so important. Even if you don’t know who wrote it, a person is more likely to trust a product rated by a real person than one that doesn’t have a review yet.

Finally, we have affiliates, which are nothing more than people earning a percentage to sell your product or service. Affiliates themselves take care of the dissemination, whether through reviews, youtube videos, blog articles and even paid ads.

The interesting thing about referral marketing is that it usually brings benefits to all parties, since you can reward your loyal customers who help you publicize your course.

– How to use Affiliate Marketing

Use the right eLearning platform and increase your online sales

Creating and selling online courses is a very profitable business for thousands of people all over the world.

With the right strategy, you can achieve high sums by selling this type of infoproduct.

Complete eLearning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and promote courses on the internet.

Serving businesses and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System (LMS).

– Whats is a Learning Management System

To learn more, visit our website, test the platform and start earning money with online sales right now.

The post 5 Online Sales Tips for Beginners  appeared first on Blog Coursify.me.

Online sales: why and which infoproducts should I create?

Teaching your potential customers how to solve a problem is the best way to get their attention and start building your reputation as an expert.

To do this, you need to produce and deliver quality content that meets a need of your target audience. This is where infoproducts enter, such as eBooks, webinars, articles, online courses, etc.

With current technology, these materials are relatively easy and inexpensive to produce, often requiring no more than an investment of time.

In addition to serving as lead magnets, infoproducts are a great way to test your idea for a bigger product, like a complete online course.

This means that before creating something complex, you can pre-sell your idea in a smaller format, like an eBook or online mini-course and see how it is accepted by the audience.

This market validation, in addition to being very important to test if your idea is going the right way, will give you more confidence and peace of mind for you to move forward with your project.  

– 3 ways to validate your idea before creating online courses

So, as long as you create an infoproduct that you are sure your audience needs, you can go online selling before you even create it completely, organizing a pre-launch.

Now that you know why you should sell infoproducts, let’s see some types of products that sell well and which one fits best with your business idea.  

1. eBooks

EBook is a book in digital format that you can make available online to your audience (preferably in exchange for something, like subscribing to your newsletter).  

According to HubSpot, e-books are the most popular form of lead magnet and 27.7% of marketers use them today.

Producing an e-book can be a little time-consuming, but if you’re familiar with the subject you’re going to cover, it shouldn’t be too difficult to write.

If you’re selling an online cooking course, for example, you can create an eBook with ten original recipes of yours. Depending on your field, there are numerous types of content you can create to engage your audience and move them forward in your sales funnel.

Whatever topic you have in mind, just type it like a conventional book you would read at home. Then, if you need it, ask for help with the layout, upload it to your website or LMS platform and make it available for your customers to download when they perform some action, such as signing your mailing or buying something.

– How to Create an eBook

2. Webinars

Webinars are live or pre-recorded videos that typically last 1-2 hours and that you can create and make available with minimal resources.

The topic covered can be anything and webinars that aim conversion tend to focus on storytelling. If you’re selling an affiliate course, for example, let your viewers know how you got started in that area, what results you’ve achieved, and how they can do the same.

Webinars have a good engagement rate as today’s audience tends to prefer visual over written products.

Excellent digital bait, the webinar is often made available as a free event in exchange for your email and attention.

Another great advantage of this infoproduct is that you can record it once and continue to sell it after the live presentation ends, increasing your online sales without having to repeat all the work again. 

– Webinar: Advantages for Your Online Course

3. Facebook Groups or Private Communities 

Although nothing new, Facebook groups are one of the best lead generation tactics for online course producers.

Potential customers want to join a community or pay for a subscription that can provide helpful tips, information and solutions to any problems they may have.

And when you offer them a “place” with the valuable resources they’ve been waiting for, they take their wallet out of their pocket and actually pay to be there.

There are sites like Slack or Facebook that, with a private URL and password, can provide an easy way to share tips and ongoing information with your attendees.

You may not make a lot of money with groups right away, but they help a lot to build trust in your brand.

However, keep in mind that when you commit to creating this type of infoproduct, it will require your continued attention and participation.

– Facebook Groups: How to set one up for your business

4. Case Study

Giving your audience exclusive access to a compelling case study is a great way to gain their trust and establish your reputation as an authority.

Powerful infoproduct to increase your online sales according to an eMarketer survey, 62.6% of people interviewed say it is an effective resource in lead generation.

By offering more complex content, you might request extra information from your potential customer (email address and phone number, for example) because someone interested in a case study is definitely interested in your service.

5. Checklist

Everyone loves a checklist that works as a step-by-step guide to getting something done. No wonder that this type of infoproduct is one of the most used as digital baits.  

Easy to create and consume, the checklist is attractive to both the producer and the customer.

Another advantage of this infoproduct is that you can literally turn anything into a checklist.

Do you have an online course? Divide modules or lessons into several numbered steps.

Got a high traffic article on your blog? Simplify it into a number of topics.

Got an attractive e-book that you haven’t published yet? Turn it into a checklist and create two lead magnets at once.

Another thing that makes checklists so effective is that they are often offered as content updates.

As you already know, the more email opt-ins you collect, the more opportunities you have to build a strong relationship with your audience.

Content updates to checklists increase your rich material offerings by giving readers a bonus that is directly related to the article they are reading. This adds more value to the product and even boosts the article’s readability.

6. Paid Newsletter

Newsletters are resources that are widely used to create and maintain a relationship with the customer.

Its goal is to be a periodic means of communication, with informative content about your field of activity, products, offers, etc.

However, when you create newsletters with in-depth content on a topic of interest to your audience, it’s not always necessary to send them out for free.

There are many companies that sell newsletters as their type of infoproduct. Much more than a way to increase your mailing, these newsletters are a way to increase online sales and create a legacy.

Take Warren Buffet for an example. Four decades ago, he sent out an annual newsletter early in his investor career. These days, these newsletters are a must-read for anyone in the investment industry.

They are so valuable that people actually pay to access this content. So if you are looking for a type of information product to sell, subscription newsletters might be your best option.

And if you send them consistently, it can generate a high ROI for your business.

– Step by step to create a newsletter that converts

7. Online Courses

Icing on the cake! The flagship of infoproducts today.

With the eLearning market bigger than ever, the creation, sale and purchase of online courses has more and more followers.

Today’s technology has made it easy for anyone to teach what they know, and education no longer faces barriers. You don’t need to be in a classroom away from home at a certain time. It’s all there, on your computer.

If you’ve ever taken an online course, you know how digital learning works.

So if you’re thinking of creating an online course as your information product, you know that it requires a significant level of expertise in the subject matter and a good investment of time. 

Online courses and training usually include several modules and provide an in-depth explanation of different topics. To produce a quality course, you need planning and dedication.

But what about profit? At the moment, online courses are selling like water. Depending on the quality of your material and your marketing strategy, you can achieve staggering numbers.

A quick internet search is enough to see how this market is heated up and countless examples of professionals who have made this their main and only source of income.

So, if you’re an expert in something, creating an online course could be your best way to profit big from online sales.

– Find out how much you can profit from online courses

Create eLearning courses and boost your online sales

For those who want to earn money on the internet, infoproducts are an excellent solution.

There are many options to choose from – webinars, online courses, eBooks, private communities, case studies – anything that adds value to your audience.

If you offer relevant content that really makes a difference, your brand will grow stronger and your online sales will only increase.

Complete eLearning platform, Coursify.me is the ideal solution for those who want to create, sell and promote courses on the internet.

Serving companies and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System (LMS).

– Whats is a Learning Management System

We have three plan options for you to decide which best suits your needs.

Visit our website, test the platform and start selling online courses right now.

The post 7 Types of infoproducts to increase your online sales appeared first on Blog Coursify.me.

Webinar: what it is

A webinar is an online video seminar, which can be recorded or broadcast live. 

Currently, the main Webinar platforms are Youtube Live, Google Hangouts, WebinarJam and GoToWebinar.

Through one of these ready-made and easy-to-access platforms, instructors can teach classes in real time, with the possibility for viewers to interact through a chat.

If used correctly, the webinar can also act as a powerful marketing and lead generation tool.

– How to generate leads

This is because the resource facilitates direct communication with your target audience, through which you have the opportunity to demonstrate your authority on the subject and create a relationship with the customer.

Those who want to advertise and sell courses online can use webinars at different stages of the sales funnel, such as:

• Top of the funnel: addressing a general theme, related to your content, to attract and generate leads;
• Middle of the funnel: addressing a specific topic, related to your content, to advance your leads through the sales funnel;
• Bottom of the funnel: run a live demo of your product to convert advanced leads into customers.

– Understand how the sales funnel works

Another possibility is to use the webinar periodically to offer qualified and interesting content to your customers, for the purpose of relationship and retention. 

The step by step to organize and launch a Webinar is simple: 

• Create a Landing Page for subscription;
• Promote the Landing Page by email and social media;
• On the day scheduled for the Webinar to happen, create the event on Hangouts (or another platform of your choice);
• Email the event link to those who signed up.

The tool also brings several benefits for the audience, since it acts as a quick and practical means of learning and allows the exchange of experience with professionals.

Webinar: advantages for your online course

Webinars are a great idea for online course creators for two main reasons:

• It is a good way to engage and communicate with your audience when you have little time to blog and / or produce another type of content;
• It’s content that can be reused to make another rich materials, such as: eBooks, blog posts, infographics, presentations, podcasts etc.

– How to use your Blog as a marketing tool

– How to use podcast to sell online courses

For those who are starting to create online courses and need to build a strategy to attract customers and promote your product, the webinar can serve as a facilitator in several aspects:

Increase your mailing list

Creating an email list is essential to start your strategy of capturing and converting leads. 

The webinar is a good channel for getting contact information from potential customers, as people need to register to participate, using an email address. 

This guarantees the opportunity to contact your audience even before the broadcast, and the address is recorded regardless of whether the person is present at the time of the seminar or not.

– How to create an email marketing campaign

Attract qualified leads

If the user registered to watch your presentation, he is already a lead, that is, a potential customer. 

After all, only those who are interested in the content covered, which is directly related to the product you are offering, will perform this action. 

Take this opportunity to show authority on the subject and give a sample of what the customer will gain by registering for your online course. A good presentation is your best advertising.  

Create a relationship

Using a webinar to teach online classes or even to offer an explanation that complements what has already been taught, is an effective way to simulate the interaction that occurs in a classroom and develop a relationship with the student.

Through live broadcasts the student has the chance to view his instructor, which makes it easier for him to create a connection. 

Communication is possible due to a platform feature that allows you to answer questions sent by chat during or after your presentation.

Reach a wider audience

First, you don’t need to hire anyone to help you host a webinar. Most webinar hosting tools are easy to use, which means you can learn to use in no time. 

Second, the platform offers the main advantages of an online course: it can be accessed by anyone anywhere in the world, without the need for mobility.

Third, several webinars support 1,000 participations or more at the same time, which means that even if the price of the course is low, you still have the possibility to earn good money by reaching more people. 

We know that your goal is to sell courses online, but a good tip is to use the webinar to share (quality!) content for free with the public before publicizing your course and pricing it.

One of the best ways to sell a product or service is to offer support before asking whether the person wants to buy or not. 

When you deliver something for free, it attracts attention and increases the chances of someone being interested in purchasing your material.

– Free online courses as a strategy to attract students

5 tips for selling online courses with Webinar

Selling courses can be the most challenging part for those starting out in the e-Learning market.

Most professionals love to teach what they know and record their classes, but when it comes to advertising and talking about sales they feel nervous and lose confidence, which is perceived by the client.

– Learn how to sell online courses

A webinar is an excellent opportunity to present your material, talk a little about the content and, finally, sell the course.

So that the discomfort does not appear at that moment, remember that you are inviting the viewer to learn from your course and not imposing an obligation.

To improve your sales strategy during the webinar, check out some tips:

1. Offer a guarantee

After presenting the price of your online course, offer a satisfaction guarantee, such as the 15-day money-back offer if the customer doesn’t be satisfied with the material.

This guarantee represents a small risk, as some people can take advantage and ask for a refund after they have already taken the course, but it is quite common for more people to buy their course for having this security, which ends up yielding a positive balance.

2. Make it easy to access the sales page

After you finish your presentation and go to the Q&A session with your viewers, make sure to leave the slide that shows the link to your sales page shown on the screen.

Some people will decide to buy your course during this chat, so make sure they know exactly where to go and what to do.

– How to create a sales page

3. Offer a limited time bonus

An effective way to sell courses and still encourage people to attend your webinar is to offer a limited time available bonus to participants.

You can offer a private call to answer questions, discounts on course fees, support materials, among others. Whatever it is, it is important to honor this offer and make it available only to those who have fulfilled its conditions, otherwise you will lose credibility.

4. Provide varied payment options

In many cases, there will be people who attended the webinar, watched your sales presentation and want to buy your online course, but are unable to pay the full amount at once.

For this reason, it is important to provide plans with different payment methods, offering the customer a choice between paying for the entire course in advance or paying a monthly fee, for example.

– How to price online courses

5. Record your webinar

Considering that a significant portion of your course sales come from people who have watched your webinar, it is very important to remember to record it and make it available for others to attend when they can.

This increases your likelihood of selling courses and creates good material to send to your potential customers and attract new leads. That is, after your webinar is over, send the link by email to your contacts and publish on your social networks.

The Coursify.me is the perfect platform for those who want to create and sell courses with quality, allowing you to upload content from platforms like YouTube, Vimeo and Dropbox.

With all the functionality you need to provide the best online learning experience for your customers,  Coursify.me also provides integration with major payment platforms, enabling you to charge your students the way and in the currency you prefer.

Complete Elearning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and promote courses on the internet without having to invest to start their own business.

Serving businesses and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System.

– Whats is a Learning Management System

We have three choices of plans for you to decide which best suits your needs, and the good news is that the Beginner Plan is free!

Visit our website, test the platform and start selling online courses right now.

The post Webinar: How to use it to sell online courses  appeared first on Blog Coursify.me.

What is the Customer Journey Map ?

The Customer Journey Map is a visual representation of the user’s journey, that is, the history of their relationship with the company, service, product or brand throughout the time.

Developed by Design Thinkers Academy, this map serves to investigate, analyze and innovate the user experience. 

It helps companies and professionals deepen their perception of the needs and motivations of their customers and target audience. 

A customer journey map “illustrates” the process a potential customer goes through to take action with your business.

With the help of this map, you can get a clearer, more objective picture of your customers’ motivations – their needs and pain points.

Most customer journey maps begin as Excel spreadsheets that describe key events, customer motivations, and areas of friction in the user experience.

This information is then combined into a comprehensive diagram that describes what the average customer experience with the company in question looks like.

By understanding how this relationship works, you can find out how to structure your touch points to create a more effective and satisfying process for your customers. 

Today, with the many existing media channels, the customer journey can no longer be represented linearly, as buyers often take a cyclical journey using multiple channels.

That’s why savvy business people use a variety of ways to represent this journey, from annotations on a meeting room wall to Excel spreadsheets and infographics.

However, before you can start building your customer journey map, you need to collect data from your customers and prospects. 

The process of creating an effective map is extensive but valuable.

How to Create a Customer Journey Map

Check out some tips we worked to create a Customer Journey Map Client with our partners on Envixo:

1. Draw your personas and set your goals

The best way to know exactly what your audience wants, is through surveys, ie by asking them directly. 

To get this valuable customer information, invest in questionnaires and testimonials.

– 10 free softwares for creating online surveys

Focus on addressing only leads or real customers. You want feedback from people who are really interested in buying your products and services and who have interacted with your business before or plan to do so.

Some good questions to ask:

• How did you hear about our company?
• What attracted you to our website?
• What are the goals you want to achieve with our company? 
• Have you made a purchase with us? If so, what was your deciding factor?
• Have you interacted with our site with the intention of making a purchase but decided not to? If so, what led you to this decision?
• On a scale of 1 to 10, how easy is it for you to browse our site?
• Is there any way to help you further?

Complement the responses you get with comments and ratings left by customers on your site or social networks, and you’ll have a good idea who your persona is and what they are looking for.

– How to get more Reviews to your business

2. Define your personas 

After learning about the different personas that interact with your business, you will need to narrow your focus to one or two of them. 

Remember, a customer journey map tracks the experience of a type of customer who is following a very specific path with your business. If you group many personas on one journey, your map will not accurately reflect your customers’ experience. 

If you are creating your first map, it is best to choose the most common customer persona and consider the path they would normally follow when interacting with your business for the first time. 

Don’t worry about the ones you leave out, because you can always come back and create a new map specific to them. 

3. List all touchpoints 

Touchpoints are all channels through which your customers can interact with you. 

Based on your research, you should list all the touchpoints your leads and buyers are currently using, as well as those you believe they should use.

This is an important step in creating a customer journey map, as it provides insight into the actions your audience is taking. 

You need to look at all the ways your customers can find you online. This may include:

• Social Channels
• Paid Ads
• Email Marketing
• Third Party Sites or Mentions 

Do a quick Google search on your brand to see all the pages that mention you. 

Narrow your list to the most common touchpoints and most likely to see an action associated with them.

– How to Create an Email Marketing Campaign

4. Identify the elements you want your map to show

There are four types of customer journey maps, each with its benefits. Depending on the specific purpose you have for the map, you should choose from them, which are:

Current State

Most used type. They visualize the actions, thoughts, and emotions your customers experience while interacting with your business. They are used to continually improve the customer journey.

Day in Life

These customer journey maps visualize the actions, thoughts, and emotions your customers experience in every activity they participate in daily, regardless of whether or not your business. This type gives you a broader view of your customers’ lives and what their real-life pain points are. They are used to uncover unmet customer needs.

Future Status

This option is intended to visualize what you believe will be the actions, thoughts, and emotions your customers will experience in future interactions with your company. Based on current experience, you map where you want to go. They are used to illustrate your vision and set a clear goal.

Service Blueprint

Model that begins with a simplified version of one of the map styles above. It then addresses the factors responsible for providing this experience, including people, policies, technologies, and processes. It is most often used to identify the root causes of the customer’s current journeys or to identify the steps required to achieve the desired future journeys.

5. Determine the resources you own and what you need 

Your customer journey map will cover almost every part of your business. This will show you all the resources you need to create the customer experience you want to deliver.

Therefore, it is important to take stock of the resources you have and those needed to improve this process. 

For example, your map may highlight some flaws in your customer service offering, and you find that your team does not have the tools to properly follow up after an interaction. 

Using your map, you can advise management to invest in customer service tools that will help your staff better manage this demand.

– 10 Tips To Improve Your Customer Service 

6. Analyze the results

How many people are opening and closing your site before making a purchase? How can you better support customers? These are some of the questions you should answer with your finished map.

Analyzing results can show you where customer needs are not being met, and the best way to find out is by following the steps on your map yourself. 

For each of your personas, follow the journey they take in their social media interactions, reading their emails, searching online, and so on.

7. Make the necessary changes

With this data analysis in hand, make the necessary changes to correct what is not working well and achieve your goals. 

You may need to create more attractive CTAs or perhaps write more complete descriptions of your products and services.

No matter how big or small the changes are, they will be effective as they are directly correlated with what customers listed as pain points. 

Your map should be a constant work in progress. The monthly or quarterly review will help you identify gaps and opportunities to further optimize the customer journey map. 

Conclusion

There is no defined model for developing this map, it can be adapted to the reality and goals of your business. 

You can create a simpler one, for example by focusing only on touch points and drawing an empathy map. Or choose to design the complete experience, from first customer contact to after sales. Here are two examples below:

The important thing is to use the tool to find opportunities for relationship innovation. 

Now that you know how to improve your customer relationship, it’s time to focus on delivering the best solution possible. 

If you are here because you want to sell online courses, we have the perfect solution for you.

– How to sell online course

Complete eLearning platform, Coursify.me is the ideal solution for anyone who wants to create, sell and advertise courses on the internet.

Serving businesses and professionals in more than 60 countries, Coursify.me is a dynamic and customizable Learning Management System (LMS).

– Learning Management System: What is it?

Coursify.me offers three plan options for you to decide which best suits your needs and the good news is that the Beginner Plan is free!

To learn more, visit our website, test the platform and understand why we are the best choice for your online course.

The post Customer Journey Map: How to use this tool to sell more appeared first on Blog Coursify.me.

3 practices for the students retention

The students retention is, first of all, the result of a quality online learning and a positive teaching experience, whether in a classroom or in a virtual environment.

More important than getting new registrations, take actions focused on the student satisfaction is essential to ensure his permanence and signature in future modules of your course.

Check out some simple actions that can be performed to help with the students retention:

Give attention to the customer

Monitor the student that is registered in your online course and watch for possible interactions, either to ask questions or give feedback.

At the time of enrollment, make contact to thank and show willingness to provide any information about the material. Schedule chats to discuss the content and answer questions, send support materials, etc.

Use varied resources

Currently a key to the students retention, use different resources to create more dynamic and interesting classes.

Online courses hosted in a complete platform as the Coursify.me, for example, may provide content for your students in a variety of formats, such as videos, tutorials, presentations, audio, among others. In addition, it provides a Student Area where students and teachers can chat.

Highlight good results

Recognize the positive performance of someone is critical to encourage their formation and the search for even better results.

Way beyond giving a high note, the recognition of students who stand out can be done through rewards. In the case of online courses, the instructor can send books to those who complete the course above the average, offer a private chat to deepen the content, certificates, among others.

As simple as they might seem, actions that demonstrate recognition contribute to increase the involvement and satisfaction of the student, collaborating with the students retention.

With the goal of providing the best eLearning experience to our customers, the Coursify.me offers a complete platform for those who want to host, sell and make quality online courses.

Present in 60 countries, the Coursify.me already attend more than 1440 customers and meets with pride its goal to serve as a means to ensure that education has not barriers.

If you are a professional or company that wants to have an eLearning platform (LMS) at your disposal, visit the Coursify.me website and see all the advantages and features that we have to offer.

The post Students retention: tips for not losing students of your online courses appeared first on Blog Coursify.me.

Sell goes far beyond just announce something, it is necessary that the product offered to stand in the midst of competition and that the customer is convinced to buy it. For this reason, there are some persuasion techniques that are applied with success in sales strategies.

Sell Online Courses: 6 Laws of Persuasion that you should apply

Sell online courses using persuasion techniques is to guide the consumer to think in a certain way, make the decision that you want to. After all, persuasion is nothing more than the ability to convince someone.

Many people think that being persuasive is a gift, but, on the contrary, this is a quality that can be developed, studying and realizing how the human mind works.

The psychologist Robert Cialdini has released a book called Influence: The Psychology of Persuasion.

He explores what he described as the Six Laws of Persuasion, which would be the following:

1. Reciprocity

This principle defines that people are more willing to agree to a request when something have been “given” to them in the first place.

To sell online courses according to this law, you can offer special discounts on the first purchase, facilitate the payment conditions, offer interesting content such as ebooks, handouts with summary of what was taught, a first free module of the course, among others.

2. Commitment and Consistency

People are more willing to act in a certain way if seeing this as being consistent with their previous behavior. Once we commit ourselves publicly with something or someone, we are much more likely to comply with this commitment.

Ask your customer to commit to something small, without cost, like to fill out a form, answer a satisfaction survey, create an account, etc. This increases the likelihood that your visitors see themselves as customers and end up buying your course.

3. Authority

The authority or perceived expertise of the communicator is an important factor for people to feel willing to agree or do something.

When it comes to sell online courses, this strategy must be built before, through content that proves the seller knowledge on the subject. This can be done through posts in blog, websites, social networks and other communication channels.

4. Social Proof

The more “popular” is perceived to be a behavior, the greater the tendency for someone to behave the same way. This fill the need of the human being to know that he is not alone.

Show number of subscribers, number of visits to the site, students registered in the course, testimonies of students and any other data that helps to create credibility and trust.

5. Scarcity

The attractiveness of a product/service/situation is inversely proportional to their availability. Feeling that we are going to lose something leads us to act with more emotion than reason.

Make an offer for a limited time, or pointing out that there is only X number of vacancies available is a great strategy to sell online courses.

6. Liking

People are more willing to help or agree with those from whom they like, have a relationship of friendship, for whom they feel attracted or consider to be similar to themselves.

Create a relationship with your audience. There are several ways to do this, like by having chats to talk with your audience, to find common ground between you and exploit them to gain attention and generate trust and affection.

Anyway, these are some techniques that you can apply to sell online courses and attract more students to your course.

To help you can count with the Coursify.me. Elearning platform  (LMS), Coursify.me has all the features you need to create and sell online courses with quality.

Please visit our website, learn more about the resources we offer, register your course and start profiting by doing what you like right now.

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