5 types of online courses you can create
The online courses market is experiencing a phase of rapid growth, due to the new coronavirus pandemic and the social isolation measures adopted to prevent contagion.
In addition to speeding up the digital transformation in many schools, this period of crisis has led professionals from the most diverse areas to seek distance education as a way to continue working without leaving home.
Create online courses: discover 5 types of distance learning courses that you can produce
There are several options for those who want to create online courses and they go far beyond the theme and resources used.
Online classes for schools will follow the school schedule, of course. But, for those who want to create their own course, independently, there are some formats that can be adopted.
Take a look at the 5 possibilities below to get an idea of which best fits your goals.
A Master Class is a class on a specific discipline taught by a renowned specialist in the field, with a focus on the development of skills generally linked to art.
Examples of subjects covered in a master class:
A master class is usually held for a small class of advanced students, who want to improve their performance.
Initially, this type of class was considered one of the most effective means of musical development. Today, it is not limited only to music, but also to theater and all other types of arts and sciences.
Online courses of this type usually involve tutorials, recorded lessons and private (live) lessons with the instructor.
It is important to note that the quality and effectiveness of a master class depends a lot on the ability of the teacher to involve the public and on the student’s willpower to improve their knowledge.
During the course, it is common for the master to test his students, placing them to perform a task in front of the others, while making corrections and comments on the execution.
In online coaching courses, an experienced person, called a coach, supports the student in achieving a specific goal, providing guidance for them to achieve this goal.
Coaching works in areas such as sports, performing arts, business, education, health and relationships.
Examples of online courses that you can create in this format are:
- Family and Relationship
- Personal success
The tasks proposed to achieve the desired result can take days or weeks. Coaching courses are usually delivered in modules, so that the trainer can control the flow and not overload the student.
In short, it is a course format that supports customers in any type of human enterprise. Therefore, the coach must have experience to offer advice and guidance as they learn.
MOOCs (Massive Open Online Course) are online courses that were first developed in 2008 and emerged as an affordable way of learning in 2012.
A massive open online course aims at the participation of an unlimited number of people via the web, without the requirement of any type of prerequisite.
A MOOC must offer pre-recorded courses, including tests and activities, and support in case of doubts.
Good online courses within this teaching model are:
- STEM Sciences (mathematics, physics, programming, etc.)
- Human Sciences
Among the advantages that MOOCs offer students, the following stand out:
- Easy access to higher education
- Accessible alternatives to formal education
- Sustainable development goals
- Flexible learning programs
- Online guidance
A survey by Class Central, a search platform for MOOCs, shows that the number of massive open online courses has exceeded 9,400, with 78 million users enrolled by the end of 2017.
Corporate Training is provided by companies for the purpose of educating and training employees.
Today, organizations suffer from a lack of qualified professionals and need to invest in developing the skills necessary for the perfect performance of their tasks.
Cultivating the skills of employees and preparing them for career advancement results in a more trained and productive workforce.
To offer a training program that does not require the entire infrastructure of a classroom, online courses hosted on eLearning platforms are being used more and more.
The managers themselves can prepare the training, which can involve different sectors of a company, such as:
- Customer service and support
- Human resources and employee integration
- Marketing and sales
At the conclusion of the course, it is a good practice for companies to offer certifications to encourage performance improvement.
These certifications allow employees to obtain recognition and can be inserted in career development plans, promotions or assignments in special projects.
In addition, online corporate training courses are for recycling, assisting employees in updating their skills.
Another way for companies to use this online education tool is to teach their customers about the use of the product / service sold.
By doing so, the organization avoids support overload and shows customers how to overcome challenges and solve problems with their product.
A software company (SaaS), for example, can create online courses to educate its customers about using the software, capture valuable leads and sell more.
A mini-course is a short-term online course that takes 2 hours or less to complete.
Usually used as a teaser or test for a longer course, a mini-course does not require as much effort or time to be produced and can even be assembled from other content and materials that you already have, such as blog posts, articles and tutorial videos.
An excellent first step for anyone thinking of entering the online course market, a short course can be used to test the public’s interest in the topic you are thinking of addressing.
It is also an incredible tool to increase your online audience. For example, you can offer a free mini-course as a lead magnet.
Mini online courses also serve to show your authority on the subject, convincing your potential customers of the quality of your content.
Create online courses: how much you can earn
The launch of an online school or online courses can, of course, generate an income supplement or a new significant source of capital.
There is vast potential for making money through online courses.
From simple lectures to intensive training, you’ll find courses that range from a few hundred dollars to almost $ 20,000, depending on the topic.
How much money you can earn from your online courses depends mainly on the resources available, including the value of your personal brand or company, your industry, target audience and the work you devote to creating, marketing and selling your courses.
The more new courses you are willing to launch will also make all the difference for you to be able to build a recurring income system through the sale of tuition.
At the same time, you learn more and the quality of your online courses grows, allowing you to charge a higher price.
Create online courses: think positive and get started
Many people are discouraged and give up before they even start. Doubts and insecurity are common in all aspects of life, but that cannot stop you, otherwise you will never accomplish anything.
Waiting for the “right time” doesn’t help either. This is just a trap of procrastination that keeps you from getting started.
Don’t think of yourself as a person trying to start your own business. Think of yourself as a business owner.
To create online courses, you don’t need anyone else, so if you start, your company is already created, it’s already yours.
No technical skills are required to use an eLearning platform and you don’t need thousands of dollars to create a course.
All you need is a computer, a camera, internet, disposition and discipline to format your material.
Does it take time? Generally, yes, especially if it is your first and you are figuring out how to do this. But with practice, that time is cut in half.
Remember: If you let fear of failure stop you, you are losing your real potential.
It didn’t work the first time. No problem. Learn from your mistakes and try again.
ELearning platform for online courses
There are many different resources you can use to make your online courses a sales success.
But, for that, you need to host your content on a platform that provides all the tools necessary for virtual learning.
The good news is that SaaS platforms that work as a Learning Management System (LMS) are already prepared for this and offer a very low cost compared to the purchase and implementation of standard software.
In addition, a platform in the SaaS model (software as a service), developed specifically for this purpose, has advantages such as a friendly interface, a responsive system and the possibility of being accessed from any device with internet access.
Elearning platform, Coursify.me features integration with content platforms such as YouTube and Vimeo. In addition, the users can upload videos, texts, images, audios and any other material they have hosted on Dropbox or on their own computer.
Attending schools, companies and professionals in more than 60 countries, Coursify.me is a dynamic Learning Management System, ready to serve you.
To learn more, visit our website, test the platform and start now to create and sell online courses.